The Winner is King

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David Silva is vacationing with his family on the beautiful island of Mallorca. The bright sunshine, the snow-white beach and the blue sea, and the clear blue sky and white clouds constitute a beautiful oil painting.

The beautiful and **** wife and children are playing on the beach in the distance, and David Silva is lying on the beach chair, enjoying the vacation comfortably.

On the table next to him was an open book, a glass of juice, and a mobile phone.

Just as David Silva was about to reach for the juice, his cell phone suddenly rang, with a sweet reminder.

David Silva gave up the juice and took up his mobile phone.

After opening the screen, I found that a dialogue interface popped up on the screen of the phone. There is a volume label in a green dialogue bubble on the left.

The sender at the top of the dialogue interface reads "Boss", and the sender's avatar is the photo of David Silva's boss Chang Sheng.

David Silva clicked on the voice message, and the voice of constant victory rang from the phone: "Guys, there is good news and bad news. Which one do you want to hear? Want to hear the good news reply number one, want to hear The recovery number for bad news is two! "

David Silva rolled his eyes and then moved his finger on the keyboard quickly, returning a number one.

The reply followed, and it was also a message in language.

Click here, Chang Sheng's voice sounded again: "Actually, there is no good news or bad news, no matter which one you reply to, you will hear this message: I officially inform you, guys, that the pre-season training collection report time is ahead of time! So you must rush me back to Volmelo by noon tomorrow! Now, no matter where you are in the south of the world, act now! As for the punishment for being late, you know! "

David Silva froze with a cell phone.

Then he jumped from the beach chair, and the laid-back background music was suddenly replaced by a rhythmical drum sound!

At the same time, at his home in Dortmund, Germany, Mario Goetze, who was playing video games with his brother, also rang. He heard the same message as David Silva, so he threw away the gamepad. , Rushed out.

In the passionate Rio de Janeiro, El Nanes just whistled at a hot bikini beauty, and the phone in his pocket rang a familiar message prompt.

Take a look, Chang Sheng's voice sounded, but his voice only opened the head, the picture cut to the airport.

In the overcrowded New York JFK International Airport, sweaty Cavani is telling the waiter lady at the ticket counter: "I want to take off the fastest ticket to Rome!"

In Chang Sheng's voice, the screen is constantly switching.

Lazio's players took turns, most of them were in a hurry, walking in a hurry.

Some people are at the airport, some are in the crowded train station, and others are driving on the highway against traffic jams.

In the end, when the sound of a constant victory ended, the picture cut to Lazio's Fermelo training base. The players wore all kinds of clothes, carrying luggage, carrying bags, and some even wore colorful beach shirts. , Appeared in front of Chang Sheng wearing flip-flops.

Everyone looks embarrassed.

The often-successful suit was very satisfied, and he looked at his players with a smile.

But the next second, his face suddenly changed, and he asked, "Where is Fabio ?!"

A group of players looked at each other, then a voice in the crowd said weakly: "He doesn't seem to have added your platform, boss ..."

The last shot is Fabio Coentrand lying on the sofa, tilting his feet on the coffee table, looking at the high-definition blockbuster broadcast on the TV, and the mobile phone placed on the coffee table is very bright under the fluorescence of the TV screen be quiet……

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Don't get me wrong, it's not that Lazio players are really playing at the speed of life and death. The above is a TV commercial that has been intensively broadcast by many TV stations in Europe. Whether it is a soundtrack, pictures, or split shots, it is like a Hollywood movie.

Because all of Lazio starred, plus the plot is interesting, the performance is lively, and the soundtrack is lively, so it quickly spread throughout Europe.

The final ending is also unbearable. At the thought of Chang Sheng ’s angry expression and Cohen Tran ’s unknowing appearance, everyone silently observed the fate of Cohen Trang ...

This is an advertisement that promotes a special product-an instant messaging software.

At the end of the advertisement, the logo of this product appeared.

A green chat bubble villain and a white chat bubble villain, below is its English name "******".

This logo will definitely make Chinese audiences familiar, because yes, this is actually a Chinese software.

This is a new sponsorship contract recently received by Lazio, and they have become a global promotion partner of a new real-time multi-person chat communication software launched by Chinese technology company Penguin.

To put it simply, the penguin company spent money to sponsor Lazio and obtained Lazio's endorsement.

So Lazio players and head coaches all advertised for them.

This software is also available soon in China, in China it has another name "**"!

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Italian media have just been talking about Lazio and it has become more and more Chinese. As a result, Lazio has proved that they still have the potential to tap. New Chinese companies have found room for endorsement in Lazio!

This is the largest endorsement contract negotiated after Lotito went to China this summer. Three years, three million euros, an average of one million per year.

For Penguin, the newly launched prestige software urgently needs to expand its influence and market share. It is naturally a very beautiful move to cooperate with international top teams like Lazio.

With the help of Lazio's fame, they have reached the European market and opened up overseas markets. At the same time, for the Chinese domestic market, you can ask Lazio to make an endorsement, which naturally shows that this is a high-end atmospheric product, which also helps to promote the positive image of the product in the domestic market, improve the product grade, and attract more users. .

Therefore, this TV commercial is not only distributed in overseas markets, but also started to be broadcast simultaneously on domestic TV stations and networks in China.

Many fans were pleasantly surprised. This creative and well-made advertisement on the Internet also caused a discussion boom and attracted much attention. For a time, Penguin's ** software became a hot topic of discussion.

Everyone also joked that Coentrand did not come to the training because he did not pay attention to the ever-better ** platform.

All kinds of black sacks.

But what surprised them was that shortly after this, the Lazio club officially announced that Coentrand left the team and he joined Real Madrid for a transfer of 20 million euros!

This time even the European media are taking this advertisement as an example.

"In the advertisement, Coentrand became the bad luck. Unexpectedly, Coentrand also left Lazio!"

"Is it advertising virtual or reality? At this moment, the Lazio club has made people a bit inseparable from each other. Is this scene in reality the last suspense answer in advertising? Cohen Trang did not pay attention to the usual ** platform, It led to missing the day when the team assembled, causing a lot of anger. In the end, he was swept away by Lazio for this reason? "

"Of course, advertising is an advertisement after all, it can't really affect the reality. If Lazio really sold Cohen Trang because he didn't pay attention to the coach's usual platform, it can only show that Lazio went from management to coach. It ’s all a group of brains ... In fact, Cohen Trang ’s departure has nothing to do with this advertisement. He had already decided to leave the team. He expressed his willingness in the second half of last season. This summer Lazio has always been looking for a buyer for Coentran ... As for why it did n’t take long for this ad to appear, the Lazio club announced Coentrand ’s departure, which really can only be said ... a coincidence. "

A reporter went to interview Chang Sheng and asked if he really had such a platform.

Chang Sheng nodded and admitted: "In fact, there is indeed such a platform in the team. In general, I will inform everyone on this news and arrangements to prepare everyone. Of course, the advertisement is exaggerated. , I won't do that ... "

A reporter asked what is the account of Changsheng ** platform, Chang Sheng said with a smile: "The team's internal platform, the account is confidential."

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A creative advertisement pushed ** and Penguin to the fans all over the world, followed by the seamless reality transfer event that cooperated with the advertisement, and made ** the focus of public discussion.

The extensibility of this topic is the additional effect of advertising, even advertising companies and sponsors did not expect. It's an "accidental wealth" ...

An advertisement has become a hot topic of socialization, which is the highest level of advertising.

Unexpectedly, it was so achieved.

This is of course an accident. Coentrand left Lazio because he wanted more opportunities for the game. A player who has played for Lazio for many years just left. This should have been a very sad thing, but because of this advertisement , Suddenly became a bit happy ...

After Coentrand left, Lazio quickly announced the signing. They announced that from the Ruby of Kazan, with a transfer fee of five million euros, the Italian U21 international Salvatore Boqueti was introduced to fill Coint Long left left empty.

Boqueti is very happy to be able to join Lazio.

He said in an interview: "I want to play football under my regular dreams, and now my dreams come true!"

He was telling the truth. Throughout Europe, many professional players dream of joining Lazio, but they are not qualified. Boqueti can join Lazio, or he always wins the name. It feels like he was hit by a stuffed cake from the sky, making him happy and dizzy.

As for not being able to play the main role, but rotating players, this kind of thing, Boketi did not care at all. Maybe it will take a few years for him to become tired of rotation, then he will think of pursuing more things ... like Cohen Trang.

The iron battalion's battalion is the way that Chang Sheng chooses to maintain the competition and vitality of the Lazio team.

If you want to leave, Lazio will not stay, because Lazio will never lack the players who want to come, and Lazio has never had any indispensable core.

It may be cruel to say this, but this is the story that has to be mentioned behind this magnificent giant.

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