The Richest Man Yang Fei
Chapter 285 Washing off a round of red sun
Yang Fei and Sato Ryuichi are sitting in the office of Sakura Co., Ltd.
The office of the company headquarters is not big, only Sato Ryuichi has a separate office, and all other employees work in the cubicle of the big office outside.
For the cooperation with Sato, Yang Fei adopted the authorization method.
The formula and production process of pure white natural soap powder, as well as the use of the brand, are authorized to use by Sakura Factory, but the disclosure of secrets is strictly prohibited.
"Mr. Yang, the sales volume of natural soap powder in Tokyo has exceeded our expectations. Within three days of its launch, our sales have occupied the third place in the laundry detergent category, second only to Kao, Hexiang, and Lion King. Tied for third." Sato Ryuichi poured Yang Fei a cup of tea and said happily, "Facts have proved that our cooperation is successful."
Yang Fei smiled slightly: "This shows that Mr. Sato is a businessman with a unique vision. This is just the beginning. In addition to Tokyo, our sales channels will quickly occupy other cities."
Sato laughed loudly: "Those who didn't cooperate with you will definitely regret it now."
Yang Fei said: "It's a pity that I only sell washing powder, not regret medicine."
Sato's smile was really low, and he raised his head and laughed again when he heard this.
It is also possible that he is really happy today!
Since the launch of his cherry blossom products, he has never been in the top three of the sales list, and even the top five only occasionally appeared.
After cooperating with Yang Fei, the laundry detergent of Sakura Company was placed at the second place in one fell swoop, which he never dared to imagine before.
It is really helpless for Yang Fei to choose to cooperate with Sato, because there is no better choice.
Kao and Lion King's eyes are higher than the top, and they disdain to cooperate with a company from China.
Although Hexiang Company has the intention of cooperation, it absolutely does not agree with Yang Fei controlling the equity.
The price limit offered by Akio Takeda is to allow Yang Fei to contribute 10% of the shares, and then distribute dividends according to a certain proportion.
And the dividend model he formulated was also very unfriendly to Yang Fei.
Yang Fei rejected this robbery-style cooperation.
Although Akio Takeda said it nicely,
It is said to cooperate first, and then increase the share after the products are sold.
In his opinion, if Yang Fei wants to enter the island country market, he can only cooperate with him. There is no better choice except him!
What he didn't expect was that while Yang Fei was negotiating with him, he was also negotiating with Sato Ryuichi, and the negotiation was successful!
Seeing that white natural soap powder is selling well in the island country, Akio Takeda regretted it.
The reason why he is stuck in dividends and shares is that he is not optimistic about pure white natural soap powder. He considers the problem with the inherent thinking of the islanders. He always feels that the islanders are not interested in Chinese products and will not pay for Chinese products. .
Little did he know, times had long since changed.
Chinese manufacturing is pervasively infiltrating island families.
The new generation of young people in the island country only care about the applicability and quality of the item itself, and do not pay much attention to where the item comes from.
In later generations, an island TV station conducted an experiment, randomly selecting an island family and asking them to move out all the Chinese products.
In the end, the family was reluctant to accept the live broadcast any more.
Because if they moved any further, their family would have to walk out naked.
This program, of course, is a bit exaggerated, but it is also a good illustration of one thing. In today's increasingly serious globalization, Chinese manufacturing is no longer the synonym of copycat and indiscriminate manufacturing.
Cheap and high-quality Chinese products, like the spring breeze moistening things, penetrate into all aspects of the island country.
The success of natural soap powder, on the one hand, benefited from the overwhelming advertising bombardment, and also benefited from Nakamori Akina's amazing performance, on the other hand, because of the excellent quality of the product itself, it has won the affirmation and support of consumers!
The market is the only criterion for testing products.
After a product successfully occupies the market, even if someone follows suit and launches a homogeneous product, it will be difficult to shake the former's position.
The audience recognizes the brand when shopping, and they also like to go back.
A study shows that if a customer walks into the same store for consumption for three consecutive days, he is likely to spend in this store for the next three years.
The inertia of consumer shopping is more amazing than imagined.
Therefore, at the beginning of opening or listing, Yang Fei will spare no effort to carry out promotional activities.
The high quality and low price at the beginning will cultivate customer loyalty.
In the future, the price will slowly increase with inflation, and customers will not be too disgusted. After they get used to a certain brand, they will rarely change to other brands under normal circumstances.
For the promotion of cleanliness, Yang Fei still has a trump card.
That is the advertising traffic of Huafu TV Station after its opening!
Seeing the sales volume, Yang Fei's hanging heart finally fell to the ground.
"The island market that Procter \u0026 Gamble and Unilever could not occupy has finally been conquered by a white brand from China!"
Such headlines are news in themselves.
Yang Fei deliberately made a hype, and sent this soft article to all over the world through reporters from various countries.
Foreigners saw it, maybe they just thought about it curiously, what is pure white natural soap powder? Never heard of it, nor seen it.
However, this impression will remain in their minds forever, paving the way for Yang Fei to enter their country's market in the future.
When Chinese people read this report, the public opinion was in an uproar.
Everyone is boiling!
It's a pity that the Internet is underdeveloped in this era, otherwise there would be a wave of hot searches and a wave of traffic.
The self-esteem and patriotism of the Chinese people have been vented and satisfied to the greatest extent!
In their view, the implication of this title is: Clean White beat Procter \u0026 Gamble and Unilever.
This kind of misunderstanding is very cute, and it is exactly what Yang Fei needs.
National brands should be self-improvement!
This kind of slogan was shouted again, and the white card was promoted to the height of revitalizing the national industry.
The people of the island nation reacted very differently.
Some people think it doesn't matter, isn't it just a pack of washing powder? Where does so much national righteousness come from? Too much fuss, right?
There are also some islanders who will go online and hold on to the tail of the news without letting go.
Do these people think that even a packet of washing powder, such a trivial thing, has to be imported?
Is the island country's manufacturing industry so unbearable?
Could it be that the products of our country are not as good as those of China?
There will always be voices of opposition, but they will not affect the overall situation. Everyone is just a melon-eating crowd, just buying a bag of washing powder. No one will listen to you!
However, there was someone who was picky and nitpicking, blatantly pointing out that there was something wrong with the filming of the advertisement for white natural soap powder.
The clothes in the advertisements were all crisp white shirts, hanging on the sleeves on a string to dry.
On one of the white shirts, there is a bright red flower.
The critics insisted it was a deliberate insult to the island nation.
Because the red flowers on the white clothes look like their national flag from a distance.
And the other two white clothes in the advertisement do not have red flowers. Does this indicate that the red sun in the island country was washed away by Huaxia's washing powder?
Yang Fei touched his chin when he heard the news, thinking that these island country nerds are really far-fetched.
Although Yang Fei's original intention was just that!
When Ryu Sato heard the news, he couldn't help panicking. He was afraid that this incident would affect the sales of pure white natural soap powder, so he came to Yang Fei to discuss.
.. m.
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