The rise began in the seventies!

Moreover, Ye Zhao saw several Nokia advertisements on the roadside.

"How are Transsion's sales in Europe now?"

Ye Zhao turned his head and asked the employee from the marketing department next to him.

The employee from the marketing department followed Ye Zhao and naturally made preparations. He also did some preliminary research.

Then he said,"The European market has not received much response from our Chinese brand."

"It's not a matter of feedback. All customers who have purchased our products have given us good feedback."

"The main reason is that the base stations have not been deployed yet."

"Secondly, the reputation of the niche market has not yet brought about market sales."

"Since the initial establishment of direct-sale stores in Europe last year, the sales volume has only been more than 10,000 units."

The marketing staff said very respectfully.

Ye Zhao understood immediately.

Although he instructed Transsion Communications to start developing overseas business last year, the strongest response is still at home, that is, Southeast Asia, Hong Kong, and Taiwan.

In addition, there are some markets in chicken and South Korea.

The main focus is also on this area.

Originally, Ye Zhao thought that there should be no rivals in the European market.

Because in his memory, Nokia started to make a name for itself in the 1990s.

Who knew that this guy was already engaged in mobile phone business.

And it is doing quite well.

After initially tasting the sweetness, Nokia has increased its R&D and investment in the mobile phone department.

Nokia makes mobile phones. Ye Zhao had no doubt about Nokia's talent and genes.

The key is that this guy later developed the global communication technology business and quickly opened up the market.

The key reason lies in one of his main businesses, the telecommunications business.

Because of the European Union, the European market has implemented unified regulation of digital technology promotion for postal, telecommunications, telephone, telegraph, etc.

Therefore, when Nokia made this technology, it quickly occupied the mobile phone field throughout Europe.

And with this technology, it began to move out of the European market and enter the United States.

Then came the process of globalization.

Moreover, Nokia's research and development capabilities are very strong.

Ye Zhao got the news that they are already preparing for the production and pre-sale of the second phone,

MobiraTalkman.

If Transsion does not come in and gain a foothold in the market now, then the difficulty of coming back to snatch it later will not be on the same level.

"You notify the country and ask Transsion to send some more people over."

"The first is the technical staff, who first need to understand the specifications and standards of mobile phones in Europe."

"The second is market development personnel, who must have sufficient understanding of the product"

"Third, the base station promotion and construction personnel must prepare as soon as possible and access the European telephone cable system."

Ye Zhao said.

After receiving the order, the marketing staff immediately sent the news back to China.

Transsion also responded very quickly.

In less than a week, the personnel have gathered.

It is mainly because the country has given the green light.

Ye Zhao is opening up new markets outside, which is a great help for the current scarce foreign exchange.

As for passports, as early as when Ye Zhao expanded his global business, the company organized a group of people to get foreign passports.

After the personnel arrived,

Ye Zhao immediately launched a series of actions.

The marketing promotion personnel naturally increased their investment in advertising.

The construction of base stations also accelerated local negotiations and access.

Now Euro Eagle and China are in the honeymoon period.

Although there is a force of obstruction, it is not impossible.

Finally, it is to split Nokia's current mobile phone technology.

This is why those technicians came

"From a breakup perspective, Nokia's mobile phone technology is doing pretty well."

"Even the global communication technology is something we don’t have, which is their advantage."

The developer of the technical department studied Zhihu and said to Ye Zhao.

Nokia studied the global communication technology too early.

It is one of the earliest companies in the world to study this technology.

Ye Zhao nodded and said:"We don’t have the global communication technology for the time being, but it doesn’t matter."

"It is enough to be able to communicate with each other in Europe."

It is not impossible to unify the telephone network communication regulations in Europe.

"There is also an optimization of various languages. We have only developed the versions of Hans Cat and John Bull."

Ye Zhao said again.

In addition, Ye Zhao directly established a Transsion branch in the local area to recruit R&D talents from the society.

Huaxia brought them as the technical core, but these people alone are definitely not enough for the time being.

Just to do localized language optimization, a team of more than ten people was formed.

And contacted some local European companies to directly outsource the language.

The whole development process was extremely fast.

Because these are all Latin letters, they do not need to be compiled in another way like Chinese characters.

So this process is not difficult.

In addition to the outsourcing project.

Only at the end of December, more than ten countries' versions have been developed.

Subsequently, market sales were also fully launched.

With advertising, overwhelming publicity was directly carried out.

Ye Zhao's concept is that as long as there are people, they can see Transsion's advertisements.

Although the words are a bit exaggerated, the investment is extremely huge.

Whether it is roadside advertising, TV, radio stations, etc., Transsion's marketing department has thrown a financial offensive.

People in Europe have not yet reacted.

How can there be a mobile phone product everywhere ? What

's more, Ye Zhao even spent 500,000 Euros to invite the Beatles, who were at the peak of their popularity at that time, as the spokesperson!

With the overwhelming publicity, the whole of Europe seemed to be stunned.

The sales volume in the European market increased sharply.

Ye Zhao couldn't help but sigh.

Although these Western European countries have entered a stage of decline after the war, a lean camel is bigger than a horse, and the European people are rich!

The key is that the welfare system in Europe is too good.

It has even become a shackle for the development of local Europe.

This These sales instantly opened up the market for John Bull, Gallic Rooster and Hans Cat.

And they quickly expanded to Southern Europe and Northern Europe.

Nokia also suddenly woke up.

Damn, someone came to the doorstep.

Even in Finland, Transsion mobile phones appeared.

How can this be tolerated?

Only a week after Ye Zhao's publicity campaign was launched.

Nokia in Finland responded in its own way.

First, it consolidated its base.

It temporarily gained an advantage in the Finnish market.