They are all reborn, who will fall in love?

The last solar term of late autumn, frost arrives.

Jiang Qin returned to Shanghai, and Douyin's internal beta test also officially ended. Qihuo Ge successfully reached the top spot with a single-day turnover of 250,000 yuan.

After collecting data feedback, the program department of Douyin Business Group began to quickly optimize the current live broadcast mode.

For example, beauty matching, link jump and payment page adjustment.

Subsequently, the Douyin live broadcast function was officially launched.

All bloggers with 2,000 fans and no violation records can activate the live broadcast function.

Those with a follower value of less than 2,000 can activate the showcase function or hang a shopping link on the video page.

Driven by profits, countless people have begun to enter the industry of live streaming or video delivery.

Pintuan is also frantically handing out large subsidy coupons and starting to screen videos with large transaction volumes to enter a larger traffic pool.

This is not a large-scale advertising bombing, but the use of big data keyword capture to push the most relevant videos to users.

I know you want to buy it, so I let him appear in front of you.

Take Jiang Qin for example. He finally managed to develop his account into a good dad mode, but when he scrolled to the live broadcast page, he saw a big sister wearing stockings dancing.

While your sister is dancing, she will also sell you stockings, short skirts and various styles of mesh clothes for you to buy for your wife.

A group of people below shouted: I want the suit you are wearing, and the stock was sold out in an instant.

Place the order in the morning and wear it on your wife at night. It won't delay work at all, but it will consume dozens of wolfberry pills.

For another example, users who are tagged as "baby mom" will be pushed to the live broadcast room of the baby area while viewing videos.

Compared with ordinary e-commerce, the live sales model makes the appearance of items more real. In order to increase sales, the anchor will also do various homework and answer questions in detail on the spot.

Even if you have any questions, you can speak directly in the comment area.

I know you want to buy it, and I can introduce the product in just a few sentences. If you have any questions, I can answer them with my mouth open. I can also call you family members, guys, and pig girls. Who the hell can stand up to this? live.

According to data comparison during the internal testing period, the transaction rate in the live broadcast room was three times that of the traditional e-commerce model.

That is to say, for the same 9 fans, if traditional e-commerce can make one transaction, then live broadcast e-commerce can make at least three transactions, or even more.

Large subsidies, high transaction rates, treating consumers as "family", and next-day delivery service.

Coupled with the huge traffic of Douyin itself, Douyin e-commerce is like practicing the magic of attracting stars at this time, frantically absorbing the popularity of Double Eleven.

Soon, the warm-up for Double Eleven reached its peak, and the transaction volume of the entire network began to explode.

Alibaba's entire team was in a hotel in Hangzhou, watching the crazy rise in sales with many media.

In 20 seconds, Taobao’s Double Eleven sales exceeded 100 million.

50 seconds, over 1 billion.

6 minutes and 58 seconds, breaking 10 billion.

It was exactly half the time it took to break through the 10 billion mark last year.

Finally, the peak single-day sales exceeded 57.1 billion. It’s crazy, and this transaction data has become popular all over the Internet. The top three most searched items are all related to Double Eleven.

But everyone’s focus is not on this.

Taobao is making history every year during Double Eleven, and everyone’s shock has been exhausted in previous years.

Taobao's sales continue to hit new highs. In fact, it does not rely on the strength of Alibaba, but entirely because of the rapid development of the mobile Internet.

To put it simply, this is the power of the times.

Times have created e-commerce, but the e-commerce market is still taking off with the times.

So where are everyone's eyes at this time? On TikTok.

Everyone is saying that Pin Tuan must be an e-commerce company, and everyone is saying that Pin Tuan is bound to become the next JD.com, so that everyone has not paid much attention to the launch of Douyin Live, thinking that it is just a mixture of video attributes, until now...

The single-day transaction volume of Douyin e-commerce exceeded 100 million.

Turnover and profit are two different concepts, so breaking 100 million is nothing to Internet business.

When the business war was at its most intense, some companies could burn through such an amount in three days.

In particular, Taobao ranks first with a transaction volume of 57.1 billion. Comparing the two figures, Alibaba is simply killing it.

But countless people couldn't help but break out in cold sweat after learning about this.

Douyin's single-day sales exceeded 100 million, it came from nothing...

The most important thing is that they are still during Taobao activities...

Many people realized it later, but were shocked into a cold sweat.

“Douyin’s live broadcast function is used to sell goods?!”

"No, why is there still such an e-commerce model? Is it possible to move the clamorous vegetable market online? Is this really profitable!?"

"It was really profitable. I went to see a special sale of sexy underwear and planned to investigate the transaction rate of this model. In the end, I couldn't help but buy two pieces and gave her the number one spot on the list."

"?"

"It's big data. You may think that you just happened to see a live broadcast room or a video, and happened to come across a product you need, and it happens to have a discount. But you don't know that it is the precise placement of the group-joining algorithm."

At night, as the excitement of Double Eleven gradually subsided, the express delivery company took over the baton and began to receive and deliver goods around the clock.

Under the moonlight in Hangzhou, Mr. Ma left Taobao’s Double Eleven celebration banquet and returned to Ali’s headquarters.

He had also heard about Douyin e-commerce, but because there were so many media on the scene at Double Eleven, he had been smiling all the time, and finally showed a trace of fatigue at this time.

Three years ago, Jiang Qin told many media that he was not interested in e-commerce, but in fact he didn't believe it at all.

As a result, it turned out to be true, but he had not seen accurate research reports on many details and the specific model of Douyin e-commerce.

Five minutes later, Mr. Ma arrived at Alibaba headquarters, and Qiu Hengdong, the head of the marketing and operations departments, had already arrived.

Seeing the boss coming back, he immediately greeted him and reported his research and analysis on Douyin e-commerce.

"Douyin e-commerce is different from our Taobao and JD."

"What do you mean?"

"They are doing a very special live broadcast e-commerce model without source of goods."

Taobao's e-commerce model is to provide a trading platform for brands and buyers, and the source of goods and operations are done by the merchants themselves.

Their profit points come from the collection of merchant commissions, the sale of advertising services, and ranking bidding services.

In addition, the finance that Alipay is currently doing is also one of the profit points.

JD.com's e-commerce model is different from his. Like Taobao, they provide a trading platform to brands and buyers, and sell advertising services, bidding services, other value-added services and self-owned express delivery services.

But at the same time, the core of JD.com is its self-operated system.

What is self-operated? JD.com purchases goods from brands and stores them in JD.com's own warehouse, and then sells and transports them by itself.

The advantage of doing this is that it can not only obtain more profit points, but also control the transaction process in all aspects and maintain its own reputation.

The establishment of this model is related to Liu Qiangdong's experience.

Liu Qiangdong's first business was to set up counters, purchase accessories and then sell them. He would copy one after making one, and he could make millions a month.

Until 2002, because of home reasons, he moved this model online.

The group-buying to store model is actually similar to JD.com.

The group-buying supply chain purchases ingredients, sends them to stores for processing, and then sells them to group-buying consumers on the group-buying platform. In this way, all stores are actually equivalent to group-buying processing plants.

JD.com, on the other hand, treats manufacturers as its own production line.

However, Qiu Hengdong and Liang Ming found during the investigation that Douyin e-commerce has evolved secondary based on this model and made a higher version.

Douyin also purchases from factories, stores in its own warehouses, and uses its own products, but the sales process is completely different.

After stocking up, the group supply chain updates the category list, and its sales are the high-traffic Internet celebrities on Douyin.

These Internet celebrities are outstanding figures in various industries, have strong appeal, and know very well what consumers like.

They earn commissions for bringing goods to Douyin, and sales are king. Internet celebrities from all walks of life show their magical powers driven by interests.

Therefore, Douyin's transaction rate is constantly reshuffled as Internet celebrities join and give up, and finally, without realizing it, it has become one of the top sales champions in the Douyin system.

It is said that with the rise of this no-source live e-commerce model, countless live-streaming companies have been established in Hangzhou and Linchuan, the two starting cities of the Internet industry.

Because there is no cost.

Whether it is the source of goods, warehousing, or logistics, they are all provided by the group-buying system.

As long as you have 2,000 fans, you can do it with your mouth. The industry threshold is ridiculously low, so the growth rate is amazing.

Under this model, Douyin e-commerce itself is not profitable, but as it concentrates the traffic of this industry and becomes the one who makes the rules, there will be countless ways to make profits.

Whether it is the brand or the factory, they will be caught in this huge vortex.

In the future, your products will use group-buying warehousing, group-buying logistics, and finally you have to buy advertisements and traffic on their platform...

[You can't always be right. ]

[But I never missed it. ]

After listening to the reports of the two executives, Ma Yun's mind suddenly rang with the conversation between the two people.

"There is another thing, I think we should be vigilant."

"What is it?"

"Although their sales are less than 200 million, there is a single product that has been sold out. It is a body fat scale of Xiaomi. I think this is a gimmick. He is using this method to lure brands to cooperate."

(Seeking monthly tickets, seeking monthly tickets...or2)