The Winner is King

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Lazio can't count on ticket revenue, and Lazio can't get much revenue from the operation of the stadium, and they have to constantly pay to maintain the stadium.

This is why most of the Serie A stadium is tattered. Even a football sanctuary like San Siro Stadium, the turf is rotten like a vegetable patch.

Italy has 129 large football fields, but only three can meet the standards of international competitions ...

Poor Italy has not hosted international competitions for many years, and the ruined stadium is one of the main reasons.

Because the stadium does not belong to the club itself, then the club has no motivation and reason to spend money to repair the stadium. Therefore, the stadium can only be gradually aging and declining year after year.

Even if Italy introduced the "Pisanou Act", the city government asked the club to repair the stadium in accordance with the bill, the club ignored it.

For example, the Udinese Club refused to pay the cost of rebuilding the stadium, which led the Udinese City Council to increase the rent of the Friuli Stadium from 100,000 euros to 420,000 euros.

In terms of stadium revenue, Lazio only had 19 million euros in three seasons.

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Chest chest ads and jersey sponsors are also sources of income.

But for Lazio, this is not obvious.

Because these sponsors are based on the team's performance to determine the amount of sponsorship.

Lazio's results in the past few years were not very good, so the sponsorship fees in those years were very low.

In the past three years, Puma ’s annual sponsorship fee for Lazio was 2.8 million euros, plus a thousand sets of competition and training suits. If it exceeds this number, Lazio and the players will have to pay for it.

Although Lazio renewed a four-year jersey sponsorship contract with Puma in January this year, raising the sponsorship cost to four million euros per year, the new contract will not take effect until next season.

Compared with Juventus and Milan's two-hundreds of sponsorship fees, Lazio is so poor ...

In addition to the chest advertising of the jersey, at the beginning of the 2005-2006 season, Lazio's jersey was streaking, because no chest advertising sponsor was found. It was not until October that the Italian insurance company INA sponsored Lazio, with 3.1 million euros per year. For two years.

Before the 2007-2008 season, when the contract with INA expired, Lazio had not found a suitable chest advertising sponsorship and had to start streaking. The reason for not finding a suitable chest advertising sponsor is because Lotito's asking price is too high, and he requires a minimum of six million euros per year.

He believes that Rome has fallen into such a situation, and can also receive a sponsorship fee of 6 million euros from the Italian Wind Telecommunications Company each year. Why can Lazio only accept four or five million sponsorship contracts?

Companies interested in Lazio's chest advertising can't meet his requirements, and big companies that can meet his requirements look down on Lazio-at the time, they knew that Lazio could win the league championship and the Champions League this season ...

Those companies now regret their intestines, but it doesn't matter, they are already hungry and have crowded to Lotito's office to sign a chest advertisement for the start of the new season.

Only this time, they don't think about six million euros to get this position. The team has excellent results, and Lotito will naturally have to go with the market and increase the price!

For most of the 2007-2008 season, Lazio ’s jerseys were streaking and there were no chest ads.

During this period, Lotito found the European construction giant Edileurop and signed a short-term sponsorship contract for four games ...

The first two years of advertising on the chest had 6.2 million euros, and the third season was almost equal to zero. How much can a four-game sponsorship contract cost? Almost negligible.

As for what jersey sales such revenue, the Lazio club is even less.

Because the Lazio club has a vampire.

That is the "uncultivable faction" of the extreme fan organization. In the early two years, while the Lazio Club was in turmoil and the market business development was in anarchy, they signed a shirt sales agreement with Puma. "Education" organization.

This is probably one of the reasons why Lotito and the uncultivable factions became enemies-anyone who snatches money from his pocket is an enemy!

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After talking about these little heads, it was the big head's turn.

The main revenue of Italian football clubs is the TV broadcast fee.

Because the stadium mentioned above belongs to the municipal government, the daily income of the game is very small, so TV broadcast has become an important source of economic survival for the club.

In the Premier League, TV broadcast costs account for 28% of the club ’s total revenue, while in Serie A, this figure is as high as 55%!

This shows that the Serie A clubs rely on television broadcast revenue.

But by all means, the Italian television broadcast income distribution plan is very ... inhuman.

Unlike the Premier League, which packs and sells TV broadcast rights as a whole, Serie A is where clubs go to TV broadcasters to sign contracts.

In this case, those who have a large number of fans, good results, and splendid historical giants will naturally be divided into big cakes, and their TV broadcast fee income is often six or seven times that of downstream teams.

Lazio is not among the top three in the North. Before the current broadcast contract was signed, Lazio's performance also fluctuated, so in the past three seasons, Lazio's TV broadcast income has only been 34 million euros per season.

Although the new agreement on the sale of broadcasting rights was reached at the end of last year, and the negotiation of separate sales became a collective package sale, but the new policy will not be implemented until 2009.

Prior to this, Lazio was still only able to win a contract of 31 million euros per year.

The good news is that as Lazio's performance improves, they will receive more income in the distribution of future TV broadcast income.

However, subject to the overall downturn in Serie A and the fact that the broadcast fee was not high, the money was still not comparable to the Premier League and La Liga teams.

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For Lazio, the real income is actually the transfer fee income from the sale of players.

Because they have a constant victory.

Buy low and sell high, and the ever-winner Lazio put this simple business principle to full effect.

The main task of Ciao's ever-winning victory in 2005 was a major cleansing. Many players were sold for free, just to rebuild.

In addition, Lazio's poor performance, so these players did not sell any money at the time.

The cleaning of those players brought Lazio 18 million euros in transfer fee income.

However, in terms of transfer, Lazio spent 16.4 million, actually only earned 1.6 million euros.

At the end of the 2005-2006 season, the main job of Lazio's transfer was to clean up the remaining high-paying players. These players are basically unaffordable because of the high salary.

However, because of Pandev and Otto, Lazio still received a transfer fee of 30.3 million euros in the transfer market.

In terms of buying players, Lazio spent 13.45 million.

The final profit was 16.85 million euros.

Ten times more than in the first year, it can be seen that Chang Sheng's ability to make money in the transfer market has increased.

In the summer of 2007, Lazio's movements were very small, only two people were sold, and they were also sold to Juventus. Although there are fewer people, the efficiency has improved. Because of the outstanding results, Lazio players can also start selling.

Merlo and Lichsteiner brought Lazio a transfer fee income of 38 million euros.

Buying players is more stingy. One Belletti was 3.5 million euros, and one Chiellini added to Merlot's transfer without spending a penny.

This year, Lazio's net income in the transfer market was 34.5 million euros!

More than doubled last year.

And this year, 2008, Chang Sheng's ambition is even bigger, he will solve all his debts this summer!

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Because of Lazio ’s good results, bonuses have also become one of the club ’s main sources of income.

Two league titles, two million euros in prize money.

In the 2005-2006 season, Lazio won the UEFA Cup, and the bonus plus the share of the broadcast fee totaled 3.3 million euros-compared to the Champions League, the UEFA Cup is so pitiful. So UEFA will find a way to change, change the League Cup, repackage, changed to the Europa League.

In the 2006-2007 season, Lazio could participate in the Champions League, and his income began to surge. This season, because he finally reached the quarterfinals, Lazio received a bonus of 25 million euros and a share of the broadcast fee.

The 2007-2008 season just ended is even more remarkable.

Lazio won the Champions League, and the TV broadcast share and bonus are 60 million!

As for the home game ticket income, it is still given to the municipal government, and the rest is the club ’s own, which is also included in the income.

Basically, the above is the income of the Lazio club.

In three seasons, there are a total of 305.35 million euros.

An average income of 100 million a year.

Sounds like a lot, right?

But ... don't forget, we still have expenses.

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The general team's expenses are mainly staff salaries and transfer fees, and the rest are small.

The transfer fee has been calculated before. In the income figures, it is already the figure after deducting the expenditure, so the statistics will not be repeated.

Talk about the salary of players.

Lazio's first team has remained at twenty-three in these seasons. The top salary is two million. The minimum wage is 250,000 Euros a year-this "honor" belongs to Kolarov.

In addition, no one ’s salary is not fixed, there are provisions that increase with the age, such as an increase of 5% to 10% a year. In addition, there are various bonuses, so in calculations, Lazio has to pay 23 million euros per year for player salaries.

This figure does not seem to be much, and the wages of the rich like AC Milan are 165 million euros.

But please note that this figure for Lazio is the annual salary after tax.

The club has to pay the personal income tax of the players, so the actual expenditure is much higher than this figure.

Player personal income tax plus characteristic tax, a total of 48%, so only in terms of player wages, Lazio will give out 42.3 million euros a year.

In addition to the insurance money we mentioned in the previous chapter, which is similar to Chinese social security, Lazio pays 6.19 million euros per year.

This adds up to 50.42 million.

On average, Lazio earns an average of 100 million euros a year, and wages alone account for 50% of total income.

In fact, this ratio and number are considered low. You have to know that when Lotito first came to power, Lazio paid more than 70 million euros a year.

50.42 million a year and 150.26 million euros in three years!

The salary alone halved Lazio's income.

This is only the salary of the first team, the reserve team and the youth team also need money. Although Lazio has sold the youth training camp as a whole, it has also retained a reserve team and a youth team.

Although their salaries are not large, they add up to two million euros a year. The pre-tax expenditure is 3.84 million euros, and the sum of three years is 11.53 million.

This is followed by the salaries of the staff including the coaching staff and club staff, with an average of 6 million euros per year, plus a tax of approximately 9.5 million euros. , Three years is 28 million euros.

For the club to operate normally, it requires various fees, and most of it is small money, such as the money to buy disposable paper cups and toilet paper ... A total of about 5 million a year, 15 million in three years.

The maintenance of the Fermelo training base, Lotito is stunted, and the budget has been cut in all aspects, eventually one million euros a year. Three million in three years.

The rent, maintenance and security costs of the course have been deducted from the course income, so I won't say it here. But there are also 2.5 million euros per year.

In addition, there are transportation fees, accommodation fees, and dining fees for the team each time they play away. Lotito is already economical. Lazio goes to the economy class on the road ... In this way, more than three million euros are spent every year, and more than nine million in three years.

There are also all kinds of miscellaneous expenses, anyway, together, the total expenditure for the three seasons is 217.79 million euros.

Total income minus total expenditure is the net income of 87.56 million euros.

With three years of income, Lazio ’s debt is 140 million.

Smashing all these 80 million euros in, can we replace half of it?

And slow!

As a joint-stock limited company, Italian Football Club is required to pay corporate income tax in accordance with regulations ...

Although many clubs will use fake accounts to evade taxes.

However, Chang Sheng specifically told Lotito that in order to avoid being accounted by the Italian prosecutor in the future, it is still good to pay taxes honestly, and pay as much as you should.

This wasn't Chang Sheng's alarmist, deliberately frightening Lotito.

In fact, in 2013, the Italian police raided the offices of forty-one clubs such as Juventus, AC Milan, Naples, Inter Milan, Rome, Lazio, etc., aiming at tax evasion.

Therefore, Lazio still pays corporate income tax in accordance with regulations.

The so-called corporate income tax is the tax on the balance obtained after deducting reasonable personnel salaries, costs, and related taxes.

According to Italian law, the corporate income tax rate is 31.4%.

So Lazio ’s corporate income tax totaled 27.49 million euros over the past three years.

After deducting corporate income tax, Lazio is actually free to spend 60.7 million euros.

The 60 million euros can be used to pay off nearly half of the debt.

But the situation is not so simple.

The Lazio Club is a listed company, and dividends are paid to shareholders every year ... If the money is used to pay off the debt, and the penny is not retained, how will the dividend be paid at the end of the year?

Therefore, only 40 million are really used for debt repayment, and 20 million is left as working capital.

Before the end of the 2007-2008 season, Lazio had already lost 19.11 million, nearly 20 million. After the end of the season, another 20 million was replaced.

Now Lazio still owes a hundred million debt.

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The above is Lazio's revenue and expenditure in the past three seasons after constantly winning the coaching team.

It seems that there is a lot of income, but actually a lot of expenditure.

There is also a corporate income tax of up to 31.4%.

Lazio's actual income is not as much as people think.

Of course, the situation will improve. With these two seasons Lazio's performance improved.

Their income will increase in all aspects.

In the long run, the future of Lazio's debt repayment is bright.

But Chang Sheng couldn't wait so long.

He will pay off his debt now.

Because it is not just his players who can't stand the maximum annual salary limit of two million euros, he can't stand it either!

If you can't raise your top salary, Lazio can't attract more powerful players to join.

It would be very difficult to continue to shine like that.

He didn't want his Lazio to be a meteor, he wanted to be a star! Just like the nickname of the city of Rome.

He wants Lazio to be the star of the Eternal City!

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PS, I found that during this time everyone is very concerned about Lazio's debt problems and club income and expenses, so I use this chapter to give you a brief introduction.

The actual situation is more complicated, for example, the transfer fee income is also subject to tax, but it is not a one-time tax, but the money is evenly distributed over several years, and then the annual total income is used to calculate the corporate income tax ... Considering The length of the issue will not be discussed in depth.

In short, you can learn about Lazio ’s income and expenditure in one chapter.

This is basically the case for Italian football clubs.

I hope this chapter will help those who are struggling with debt, income and expenditure.

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. (To be continued. If you like this work, you are welcome to come to the starting point (qidian.com) to vote for recommendation and monthly tickets. Your support is my biggest motivation.)

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