The straight man in the entertainment circle

19:00 in the evening.

Youku Building Headquarters, Recording Hall No. 3.

The recording hall was brightly lit and everyone was present.

Qiu Tian walked onto the stage and said with a smile: "Welcome everyone back. After a whole day of shooting, I think everyone is ready. Let's take a look at the results of all the advertising companies today!"

"First of all, we will start with Tus Advertising Company, which ranked last in the last issue."

"Tus Advertising Company chose IU mobile phone, which has the highest advertising fee this time. As far as I know, the two parties have had long-term cooperation before, so Tus Advertising Company must have a rough idea of ​​the advertising effect that IU mobile phone wants to present. understand……"

This passage was very sensitive, and both He Maozhong and the boss of IU Mobile looked unhappy because it sounded as if they had reached some kind of agreement in private.

But Qiu Tian said it anyway, and added it on purpose.

Because the cooperative relationship between the two parties is a fact, the audience has the right to know this part of the information.

Secondly, Qiu Tian did have doubts in this regard. This time it was a matter of life and death. IU Mobile suddenly joined and paid such a high advertising fee. No matter how you thought about it, there was a problem.

You can't doubt that Lin Li and the show team are involved in something shady. Let's just mention the facts.

"Okay, let's take a look at the advertisement from Qidi Advertising Company this time."

After Qiu Tian finished speaking, the large screen displayed the computer screen on their seats.

Although He Maozhong was unhappy, Qiu Tian didn't say anything wrong. He couldn't take the initiative to say that he had no inside information.

He Maozhong gritted his teeth and clicked on the advertisement on his computer that had been produced internally by the company and confirmed by IU's mobile phone.

Due to the length of the program, most of the advertisements shown so far in the program are realistic shots.

That is to say, shoot a short story, or use some models to make the product look fashionable and cool through gorgeous lighting and photography.

This advertisement by Tus Advertising Company is a rare type in the program. It is an advertisement completed with special effects.

At the beginning of the advertisement, it was IU Mobile's latest mobile phone. The camera shot around the phone once, and then the lens seemed to be sucked into the charging port at the bottom of the phone by a stream of air.

Then there is the micro perspective, which takes pictures of the internal operation of the mobile phone and some components, such as chips, lenses, batteries, etc., and introduces the mobile phone to the audience from the inside.

This advertisement is much better than the mobile phone advertisements broadcast on TV on the market, but it is incomparable to Lin Li's previous advertisements.

But in this program, it can be said that Tus Advertising Company produced such an advertisement in one day, which is very powerful and even terrifying.

Due to time constraints, it really requires a lot of ability to make the internal microscopic view of a mobile phone so exquisite in one day.

It's not a matter of production level. Most advertising companies can produce this effect, but the key is efficiency. For such an advertisement that lasts for half a minute and is full of special effects in one day, other advertising companies can only look at it with dismay.

After watching it, Lin Li naturally understood that Tus Advertising Company and IU Mobile had joined forces to sing a double act on this show.

Although this advertising special effect is not difficult, it is very time-consuming. Tus Advertising Company makes this advertisement one by one in one day. Either everyone in the company is working on this advertisement today, or they have already produced it.

In fact, TusAdvertising Company had already accepted this advertisement for IU Mobile, and IU Mobile was satisfied with the plan. The deal could have been completed last week, but He Maozhong lost face on this show last week, so he and the company After negotiations between the senior management and the senior management of IU Mobile, an agreement was reached.

That is all the advertising fees that Tus Advertising Company spent on giving up the IU mobile phone advertisement, totaling more than 2 million yuan.

IU Mobile used twice the advertising fee to bid for the program "I Am an Advertiser" and reached a cooperation with Tus Advertising Company in the program.

Because after the advertisement is sold in the program, the advertising fee will eventually be divided in half between the advertising company and the program team. At that time, Tus Advertising Company will return its part of the income to IU Mobile.

So for IU Mobile, they had no losses from the beginning to the end. The more than 2 million they gave to the program team was itself the advertising fee for Tus Advertising Company, and now they are just paying it to another company.

But for them, it is equivalent to a free episode of "I Am an Advertising Man". This program has such a high on-demand volume, so it is naturally a dream for them.

Although Tus Advertising Company lost some money this time, the advertisement for this issue was selected by their company team from several proposals and took a long time to produce. The quality of the advertisement is absolutely excellent.

So even if you lose money, but the number of broadcasts of the program is so high now, it is still necessary to broadcast a high-quality advertisement for your company to restore some credibility to the company and prove that your company is very powerful.

Otherwise, their position as the industry leader will soon be replaced by the advertising building in the forest creek.

It can be said that Tus Advertising Company and IU Mobile each took what they needed and hit it off immediately, and the two parties staged a drama on the show.

Although everyone does not believe that this advertisement was produced today, Tus Advertising Company mobilized all technical staff within one day, and if everything goes smoothly, it can still be done in theory.

In the past, Lin Li had so many advertisements that everyone thought it was impossible to complete, but Lin Li completed it, and there were staff from the program team following the whole process. After the show was broadcast, everyone saw Lin Li and his preparations, and Lin Li turned the impossible into something If possible, no one has anything to say.

Now that Tus Advertising Company has released an advertisement like this, they have no reason to question it either.

It can’t be said that Lin Li can make the impossible possible, but TusHoldings can’t, right?

Without real evidence, no one would speak out rashly on such an occasion.

The boss of IU Mobile praised TusTus's advertisement, and the deal was concluded without any surprise.

Although this ad from Tus Advertising Company is good, the price of more than 4 million is obviously beyond the market value. This ad is not like the shocking ad that Lin Li did last time, which can bring people online and even overseas. The huge discussion, even with the bonus of appearing on the show, is not so exaggerated.

But even so, IU Mobile still chose this advertisement from Tus Advertising Company.

People in other advertising buildings also saw some clues, but they had no choice but to curse TusHoldings and IU Mobile in their hearts for being shameless!

After QIS Advertising Company ended, the recording continued.

Then something strange happened. In the end, six advertising companies produced advertisements in a row, but none satisfied the sponsors and no deal was concluded.

Although the program team has also considered avoiding such embarrassing things from happening, the stipulation is that even if the sponsors do not sell advertisements, they still need to pay part of the advertising fees to the program team and the advertising building for handling fees and hard work fees to avoid sponsorship. Businessmen buy female tickets.

But this time the cost of advertising sponsors is relatively high. Even if you give a 50% discount, there is still a lot left over, so the sponsors will not let go easily if the advertisement is not very suitable.

This has also put a lot of pressure on all advertising companies.

The only one who is happy is Qidi Advertising Company, because it is certain that they have advanced.

In fact, Lin Li and the others are not under any pressure at this time. Because of the current situation, even if they don't make a deal, they can still be promoted based on their accumulated advertising fees. They just have to be ranked behind Tus Advertising Company.

The scene was really embarrassing. If this time, the advertising deal with Tus Advertising Company was completed, the reputation of this program would be ruined.

"The last advertisement left today is from our Linjianxi Advertising Building. I think the bosses of Suifeng Express can't wait, and we can't wait either. I hope Linjianxi Advertising Building will give us tonight It’s a perfect ending to the show.”

"Okay, no more nonsense, let me take a look at the advertisement for the advertising building in the forest creek!"

Everyone looked at the big screen. They all felt that tonight it was time to rely on the advertising building in the forest creek to support the scene.

The big screen began to play the advertisement shot by Linjianxi Advertising Building for Suifeng Express this time.

At first, the picture was very shaky and the angle was very special. After everyone saw it clearly, they realized that this was a logistics warehouse with some courier boys wearing Suifeng Express uniforms inside.

Judging from the shooting techniques, it looks like candid photography with a mobile phone, a bit like the feeling of secretly filming.

Everyone was slightly stunned. Lin Li was really different from ordinary people. Others used high-end equipment, high-end photography techniques, lighting and colors to shoot advertisements. He just used his mobile phone and just shot like this, without doing anything else. Adjustment.

If this shooting technique is used as an advertisement, it has many disadvantages, but it has only one advantage.

reality!

And this kind of reality is what Lin Li wants!

Because reality can make people immerse themselves in it!

At the beginning of the video, you can see those courier guys beating the courier bags hard, some throwing the courier bags high, some stepping on the courier packages, and two of them kicking the packages like balls!

Seeing this, everyone at the scene was dumbfounded.

The news about couriers violently sorting packages came to their minds. The pictures in those news were very similar to the pictures they saw now!

But now the Linjianxi Advertising Building is filming an advertisement for Sui Feng Express. You actually broke the news that their courier guy violently sorted the packages and beat and kicked them like this. Is the customer's express delivery still useful?

Many people who have had this experience feel angry when they see this.

The three bosses of Suifeng Express, who were originally full of expectations, were petrified when they saw this.

Even if they were beaten to death, they would not have expected that Lin Li's advertisement today would be like this.

Everyone doesn't understand what's going on between Lin Li and Suifeng Express?

How come it's such a good advertising cooperation that they actually come here?

This is equivalent to stripping off all his clothes and hanging him up in front of everyone and beating him!

Moreover, after Lin Li did this, who would dare to ask them to shoot advertisements in the future? This is not digging his own grave!

In the video, the courier guys are getting more and more happy and laughing louder and louder.

Everyone else at the scene was puzzled and even admired Lin Li and the others for daring to act so randomly. Only He Maozhong and other people from Tus Advertising Company were happier than the courier boy in the video because tonight they became the only advertising company that closed a deal.

Doesn’t this mean that their company is the strongest?

And this time Lin Li and others filmed this advertisement, their life will not be easy in the future. I am afraid that no one will be willing to cooperate with them. Even if there are still people who are not afraid of death to cooperate with them, the reputation of Linjianxi Advertising Building will be bad. , it will never become a climate again.

At this time, the courier guy in the video started to take out the box opener and started to open the package.

Opening customer packages without permission is often reported. It is much more serious than violent sorting of packages. It is completely a crime!

Moreover, Lin Li used candid photography in this advertisement, giving the impression that the content is what actually happened.

This is not an advertisement, but breaking news!

Seeing this, Zhang Heng, the boss of Suifeng Express, stood up angrily and shouted: "Lin Li, what are you filming? Don't broadcast it!"

The other two bosses also stood up and shouted: "What are you doing! Stop it!"

"Are there any of you who shoot commercials like this?"

…………

The scene was noisy.

Qiu Tian was also flustered for a moment. She looked at Lin Li and found that Lin Li was very calm, and An Xiaoxi next to Lin Li was also very calm. The people in the advertising building behind them were a little surprised.

Qiu Tian chose to believe Lin Li for a moment and said softly: "Mr. Zhang, please be patient and watch. There will be a surprise later."

Zhang Heng and other CEOs of Sui Feng Express were very aggressive. Hearing what Qiu Tian said, he couldn't help but look at the big screen again.

On the big screen, the courier boy opened the package, opened the tightly wrapped paper towels and bubble wrap, and revealed the eggs wrapped inside.

All the eggs in the package were intact. When they knocked them on the ground, the egg liquid inside flowed all over the floor!

The camera turned to the ten courier boys one by one, and they were all like this!

The originally noisy scene suddenly became quiet.

Zhang Heng and the others stopped arguing, He Maozhong and the others stopped laughing, and everyone else had expressions that they had never expected.

On the big screen, the camera shot by the mobile phone slowly lifted up, and the banner of the Suifeng Express Packaging Competition came into view.

Only then did everyone wake up. This was not a revelation about the violent sorting of packages by Sui Feng Express Co., Ltd. They also did not open the customer's packages privately. They were trying to prove one thing, that is...

Their packaging is extremely resistant to being dropped!

After such rough treatment, the eggs inside were not broken. With this kind of packaging capabilities, who wouldn’t trust their items to be delivered by them?

A courier company that is so careful in packaging is naturally more trustworthy in other aspects!

Advertising is over.

No one expected that Lin Li's advertisement would turn around like this.

Even the people in the advertising building in the forest creek breathed a sigh of relief at this time.

They watched the filming process in person. They originally thought that using an internal skills competition of the express company as an advertisement would be okay, but it didn't seem to be that attractive and shocking.

But they forget that for the same thing, different narrative methods will have different effects, or even completely opposite effects.

This commercial clip of Suifeng Express is the best proof.

If it is shown from the beginning that it is a packaging skills competition of Suifeng Express, watching them pack the eggs, put them in, then kick them, and finally open the box, the eggs are intact. This way, although it will make people think that these people The technology is good, but something is missing.

But Lin Li edited it and it immediately became much more interesting.

First of all, it is eye-catching enough from the beginning. The courier company guy violently sorts packages. This is something that many people have suffered from. Seeing this kind of scene will definitely arouse everyone's anger.

Otherwise, Zhang Heng and others would not have blown up from the beginning.

And just when everyone was angry and even wanted to curse, the advertisement suddenly reversed and everyone saw that the courier guys were actually just competing, and their technology was very powerful and the packages were safe.

This gives everyone an unexpected feeling, and this feeling will leave a deep impression on their hearts.

Moreover, after discovering that they had "misunderstood" the courier boy, when the audience saw this advertisement, they would feel a little guilty about the courier boy and even the courier company, which turned into a favorable impression of the courier company.

Thinking about it this way, the chemical reaction produced by Lin Li's casually edited advertisement is really amazing!