The Richest Man Yang Fei

"Did I miss Procter \u0026 Gamble's sing mark?" Yang Fei sat down and asked Su Tong.

Su Tong said: "It's strange, Procter \u0026 Gamble has no intention of competing at all. They only invested more than 10 million, which is almost the lowest in the game."

Yang Fei laughed, and immediately understood who Tan Xisong was talking about just now.

Tan Xisong must have great hopes for a Fortune 500 company like Procter \u0026 Gamble.

Both she and CCTV hope that the winning bid will be a big company like Procter \u0026 Gamble.

Unfortunately, Procter \u0026 Gamble's bid disappointed Ms. Tan.

In Procter \u0026 Gamble's view, advertising is the function of publicity, and Procter \u0026 Gamble has a good reputation all over the world. What they need is to increase the appropriate exposure.

From this point of view, it is impossible for Procter \u0026 Gamble to invest too much money in an advertisement, mainly because Yi Fangzhou thinks it is not worth it.

Spending the same money to bid for a so-called Biaowang concept advertisement, it is better to spread it out and buy multiple time-segmented advertisements.

This is the difference in business philosophy and marketing positioning, not that Procter \u0026 Gamble looks down on CCTV.

In fact, in order to expand its influence, Procter \u0026 Gamble has always spared no effort in investing in advertising.

But people only invest in advertising that they think is valuable.

Procter \u0026 Gamble thinks that the hype like Biaowang is completely self-indulgent by CCTV, and it doesn't intend to play with you.

The bigger the company, the more prudent it is in investing and spending money.

No one's money is blown by strong winds. Big companies are more afraid of investment failure and more disgusted with wasting money.

So far, the highest bidder was actually a little-known small wine company in the East China Sea—Confucian Mansion Banquet Wine!

Even large liquor companies such as Wuliangye and Moutai did not pay a higher price!

The collective prudence of big companies is tantamount to not giving Yang Ma face in the collective!

It's no wonder that Ms. Tan has such a big resentment towards Procter \u0026 Gamble.

Famous enterprises also have their own difficulties.

When a company grows, there are more directors, and if it spends more money, it must be voted by the board of directors. There is a certain amount of investment in an advertisement. Once it exceeds, a board of directors must be established.

Therefore, in terms of the freedom of bidding, large enterprises are not as independent as small enterprises.

In small businesses, the boss or boss alone has the final say. No one will object to his decision, and he can make flexible responses according to the situation on the spot.

Before participating in the bidding meeting, each enterprise has a psychological price for the bidder.

After all, it is only the first session, and no one knows how the effect will be. Even if you miss it, no one will feel sorry.

The pricing of large companies is significantly lower than Yang Ma's expectations.

The form of hidden bids has made small business owners more worried, because they are worried that large companies will set a high price, and they can only bid a higher price.

There is another reason. Big companies need to work hard, but they don’t need to take risks. All efforts and expenses must be within a controllable range. If the amount of advertising is too large, it will exceed the annual budget.

Small businesses need a chance to soar!

Yang Ma's Biao Wang concept just met everyone's expectations.

It is rare to fight a few times in life, when not to fight at this time?

The sing-along continues.

As for the king of bids, of course we should treat them with caution. Calling out the bids one by one not only increases everyone's expectations, but also makes the concept of king of bids more popular.

The bidding site is a battlefield. All the entrepreneurs are generals who lead thousands of troops. Everyone is full of confidence and thinks that their fighting power is overwhelming. What they don't know is that in the eyes of the host, this group of people are all just playing games. Every time the host sings a number, a large number of low-combat characters can be killed.

As for Yang Fei, he looked down on all this from the perspective of God.

Even the host's operation was seen by him and calculated in his heart.

Even the creator of all this, Ms. Tan and her CCTV kingdom, is also in Yang Fei's sight.

On the surface, it was a carnival for a group of people, but in fact it was Yang Fei's paradise alone.

With his invisible hand, he gently pushed all these things, so that all the characters and data came to the scene sooner or later.

When CCTV postponed the bidding meeting, Yang Fei was worried. Will his appearance affect the course of history?

However, he was too worried. No matter how hard the butterfly's wings were flapped, it would only be able to move a small stream of air, which would not affect the overall climate.

Seeing the familiar companies and entrepreneurs he had seen in books and the Internet, Yang Fei felt at ease.

When Tan Xisong announced the bidding price of the Confucian banquet wine just now, Yang Fei's expression was more relaxed than Ms. Tan's.

Yang Fei is determined to win this bid.

White popularity, not loud enough!

It needs a bigger platform, more opportunities for exposure.

The value of the first Biaowang is undoubtedly the greatest, because all the media will pay attention to it. During the whole year of 1995, Yang Ma will also give Biaowang the greatest support.

Biao Wang is the king of advertising launched by Yang Ma. Of course, the king of advertising must produce the economic effect of being a king in order to be in line with Yang Ma's status as a king.

Yang Ma would not shoot herself in the foot, so she could only go all out to make Biao Wang the king.

Yang Fei, who knew all this, naturally would not let this opportunity go.

However, the price of tens of millions of moves also made Yang Fei heartbroken!

With more than 30 million yuan, another Nanhua factory can be built!

Here, more than 30 million is just a number, an advertisement for a few seconds!

Isn't this a big gamble?

The bet is on the luck of the company for the next year!

The bet is the profit of the company for the next year!

According to Yang Fei's understanding, few companies that have won the bid for the next generation have long-term and good performance. Those wine companies and VCD companies that are now very prosperous have disappeared and disappeared in the long river of history.

But this does not hinder people's current ambitions.

How many people can see the trend in the next few years?

With calm and wise eyes, Yang Fei looked at the host on stage unswervingly.

He used to be a lost being in the long river of history.

Today, he will become the master and king of this history!

Su Tong asked nervously: "Yang Fei, why hasn't ours arrived yet? Will there be more people than us?"

Yang Fei held her hand and smiled gently: "Don't worry. King Biao must be ours."

At this time, the host shouted loudly: "The last bidder, this company is Meili Daily Chemical Factory from Yilin County, Southern Province!"

Those present here may have heard of the name of white washing powder.

But the beautiful daily chemical factory? What is it?

Yilin County? In which corner?

I have never heard of it!

Everyone has no expectations and hopes for this last company.

The boss of the Confucian Mansion Banquet stood up and began to accept congratulations from others!

Almost everyone believed that the first Biao Wang of CCTV in 1995 already belonged to the Confucian Mansion Banquet.

The host said loudly: "The bidding price of Meili Daily Chemical Factory is..."