The Richest Man Yang Fei

Yang Fei made a brand new attempt in Shang Hai, turning 666 Shopping Plaza into a distinctive leisure shopping community.

Su Tong has been running outside, and only heard about the prototype of this shopping community from Yang Fei.

Now, this community that has condensed Yang Fei's hard work is finally about to open!

Yang Fei, Su Tong and others came to Shanghai together.

After getting out of the car, Su Tong yelled, "Yang Fei, this is our 666 Shopping Plaza? Isn't it so beautiful? Are you sure it wasn't built in a park?"

This is of course the 666 Shopping Plaza.

Three sixes, a huge signboard, shining in the sun!

In front of the square, there is a green space with subtropical palm trees, bald cedar, iris, yew and other trees. Benches and awnings for rest are placed under the trees.

There are shops selling snacks and snacks on both sides, which are neat and tidy.

At first glance, I thought I had walked into the beautiful Qionghai Beach.

Su Tong was as happy as a child, ran up and turned around in circles: "Yang Fei, this place is so beautiful! It's even more beautiful than the France we've been to!"

Yang Fei watched her bouncing around, and couldn't help but smile, the senior sister is very young.

"There's also a milk tea sister here, and tea color!" Su Tong happily walked over, bought a few cups each, and invited Yang Fei, Ma Feng and others to drink.

Mouse, Tieniu and others took it over and said respectfully, "Thank you."

Comrade Tieniu has already corrected his mentality.

After a period of loneliness and autism, he realized the fact that no matter in which aspect, he was not as good as Yang Fei.

This is really a sad discovery.

As a result, he no longer had any unreasonable thoughts about Su Tong.

In addition, in the past few years, Comrade Tieniu has followed Yang Fei, traveled here and there, seen the vast land and resources of the motherland, and got used to seeing beauties from all over the country, and his horizons have gradually broadened. Same day.

In the eyes of the Four King Kong, Su Tong is Yang Fei's woman,

They treated her with great respect.

A group of people drank milk tea and walked into the shopping plaza.

Today is the opening day, but Yang Fei did not engage in celebrity support, but planned a parent-child themed event.

Anyone who brings children can participate.

There is an amusement park in the square. Anyone who spends 50 yuan in the square can enter the amusement park for free with a shopping receipt.

There are more than a dozen programs prepared in the amusement park, waiting for customers to participate, and the winners can exchange items such as dolls, toys and tissues.

This event attracted countless parents with their children to participate.

The square sells hot and cold drinks, but also provides free direct drinking water. The front desk and lockers can store goods for customers, reducing the burden of shopping.

In a corner of the amusement park, a special small house is provided, which has a warm nursery staff and a suitable temperature, but it only entertains one kind of people: breastfeeding women.

When a woman takes a baby outside, needs to breastfeed, or needs to change a diaper, she often cannot find a good place, and 666 Shopping Plaza provides such convenience.

When you come to the second floor, you will see that there are many adults and children in a corner, reading books in a bookstore. This is a branch of a bookstore in Shanghai, and it cooperates with 666 Shopping Plaza. Customers with a membership card can read books for free in Youjian Bookstore.

The books in the bookstore are all old books purchased in bulk, which are as cheap as picking up scraps, and the plaza only needs to provide a corner to provide book lovers with a convenient place to read books. The cost is low, but it brings people incomparable convenience and warmth .

You can get corresponding points for consumption or shopping in the square, and you can exchange the points for practical products at the front desk.

Yang Fei did all this to increase the stickiness of customers.

What is stickiness?

This is an important metric for measuring user loyalty programs, and it plays a key role in the brand image of the entire company.

Stickiness, also known as viscosity, refers to the sense of dependence and re-consumption expectations formed by the combination of customer loyalty, trust and positive experience to a brand or product.

The stronger the sense of dependence, the higher the customer stickiness; the higher the re-consumption expectation, the higher the customer stickiness.

If you want to better improve customer stickiness, you must do the following.

One is to do a good job in customer care, the other is to improve customer shopping experience, and the third is to do a good job in tracking customer needs.

Many consumers only think of buying when they see the products when they are shopping, which requires good communication from shopping guides.

And some customers only like to go shopping quietly. At this time, the shopping guide should stay away from the customers, but also appear in the position where the customers can call.

Doing business is a science, and Yang Fei is also learning while doing business.

After the opening ceremony, Yang Fei came to the ninth floor.

Every shopping plaza has prepared a dedicated office for Yang Fei.

"Yang Fei, this shopping plaza is different from the others." Su Tong stood beside him, and the two watched the crowds outside through the floor-to-ceiling windows.

"Which one do you like?" Yang Fei asked.

"Of course it's this one. I feel so warm, and I have an idea of ​​wanting to go shopping."

"Wait for the sales to come out, the market is the standard to test the truth."

Su Tong said: "Compared to the daily chemical industry, your expansion of shopping malls seems too conservative."

Yang Fei said: "Is there?"

Su Tong said: "I'm not the only one who thinks so."

Yang Fei pondered: "The golden age of shopping malls lasted for the past ten years or so. It will become more and more difficult to do in the future, so I only make high-quality goods. Instead of a wave of closures in the future, I might as well move forward steadily."

He smiled: "However, we are about to start the road of expansion."

After more than three years of hard work, Yang Fei has basically realized the overall layout of the daily chemical industry.

Next, his career focus will be on industrial expansion.

"Senior sister, I have a plan called Baichengqiandian."

"Thousands of stores in a hundred cities? Is it to build a shopping mall in a hundred cities across the country?"

"No, the whole world."

"In the whole world, you only build a thousand stores?" Su Tong felt incredible.

In her mind, there are so many cities in China, and it is not just a thousand stores that can be built casually.

Yang Fei said: "We only create high-quality products! To open a family, you must live a family, and you must make a profit! In the world, choose one hundred representative commercial cities. One hundred cities, maybe nine hundred and ninety-nine cities. Expand a thousand stores."

"These thousand stores are also empty fingers, or they may be nine thousand nine hundred and ninety-nine?" Su Tong made inferences, and then laughed, "Then it's called thousands of cities and ten thousand stores."

Yang Fei smiled and said: "Not too many. If the number of employees in each store is controlled within 500, then the number of employees in our shopping plaza can be controlled within 500,000."

"Ah? Are there so many?" Su Tong calculated silently, and there were really so many. He said in surprise, "It's so terrifying!"

Yang Fei took a deep breath and said, "There will be a foundation-building period for those who cultivate immortals. I think we have already completed the foundation-building period! It's time for a blockbuster!"