There is a dream called football

"We don't drink Heineken, we only drink Carlsberg."

Benitez looked at the advertisement on the table and wondered: "Is there anything wrong with this?"

The assistant looked at each other. This was the latest commercial that Liverpool had shot with its sponsor Carlsberg Beer, but there was a problem. Because Heineken was a sponsor of the Champions League, they were unhappy and threatened to make Liverpool pay the price.

Even disqualification of Liverpool from the Champions League is unlikely, but considering that Heineken is the core sponsor of the Champions League, it is impossible for Liverpool to remain indifferent.

"I don't know much about advertising laws, so it's of no use to me."

"What they mean is that if the commercial is re-filmed, then we must have two players to cooperate."

"Why?"

Benitez knows that this is unreasonable, because the player's image rights are not necessarily in the hands of the club. For example, for Gerrard, the club only owns half of his image rights. Is it possible that the club wants to use it to shoot advertisements for Carlsberg beer?

"This is impossible. Tell them my exact words. We only own half of the player's image rights, so we have no right to ask the player to do anything."

However, what surprised Benitez was that Carlsberg beer said that they could increase the money, which meant that they would pay for half of the portrait rights themselves, and they also specified that Li Qiao would take the photo.

"Li Qiao, why?"

The assistant said something to wake up the dreamer, because the Asian market, or the Chinese market.

"This Carlsberg is a real thief. We should ask for more next time we discuss sponsorship. That is what we deserve."

"Ha ha."

"Then let's go and talk to Gerrard and Li Qiao and let them cooperate without affecting the game."

"good."

The creativity for Carlsberg beer was done separately, that is, a 25-second advertisement, with Gerrard in the first half and Li Qiao in the second half.

Gerrard was so excited after the violent shot that he came to the sidelines and snatched the Carlsberg beer from the fans and drank it in one gulp.

"Stephen, you can do it, come and give it a try."

To be honest, Gerrard was quite sweaty because this didn't seem to fit his temperament. He was not usually a good drinker. How could he suddenly snatch the beer from a fan and drink it all in one gulp?

So he expressed that he wanted to communicate with his agent. After communicating several times, he felt that this advertisement would not affect his noble temperament. After all, Carlsberg beer is very noble in the hearts of Liverpool fans.

So Gerrard agreed.

When he was filming, Li Qiao was watching from the side. The surrounding area where the filming was taken was green. This is a very professional term called green.

Because the computer can recognize the green background, it is very easy to animate it in the later stage. Of course, Gerrard does not need to actually shoot, he only needs to make the action of shooting, and the subsequent actions are all synthesized by the computer.

The director said to Gerrard: "You don't need to worry, just like shooting in a game, after shooting, run over there and grab the beer from his hand."

There is a fan over there, and his side is also green. Obviously the other fans were synthesized using computers.

To be honest, Gerald is a little uncomfortable with it. This actually requires considerable acting skills because everything is empty.

"Then let's get started."

"good."

The ball rolled in, Gerrard took a flying kick and then rushed towards the fans.

The director watched the playback on the monitor and discovered many, many problems, the most important of which was that Gerrard squinted his eyes while drinking beer.

"Stephen, look, this won't work."

"Why?"

"You have to imagine you're there, at Anfield, so are you squinting? No, because your team-mates are about to run up to you and hug you and celebrate, and you should be looking at this side of the pitch."

Gerald thought to himself: "But they are all green?"

But the director doesn't care, you must be good at acting, and Gerald is not an actor.

"This is so difficult, I can't act."

"Haha, it doesn't matter, give it a try."

"All right."

I have to say that professional players are actually very smart. After the first few failures, Gerrard gradually found the feeling. The last time he was completely into the game.

"Ahhhhhhhhhhh."

The Jayhawks shouted as if he had scored the game-deciding goal at Anfield, and he was squandering his passion.

"I won, I won. After drinking the beer, he added an action of his own, which was to pour the beer on his head."

"marvelous."

The director was infected by this emotion, "I just want this feeling."

"Hahaha."

"Stephen, you are amazing."

It was Li Qiao's turn. His idea was that on the street, a fan couldn't unscrew the cap of a beer bottle. At this time, Li Qiao had a sudden idea and kicked the ball to help the fan unscrew the cap.

The most difficult thing about this idea is that Li Qiao has to accurately hit the beer bottle. Of course, he doesn't need to hit the lid, but he has to almost touch that area, and then he relies on computer post-synthesis technology.

On the first try, Li Qiao missed the mark by almost a long way. The staff at the scene encouraged Li Qiao, "Come on, Li Qiao, come on."

The second time, there was still a big gap. It’s just like shooting, it’s really not easy and you have to rely on a lot of luck.

The director shouted: "Are you nervous? Don't be nervous, you can do it, imagine this is the streets of Liverpool."

Imagine?

But my imagination is not that rich.

For Li Qiao, this place is just a green house with nothing.

But the commercial had to be shot and he was paid. Li Qiao could only hold his breath and slowly adjust himself.

With a bang, Li Qiao hit the beer bottle.

"marvelous."

"How about it?"

The director looked at everything that happened on the monitor and decided to keep this scene.

The three of them held a bottle of Carlsberg beer in their hands, and the director smiled and said: "You are the biggest names and the most special actors I have ever worked with."

"This is also our first time filming a commercial."

Gerrard was endorsing Land Rover, but he was using his image rights. The three of them all took a sip of beer and laughed.

"I believe you will have many opportunities to shoot commercials in the future, don't worry."

This advertisement soon appeared on major TV stations in the UK. Lorinda giggled when she saw it, "Li Qiao, you look so stupid."

"I was doing pretty well, and I was really nervous at the time."

"What are you nervous about? Are you more nervous than taking a penalty kick?"

"It's a completely different feeling."

"Then you have to practice your acting skills. Maybe you will have many, many opportunities to shoot commercials in the future."

"By the way, how much endorsement fee did you receive this time?"

"Haha, guess what."