The Richest Man Yang Fei

Latest website: Hongwen Technology Company is not well-known internationally.

In the minds of Chinese people, any company or brand that they have never heard of is classified as unknown or even non-existent.

In fact, many foreign brands have not entered production and sales in our country, but they have always existed, and many of them are living well.

This is a very simple truth. Just like in our country, there are only a very small number of companies that can export, take root abroad, and be liked by foreigners.

Most companies operate within the domestic market and cannot go abroad.

If a country and the same industry can have one or two internationally renowned brands, it is considered very impressive.

Among the computer brands in the island country, the most well-known among Chinese people is probably Sony.

In addition, Fujitsu and Toshiba are also relatively well-known.

In addition, few people in China are aware of computer brands such as Panasonic and Hongwen.

I guess many people don't know that Panasonic also makes computers, right?

Hongwen Technology Company is a company that mainly produces niche home appliances.

What are niche home appliances?

Let’s put it this way, the more popular sweeping robots, dishwashers, air purifiers, vacuum cleaners, etc. in later generations will be considered relatively niche home appliances more than ten years later, and most families will not buy them.

In 2004, these were considered niche appliances.

Hongwen's main business is the production of niche home appliances.

Don't underestimate niche home appliances. Although the audience is small, the profits are high and the market competitiveness is relatively low. The company is still very profitable.

With the rise of the personal PC business, Hongwen Company began to develop, produce, and sell the personal PC business in the 1990s.

Hongwen Company has not been in the PC market for long, nor has it done much, but they have invested a lot of money in research and development and have hundreds of independent patents and technologies.

Among them, the most powerful technologies are hard drives and cameras.

To be fair, the scientific research spirit of the islanders deserves recognition.

Modern science and technology cannot be separated from the contributions of islanders.

Islanders often strive for excellence in a scientific research project and can achieve a leading position in a certain field.

Hongwen's own brand is worthless to Yang Fei.

What Yang Fei likes about Hongwen Company is their technologies.

Shopping malls are like battlefields.

To accumulate capital and remain invincible, we must continue to explore and make progress.

The most important and fastest development method is acquisitions and mergers.

Buy someone else's way out and leave them with no way out.

Yang Fei wanted to develop the personal PC business, but he didn't find a suitable opportunity to enter.

By chance, Jean read the news about the reorganization of Hongwen Company in an island country's newspaper, and he knew that his opportunity had come.

Yang Fei has developed a good habit of reading newspapers.

He subscribed to many newspapers, both domestic and foreign.

In an era when information was not very developed, paper newspapers were one of Yang Fei's main sources of important information around the world.

Someone once said this:

The reason why people are poor is because of information asymmetry.

The lack of information is an important reason why the poor are poor.

A very simple example:

Many fruit farmers guard tens of thousands of acres of forest farms, but cannot find a market. They can only cry and watch their fruits rot in the fields.

In another place, there is a huge demand for this kind of fruit. Because there is demand, the price can be affordable.

Even locals can only know one of these two pieces of information.

If there is a person who knows two pieces of information and dares to act, he can wholesale the fruits from the fruit farmers at the cheapest price and then sell them to another place at a high price.

Let’s give another example:

The state has a policy to classify a certain area as a national-level development zone, and internal demonstrations are still underway. Of course very few people know this news.

If someone knows the news, he can go to the local enclosure in advance.

Before the news was announced, land and real estate in that place were extremely cheap.

When the news comes out, he can make a lot of money.

Another example:

Migrant workers are skilled and willing to endure hardships, but they can't find work even if they pay ten yuan a day.

The employer wanted to hire someone to renovate his house and offered him twenty yuan a day, but he couldn't find anyone to do the work.

The foreman does not have to do anything. He only needs to find work from the east and migrant workers from the west. Then he will outsource the work for 20 yuan a day and 10 yuan a day to the migrant workers. The foreman himself does not have to do anything, just sit and sit down. Collect money.

Isn't the so-called treachery just about selling things here and there to make a profit?

This is the importance of information.

If you master the information, you will master the code of wealth.

When Yang Fei sold washing powder, he also took advantage of the information.

He works in Nanhua Chemical Plant and knows that Nanhua Chemical Plant has inventory. This is an important piece of information.

He also knew that because of the closure of the supply and marketing cooperatives and the inconvenience of travel in many places in the countryside, if goods were delivered to the countryside and sold at a low price, there would definitely be a market.

These two pieces of information opened the code for Yang Fei's success.

There are many people who know that Nanhua Chemical Plant has inventory, and there are also many people who know that there is a market in rural areas.

But there are not many people who can link these two messages together and implement them.

Yang Fei dares to think, dare to do, and dare to act!

This is the reason for his success.

Therefore, when Yang Fei saw on the Asahi News that Hongwen Technology Company was reorganizing its PC business, he immediately knew that the opportunity had come for him to enter the personal computer market.

This time, the method Yang Fei used to acquire Hongwen Company's computer business was very different from the past.

In the past, he would contact the other party first and then send his team to negotiate when the negotiations were almost complete.

This time, he did not contact the other party in advance.

After seeing the newspaper, I immediately decided on a trip to fly directly to the island country and go there in person.

Yang Fei once asked people in the company to buy a computer produced by Hongwen Company, but it was not sold in China.

He contacted employees at the island branch.

The employee replied that Hongwen computers are still sold in electrical appliance stores in the island country, but it takes a long time to transport them back to the country. Should someone send someone to fly them back?

Yang Fei thought about it and felt that he was going to visit the island country anyway, so he canceled the plan to have someone buy it on his behalf.

The Hongwen brand is indeed not very famous.

But Yang Fei knows that computers of this brand are very durable. A computer can be used normally for eight or ten years. However, the accessories cannot keep up with the development of the times and are eliminated. The computer itself will never have problems.

Precisely because it is too durable and the audience is only a small number of people, Hongwen Computer has successfully made itself "dead"!

After Yang Fei arrived in Tokyo, he first bought several Hongwen computers for research.

Among these computers, two were models on sale in shopping malls, and two were purchased from the second-hand market.

Four computers were lined up in front of Yang Fei.

The computers were all turned on, and Yang Fei tested them one by one personally.

Jiang Xiaojia smiled and said: "These are obviously four different styles. The new and old styles are separated by five or six years, but when placed together, they look similar. They are the same bulky and black!"

Yang Fei said: "You see the problem very accurately. The biggest failure of Hongwen Computer is its positioning. Its appearance and shape are obviously aimed at business workers, but its size and weight make business workers avoid it. It’s too late! In addition, the ingredients are too plentiful and the price is too expensive for ordinary people to afford, so we stopped cooking!”