The Richest Man Yang Fei

Yang Fei said that it is not necessarily the enterprise itself that brings down the enterprise.

Such vampire-style counterfeiting can fundamentally shake the reputation of the company. The reputation and loyalty that the company has spent a lot of money and worked so hard to cultivate are very likely to be destroyed by the appearance of fake products.

Therefore, every large enterprise will never be soft on the issue of counterfeiting, and will spare no effort.

Fake products like to imitate big brands, which seriously affects the image of the brand company, affects the normal market economic order, and infringes on the rights and interests of consumers.

Large brands like Procter \u0026 Gamble also choose to arrange professional anti-counterfeiting personnel in various places to inspect various regions, and then complain and report to the local market supervision department for investigation and punishment.

For these suspected counterfeit and shoddy products, once the manufacturer has identified them, the management department will investigate and deal with them in accordance with relevant laws.

After Yang Fei founded the Meili Group brand, he has not relaxed his crackdown on counterfeiting.

However, fakes are still hard to detect and emerge in endlessly.

After learning that the counterfeit base is in Southern Province, Yang Fei immediately notified the relevant personnel of the Group's Southern Provincial Headquarters to report the case locally and ask the law enforcement agencies to jointly enforce the law.

At the same time, Yang Fei called Jiang Ziqiang alone, told him about this matter, and asked him to help him pay attention.

After Jiang Ziqiang heard this, he said with anger: "There is such a thing? Hehe, right under our noses? They are so brave! Yang Fei, don't worry, I will handle this matter, as long as you know The location of the processing factory, I will teach them that they cannot fly with their wings!"

Yang Fei said, "Brother Jiang, please."

Jiang Ziqiang said: "It is not too late, I will act immediately!"

Yang Fei hung up the phone, glanced coldly at the salesman Xiao Liu and the store owner, and said slowly: "Article 214 of the Criminal Law, selling goods that are known to be counterfeit registered trademarks, the sales amount is relatively large If the sales amount is huge, the sentence is to be not less than three years and not more than seven years of fixed-term imprisonment, and a fine shall also be imposed.”

The shop owner and Xiao Liu looked at each other, and asked in amazement: "Boss Yang, didn't you just say that you will be lenient when you confess?"

Yang Fei said: "I can be lenient, but the law does not allow it! If you commit a crime, you can be forgiven, and the cost of the crime is too low! What do you need the law for?"

Xiao Liu's face was ashamed: "Boss Yang,

You mean what you say! You said let me go, and you gave me a red envelope! "

Yang Fei said: "I will give you a red envelope, but what is sealed in the red envelope is the law! This is to teach you how to be a human being!"

Xiao Liu screamed, his body went limp, and he sat on the ground, unable to move.

He was extremely remorseful, why did he throw himself into the trap?

The owner of the store rolled his eyes, and when no one was paying attention, he turned around and was about to run away.

The mouse grabbed his shoulder and turned him around: "Where are you going?"

"I, I'm going to the bathroom."

"Go, I will accompany you!"

"This? Don't dare to bother me, I still won't go, suddenly I don't want to."

"Hehe, be honest! Do you think you can run away? You can run away from a monk, but not from a temple!"

The store owner had a bitter face and dared not make a sound.

Yang Fei handed over these two guys who knew and sold counterfeit goods to the relevant departments, and what awaited them would be severe punishment by the law.

In the afternoon, the results of the meeting at Qinchi Factory came out.

They were willing to transfer the remaining six months of advertising to Yang Fei, but their opinions on the trademark were surprisingly unanimous, and they felt that it was too cheap to buy Qin Chi's trademark for 20 million.

If it was half a year ago, Qin Chi hadn't won the bid king and bought the trademark for 20 million, maybe they would consider it.

Now with the blessing of Biaowang's halo, they feel that the value of Qin Chi's trademark far exceeds 20 million, and it is impossible to sell it so cheaply.

Yang Fei wanted to win this trademark because he also liked the afterglow of the winning bidder.

The so-called skinny camel is bigger than a horse, and Qin Chi's trademark is still worth 10 to 20 million.

Building a brand is the hardest part of running a business.

Although Qin Chi is now caught in the blending door, which has affected sales, the trademark itself still has a certain value.

The other party refused to sell, which was expected by Yang Fei. They still had dreams, and wanted to rely on this trademark, and then use the 100 million they got from advertising to fight a turnaround.

As long as the operation is done properly and crisis public relations are handled well, this crisis can also be turned into an opportunity.

This depends on the means and courage of Qin Chi's management.

Yang Fei came here for the purpose of advertising for the half-year bid. Now that the negotiation has been settled, the goal has been achieved.

Next, the representatives of the three parties will sign relevant agreements at the Beijing CCTV Building.

Subsequently, the Biaowang advertisement will be replaced by the advertisement of Meili Group.

As for which brand to use for the list?

Yang Fei had already planned, and that was cardamom skin care products.

Cardamom is a new brand series launched by Beauty Group.

After the launch of this series, Meili Group did not invest much in advertising.

Everyone thought that Yang Fei was not optimistic about cardamom and the domestic skin care industry.

Unexpectedly, Yang Fei buried the foreshadowing here.

Cardamom has been promoted for half a year, which will definitely greatly increase its popularity.

The news that Qin Chibiao's king has changed hands to Cardamom will also be hyped up by the media, which is also a wave of free publicity.

This is something for later, so I won't show it for the time being.

Let's say that day, Yang Fei received a call from Jiang Ziqiang after he had settled with Director Ji in Qin Chi.

Jiang Ziqiang's words were very brief: "Yang Fei, that processing plant has been destroyed! The main responsible personnel have also been brought under control."

"Hehe, thank you Brother Jiang." Yang Fei was in a good mood.

"Thank you so much? It's too outlandish. It's just a matter of raising your hands. Do you know who the boss of that counterfeit processing factory is?"

"Who is it?" Yang Fei thought, since Jiang Ziqiang asked such a question, there must be a reason.

Jiang Ziqiang said, "Hu Song."

"Hu Song?" Yang Fei felt that the name was very familiar.

Jiang Ziqiang said: "What? You don't remember this person?"

Yang Fei pondered and said, "It sounds familiar."

Jiang Ziqiang said: "According to his own confession, he used to be your employee, a senior engineer of Meili Daily Chemical Factory."

"Oh!" Yang Fei was stunned, "I just said, why is it so familiar, it turned out to be him!"

Hu Song used to be an engineer at Vitality Factory, and later followed Wei Xinyuan to Meili Daily Chemical Factory.

During this period, Hu Song and Yang Fei had a conflict. The reason was that Hu Song, a self-reliant veteran, asked to be promoted to vice president of R\u0026D after Ma Zhixia left, but Yang Fei did not agree.

Later, Yang Fei appointed an intern from Tsinghua University as the vice president of research and development, which aroused Hu Song's dissatisfaction, so he resigned and left.

Unexpectedly, after this guy left Meilidaihua, he opened a counterfeit factory, and specialized in imitating Meilidaihua's products!

Jiang Ziqiang said: "The people who came out of your factory actually set up a separate stove and built such a large underground factory. Yang Fei, shouldn't you reflect on it?"

Yang Fei smiled wryly, and sighed leisurely: "Yes!"