The star is legit but sick

At this moment, many people are watching "National Treasure" on TV or online.

In a certain neighborhood.

A middle-aged man is sitting on the sofa, watching TV.

The channel currently playing on the TV is CCTV Variety Channel.

The middle-aged man named Liu Yaping is a high school history teacher.

He is usually very busy preparing for lessons, so he just had some free time today and took time to watch TV.

When he switched channels, he happened to switch to the variety show channel of CCTV. At that time, the opening animation of "National Treasure" happened to be playing.

Liu Yaping was quite curious about the new program, so he stayed and planned to watch it first.

If it doesn't look good, just change the channel.

From the beginning of the show to now, Liu Yaping has a look of surprise on his face.

He originally planned to take a sip of water and picked up the cup with his hand, but his eyes were fixed on the TV and he didn't care about drinking water at all.

When Xu Ye said the words "That's five thousand years," Liu Yaping felt a sense of pride in his heart.

This feeling is felt by many Chinese people living in this land.

Over thousands of years, the opponents at the poker table have changed one after another.

But the player sitting in this position has never changed.

As a history teacher, Liu Yaping is well aware of the difficulty of getting students to learn history.

Many times Liu Yaping is quite helpless, and he can only let students memorize some knowledge points by rote.

Interest is the best teacher, this sentence is not wrong.

Only after they are interested will students take the initiative to learn.

But there are few programs on the market that are related to history and can interest young people.

Most of the programs are not as interesting as his classes.

Liu Yaping actually hopes that there will be more programs that are both interesting and popular science.

This "National Treasure" seems to have such potential.

After Xu Ye introduced himself, he continued: "How heavy is this title? Let's take a look at the nine protagonists gathered here, and you will know."

Liu Yaping's eyes were fixed on the TV.

This program is different from ordinary popular science programs from the beginning.

Xu Ye said loudly: "They are the Palace Museum that is about to celebrate the 600th anniversary of the Forbidden City!"

After the words fell, the logo of the National Palace Museum appeared on the screen.

Afterwards, Dean Qi Dongxiang entered the room and sat on a grand master's chair, carrying the aura of a master.

After seeing this appearance, Liu Yaping was shocked.

"This appearance is a bit cool."

He had never seen such an appearance before.

Afterwards, Xu Ye continued to introduce the characters.

"The Magic City Museum encompasses all aspects of ancient Chinese art!"

Later, the curator of the Magic City Museum also sat down on the Taishi chair.

With the appearance of a famous curator, Liu Yaping couldn't help but sigh: "Why does this still feel like martial arts masters gathering together?"

This introduction method and appearance scene are like introducing a martial arts sect, and then the leader of the martial arts sect appears.

It’s so cool!

When the ninth curator took his seat, the scene changed again.

A square platform appears in the picture, and on the platform is a transparent object in the shape of an inverted square pyramid.

White light flashed across it, reflecting the words "National Treasure", and then the picture gradually zoomed out.

Liu Yaping also saw clearly the situation at the scene.

The nine curators sat around the stage, and the scene gave the impression of a gathering of big shots.

"Good guy, you're so pretentious!" Liu Yaping couldn't help but said.

This level of prowess is so high that those who didn’t know about this scene really thought that the nine masters from the world were here to discuss matters.

At this time, Liu Yaping's wife came over and said, "Don't say this at home. It's not good for your children to hear it."

"Oh, yes."

After Liu Yaping responded, he realized that his hand was still holding the cup.

After taking a sip of water, he continued reading.

Later, Xu Ye introduced the content of this issue.

The first phase is centered around the Palace Museum.

The first cultural relic that is about to appear is the "Thousand Miles of Rivers and Mountains".

Liu Yaping's wife also watched for a while and asked: "What kind of show is this? Why is there Xu Ye?"

Liu Yaping said: "The name is National Treasure. I just read it. Let's sit down and watch it together."

At this time, Liu Yaping's daughter came out of the bedroom.

"Dad, I've finished my homework."

Liu Yaping's daughter is in junior high school.

These days, junior high school students are also very tired.

Even if Liu Yaping himself is a high school teacher, there is not much he can do to help.

Fortunately, my daughter is more sensible and balances entertainment and study well.

Liu Yaping felt that it was necessary for her daughter to watch today's program as a way to relax besides studying.

He said: "Come and watch TV with dad."

Liu Yaping's daughter was very happy when she heard that she wanted to watch TV.

She usually watches TV and plays on her mobile phone, but Liu Yaping will limit her time and has never taken the initiative to let her watch TV.

"coming!"

The daughter immediately came and sat down on the sofa.

After Xu Ye finished his tour, he began to introduce the first guardian of the national treasure.

The guardian is an actor from the National Theater.

From his lines, some information of "A Thousand Miles of Rivers and Mountains" was gradually revealed to the audience.

Liu Yaping glanced sideways at his daughter. She didn't feel bored at all, but looked at it with gusto.

After a brief introduction, the actor came to the live stage.

When "Thousands of Miles of Rivers and Mountains" was shown in the video, Liu Yaping's daughter was surprised and said: "This painting is so beautiful!"

Liu Yaping knew something about "A Thousand Miles of Rivers and Mountains" and he smiled and said: "The author of this painting is very young."

Sure enough, later, Xu Ye told about Wang Ximeng, the creator of "A Thousand Miles of Rivers and Mountains".

Wang Ximeng was only eighteen years old when he created this painting.

Liu Yaping's daughter was shocked.

"Can you draw such a painting at the age of eighteen?"

My daughter couldn't believe it.

Liu Yaping smiled and said nothing.

On the TV, Xu Ye said slowly: "A conquered king who is a versatile artist, a traitor who is reviled by the world, and a mysterious and talented young man. What kind of story will these three people tell?"

Having said this, Xu Ye sideways exited the stage.

The music also started playing, but this music sounded very naughty.

The subtitles also appeared at this time.

""Thousand Miles of Rivers and Mountains" Volume·Legends of Past Lives."

When this link appeared, Liu Yaping immediately cheered up.

He noticed that there was also a sentence in the subtitles: "This story is based on historical facts and is a reasonable fiction."

As a history teacher, Liu Yaping resolutely puts an end to any historical nihilism.

He usually tells students to read less street stall literature or stories made up by marketing accounts.

The fact that such words can be written on the subtitles shows that the program team is quite rigorous.

Liu Yaping can completely understand this.

After all, who dares to say that what he performed is what actually happened in history. It is normal for some processing to occur.

"It's a bit interesting to introduce cultural relics in the form of a stage play."

On the stage, the actors began to perform.

This story tells the story of Song Huizong, the traitor Cai Jing, and Wang Ximeng.

After the previous love story ended, the scene moved to Song Huizong and Cai Jing.

Emperor Huizong of the Song Dynasty asked Cai Jing: "How should I paint if the theme is the scent of horseshoes after stepping on flowers?"

Cai Jing said: "When this flower comes back, the horses' hooves can show off easily, but the fragrance is invisible."

After saying this, Cai Jing said with a flattering look on his face: "Your Majesty, this is a very clever question. I really can't answer it right now."

Song Huizong smiled and said: "It seems that the Grand Master is going to lose to a young man."

Cai Jing immediately became vigilant and said, "What do you mean, Your Majesty?"

Song Huizong explained the reason.

"But only Ximeng had the imaginative idea to draw a few flying butterflies on the running horse's hooves."

This little story has been written in many exercise books or extracurricular reading books.

Liu Yaping's daughter heard this story for the first time and seemed extremely excited.

Cai Jing was obviously dissatisfied with Wang Ximeng's attraction to Song Huizong.

The subsequent plot entered the creation part of "A Thousand Miles of Rivers and Mountains".

Wang Ximeng wants to use green to make landscape paintings.

Cai Jing slandered Wang Ximeng in front of Song Huizong.

However, just after that, Wang Ximeng's work was completed.

Song Huizong immediately asked someone to bring it up.

On the big screen that surrounded most of the stage, a picture scroll slowly unfolded.

It is "A Thousand Miles of Rivers and Mountains"!

When the scroll unfolded on the big screen, Liu Yaping's heart seemed to be touched by something.

This painting is so beautiful.

Especially after zooming in on a big screen, it is even more shocking.

Song Huizong asked Cai Jing to write an inscription for the painting. When the inscription and postscript were finished, Song Huizong said loudly: "This is the "Thousand Miles of Rivers and Mountains" of the Song Dynasty. This is the Thousand Miles of Rivers and Mountains I dream of!"

The actor who plays Song Huizong performed this line very well.

Cai Jing also complimented: "The Song Dynasty will be like what is depicted in the "Thousand Miles of Rivers and Mountains", stretching and spreading forever!"

After the words fell, the lights on the stage dimmed, a layer of fire enveloped the stage, and all the actors' movements were frozen.

Xu Ye's narration sounded.

"Thirteen years later, during the Jingkang Rebellion, Song Huizong, who was obsessed with art and neglected government affairs, failed to save his country and was imprisoned by the Jin people. The treacherous minister Cai Jing was demoted and exiled, and died of starvation at Chongjiao Temple in Tanzhou. After Wang Ximeng presented his paintings He disappeared and remains a mystery to this day.”

The story of this interpretation ends here.

Liu Yaping's daughter turned to look at Liu Yaping and asked, "Dad, is Wang Ximeng really missing?"

Liu Yaping nodded and said: "The records about him in the history books only reach the Thousand Miles of Rivers and Mountains, and there are no records after that. I don't know if he has disappeared."

Liu Yaping is more rigorous. There are indeed many speculations about Wang Ximeng's whereabouts on the Internet, but he believes more in the official history recorded in writing.

What makes Liu Yaping happy is that her daughter actually asked this question, which shows that this program can really arouse everyone's interest in history.

Even he watched it with gusto.

It’s hard to imagine that this is a popular science program.

Liu Yaping sighed in his heart: "This program is very extraordinary."

In the hotel on the other side.

Zhou Xiaohu no longer had random thoughts, he actually looked into it.

He didn't realize this problem until the second part of "A Thousand Miles of Rivers and Mountains".

"How many minutes did I watch this show? This is Xu Ye's show!"

Zhou Xiaohu didn't want to admit it, but he had to admit that the program "National Treasure" was so interesting to film.

This is not a rigid popular science program at all, but a brand-new program that is in line with the current era.

"It's over, Xu Ye is going to be popular again!"

Zhou Xiaohu was suddenly startled.

The show continues to air.

The second national treasure that came out was various large glazed bottles.

This porcelain has 17 layers of glazes and colors decorated from top to bottom, and is known as the "Mother of Porcelain".

As for the production period of this porcelain, it is the Qianlong period.

After Liu Yaping saw this, he thought to himself: "How should I create the story behind this porcelain?"

As far as he knew, this piece of porcelain was created by craftsmen, and this story certainly could not unfold about the craftsmen.

Before the story began, Xu Ye briefly introduced the background of the story.

After explaining the background, Xu Ye smiled and said: "The strange thing is that two completely impossible figures were thrown into Qianlong's world. The calligrapher Wang Xizhi of the Eastern Jin Dynasty, whom Qianlong respected as Mr. Youjun, and the painter Huang Gongwang of the Yuan Dynasty, whom Qianlong respected as Yi Feng. Sir, what wonderful story will happen between these people?"

Hearing this, Liu Yaping was a little strange.

The three people are not from the same dynasty, so how should the story unfold?

The scene turns and the story begins.

The actor who plays Emperor Qianlong and the actor who plays Minister Tang Ying are already in place.

Qianlong was urging Tang Ying to quickly bake the porcelain he wanted.

Tang Ying felt that seventeen colors were too many and inconsistent with tradition.

Qianlong was not happy.

"If artists like Wang Xizhi and Huang Gongwang were here, they would definitely understand my sincerity."

Tang Ying muttered from the side: "If they knew that you made other people's works look like that, they would be very angry."

Hearing this, Liu Yaping laughed out loud.

The daughter immediately asked: "Dad, what do you mean?"

Liu Yaping explained: "Because Emperor Qianlong liked to stamp and inscribe other people's works, he stamped many stamps and wrote many words on many works of Wang Xizhi and Huang Gongwang."

Netizens who surf a lot of the Internet know that Qianlong loved stamping.

Seeing this, Liu Yaping felt that this program was really fun.

"You can show it to the students." He thought to himself.

As a result, later on, when Emperor Qianlong was sleeping and dreaming, he saw Wang Xizhi and Huang Gongwang in his dream, and they scolded Qianlong.

Qianlong also argued with two people, saying that he was justified.

After talking about the porcelain vase that Qianlong was making, Wang Xizhi asked: "Let me ask you, do your family members know that you want to make such a vase?"

Qianlong said: "My Emperor Ama would definitely support it if he were still alive."

Then Huang Ama came.

Qianlong's emperor Ama was Yongzheng.

During the conversation between several people, Qianlong explained why he wanted to make such a piece of porcelain.

He just wanted to create a porcelain with a different aesthetic from previous generations.

He wanted to collect the great achievements of past dynasties and let future generations remember this prosperous era.

He was not afraid of possible controversies in later generations.

At this moment, Liu Yaping suddenly thought of what Xu Ye said at the beginning of the show.

"Let the national treasure come alive."

He actually didn’t know much about the story behind this large vase with various glazes.

If you just search on the Internet or go to a museum to read the cold text introduction, it will be a bit rigid.

This way of telling stories is different.

It’s easy to learn the stories behind the artifacts.

Most importantly, it's fun.

As for the third cultural relic, it is a stone drum.

This stone drum is one of the nine national treasures of China.

This cultural relic is the earliest stone-engraved poem in China.

Liu Yaping and his family watched it with gusto.

At the end of the program, the employees of the Palace Museum were invited to the stage.

Today, these employees are the new generation of guardians of the Forbidden City’s national treasures.

On Earth, this session involves employees singing the "Forbidden City Guardians' Anthem" in unison.

But there is no such work in this world, so Xu Ye simply adjusted it, added the team song, and made minor adjustments to the entire link.

When this group of guardians of the Forbidden City in uniform came to the stage, they began to recite.

"The Forbidden City is towering, reaching up to the sky. The carved beams and painted buildings are exquisitely crafted. It is a place of civilized and military heroes, a symbol of Taihe and the Qing Dynasty. Its body resembles the heaven and earth, and it is beautiful and grand."

…

On the stage, everyone’s voices merged together.

The spirit contained in the words is conveyed to everyone's heart.

Finally, everyone said in unison:

"Whoever protects it is my soldier. Whoever protects it is my soldier."

At this moment, the audience also stood up and applauded.

After this session ended, Xu Ye stood alone on the stage.

The three cultural relics that appeared in this episode were displayed on the big screen behind him.

"Today, the three national treasures and their past and present stories have all been told. Next, we will ask Qi Dongxiang, director of the Palace Museum, to reveal the answer for us. Why did the Palace Museum select these three treasures from a collection of more than 1.86 million items? .”

The screen turned and came to Qi Dongxiang's side.

Qi Dongxiang began to introduce it to everyone.

But it was obvious that Dean Qi was still a little nervous, and when he spoke, the emotion in his voice was not very strong.

After Qi Dongxiang finished the introduction, he slowly said: "The cultural and creative products of the Palace Museum will be officially launched at midnight tonight. The cultural and creative products include a series of derivatives of national treasures such as the Thousand Miles of Rivers and Mountains. In addition, I want to announce something. .”

At this time, the barrage of Penguin Video was already lively.

Because when Qi Dongxiang talked about the cultural and creative products of the Forbidden City, some special effects of patterns on the cultural and creative products of the Forbidden City appeared on the screen.

"Wow! The refrigerator magnet of A Thousand Miles of Rivers and Mountains! I want to buy it!"

"There is also a mysterious version of the hanging painting, I love it!"

"And a fan, bookmarks and tape!"

Everyone has just seen so many cultural relics and already wants to own one.

Now the opportunity has come!

It turns out there really is!

Don't buy this!

In the hotel, Zhou Xiaohu watched this scene and planned to go buy some.

Only the Palace Museum can do this by advertising on CCTV’s variety shows.

No one thinks there is anything wrong with this ad.

From a certain perspective, the Forbidden City can be regarded as a sponsor of "National Treasure". What's wrong with advertising sponsors?

At this time, Qi Dongxiang said loudly: "I also officially announce the first spokesperson for the cultural and creative products of the Forbidden City."

In an instant, Zhou Xiaohu cheered up.

The spokesperson of the Forbidden City Cultural and Creative Industries!

Isn't this the spokesperson of the Forbidden City?

At this moment, whether in front of the TV or in front of the computer, countless viewers were a little surprised.

Forbidden City Cultural and Creative Industries actually has a spokesperson?

This is the Forbidden City. Who should we ask to be the spokesperson?

Furthermore, I have never heard of any big stars in the industry being contacted by the Forbidden City before.

In the barrage, everyone started speculating.

Some people guessed a certain actor, while others guessed which singer it was.

The candidates everyone guessed were all older people with a certain status.

Most of these people are celebrities who often appear on special occasions.

At this time, Zhou Xiaohu had a bold idea in his mind.

"No way? No way?"

His heart was beating fast.

Qi Dongxiang's voice came from the TV.

"The first spokesperson for the Forbidden City Cultural Creation is Xu Ye, commentator No. 001 of "National Treasure"!"

After Qi Dongxiang finished speaking, the camera switched to Xu Ye.

At this moment, Zhou Xiaohu's expression was dull.

He felt his head buzzing.

He had a vague hunch just now that the spokesperson of the Forbidden City Cultural and Creative Industries was Xu Ye.

After all, Xu Ye has always had a pleasant cooperation with the Forbidden City.

He is the first artist who can enter the Forbidden City to record a song MV.

He also directed the phenomenal documentary "I Repair Cultural Relics in the Forbidden City".

In addition, this time the program "National Treasure" is produced.

Xu Ye already has an inseparable relationship with the Forbidden City.

It can even be said that if the Palace Museum is looking for a spokesperson, the most suitable one is Xu Ye!

As long as Xu Ye doesn't overturn, there will only be Xu Ye!

Xu Ye has always been the spokesperson!

Zhou Xiaohu felt numb.

If Xu Ye becomes a spokesperson, his commercial value will definitely skyrocket!

The cultural and creative products of the Forbidden City, in conjunction with the broadcast of "National Treasure", may be a big hit!

Even he wanted to buy some to play with.

Penguin Video on.

After Qi Dongxiang announced the identity of the spokesperson, the barrage also exploded.

Many netizens didn't know what to say, so they quickly typed the word "awesome" in the barrage.

This news is really shocking.

The Forbidden City released cultural and creative products and appointed Xu Ye as its spokesperson.

This is not a qualification that ordinary people can obtain.

"I thought he was an old actor, but it makes sense that he is Xu Ye. I don't find it awkward at all."

"The dean finally accepted the endorsement! Woohoo!"

"So the reason why the dean doesn't accept the endorsement is because he doesn't like other endorsements?"

"Brothers, let me ask a question. In the whole of China, no, the whole earth, what is the quality of the Forbidden City brand?"

"It is a brand that is older than the big foreign luxury brands. As for the quality, it is priceless."

Everyone's discussion couldn't stop at all.

CCTV has no objection to placing the Forbidden City Cultural Creative's advertisement in the program.

As for announcing the spokesperson, it was purely to support Xu Ye.

Who said Xu Ye didn't have any endorsements?

I just didn’t accept your endorsement!

Is the Forbidden City’s endorsement enough?

On the stage, Xu Ye said with a serious expression: "Thank you, Dean Qi. I am honored to be the first spokesperson for the Forbidden City Cultural Creation. Finally, please continue to pay attention to "National Treasure". See you at the next museum!"

When Xu Ye said that, the behind-the-scenes credits of the show had already started to play.

The first episode of "National Treasure Season 1" has ended!

Tonight, this program shocked everyone too much.

The music at the beginning, the story in the middle, and the national treasures that carry five thousand years of Chinese civilization.

And finally, Xu Ye became the spokesperson of the Forbidden City Cultural Creation.

It was so shocking that even the audience was a little dizzy.

Interestingly, when "National Treasure" was broadcast, there was not much discussion on Weibo.

But after the show ended, there were more related discussions instantly.

This shows that many viewers actually do not go to Penguin Video to watch it, but watch it on TV.

After all, CCTV now also has its own software, and everyone can also use CCTV’s software to watch live TV.

This gives many people in the entertainment industry an illusion.

"Didn't National Treasures start airing? Why are there so few discussions online?"

"It seems like this show has gone cold. It didn't even make a splash."

"Sure enough, even if Xu Ye takes action, not many people will watch popular science programs."

None of these people in the entertainment industry went to see the show.

But after the show aired, almost at the same time, a lot of discussions popped up on Weibo.

"The national treasure is awesome! Let me see it all! It's so beautiful!"

"The music at the beginning is super nice. Where can I listen to it?"

"Brothers, I have finished watching the show. Xu Ye is not busy, so you can go watch it with confidence!"

"Xu Ye finally created a program without mental pollution. I feel so happy watching this program!"

"The Forbidden City is going to distribute cultural and creative products. I really like the painting of Thousands of Miles of Rivers and Mountains. Do you want to buy it with me?"

"Shocked, Xu Ye has become the spokesperson for the Forbidden City's cultural and creative industries!"

Countless related discussions have popped up.

The variety show "National Treasure" is completely different from what everyone expected.

Many netizens who have not watched the show are confused.

What's going on?

Why are you all blowing?

What's going on with this Forbidden City cultural creation?

And what is this "Thousand Miles of Rivers and Mountains"?

It is true that many netizens do not know "Thousand Miles of Rivers and Mountains".

"National Treasure" is actually propaganda, allowing more people to understand China's history and China's national treasures.

The discussion about the program has aroused the interest of many netizens.

"Where can I watch it? Tell me quickly!"

"You can watch Penguin Video, but you need to be a member. By the way, you can watch the replay on Changan TV now!"

Soon, a large group of people ran to Chang'an TV.

Changan Satellite TV is rebroadcasting "National Treasure".

This has also caused Changan Satellite TV's ratings to rise steadily.

In addition to the program, another thing everyone discussed was the pure music in it.

On Earth, the soundtrack in "National Treasure" is specially customized, and the creator is named Guan Dazhou.

Guan Dazhou is a music producer who has composed songs for many singers.

But the most popular one is the series of music he created for "National Treasure".

These music became so popular that "National Treasure" opened a special concert for this pure music.

Especially the opening music "The King of Elephants".

It is grand and majestic and can capture the hearts of the audience as soon as it is heard.

In addition, there are also music such as "Broken Formation Music" and "Water Dragon Song", which are also very nice.

Soon some netizens revealed the information about the people behind the show at the end.

The production information of each song is clearly listed in the list.

The name "Xu Ye" is clearly written on the line of producer.

All the songs in "National Treasure" were produced by Xu Ye!

"It's bad, the dean won't really change his gender this time, right? He seems to have been playing an elegant role recently, right?"

"Oh, people always change. The former dean is gone after all, and the boy will grow up one day."

"Today I saw the dean's serious way of hosting the program in the program. As a patient of ten years, I felt a lot of emotion. I accompanied the dean to cure the disease, but I was still a little reluctant to part with it."

The patients in Huohua Hospital began to write short compositions one by one. Those who didn't know it thought Xu Ye had withdrawn.

The patients came to Xu Ye's Weibo to say goodbye to their former dean.

Xu Ye was really too elegant this time.

It's hard to imagine that this is a show he created.

The key point is that he has now become the spokesperson for the Forbidden City's cultural and creative industries. Isn't it inappropriate for him to be crazy in the future?

At this time, Xu Ye was in a hotel in Wuyi City.

These days, he continues to devote himself to the filming of "Hurry".

When he saw the comments and private messages from this group of people on Weibo, he was speechless.

Doesn’t anyone say a blessing to each of you?

Since you are playing like this, don't blame me.

Xu Ye directly posted a Weibo message.

"Tomorrow night at 8 o'clock, I will do a live broadcast on Douishou. This is my first live broadcast after becoming the spokesperson of the Forbidden City Cultural and Creative Industries. In this live broadcast, in addition to introducing the products of the Forbidden City Cultural and Creative Industries to everyone, I also have one important thing to do. I have to inform everyone, please remember to come to my live broadcast room, maybe it’s time for me to say goodbye to my past self.”

After this Weibo was posted, the patients were dumbfounded.

"What the hell, are you saying goodbye? Dean, are you serious?"

"You said goodbye to your past self, so where are we going?"

"Dean! Dean, my dean, now that you are famous, do you have to abandon the dark history of the past?"

Not to mention the patients, many marketing accounts were a little surprised after seeing this Weibo.

You know, Xu Ye has always been like a maverick in the entertainment industry.

Speaking of recent times, Xu Ye is indeed quite serious.

The popularity "National Treasure" brought to him is definitely very high.

"As expected, Xu Ye's previous behavior was all fake. Now he has the opportunity to cut himself off from his past self and is about to transform."

"I really thought he was legal but sick. It turns out he is no different from other celebrities."

"It's all just for popularity. Look at the path Xu Ye is taking. He is only ranked 21st on the commercial value list. If I were him, I would be worried."

"After Xu Ye's transformation, he can do what a popular celebrity does to gain fans. It's not shabby to make money."

Many marketing accounts and Brother Dong also expressed their opinions.

Xu Ye's transformation!

This topic also became a hot search topic on Weibo tonight.

Tonight, on Weibo's hot searches, a series of topics such as national treasures, Forbidden City cultural and creative products, Forbidden City spokespersons, etc. were ranked in the top ten.

On the second day, various official media outlets came out and praised "National Treasure".

This program is so positive, both in terms of production and concept.

If you don’t like this kind of program, then what kind of program can you like?

In addition, another major event today is the launch of cultural and creative products from the Forbidden City.

Cultural and creative products from the Forbidden City can currently only be purchased online.

At midnight last night, the products in the online store were officially put on the shelves.

Many netizens have also entered online stores to purchase related cultural and creative products.

On the homepage of the online store, you can also see the poster of spokesperson Xu Ye.

However, the current sales of cultural and creative products mainly come from the publicity brought by "National Treasure".

Many celebrities are eyeing the sales of Forbidden City Cultural and Creative Industries.

Xu Ye has become the spokesperson of the Forbidden City's cultural and creative industries, so his commercial value will definitely be improved.

But it’s not certain how much addition he can bring to the Forbidden City’s cultural and creative industries.

Again, the Forbidden City Cultural and Creative Industries does not need spokespersons.

In a company owned by Entertainment Big Data.

Yang Xufeng didn't go to bed until early in the morning last night. He had been monitoring various data of the Forbidden City Cultural and Creative Online Store last night.

It has to be said that the first sales data of Forbidden City Cultural and Creative Industries is very good. Yang Xufeng even placed an order for a few gadgets inside.

"It's hard to calculate how much influence Xu Ye had in it." Yang Xufeng thought to himself.

Xu Ye hosts the "National Treasure" variety show, and this influence will be counted in the professional index among the four indexes.

The impact on the cultural and creative industries of the Forbidden City will be included in the endorsement index.

Therefore, even if many people buy products because of the show, they will not be counted on Xu Ye, even if Xu Ye is the host.

The reason why Yang Xufeng came so early this morning was because he was woken up by the phone call.

This time "National Treasure" exploded.

Overnight, Xu Ye's ranking soared from 21st to 15th.

Although the ranking has not changed yet, his various values ​​are still slowly rising.

If this trend continues, it is very likely to enter the top ten before the list ends.

This made many celebrity teams nervous, and they came to ask Yang Xufeng about the specific situation.

Did Xu Ye brush his data?

Yang Xufeng checked the data this morning. All the data related to Xu Ye were basically real data and there was no fake data.

"It's possible to break into the top ten, but if you want to be in the top three, it's not enough." Yang Xufeng thought to himself.

Xu Ye's other indexes are all good, but the only difference is the last endorsement index.

His endorsements are too few.

Even if an endorsement by the Forbidden City Cultural and Creative Industries were put in place now, it would still be too late.

At this time, Yang Xufeng received a call.

After he picked up the phone, the person opposite said: "Hello, I am a staff member of this big studio."

Yang Xufeng was stunned for a moment when he heard the name, and then he came to his senses.

Isn't this Xu Ye's studio?

He immediately said: "Hello, what can I do for you?"

The person on the other side of the phone said: "I would like to ask, is the endorsement index related to the sales volume brought by celebrities?"

Yang Xufeng said: "There is a relationship, and it is a big relationship."

"Okay, thank you. Then remember to watch Xu Ye's live broadcast tonight."

Yang Xufeng said doubtfully: "I will definitely pay attention to this. Don't worry, our data rarely makes mistakes."

At this time, Yang Xufeng asked: "Can you please tell me your name? I'll save your phone number so you can contact me anytime if you need anything in the future."

"My name is Xu Ye."

Hearing the voice on the phone, Yang Xufeng fell silent.

No wonder he thought this voice sounded familiar.

How dare you, a big star, make phone calls in person?

"Is this your phone number?" Yang Xufeng asked.

"No, this is Zhang Ye's number." Xu Ye said seriously.

Yang Xufeng almost lost his temper.

Are you going to call me back? !