The Richest Man Yang Fei

It is obviously not a wise move to buy a bid king for more than 30 million yuan and a few seconds of advertising.

CCTV itself also knows this, so the annual bid is actually very watery.

The amount invested is only an open number, and the specific amount to be paid to CCTV depends on the private talks between the two parties.

As far as Yang Fei knew, in the bidding war two years later, Qinchi Distillery won the bid with 320 million yuan, which was more than 100 million yuan higher than the second place.

In the same year, the relevant state departments issued regulations to limit the growth of liquor production and restrict the advertising intensity of liquor companies on important media. According to relevant regulations, even if CCTV gave all the liquor advertisements to Qin Chi, it would still be less than two 100 million.

With this restriction, no matter whether it is 300 million or 500 million, it is actually just a double-reed drama sung by Qin Chi and CCTV, just to hear the applause. CCTV wants to build momentum, and Qin Chi wants to take advantage of it. .

In fact, the hype of 320 million bids is more meaningful than the advertisement itself.

Yang Fei and Tan Xisong talked about three things.

One is installment payment.

More than 30 million yuan, it is impossible to pay all at once. If it is paid in installments, the pressure on Yang Fei's shoulders will be relieved a lot.

The second is not to lower the price, but to increase the volume.

What Biaowang bought was a concept, not just the few seconds after the news broadcast. CCTV must give as much support as possible to other advertisements and publicity. He proposed that CCTV should provide a total price of not less than Ten million free advertising positions are given to Biaowang.

The third is to build momentum. CCTV needs to build momentum, and cleanliness also needs to build momentum, so we must constantly bring up the topic of "Biaowang" for hype.

As long as the topic continues, the popularity will not decrease. Coupled with the all-round advertising bombardment that lasts for a year, the clean white brand will not disappear in the eyes of the public, and sales will continue to grow.

Tan Xisong readily agreed to these three suggestions.

"Mr. Yang, your quotation is only 70,000 more than the Confucian family wine. Did you know their cards before bidding?" What Tan Xisong was thinking was exactly the doubts in everyone's mind.

Yang Fei smiled and said: "Do you think this is possible? How do I know in advance, who will fill in how much? Who will have the most amount? Don't say I don't know, you don't know, everyone here doesn't know. This bidding The amount was completely a brainstorm at the time.

My mother's birthday is March 8th, so I have 308, and I own a 666 shopping mall, so I have 666, the bidding price is as simple as that. "

Tan Xisong said in amazement: "This is really a coincidence! Lingtang's birthday is also very clever."

Yang Fei chuckled: "I always thought that my mother is my lucky star."

Tan Xisong said: "Well, no matter what, I want to congratulate you. I wish the whole line of products of the Clean White brand will be a big hit in 1995, and the annual sales will exceed 10 billion!"

Yang Fei laughed: "The annual sales exceed 10 billion, I like this sentence!"

Tan Xisong asked: "Do you want to change the white advertisement? Or use the old advertisement?"

Yang Fei said: "Change, all new ones! New year, new atmosphere!"

Tan Xisong said: "Then you have to hurry up and make it, or you can leave it to us to help make it."

Yang Fei already has a plan for the new commercial, so of course he has to shoot it himself.

After the negotiation, he left the Media Business Center. As soon as he went out, he was surrounded by a group of people waiting outside.

"Comrade Yang Fei!" Outside the crowd, a man was hopping and waving.

Yang Fei glanced at him and said with a smile: "Leader Tang! Why are you here?"

Tang Wenjie squeezed in with a smile, and said, "I've come early, and I've been waiting outside. I don't have an invitation card, so I can't get in. I heard that Meili Daily Chemical Factory won the bid!"

In such a cold day, he just stood outside for hours!

I don't know if it was caused by the cold wind or because he was too excited. Tang Wenjie's face turned purple, his smile became stiff, or it might be because he laughed too hard, and his facial muscles were pulled back for too long, returning like a spring that lost its elasticity. Not a bit.

Tang Wenjie held Yang Fei's hand and said with emotion: "Great! Our Yilin County finally had a great event this year! This is a big news that caused a sensation in the whole country! Comrade Yang Fei, thank you so much! "

Feeling his sincerity and enthusiasm, Yang Fei couldn't help being infected, and said with a smile, "I estimate that many people will go to Taohua Village to investigate recently. It just so happens that the hot spring hotel is about to open, so we can publicize it well."

Tang Wenjie said: "This is called killing multiple birds with one stone. One publicity can benefit many parties."

"Mr. Yang, I'm a reporter from the Southern Provincial Daily. May I make an interview?" A female reporter dressed casually asked.

Yang Fei smiled and said, "Of course."

At such a critical moment, he didn't want to keep a low profile, let alone deliberately hide behind the scenes. He would show up when he should.

The more consumers understand and accept the brand founder, the better the credibility of the brand will be built.

Many well-known entrepreneurs will invite writers to write their autobiographies and biographies for their own groups, in order to better promote themselves and their brands.

Yang Fei asked the reporter: "There are very few media from the southern province, how do you know?"

"We weren't here to cover this news, but we just happened to be in Beijing and came here just now after receiving the information." The reporter replied.

Yang Fei snorted.

The reporter said with a smile: "The leader attaches great importance to this matter, and specifically asked us to publicize the beautiful daily chemical factory and summarize your successful experience. He also said that your winning the bid is not only a happy event for you, but also a great happy event for the southern province. This shows that In our province, there is a nationally famous large enterprise!"

Yang Fei thought to himself, probably the leaders of the province were having a meeting in Beijing and heard the news just in time.

The winner of the bid will of course get more attention.

Only with the attention of leaders can we better integrate resources. Of course, Yang Fei hopes that more leaders will pay attention to Meili Daily Chemical Factory.

Su Tong came over with the phone and said, "The leader of the Southern Province is calling."

Yang Fei took it and gave a respectful feed: "Hi, I'm Yang Fei."

The leader took time out of his busy schedule to invite Yang Fei to have a meal of Beijin's roast duck in person to congratulate Yang Fei for winning the title of CCTV.

Of course Yang Fei agreed, and said that Meili Daily Chemical Factory should be the host, and the leaders are invited to have fun.

The leader said with a smile, you are welcome, we are already in the roast duck restaurant, come here quickly!

Yang Fei quickly said that he didn't dare to be the leader, how dare he let the leader wait?

The leader said cheerfully: "Comrade Yang Fei, don't be modest. It would be great if there are a few more big entrepreneurs like you. If there are thirty-six or five, we are willing to take turns to invite you every day." You have a big meal!"

Yang Fei didn't dare to neglect, put down the phone, called Tang Wenjie and others, and went to the banquet together.

The most likely thing for the rich is pride.

Proud and bossy, arrogant and rude, self-respecting, boastful, these are all signs of pride.

With a little money, many people are defiant and don't pay attention to their leaders. How quickly such people get up, they will collapse as quickly as possible!

Yang Fei will never be a proud person. The more proud he is, the more he must learn the way of humility.

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