The rise began in the seventies!

What brand is BMW?

It may be hard to say in other places.

But in Shenzhen, it is a local enterprise.

Many people have seen how BMW has boosted Shenzhen

's economy. So they have a high sense of identity with BMW products.

From last year to this year, the number of people making money in Shenzhen has increased.

Not to mention those with an income of 1,000 yuan, there are still some with an income of 1,000 yuan.

In the past, a pager cost more than 3,000 yuan, and no one was willing to buy one. But with BMW, you can buy a pager for only 1,499 yuan.

Not only is it convenient and useful, but it is also very face-saving to carry it out.

Especially those small bosses who have sprung up like mushrooms after a rain.

They all want to get one for themselves.

However, there were only 100 units on the first day of sale!

But many people immediately saw the advertisement in the newspaper.

There will still be 100 units tomorrow!

This has been the case for a week.

However, people's expectations for Transsion pagers are getting higher and higher.

It has even triggered a phenomenon of nationwide onlookers.

Every day when I go to the mall, I don't buy anything.

I just watch how many people will come to buy Transsion pagers.

I even urge them to do so.���There are scalpers.

Or people who queue for others.

People who queue for others get here early.

They queue up in front and sell their seats to others.

A more direct way is to buy the Transsion pager.

Then resell it at a high price.

This thing makes more money than selling seats.

On the seventh day,

《Shenzhen Development Newspaper published an apology letter from Transsion

"Since our Transsion pager was launched"

"It has been loved by many friends, but the production capacity problem has not been solved."

"We apologize here!"

"So before, we could only produce 100 units a day."

"However, Boss Ye has already pulled a motorcycle production line over to assemble pagers."

"From today on, there will be no restrictions on sales."

An apology letter!

A well-known large company would also have an apology letter.

I have never seen such a thing.

In an instant, BMW won the favor of countless people.

"Look at them, they actually apologized to us."

"Boss Ye's motorcycles are selling very well. The lowest price for one motorcycle is 3,500 yuan."

"But they gave up a motorcycle production line to produce pagers!"

For a while, people who read the Shenzhen Development News had a feeling of participating in a big event and being proud of it.

Their favorability towards Transsion pagers was immediately maximized.

And those who bought pagers no longer wore them on their waists wherever they went.

Instead, they held them in their hands and pretended to shake them around as if nothing had happened so that their friends could see them.

Some people even told their family members and then walked to crowded places.

At this time, their family members started to call the pager.

The beeping sound instantly attracted everyone's attention.

When he took out the Transsion pager, everyone was even more clear and envious.

It was actually a Transsion pager! He had a Transsion pager!

People who bought pagers later had a feeling of

I want to buy a Transsion pager, but their production capacity cannot keep up.

In order to let me buy it, they apologized and opened a new production line for me.

Now, the local population of Shenzhen is less than 100,000. However

, because of the wave of people going into business that Ye Zhao led in advance, the non-resident population has reached 500,000!

Many of them are entrepreneurs.

With a population of 600,000, there are still many people who can afford pagers.

In fact, this so-called pager costs less than 500 yuan in total.

In other words, there is a profit of 1,000 yuan for one pager.

This series of planning was all done by Ye Zhao.

Hunger marketing.

In addition, a concept of communication was added to it.

【[Set the agenda].

The content of the setting is that I produce it for everyone.

It is not what we produce.

In order to mobilize their enthusiasm for consumption.

Hunger marketing is very common in later generations.

The most famous one is Lei Jun, who is in the mobile phone industry in later generations.

But it was made at this time.

The effect was directly explosive.

Moreover, this apology letter became popular directly.

No one had ever seen this method.

Some media in nearby cities directly reprinted and forwarded it.

Even, it was finally listed in [Huaxia Economic News].

And from the perspective of emotion, it praised the sincerity of Transsion pagers under BMW Development Company in treating customers.

Finally, it was also labeled as a national brand.

Now, this apology letter has completely exploded.

It has become a discussion across the country.

A model that no one has ever seen.

One statement is increasingly accepted.

This is a phenomenon called [the richest man actually apologized to me].

In everyone's eyes, isn't Ye Zhao behind BMW?

And who is Ye Zhao?

The richest man in China who has been tacitly recognized by everyone.

That is, Forbes has not yet entered China.

The Hurun list has not yet been created.

Otherwise, it would have been announced long ago. Of course, it doesn't matter if it wasn't announced.

With such obvious reports, everyone knows that Ye Zhao is now the richest man in China.

BMW Transsion's apology is Ye Zhao's apology, isn't it?

Moreover, Transsion's pager has become completely popular.

‘"Transmitting sound over a thousand miles, identifying location by listening to sound" has become the most popular saying.

Especially for people who use pagers.

This is really too cool.

It always feels like holding this thing can turn you into a person with super hearing.

Those who bought Motorola pagers in the past suddenly felt that their pagers have become old-fashioned and embarrassing.

If you meet those who use pagers, you will have to come forward to

"Bro, what kind of pager do you use?"

"Motorola? You are out of date. This machine is too old-fashioned."

"Look at this Transsion deep sea blue pager? Isn't it cool?"

Those deep sea blue, rose red, and supreme gold colors simply blinded their eyes.

I don't know how many people regretted buying this Motorola thing.

Department stores, dealers, agents, etc. all over the country swarmed in from all over the country.

However, Ye Zhao made arrangements in advance and had already built base stations in first-tier cities.

The survival that they had already produced was instantly rolled out in major cities at an unimaginable speed.

Motorola was completely confused.

They are still constantly testing the market and building base stations.

The advertising effect of their previous cooperation with BMW was very good.

Unfortunately, there are almost no such competitions held in China now.

They can't find a second one.

Originally, Motorola wanted to find Ye Zhao to cooperate with the Southeast Asian Motorcycle Competition.