The wealthy entrepreneur: I want to support millions of employees!

"Yes!" Ma Ran nodded heavily, "It's like a woman saying she is married and has children and doesn't plan to have a second child!"

This wonderful metaphor... Su Yang pursed his lips, not knowing whether to laugh or not.

"Boss, where are you going today?"

"Let's go to the gym!"

New employees have joined today, and Xu Zhiping's publicity plan has been written.

He also needed to discuss some things with Xu Zhiping.

"OK!"

Before receiving clear notification, Ma Ran was still willing to work conscientiously as Su Yang's driver.

To be honest, after more than half a month, he has been thinking about becoming Su Yang's full-time driver.

However, thinking about his future career, he still had to continue to be a programmer and strive for a high-paying job to support his family.

After arriving at the gym, Xu Zhiping came over shortly after arriving at the office.

He also brought a few pages of promotional plans printed and bound on A4 paper.

"Boss, this is the publicity plan I wrote!"

"Okay!" Su Yang casually took the plan and said, "You sit down first and I'll take a look before talking."

"Um!"

Su Yang opened the page of the publicity plan and saw the small Chinese characters inside.

Su Yang was stunned in the first paragraph: In order to celebrate the third anniversary of the opening of "Xinghuo Fitness", in order to give back to new and old customers and help customers establish good fitness habits, Xinghuo Fitness specially launched a month-long discount celebration sign-in activity...

Su Yang did the math and added in the history of "Zhang Liang Fitness", wouldn't it be the third anniversary?

So, your own gym can be considered an “old brand”?

But he still had some doubts: "Is this the third anniversary okay?"

Xu Zhiping smiled and said: "No problem, the main reason is that most commercial gyms now have a bad reputation, and customers are more willing to trust gyms that have been in business longer!"

"Do some customers think we are going to run away when the rent is due?"

"Most people are ignorant and won't pay attention to this!" Xu Zhiping thought for a moment and said, "Then let's commemorate the third anniversary of the establishment and usher in the fourth year. Anyway, there must be a reason for the event!"

There is a fourth year, and the history seems to be even "longer"!

"Okay!" Su Yang nodded, "You are more professional than me anyway!"

Su Yang continued to read the contents of the plan.

The content of the activity is that all Spark Fitness monthly passes are sold at a 30% discount of 100 yuan.

Exercising in the gym for one hour is valid and counts as signing in for one day.

Within a month, I signed in at Star Gym for a total of twenty-one days.

The gym membership fee is one hundred yuan refundable.

Within a month, sign in at Xinghuo Fitness for a total of thirty days.

The gym will not only refund members' 100 yuan membership fee, but also give away a free monthly Spark Fitness card worth 300 yuan.

Su Yang carefully looked at the event planned by Xu Zhiping. Generally speaking, he was quite satisfied. It had indeed implemented his ideas.

Attract as many customers as possible to the gym!

Since the gym has a +30% dopamine secretion-boosting effect, Su Yang comes to the gym to exercise almost every day.

Gradually, he formed a habit and fell in love with the refreshing feeling after working out and sweating!

He also ran and exercised in the park in Rongcheng, but it was indeed not as comfortable as in his gym, and the gap was a bit obvious!

As for other ordinary trainers and regular gym guests, they may feel it.

But fitness coaches believe that it must be because their bosses gave them a raise and reduced their work pressure that they are in such good shape!

Ordinary customers will also think that this must be because fitness instructors are not as noisy as before and their service attitude is better, so they feel much more comfortable when exercising in the gym than before.

But the data doesn't lie. Su Yang asked the front desk to compile the data. Since he took over the gym, the number of guests who regularly come to exercise is gradually increasing.

Xu Zhiping has also seen this data. He believes that his boss's reforms are very effective!

The service attitude has improved. Isn’t it normal for customers to come to exercise often?

Putting aside these thoughts, Su Yang continued to look at other publicity and promotion measures.

These measures are relatively routine, such as organizing fitness coaches to take people to nearby busy roads with a large flow of people within three kilometers for promotion.

They enter high-end office buildings and residential areas to distribute leaflets, and provide free physical tests and health consultations to ordinary company employees and community residents.

Go to relevant departments, hospitals, foreign companies, and companies with good profits to carry out activities, and sign group buying orders as much as possible.

Another option is to invite local sports-oriented Douyin bloggers and up owners to promote Xinghuo Fitness.

To promote these activities, Su Yang had nothing to say.

Xu Zhiping can probably think of everything he can think of.

He pointed at the event with a gel pen and said: "For this event, we can't just set up rewards for signing in for twenty-one and thirty days. We also need to set rewards for signing in for one, three, seven, and fourteen days. This kind of Periodic rewards can better encourage them to sign in! ”

"I understand, boss!"

"For example, the reward for signing in for one day is a personalized mask, and the reward for signing in for three days is a bottle of sports drink worth five yuan!"

"The prize for signing in for seven days can be a yoga mat and a small souvenir medal. The small medal should be engraved with the third anniversary of Spark Fitness' sign-in, a 7, and some words of encouragement for fitness!"

"Sign in for 14 days, we will give you a yoga mat, a skipping rope, and a small medal for signing in for 14 days, and also engrave some inspirational words on it!"

"Sign in for 21 days, we will give you a yoga mat, a skipping rope, and a silver medal. Our gym can refund 100 yuan of membership fees, or give you a membership for next month, it depends on the customer's choice!"

"If you can sign in for 21 days, you are likely to be our loyal customer. Isn't it said that you can develop a good habit in 21 days? We should hint that the guests already have good fitness habits, and then engrave some blessings from us to the guests! We try to suggest that they get a membership and don't refund the fee..."

"Sign in for 30 days, we will give you a yoga mat, a skipping rope, a pair of dumbbells, and a large gold commemorative medal. Our gym will not only refund 100 yuan of membership fees, but also give you a membership for next month!"

"The gold medal should be engraved with "One in a million", giving the title of Xinghuo Fitness's third anniversary fitness king, so that they can get that sense of accomplishment!"

There are definitely not many people who can stick to signing in for 21 days!

There are even fewer fitness enthusiasts who can stick to signing in for thirty days!

Su Yang estimated that he would not lose much!

As he spoke, he marked the plan and did not embarrass Xu Zhiping.

Xu Zhiping did not have the talent of photographic memory!

"The medals should be made of alloy, silver-plated and gold-plated, a few cents each, remember to put the silver and gold medals in beautiful boxes, they can be wholesaled, not worth much! You can ask the advertising company to do it!" Su Yang thought for a while and said, "Remember to notify old customers about this event, they can also participate, starting from the first day of clocking in!"

Xu Zhiping took a deep breath and said, "Boss, I understand!"

"If there are too many people signing in in the early stage and there are not enough equipment, do you have a solution?"

Su Yang suddenly asked again.

"My idea is to hold a group exercise class. We have twenty coaches, and more than ten of them are good at group exercise!"

"That's good!"

Su Yang was very satisfied with this arrangement.

Group exercise classes are actually no different from square dances performed by grandpas and aunts.

As long as there is enough space, as many people as possible can participate.

Ten coaches take turns to train the customers who come to the gym to cry!

And the promotion is gradually promoted, and the gym will not be crowded all at once!

If it can be crowded, the gym business will be a blue ocean!

"Also, change this event to a commemorative challenge!" Su Yang thought for a while and said, "Young people nowadays like challenges... Challenging yourself can also be promoted this way!"

"Challenge?" Xu Zhiping's eyes lit up, "This is really good!"

"The time is set in early July? Can it be prepared?"

"It should be about the same!"

More than ten days is enough for Xu Zhiping to arrange.

"For the fitness coach, we will recruit one less and one more full-time staff who specializes in shooting short videos and operating our online accounts. Those with experience in operating fitness accounts are preferred!"

Su Yang has already stretched the number of employees that Xinghuo Fitness can recruit to the limit. Recruiting more employees will trigger a warning.

"Okay, boss!"

Xu Zhiping breathed a sigh of relief. He felt the arduousness of the task!

In the whole Rongcheng, there is no gym that organizes such an event!

Chapter 22 New employees of Xinghuo Fitness! Powerful fitness!

Seeing that Xu Zhiping did not leave immediately, he seemed to want to say something, but was a little hesitant.