There is a Problem with This Online Game Planning

"I'll talk about this later. I have an idea and I want to talk about it first."

Lin Yao heard Zhong Xiu's words, thought for a while, and didn't respond directly to him, but said that she had an idea.

"Idea?" Zhong Xiu was not frustrated because he didn't get an answer, but was even more excited, because often when Lin Yao said that she had an idea, it was a good thing.

I had an idea last time.

Isn't "Breakout" coming out soon?

"right."

Lin Yao nodded, then organized her words, and said slowly: "Now the game industry has entered a period of rapid development, and although the total number of game users under our banner is not large, it is still quite a lot. With so many people, let them wander outside. It's a pity, I plan to make a... game platform."

"gaming platform?"

Zhong Xiu was startled when he heard this, because it was different from what he thought.

Lin Yao nodded and said: "Yes, a game platform, I plan to put all the games under it on the platform together, one account can be played freely, and then on this platform, a player community will be set up for each game , so that players can communicate in it, and at the same time make a chat system separate from the game, so that all players who use the platform can communicate across games in it, no longer limited to a single game."

"this……"

"Of course, the function is not limited to this. Not many players reported it in the previous competition. Is it troublesome to re-adjust the key positions and settings every time I change a new device? Then we will add cloud services to the platform. Just log in to the platform to play games. , then we will upload the settings to the cloud server, and every time they play, no matter whether they use the original client and hardware device or not, they only need to open the platform to play according to the previous settings.”

Lin Yao briefly introduced the functions of the platform. Most of them are the most basic functions. It is not difficult to realize these functions, but there must be players.

"I probably understand what you mean."

Zhong Xiu thought for a moment after hearing this, and nodded: "It's really not that difficult to make this thing, but it's still difficult to do it well and refine every function... But Lin Yao, you should not just want to make a Launch our game's platform? If it's just that, it doesn't feel like much."

"If it's just a platform to launch our game, it really doesn't make much sense. After all, there are so many players, it's a pity to let it go."

Lin Yao knew what Zhong Xiu might have guessed, and said frankly: "My plan is to make this game platform the largest game distribution platform."

"The largest... game distribution platform?"

As soon as Lin Yao said this, everyone present was shocked instantly.

"Don't be nervous, it's just a goal, and the road still needs to be taken step by step."

Lin Yao stood up, pulled the whiteboard behind her, and continued:

"According to the current direction of game development, the game platform is very feasible. As the game market becomes hotter, more and more people will definitely invest in it, but many developers may not have the relevant operating conditions.

Because a game may be produced by a few people with time and enthusiasm, but when it is actually released, small workshops obviously cannot solve the game operation work that requires a lot of manpower and financial resources, not to mention the channel problem. Many medium-sized games R \u0026 D companies do not have the corresponding capabilities, and they will choose agents at this time.

The goal of our platform is to solve the most troublesome distribution channel problems for them. "

The so-called channel can be roughly understood as a place to download games and pay.

Of course, the same goes for downloading the game from the official website.

But just like shopping, Lin Yao remembers seeing a comment on the game channel on a certain forum that hit the nail on the head.

Why are game distribution channels necessary? It's the same as why people don't go directly to the official websites of various brand companies to buy things, but go to Jingdong, Tmall, or physical hypermarkets to buy things.

Because it is neither economical nor convenient to go to the official website, there is no aggregation effect, and a buying atmosphere cannot be formed.

Only when there is a "collection" can there be a "market", which is human nature.

Especially for small companies, it’s basically useless to build an official website and expect someone to download the game.

"So...we are going to be a platform for distributing stand-alone games?"

Zhong Xiu scratched his head, a little puzzled.

"Not limited to stand-alone games, the core value of our game platform is to provide users with higher-quality games. Whether it is online games or stand-alone games, they can be released on our platform. The ultimate goal is to hand over the marketing and distribution rights to other small studios. , or a small workshop that does everything by itself, you can publish games on our platform!"

Lin Yao shook her head and continued: "I know, this sounds like an impossible goal, because there is the biggest agent Tianhu outside, but the road has to be taken step by step, we can try it first, even if It doesn’t matter if you fail, because the first purpose of our platform is to make players who play our games feel comfortable. Then, on this basis, we will make some necessary attempts to see if we can go further.”

"And this necessary attempt, I divide into two parts."

Lin Yao picked up the marker pen and wrote two words on the whiteboard: "The first one is a game, we want to make an exclusive game for the new platform. The second one, which I just thought of outside, is A plan, called the light of favor."

"The game is easy to understand. The main purpose is to attract players to our platform and let them know about our platform. This can work together with the studio's two existing games. In simple terms, Greenlight is... through Players vote to figure out how popular the game is."

Lin Yao began to introduce Steam's Greenlight.

This is a controversial plan.

But it cannot be denied.

The credit for this plan is indeed great. Greenlight has lowered the release threshold for many developers, allowing a large number of excellent new games to be put on Steam. Without this thing, it is estimated that many games would not even be released...

The so-called Light of Favor is to find out the popularity of the game through the votes of the players, and then the platform will actively and preferentially serve and expose that game based on the votes.

To put it bluntly, the developer uploads the game information, asks the players whether they support it, the players vote, and then decides whether the game will be released or not based on the voting results.

But Lin Yao intends to go one step further.

If the voting situation is satisfactory, Linmu Studio will provide certain technical support and intervene to guide developers to develop.

Whether online or stand-alone.

The goal of this plan is also obvious, which is to allow more games to appear on the platform. The scale of these games may not be large, and they are not limited to online games, but they must be interesting and keep players interested.

Make games in your own studio to build momentum for the game platform, and then use the small-scale Greenlight project to let some independent game makers put their games on the platform for distribution, so as to build the game platform.

Form the initial aggregation effect.

This is the plan that Lin Yao just thought of outside.