The yellow storm in the NBA

Quan Xiao was selected with the third overall pick, and as a new NCAA champion, he has the vast Chinese market to rely on. Therefore, although he has not played an NBA game yet, his commercial value is not low.

Many companies have taken a fancy to Quan Xiao, a potential stock, and want to sign Quan Xiao before he truly becomes famous. In this way, there will be a lot of room for manipulation in terms of price.

Among this year's rookies, the first one to sign a big contract was not No. 1 pick Oden. Although he was the No. 1 pick, Oden's commercial value was not high because he mainly played center.

But as the second pick, Durant has higher commercial value due to his court location and playing style. Nike, the leading sports brand, successfully made Durant its own with a 7-year, $60 million contract.

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Of course, as this year's top prospect, Quan Xiao, who is mainly on the outside and is Chinese, has naturally received a lot of offers. Among them are international brands like Nike and Adidas, and of course domestic brands like Anta and Li Ning.

Back then, Nike missed out on Yao Ming due to their own reasons. Now they want to seize Quan Xiao and take this opportunity to further open up the Chinese and even Asia-Pacific markets. So this time when facing Quan Xiao, they seemed much more sincere, at least they didn't give any advice.

A humiliating four-year, $1.6 million contract like Yao Ming's.

"Brother, so far we have received a lot of offers for sneaker endorsements. After screening, Xiaoxiao and I have left three offer contracts that are worthy of further discussion. Take a look."

"Okay, what we are giving now is basically a tentative offer. We must find a way to push them to the limit. As a basketball player, sneaker endorsement is the most important endorsement, so we must consider it carefully." Quan Xiao

As he spoke, he took a few documents from his agent's sister.

"Yes, we don't have to worry. They are competing anyway. In the end, we will sign whoever is more sincere. But I think in addition to the contract price, we also need to consider your packaging and promotion, which is a tilt in resources.

, this is also a factor that needs to be seriously considered.”

"Sister, you are right, then when the prices are not far apart, let's see who can come up with a better packaging promotion plan."

"Well, Nike is more generous this time than when they faced Brother Yao before. 20 million in 5 years. It seems that they

You still don’t believe me. Oh, Adidas has spent a lot of money. It is actually twice as much as Nike, 40 million in 5 years, but this is far from enough. Reebok’s 25 million in 5 years is not as good as Adidas, then

There is no need to consider his family."

Quan Xiao was the first to rule out Reebok after reading the quotes given by the three companies.

"In addition to the sneaker endorsement, two fast food giants, KFC and McDonald's, also made offers. KFC's offer was US$3 million over two years and McDonald's was US$4 million over three years."

"Then let's go to KFC. I rarely eat fast food anyway."

"There are currently no other brands worthy of signing, but my uncle in China said that many businesses have contacted him. It depends on your decision."

"Tell my uncle that if there are merchants willing to accept a one-year short contract, we can talk about it, but we will only accept five companies, and they will only shoot one advertisement. The time is determined by us, and we will not accept attendance at promotional activities. If you can accept it, let's talk.

, forget it if you can’t accept it, I can’t waste my time on this, I need more time to train.”

"Okay, I understand. At present, you should really focus more on improving your strength. When you achieve results, there will be opportunities to make money. By then, more companies will definitely come to us with checks. Oh, my family

My brother is really amazing, and I am taking advantage of you."

"Hehe, of course, your brother I am a genius." Quan Xiao took over his elder sister's joke and said.

"Also, we don't want to accept other endorsements here in the United States now. I think they still have doubts about me. The offer won't be too high. Instead of doing this, it's better to let them wait for the sneaker endorsement.

Once this is done, we won’t be short of money for the time being.”

"The main focus now is on sneaker endorsements. I'll talk to KFC about it. I think this shouldn't be their ultimate limit."

"It doesn't matter. The difference is only a few hundred thousand anyway. It's best if we can negotiate. If we can't negotiate, don't force it. The most important thing is the sneaker endorsement. We also set a goal for ourselves, so as not to have no direction and be led by others.

Walk."

"Well, do you have any good ideas about sneaker endorsement? Or what is your psychological price point?"

"This can be compared to the time when Nike and LeBron

In the contract signed by James, Nike was willing to give LeBron James 90 million in 6 years, so we couldn’t pay less than 80 million in 5 years. You must know that we have the support of the Chinese market. They want to open up the market in China.

It’s not a secret.”

"It seems that you have a big appetite, brother, but I think it may be difficult to reach this price. After all, the main consumer market for basketball shoes is still in North America. James is because of his talent and his American background.

, otherwise it would be difficult for him to get such a big endorsement contract."

"You have to believe that my talent is also top-notch. Besides, we can give them some restrictive conditions, such as winning an MVP or winning a championship during the contract period. As long as I can play well, they will definitely not suffer. I believe

They can also think of this."

"Then it is stipulated that the amount of 6 million per year is fixed, and the rest can only be obtained after certain conditions are triggered. In other words, it is actually a reward treaty."

"Yes, you should try your best to talk to them based on this idea. I believe I will definitely be able to get all the bonuses. By the way, everyone who wants to sign a contract should add this clause: During the contract period, if the company insults China,

We will immediately terminate the contract and claim compensation! Leave the matters on the court to me, and leave the matters off the field to you."

"Okay, that's it. I'll contact my uncle later and ask about the situation in the country."

"By the way, I made an agreement with our coach. He has already applied for a full scholarship to the school to recruit Xiao Lei, so there is no need to worry about him. Xiao Jun, I need you to worry more about it, sister, and give it to him.

Contact a high school here. My uncle said that their procedures have been completed and he will bring them here in a week."

"Okay, leave Xiaojun's affairs to me. Just train hard and try to adapt as soon as possible and perform well in the new season. I'm going to see if there is a more suitable school here."

"Okay, thank you for your hard work, sister. If you have any questions, you can go to Brother Yao. He has been here for so long and is more familiar with the situation here."

"I got it! I'm leaving first. If I don't come back for lunch, you can handle it yourself." After saying that, my sister rushed out of the apartment and started looking for a suitable school for Quan Jun.

Nike or Adidas? It depends on which one of you is more courageous! Thinking of this, the corner of Quan Xiao's mouth raised slightly.