The Ultimate Live Superstar

After half an hour, the two reached their destination.

As soon as he entered the door of the headquarters, Zheng Xun walked over with a fresh face and said some polite words that were awkward.

Later, under his recommendation, Lu Yu met with many senior leaders of Red Bull, and briefly visited the Red Bull headquarters.

One to two to go.

Finally, the mystery of this global beverage giant has been unveiled, and I have a certain degree of understanding of the origin, history, brand culture, marketing strategy, and even the production process of Red Bull.

Really interesting.

It feels like visiting a museum, and there is a full explanation.

noon.

Lu Yu had lunch with colleagues from the Red Bull Marketing Department.

After meal.

Everyone came to the conference room and had an in-depth discussion on the details of the contract.

The purpose of both parties is very clear.

Red Bull wants to rely on Lu Yu to make its brand culture deeply rooted in the hearts of the people.

Lu Yu's thoughts were simpler and more straightforward.

In addition to the endorsement fee, he wants Red Bull to do more "things" for himself.

such as sponsorship.

Regarding sponsorship, the two sides had almost talked about it back in Zhangjiajie.

This time, we talked about many details.

Including sponsorship, funding, and exclusive naming rights and so on.

Finally, after a lot of deliberation and discussion, and based on the opinions of both parties, Red Bull has added a special "extreme sports" promotion plan to the contract!

During the contract period, Red Bull will cooperate with Lu Yu's personal brand "Extremely Daoist" to carry out the promotion of extreme sports!

For example, building skate parks, parkour obstacle courses, and even professional extreme sports venues.

All promotion projects, including of course any extreme challenges initiated by Lu Yu, are fully funded and sponsored by Red Bull, relying on the "Pole Daoist" brand, all-round development!

Seventy percent of the revenue from the venue goes to Party B, which is Lu Yu.

But Red Bull has exclusive naming rights for all projects.

Everyone gets what they need.

With a preliminary idea, the company's top management held another emergency meeting to unify opinions.

In the end, Lu Yu hit it off with Red Bull and signed the endorsement contract.

The specific contents of the contract include:

The endorsement fee is 5 million a year!

An extreme sports promotion plan worth 50 million!

The right to control the funds belongs to Party B.

For all projects in the promotion plan, Red Bull will enjoy exclusive naming rights.

The above content is written in black and white.

It is reflected and marked in the contract.

This cooperation is a rare opportunity for both parties.

However, pulling Red Bull into the water is just the tip of the iceberg of Lu Yu's dream blueprint.

He still has a long way to go in the future.

There are more grand ideas to realize.

...

The process of signing the contract does not have much sense of ceremony.

Everyone just took a few pictures.

Save it for future publicity.

Soon, the contract was completed, and 5 million was first entered into the account.

Lu Yu posted a Weibo in response to the situation, announcing the cooperation with Red Bull to fans in advance: "I am very happy to reach a strategic cooperation with Red Bull, and I am looking forward to it!"

Weibo with three pictures.

One is a photo with the Red Bull executives when the contract was signed.

One is the Red Bull logo.

There is also a photo taken by the photographer while he was drinking Red Bull.

Given the current popularity of Lu Yu, this kind of thing naturally requires netizens to join in the fun.

"666, it's really swollen, and they all drink Red Bull!"

"If there is no buying and selling, there will be no killing, for Yushen to live one more day,

From now on I will say goodbye to Red Bull completely! "

"Upstairs, Zhenxiang warns!"

"Yugami and Red Bull are really a perfect match, 233333"

"Red Bull Expendables, officially established today?"

"Laughing piss!"

At the same time, many media also reported this incident one after another.

"Extreme superstar Lu Yu officially endorses the most passionate sports drink in the world!"

"2019 Red Bull spokesperson, the final word!"

"The income of online anchors has reached a new peak? Nearly 10 million endorsement contracts, is it true or false?"

Network media is like that.

Some will write, some will not.

As long as it can attract traffic, it is common to call a deer a horse.

The next few days will be the regular endorsement process.

Shooting advertisements, making promotional posters, and holding press conferences.

To celebrate this cooperation, Red Bull's product R\u0026D department also specially produced a can with "Lu Yu's image".

The original picture is taken from the wonderful footage of Lu Yu's free-hand rock climbing.

After special treatment, the painting style is strong and stable, full of energy.

For so many years, Red Bull has never made a fuss about product packaging.

Also never printed any images.

Even Olympic champions don't have this treatment.

However, Lu Yu became the first spokesperson to subvert this rule!

Of course, this was not what he asked, but a plan issued by Red Bull.

They are ready to take this opportunity to completely fire the first shot of the slogan "Red Bull Sports World"!

Aug. 14.

Press conference day.

Lu Yu specially attended.

At the meeting, Red Bull officially announced this to the relevant media!

For a time, the entire venue was boiling.

The flash crackled, recording the scene.

As a spokesperson, Lu Yu just said a few words casually.

Immediately afterwards, Zheng Xun came to power and began to answer questions from reporters.

During the interview, the reporters have been holding on to various issues, always hoping to make a big news.

At this time, someone asked: "Mr. Zheng, what does Red Bull think about this endorsement cooperation? Apart from endorsement, is there any other cooperation between your company and Mr. Lu Yu? What are the results?"

Zheng Xun smiled, but did not hide it, and said decisively: "First of all, our cooperation with Mr. Lu Yu is completely based on mutual trust between the two sides."

"Red Bull is very willing to grow together with Mr. Lu!"

"Because we have the same goal and the same philosophy! Next, in addition to serving as the spokesperson of Red Bull CHINA, Mr. Lu Yu will also work with us to officially launch the 'Red Bull Extreme Sports Promotion Plan'. This project, our preliminary budget, will invest nearly 50 million RMB for promotion and operation!"

"The project funds are invested in the Red Bull Sports Charity Foundation. In addition, our company will do our best to support and sponsor Mr. Lu Yu's future extreme sports career!"

When Zheng Xun said the number 50 million, the reporters in the audience couldn't help but exclaimed!

50 million sponsorship?

Is it true that the thousands of endorsements circulating on the Internet before?

No way?

A small network anchor actually made the best-selling beverage brand in China make such a big fight!

Too outrageous, right? !

Immediately afterwards, the reporter continued to ask: "Mr. Zheng, can you talk about it in detail, what kind of consideration did Red Bull start this project based on?"

Zheng Xun smiled and said, "There's nothing to say, we believe in Mr. Lu Yu's ability, that's all!"

A simple sentence once again made the reporters on the scene explode!

All kinds of problems come as expected.

Reporter A: "Mr. Zheng, there are thousands of endorsements circulating on the Internet. Is the news true?"

Zheng Xun: "This is a commercial secret, and I won't comment."

Reporter B: "Can it be understood that Red Bull's future product positioning will shift from traditional sports to extreme sports?"

Zheng Xun: "Only half right! We will not give up traditional sports, of course, there may be some emphasis!"

Reporter C: "What is the specific operation mode of the project?"

Zheng Xun: "If you are interested, please keep an eye on our official Weibo, and we will post relevant information on Weibo at that time!"

...

PS: ask for votes, ask for votes, ask for votes! Lao Wu is doing his best to save the manuscript, and I would like to ask all book friends to give me some motivation! Many thanks!