The Ultimate Live Superstar

Lu Yu really did not expect that the Red Bull Company would come to the door so quickly.

In the previous life, Red Bull Beverage's support and sponsorship of extreme sports was really strong and deeply rooted in the hearts of the people.

When watching the extreme sports sponsored by Red Bull, some netizens in China made more witty words and created countless ironic sentences.

For example, for every x cans of Red Bull sold, one person joins extreme sports. If there is no sale, there will be no harm.

For example, your death is beyond your imagination!

Another example, Red Bull: Is your sport easy to kill?

A: It's hard to survive if you make a mistake.

Red Bull: Sponsored!

What's more, they even dubbed the extreme sports experts who accepted Red Bull's sponsorship as "Red Bull Expendables"?

If this is really the case, in this life, wouldn't he be the captain of the Red Bull Expendables?

interesting.

Of course, perhaps it was Red Bull's unrelenting support for extreme sports that made Lu Yu feel good about this drink.

As for the other endorsements, except for explorers, Lu Yu felt that it was not necessary to accept them.

Because of these things, it is far from my profession.

One is not understanding.

The second is really not interested.

Thinking of this, Lu Yu flipped through Shi Lei's cell phone, and asked with a feigned surprise, "Why did they all find you?"

"I was confused at first, but after I asked, I found out that because I couldn't contact you, these people followed the official WeChat and found me here!"

Regarding the endorsement, Shi Lei was surprised and happy, and his emotions were quite complicated.

Before that, because the outdoor channel has always been an unpopular channel, and he is also responsible for some small anchors, he has never encountered an endorsement for the anchor.

This time, it's good, there are more than a dozen brands at once!

And they are all big brands!

Who can stand it!

It really messed him up!

After a while, looking at the chat records of Zheng Xun and Shi Lei, Lu Yu asked, "The people from Red Bull are already here?"

"It's on the way." Shi Lei nodded and said, "But it shouldn't be here yet. Well, if you're interested, I'll go and communicate with them."

"Okay, I'll wait for your news."

"What about the rest, did you push it?"

Lu Yu looked at it casually, "The other ones, I only know about explorers, at least I've passed them through. The rest, I'm really not interested, you can help me deal with them."

"Ok, I see."

Lu Yu has his own principles.

I will never accept endorsements indiscriminately, just be angry.

Especially for some irrelevant brands, there is no need for endorsement.

Money is a trivial matter, if it hurts popularity, it really won't be worth it.

In the past life, there were many anchors or stars who fell into various turmoil because of endorsement.

Lu Yu didn't want to destroy his future because of petty profits.

...

That night.

After sleeping in the guest house, Shi Lei suddenly called.

The Red Bull guys have arrived.

After learning about Lu Yu's intention to cooperate with him, the person in charge of Red Bull specially reserved a table at a well-reputed Tujia restaurant next to the scenic spot, and couldn't wait to meet Lu Yu.

Since people are so sincere, Lu Yu naturally can't be neglected.

After packing up, I met with Shi Lei and went together.

eight pm.

In a private room in a restaurant.

When the two came, Zheng Xun and Huang Haitao had been waiting here for a long time.

As soon as they entered the door, the two stood up and greeted each other with a smile.

"Mr. Lu! Hello! Hello! I have long admired the name! I am the manager of the marketing department of Red Bull, Huang Haitao."

"Oh,

Hello Manager Huang. "

Lu Yu shook hands with him.

"This is the director of our marketing department, Mr. Zheng Xun."

Huang Haitao said, and introduced Zheng Xun to Lu Yu.

The marketing director of Red Bull should be a senior executive of the company.

incredible.

Actually do it yourself.

"Mr. Zheng, hello, take a trip in person, it's hard work."

Zheng Xun shook hands with Lu Yu, shook his head with a smile, and his mouth was full of admiration: "Where, where, I can meet you, no matter how hard it is, it's worth it, it's an honor!"

"I am over-flattered."

"Mr. Lu, take your seat."

"Okay. Oh, by the way, this is my editor-in-chief, Shi Lei, Mr. Shi, I communicated with you two on WeChat before."

"Hello, Mr. Shi!"

"Hello Hello"

...

After a few chats, a table filled with delicious food, all local famous dishes.

Stone ear stewed chicken and duck, Tujia mixed slag, three pots, too many to list, full of aroma.

After the dishes were served, everyone ate and chatted.

Zheng Xun opened his mouth first and said incessantly:

"Mr. Lu, before coming back, we have more or less learned about your deeds. I personally think that the extreme sports you propose is almost the same as our brand culture."

"In recent years, we have always wanted to seek breakthroughs in sports, and we hope to find a spokesperson who matches our product positioning to promote our concept of 'Red Bull Sports Worldwide'."

"Today, after watching your extreme live broadcast, I was very inspired. I felt that you were very suitable to be our spokesperson, so I took the liberty to visit. Of course, I think you should also need our help a lot, don't you?"

If it is an ordinary cooperation, Zheng Xun may also say some scenes.

But this time, absolutely not.

Almost every sentence comes from the bottom of my heart and is sincere.

Because he knows that this meeting is a rare opportunity for both the company and himself!

After this village, there is no such shop!

Sports stars often have them, but Lu Yu doesn't often have them!

Can the world dare to find a second anchor for such an anchor?

impossible!

Totally impossible!

Afterwards, Zheng Xun briefly talked about the specific details of the cooperation.

Different from general endorsements, in addition to the 5 million one-year endorsement fee marked on the contract, Lu Yu's next extreme live broadcast, Red Bull Company will give strong sponsorship support from the level of funds and equipment!

It's not like other sponsors, just doing some superficial work, but preparing to dig deep into the fit point of extreme sports and products!

It is full of sincerity!

It seems that this time, Red Bull is really ready to fight to the end with extreme sports!

Allow yourself to be a tool of athletic fulfillment.

And not just a sponsor!

Bring sponsorship closer to the sport!

Content is king, subtly break the boundaries of advertising and content!

In the previous life, Red Bull did exactly this to achieve success!

Of course, this is also the reason why Lu Yu wants to cooperate with them.

Lu Yu took a sip of tea and said: "In recent years, Red Bull's support in sports has been obvious to all. I also hope to better promote extreme sports through this platform. I am also looking forward to working together.”

Hearing this, Zheng Xun nodded, his surprise overflowing: "Thank you very much for your recognition of us! Thank you very much!"

...

After the chat, the two sides chatted happily.

The willingness to cooperate and some details have been basically confirmed.

Immediately afterwards, Lu Yu publicized his understanding of extreme sports, and shared with everyone in a lighthearted manner the projects that he might be going to live broadcast next...

Such as climbing Mount Everest, polar exploration, survival in the wilderness for 100 days, skydiving without an umbrella!

The speaker is careless.

Listeners are interested.

When listening in, everyone's hearts were up and down!

Even though the air conditioner was on in the room, I couldn't help but sweat on my palms...