The Winner is King

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The reconstruction of Lazio is a complicated process.

In addition to matters related to the team, Chang Sheng will ask, the rest is left to Lotito. He believed that Lotito would not let himself down.

This person doesn't understand football very well, but he knows business very well.

Chang Sheng intends to stay away from the club and concentrate on arranging his one-third of an acre on the team.

But sometimes, it's not that he can stay away if he wants to stay away.

His agent Kate Gracie called his team and the Lazio club to connect with China.

Lazio's popularity in China is rising.

This is because the ever-winner Lazio is so good. Their performance in winning the double crown last season was impressive and also attracted Chinese fans.

At the same time, it also attracts Chinese companies ...

Lazio's chest ads were always empty last season, of which the system was sold shortly once, only four games.

Even in the Champions League final, Lazio's chest ads were blank.

They may have become the club ’s fixed income after chest advertising, the first team to win the championship without chest advertising-although Real Madrid in the centenary celebration also won no chest advertising, but they are not without advertising Sponsors, because the jersey is a centenary edition, there is no advertising on the chest ...

This kind of initiative is completely different from that of Lazio.

The reasons why Lazio did not have a chest advertisement can be divided into two aspects.

On the one hand, it was natural that no big company could see Lazio at the beginning, thinking that such a **** team is not worth their money to sponsor chest advertising.

On the other hand, Lotito despised those small businesses.

Anyway, Lazio's advantages are not high.

This time, Chinese companies came to advertise Lazio's chest.

In fact, this summer, Lazio has been talking about chest advertising with different companies.

Because Lazio won the Champions League last season, the popularity has risen, and the commercial value has also begun to rise.

So this year is not the case where there is no chest advertising agency to come to the door.

But Lazio's chest ads are still streaking.

Because Lazio continues to be high and not low.

Having won the Champions League, let Lotito's vision also improved, he is no longer satisfied with the four or five million sponsorship fees a year, although this was once his dream. Now, there are no six million free talks.

Although Lazio's performance is good, the six-million-euro sponsorship fee for one year is also a huge burden for many companies, and it must be weighed.

After all, this contract is not signed for one year, at least one sign every two or three years.

This is more than ten million euros out.

And Lazio is such a crazy seller this summer, who knows what will happen to them in the future? The example of taking the Champions League once and then going crazy to death is not lacking in football.

People really don't like Lazio to have good results after selling so many main players.

Even if they think Chang Sheng is very capable, they also feel that Lazio must first go through a transition period and suffer the pain of blood exchange. Chang Sheng can guarantee that Lazio will take part in the Champions League every year, not to mention the championship.

It won't be possible to spend so much money to sponsor a team that is very difficult to play in the Champions League!

So everyone is on the official website, unwilling to meet Lotito's request. Or simply ask Lotito to reduce the price. Their reason is that Lazio has sold so much. What commercial value is there? Lazio's commercial value was brought by those players. As a result, the most popular Falcao and Benzema ran away.

We spent six million sponsoring a group of unknown pawns whose names you have n’t heard. What is the point?

Besides, now that the economy is so difficult, the financial turmoil is showing signs. Our family's money did not fall from the sky, but we must tighten our money ...

Lotito also has a tough attitude, not to talk about it if he does not agree, he would rather leave the advertisement on his chest blank!

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Chang Sheng was a little surprised after hearing Kate Gracie's words, but it was still within range.

As a traverser, he knows the strength of China's economy in the future.

China is now the third-largest economy in the world, and within a few years, it will surpass Japan and become the second-largest in the world, second only to the United States.

Chinese people have the money to purchase from all over the world, from luxury jewelry bags and perfumes to enterprises and mines.

Don't miss anything.

At the same time, rich Chinese companies are eager to go abroad and go to the world.

They want to increase their influence in the world and expand their territory.

There are two ways, one is to directly acquire foreign companies, this kind of thing Chinese companies have been doing, but there are barriers. Some brands of foreigners are under various considerations, such as political ones, such as discriminatory ones, who are unwilling to sell you Chinese. One is to advertise abroad.

The second method is more convenient, but its influence is limited.

You can see Chinese brand advertisements with Chinese characters on the big screen of Times Square in New York.

But advertising is only for a short period of time.

And the effect may not be so good.

But depending on where you put your ads.

The advertisements you put on the buses on the streets of Seoul in South Korea will certainly not be as effective as the advertisements put on the rental LED screen on Times Square in New York.

But there is a better way ... to sponsor the team.

Chinese companies have sponsored teams to gain more exposure to advertising, something that has already been done.

As early as 2002, after the World Cup, two Chinese internationals, Li Tie and Li Weifeng, were once loaned to Everton in the Premier League. Because Everton ’s chest advertising sponsor was Kejian in Shenzhen, China. Through this relationship, the two players were sent to Everton.

But Li Weifeng returned home quickly, only Li Tie finally persevered.

Sitting in the era before Chang Sheng's crossing, he knew more examples of Chinese companies sponsoring foreign teams.

For example, many Chinese sportswear brands have even become jersey suppliers for the top European league teams.

In addition, something like Sina Weibo has appeared in Villarreal's chest advertising space.

The Chinese automobile manufacturing company that came to the door is already a well-known enterprise in China.

The sales and market share of their brand cars in the Chinese market are very good.

But they are not satisfied with being good only in the Chinese market, they want to become a world-class brand.

In fact, their company's compact cars are also sold in foreign markets. As early as 2005, they sold 2,000 units in South America a year, and 10% of the vehicles were exported to the Middle East and Latin America.

But now they want to enter the European market.

So they found the Lazio club.

Mainly because there is a Chinese coach in the Lazio club. They think that this may make the cooperation between the two sides easier to talk about ...

Chang Sheng did not expect that his identity as a Chinese has become a sign of attracting Chinese capital.

But ... he does not reject this behavior.

Anyway, as long as there is money to make.

On the one hand, it solves the problems of the Lazio club, on the one hand, it also helps its compatriots to advertise.

Some people will finally feel that this company's brand image is low ... who didn't start from the lower level first?

This constant victory doesn't matter.

It's a good idea for Chinese companies to go abroad and integrate with European sports.

So Chang Sheng talked about this with Lotito.

Because of the constant victory, Lotito now has a good impression of the Chinese.

Of course, this is not decisive.

The most important thing is that Chinese companies take the initiative to find him, which is a good thing for Lotito who wants to enter the Chinese market.

Think about it. Chinese companies advertising in important positions on Lazio's jerseys will definitely attract the attention of the Chinese media and the market. How much Lazio's exposure in the Chinese market will increase?

After Lazio's popularity in China is high enough, maybe we can go to the Chinese market to get gold!

So Lotito took this matter seriously.

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Chang Sheng became a bridge and connected the two parties together, and his task was completed.

The next job is Lotito's.

Before long, Lotito called Chang Sheng: "Guess where I am, Chang?"

"Where do I know?" Chang Sheng didn't want to play this mentally handicapped game.

"Ha, I'm in the Great Wall!" Lotito shouted over the phone. "According to your Chinese pronunciation, the Great Wall is a bit like your name!"

Chang Sheng was taken aback: "Have you gone to China?"

"Yes! I'm in China!" Lotito's voice over the phone was always loud, and it seemed that he was noisy on the other side.

"Then you and that company should be ..."

"It's done! Seeing your face, I made a major sacrifice!"

Chang Sheng rolled his eyes. Based on his knowledge of Lotito, if he made a sacrifice, it was also because of the temptation of the Chinese market, not his own face.

"I only need 6.1 million euros a year for the sponsorship fee, and we signed for three years! One hundred thousand more than Rome!"

"We will fly back the day after tomorrow and sign a contract in Rome. You will have to attend ...

"Me?" Chang Sheng was surprised. "That has nothing to do with me?"

"You are asked to attend by name, often. Don't you know how popular you are in China? This company is willing to sell out six million one hundred thousand, I think most of it has something to do with you. And this is also the club's promotional activity, it stands to reason Say you also need to participate ... "

Chang Sheng quickly said: "Okay, I know. I will go when the time comes, but don't delay the team's training. We are missing a coach now, and everyone has to rotate!"

"No problem, you have the final say!"

Lotito hung up the phone.

Chang Sheng was in a daze with his mobile phone.

I'm in China ... Is it popular?

I'm not a player. How popular can it be? I ca n’t score **** goals on the court, I ca n’t play fancy tricks ...

Will there be so many Chinese fans like me?

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PS, today is four more ~

Four more! !!

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. (To be continued. If you like this work, you are welcome to come to the starting point (qidian.com) to vote for recommendation and monthly tickets. Your support is my biggest motivation.)

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