The rise began in the seventies!

On the first floor of Zhaoshen Building, there is a 1,000-square-meter exhibition hall.

At this time, there are more than ten cars on display in the exhibition hall.

Many people just followed Ye Zhao into the exhibition hall.

They immediately felt the extraordinaryness of this car.

Including these car companies of Jiaobenji, they all felt a kind of aristocratic atmosphere.

Aristocrat in the car!

This is the car that their Japanese cars have always wanted to pursue and want to build.

Including the Lexus concept proposed by Toyota a few years later, that is, in 1987.

And it entered the exhibition hall in 1988.

The brand was established in 1989 and began to be sold.

High-end luxury cars have always been controlled by European cars.

They have always wanted to break through this line.

Today, they saw the dawn of breaking through European luxury cars.

There is even a hunch that this will definitely work!

However, this dawn did not appear in one of them.

Instead, it was a Chinese brand.

However, the reporter who followed in to take pictures at this time noticed the logo of the car.

It was not the Volkswagen logo.

Instead, it was a word"朕"!

A golden word"朕"!

What does"朕" mean? The Chinese people really know it too well!

With"朕" as a brand, isn't this really too exaggerated?

All reporters were stunned.

Those reporters who knew Chinese were also stunned.

As a cultural vassal state for thousands of years, they certainly knew the meaning of the word"朕".

There was a lot of noise in the reporter group.

People from Toyota and other car series couldn't help but frown.

Just asked what was going on.

Their translator hurriedly explained the reason to them.

Executives from Toyota and other car companies couldn't help but widen their eyes!

In China, is there any noble higher than"朕"?

No!

It seems that there is a sense of becoming an emperor when driving this car.

The car companies of"脚盆鸡" breathed quickly.

This idea is really great.

They also have to admire Ye Zhao's acumen in this regard.

Volkswagen's main brand at the beginning was entry-level cars.

Now it has created a certain existing impression.

So, he directly split a sub-brand.

Create a brand-new brand to tap the market of mid-to-high-end luxury cars.

But he is too bold.

Volkswagen Co.

, Ltd.

has only one Volkswagen T0 that is a hit.

If it were them, they would not directly split off a sub-brand when the car company was established less than two years ago.

Because the current customer awareness is not enough.

What if no one buys your car? Luxury cars without fame have no value.

However, Ye Zhao dared to do it.

The advantage of doing so is that it is a brand-new brand.

At the same time, it also has unlimited possibilities.

However, do they dare to take such a gamble? Absolutely not!

Only Ye Zhao dared to split off a sub-brand directly after launching a car.

It's crazy.

"Excuse me, Mr. Ye, are you really using '朕' as your brand?" a reporter asked quickly.

"Of course, we often hear about what cars are luxury cars and so on."

"What is the aristocrat among cars, what is the overlord among cars"

"Then let them see what Chinese nobles are."

Ye Zhao said with a calm smile.

"Our car model is named Weiwu 1984!"

Ye Zhao continued.

Then the crowd was in uproar again.

Who is Weiwu? Isn't this Cao Cao?

This guy really dares to launch a series for his car.

Suddenly, they thought of the original BMW series motorcycles.

The Daqin series, the Tang Dynasty series.

However, although there was such a sign at that time, it had not been expressed so directly.

"Excuse me, who is this Cao Cao? Is he famous in China?"

A Honda technical officer pushed his glasses and said with some doubt.

"Kawashima-san, Wei Wu was a monarch during the Three Kingdoms period of China!"

"This monarch was the most powerful one during the Three Kingdoms period, and he was also very talented in literature."

"He once wrote"Viewing the Sea"》"

Toyota's executives spoke up.

There are many fans of the Three Kingdoms at Jiaobenji.

Even the Three Kingdoms War Chronicles, which was once popular in China, and the Three Kingdoms series were all developed by Jiaobenji.

Speaking of the Three Kingdoms, the technical officer of Honda suddenly realized it.

His heart twitched a little.

It can be said that the Three Kingdoms not only has a large market in China.

It will also have a great sense of identity in Jiaobenji.

And once it succeeds in the Chinese market and the Jiaobenji market.

Then a car will have a story to tell.

That is, the background story of the car.

A good car will definitely be matched with the corresponding copywriting.

Although he is a technical officer, his sensitivity to the market is not bad at all.

There is such a story background.

It is worth bragging about.

The history of those European Eagle countries is too thin in comparison.

Even people in Jiaobenji think that if it were not for the Renaissance, the group of European Eagles would be just a bunch of cultural deserts.

Although there are ancient Greek and Roman cultures, they have long declined.

Not to mention Eagle sauce.

Until the 21st century, they were despised by those cultural artists in Europe.

And in the 1970s and 1980s, it is even more needless to say.

And this car has a chance to tell a story, and it will definitely attract a lot of people to open up the market.

What kind of emperors are those emperors in Europe?

The Chinese are.

The emperors in Europe are more like lords.

They are just relatively larger nobles.

The emperor of China is different. He is the embodiment of true power.

And he carries the eyes and hopes of everyone in the world.

It is precisely because of this that when a tyrant is born, it will involve the backlash of power in the world.

Thus the dynasty was overthrown.

At this time, the executives of these car companies of the foot basin chicken series began to enter the car for experience.

The seats are completely leather.

The driving position also has an extremely comfortable space.

It's so cool.

As he experienced the functions one by one, this feeling is what the foot basin chicken series cars have always lacked.

He knew that a dragon would come into the foot basin chicken market.

This dragon would completely tear them apart in the mid-to-high-end car series.

Let the foot basin chicken, which can't beat the European cars in the top luxury car market.

Now there is another China.

All the executives of the Foot Basin Chicken car company felt a very serious sense of crisis.

They were eager to return to China. They had to come up with corresponding measures immediately.

Otherwise, the Foot Basin Chicken car series would completely become the endorsement of the middle and lower brands.

Something must be done.

They saw a dragon that was ready to devour them at any time.