The Wolf of Los Angeles

In Hollywood, many celebrities make charitable donations that are no different from farting.

For example, Oprah, Julia Roberts, Tom Hanks, George Clooney, etc. have made frauds more than once.

The public donation commitments are made, and they turn around and throw them aside.

Their mouths are looser than their belts.

Promising charitable donations means saying something, don’t take them seriously.

Public opinion has a lower trust in charitable donations from celebrities than in property donated by wealthy celebrities.

Whether Tom Cruise is working with Spielberg later or reversing the decline in public opinion over the past six months, he doesn't mind spending a lot of money.

With Hawke's promotion, after the ALS announced the establishment of the ALS, it immediately announced that it was an open charity foundation and would hire PwC to deal with corresponding financial issues. You can monitor the operation status of the foundation at any time.

This shows attitude and position.

In the Twitter conference room, Tom Cruise sat on the side of the long conference table, feeling quite energetic, saying, "I donated $2 million to the charity foundation as a start-up capital."

He changed his voice: "This little money is not much, and he can't do much."

Hawke took over and said, "So, the next plan is the top priority. The reversal of media and public opinion is only temporary. What we need to do is to keep your public opinion good reputation for a long period of time."

Tom Cruise has looked through the complete plan several times and asked, "Is the Ice Bucket Challenge Competition below?"

Hawke said: "Yes, you started the Ice Bucket Challenge on Twitter, select three people from your friends to participate in this event. When the water from the Ice Bucket is poured off your head, you will feel numb. It will make people feel the feeling of muscle loss for a short time.”

Tom Cruise is already considering the right person.

Hawke continued: "The rules are simple. While you are posting the ice bucket challenge video, @ the three friends' accounts, the invitees either accept the challenge within 24 hours or choose to donate $100 to fight ALS .”

Tom Cruise understands the key point: “Three spreads three more, and then spreads further, just like viral marketing?”

"That's right." Hawke emphasized: "Tommy, you are the initiator and the founder of the ALS Charity Foundation. As long as the activities are still spreading, you will stay in the public eye and continue to do so. It has won praise from public opinion.”

Tom Cruise laughed, "I have to admit, Hawke, you are a genius!"

Hawke said directly: "You, ALS, and Twitter, will be the beneficiaries."

"Start from Twitter and then on Twitter, it will cause a stir on Twitter." Tom Cruise exclaimed: "Your ability in business strategic planning is much stronger than Pat Kingsley's. Now."

Hawke didn't answer the conversation, but asked, "Did you think of a good candidate?"

Tom Cruise had already considered it and said, "I chose people from different industries, see if you can."

He said one by one: "In the sports circle, I have a great personal relationship with English football star David Beckham. I am ready to invite him to start Twitter and spread the ice bucket challenge to the European football circle through Beckham."

Hawke fully agrees: "This is a very suitable person."

Tom Cruise said again: "The second choice, I'm going to find Arnold Schwarzenegger. Although I don't have much interaction with him, I'm quite familiar with him. Arnold can put the next shot into the Hollywood circle and Passed among the celebrities. As for the third person…”

He looked at Hawke: "Are you interested?"

Hawke shook his head: "Twitter is at the forefront, and the wolves are watching around me. It is more appropriate for me to stay behind the scenes."

Tom Cruise didn't force himself and picked a suitable person: "I'll choose Brian Ferguson next, a political rookie."

Hawke shrugged: "As long as he has no objection."

Tom Cruise is also an action-oriented person, saying, "With the popularity still on the ground, hurry up and start preparing, don't go anywhere else, just go to the top of your Twitter building, just so you can help your professional team. I took a photo.”

Hawke nodded slightly: "I'll have someone go and arrange it."

Tom Cruise also took out his cell phone and called David Beckham and Arnold Schwarzenegger respectively.

David Beckham, who was far away in Madrid, Spain, received a call from Tom Cruise, but was urged by his wife Victoria to agree quickly.

The latter also counts on Tom Cruise to help her develop her career in the United States.

Not to mention Arnold Schwarzenegger, politicians have to show up anytime, anywhere.

How could you miss such a wonderful show that can be heard?

Twitter prepared quickly, and ice water was transported over. The shooting team set up a camera on the top floor and temporarily arranged the venue.

Tom Cruise invites Hawke to go upstairs together.

Not only Hawk, but also people like Edward and Caroline, also came to the roof to watch the fun.

Tom Cruise changed into a blue casual shirt, came to the camera lens, looked at a bucket of ice water, tried the weight, and made sure there was no problem lifting it.

Hawk hid in a shade that was not too sunny, saying, "First do basic rules and then challenge."

Tom Cruise nodded, "No problem." He waved his hand and asked the cameraman to leave, "I will turn on the computer myself, and it seems more sincere."

The cameraman took the initiative to retreat to the distance. Hawke waved, bringing everyone away from Tom Cruise's conspicuous bag.

Tom Cruise turned on the camera, sat down next to the ice bucket, quickly and concisely introduced the rules of the activity, then lifted a bucket of ice water and poured it directly on his head.

The weather in August, the change from hot to cold, made him shudder unconsciously.

Complete the challenge, Tom Cruise turns off the camera.

The assistant brought him the blanket.

Hawke pointed to the camera and said to Caroline, "Go and deal with it."

Caroline nodded, without saying much, and asked her assistant to pick up the camera and go downstairs.

After Tom Cruise changed his clothes, several people gathered in the conference room and carefully watched the video shot. It was uploaded by Tom Cruise himself and @David Bakerhan on Twitter. Three people, including M, Arnold Schwarzenegger and Brian Ferguson.

Subsequently, Twitter directly posted the relevant news and submitted it to the front page headlines in the news area.

"Help ALS patients, Tom Cruise launches the Ice Bucket Challenge!"

No mistakes, one song, one content, one in 6, one book, one bar, one reading!

Click on the news and you can see the full version of the Ice Bucket Challenge video of Tom Cruise.

This video was just released and caused a strong response on Twitter.

Since the start of his trip to Cidanais Medical Center, many media and movie fans have been paying attention to Tom Cruise.

After he posted the Ice Bucket Challenge, the comment section was almost praised for occupying it.

“Tommy has always been a socially responsible movie star, and this once again proves that.”

"He pours himself cold, but warms the enthusiasm of the whole society."

Tom Cruise's tweets were widely reposted, and by the evening, the reposting volume was close to one million.

The momentum of this event quickly attracted Schwarzenegger, who was named by Tom Cruise.

Before nightfall, the latter released his ice bucket challenge video by tweeting and named the other three people who were relaying.

In Europe, David Beckham immediately followed and posted a challenge video with his newly opened Twitter account.

He also named three people, including his wife Victoria.

The next morning, Brian Ferguson also released his own ice bucket challenge video.

As the number of people being @ed increases, more and more people join the challenge.

Some people choose to challenge, while others choose to donate $100 to the ALS Charity Foundation.

In just a few days, this event has spread across North America and Europe, and a large number of celebrities use Twitter as a communication platform to post their own ice bucket challenge videos.

Many people even choose to challenge, but still donate to charitable foundations.

The event has become increasingly important, and even many people who have not been named have joined the challenge.

This activity has been popular from the entertainment industry and sports industry to the technology industry and business industry.

In less than a week, Bill Gates, Sergey Brin, Larry Page, Alan Musk and others all joined in.

There are many well-known stars in the European football circle, stars in the four major sports leagues in North America, stars in the Hollywood and pop music circles.

If these people want to participate, they need the Twitter platform and need to register as Twitter account.

Through the influence of celebrity effects and the influence of the ice bucket challenge, Twitter once again frantically harvested traffic.

Tom Cruise launched the Ice Bucket Challenge. In just ten days, more than 350,000 people on Twitter completed the Ice Bucket Challenge through name calls or spontaneous participation.

This is not just a charity event, but gradually evolved into a national ice bucket carnival under the banner of charity.

Although celebrities participated in the challenge, distracting Tom Cruise's topic, the Hollywood superstar's reputation has changed significantly.

There is too much black information in the media, and public opinion has been praised by him when it comes to the ice bucket challenge he launched.

Tom Cruise also made the promise practical, and before the end of August, together with PwC and Cedarnays Medical Center, jointly held the first donation to be transferred to the news about the Abnormal Freezer Charity Foundation. Instruction session.

The first donation raised by the foundation of up to US$18.95 million will be used for ALS research and improvement of patients' medical care and living conditions.

The scale of this activity is still expanding, and even the one in the Oval Office has accepted the challenge.

The longer the ice bucket challenge lasts, the more beneficial it will be to Twitter.

For Twitter, the carrier platform, this is not an ice bucket challenge, but an ice bucket carnival. (End of this chapter)