The rise of nanometers

In October in the Northeast, many trees are covered with yellow leaves.

As one of the few dairy companies that stood alone in the tainted milk incident, Wandashan Dairy Company in Heilongjiang Province also paid attention to the launch of cloud inspection and advertising bidding.

General Manager Wang Beifeng, after discussing with the company's management, felt that this was an opportunity. Although Wandashan was one of the few remaining dairy companies, the eggs would not be finished if the nest was overturned.

The impact of the tainted milk incident has led to widespread public distrust of the safety of domestically produced milk powder.

A good reputation takes a long time to develop, but a bad reputation can destroy a company or even an industry in just a moment.

Wang Beifeng made up his mind and told the vice president in charge of advertising business: "Guocai, please go to Lingnan in person and promote cooperation with Time Blog as soon as possible."

Zhang Guocai nodded: "No problem, I will try my best."

"We can communicate by phone at any time. As long as the conditions are not excessive, advertising fees are not a problem." Wang Beifeng added again.

"Then I'll go to Lingnan right away."

Many companies that are confident in their products have also sent advertising personnel to Shanmei, Lingnan, just like Wandashan.

Especially among the products that were tested for the first time and there were no quality problems, many companies saw a good advertising idea.

You must know that many companies are actually deeply affected by fake and shoddy products. Those fake and shoddy products use low prices to seize the market, forming a trend of bad money chasing good money.

As a result, many companies either choose to lower product quality and lower the price to the same level as inferior products; or they are forced to end miserably.

The emergence of cloud inspection has allowed these companies to see another possibility, which is to use quality to defeat other inferior products.

Time Blog currently has nearly 50 million users. Even if only one-tenth of them are converted into consumption power, it is a big market for industrial companies.

Starting from October 10, business representatives have been arriving one after another, mainly from the Pearl River Delta enterprises that are close to the waterfront.

When Zhang Guocai, who came by plane, arrived in Shanmei with his subordinates from the advertising department, it was already noon on the 13th.

The headquarters building of Time Information.

After receiving one wave of corporate representatives after another, Jiang Miao and another vice president felt pain and happiness. At the same time, they were also very cautious. For those companies whose product quality was questionable, they were required to send their products to Qingshui Testing Company.

The companies on the first batch of qualified lists have entered the preliminary negotiation stage.

In the conference room on the seventh floor.

Zhang Guocai, who came on behalf of Wandashan Dairy, met Jiang Miao and others. The two sides first exchanged business blows, and then got down to the topic.

Looking through Wandashan's advertising bid, Jiang Miao saw the sincerity. Wandashan's bidding advertising fee was 15 million per year, and the contract was signed for three years.

"We have seen your company's sincerity, so what do you think of our company's conditions?"

Looking at the advertising reference agreement provided by Time Information, Zhang Guocai asked: "Your company's testing standard is that the national standard and the European standard are parallel. Is that too high?"

"The European standards are only for reference for the time being. We will formulate a transition period based on the company's situation so that you can upgrade your products to high standards within a certain period of time."

For Wandashan, which has its own export business, it is not difficult to meet European standards, but it just takes time to adapt.

"I will explain this to the general manager, and then both parties will work out a transition period." Zhang Guocai then raised questions about other clauses one by one.

Regarding business contracts, if you are not careful, you may fall into a trap, so Zhang Guocai is extremely cautious on his side.

After discussing the items one by one, the only issue that Zhang Guocai was unable to decide was that once Wandashan's products were found to have quality problems twice, they would have to pay three times the advertising fee.

Behind this article, there is an additional clause that applies to all products of Party B. If there is a problem with one product, Wandashan Dairy will have to compensate 135 million.

That night, Zhang Guocai discussed with Wang Beifeng on the phone and finally decided to sign the contract.

The next morning, Zhang Guocai, the plenipotentiary representative of Wandashan Dairy, signed an advertising cooperation contract with Time Information.

Although the contract was signed, Time Information did not publish the advertisement immediately. On the one hand, the advertising page needed time to produce; on the other hand, it required a comprehensive inspection of all Wandashan Dairy products.

The samples for testing cannot be provided by Wandashan Dairy itself, but Qingshui Testing Company conducts sampling surveys on the market.

This will take at least a month. In order to ensure reliable product quality, not only the investigation time needs to be extended, but also the area covered and the number of tests for a single product need to be comprehensively considered.

Other companies that sign contracts are handled in the same way. A one-month comprehensive investigation and testing is already the minimum standard.

If the minimum standard is exceeded, Qingshui Testing Company will conduct random inspections from time to time in the future to ensure that a single product of the cooperative enterprise is tested no less than 10 times a year.

Qingshui Testing Company is also expanding on a large scale. In addition to the Yangcheng Testing Center in the Pearl River Delta, it also plans to establish an East China-Wuxi Testing Center, a Central China-Jiangcheng Testing Center, a Southwest-Rongcheng Testing Center, a Northwest-Chang'an Testing Center, and a North China-Quancheng Testing Center. Testing Center, Northeast-Shencheng Testing Center.

It is convenient to cover all parts of the country and test products of various regions and companies.

There are only 15 cooperative companies in the first batch, with advertising fees ranging from several million to more than 10 million per year. According to the signed contract, Time Information will receive 73.5 million in advertising fees per year.

It's not that no companies came to cooperate, but Jiang Miao only signed 15 companies because of the speed of the testing company and the possibility of omissions if there were too many companies involved.

In addition, among the cooperating companies, there were many foreign-funded companies that also participated in the bidding. However, due to some considerations, these companies were removed from the cooperation list by Huang Xiuyuan.

Faced with the instructions from the head office, Jiang Miao could only find excuses to refuse cooperation from these companies.

After a new round of user growth, Time Blog experienced sluggish growth after the number of users reached 52.18 million.

For this situation, Time Information has long expected. After all, before smartphones became popular, the users of Time Blog came from computers.

In fact, the number of potential users on the computer side has almost reached its peak. After all, the blog is not a Penguin account, nor is it the later Chaoxin.

If you want to gain user growth again, you can only wait for the era of smartphones to expand the number of users through mobile phones.

As for smartphones, except for Apple, which has its own territory, other mobile phone manufacturers have not yet married Android systems and launched smartphones.

Nokia, the boss of feature phones, is still at the top of its game, but hidden murderous intentions are approaching Nokia step by step.

In the cooperative enterprises of Time Information, there is also an inconspicuous subsidiary clause, which has also begun to exert some effects.

This additional clause is that these cooperative companies can obtain the industrial software platform of Time Information and free services for one year.

It is difficult to open up a small market for the industrial software of Time Information.

At present, in China, apart from a dozen universities and official scientific research institutions, there are no private enterprises purchasing software for the Time Information Industry software.

This is the reality that domestic industrial software must face.

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