They are all reborn, who will fall in love?

Douyin has been working hard to attract people to join the platform a long time ago, especially before the warm-up period of Double 11, Jiang Qin even personally invited many brands.

As time goes by, the sales data of Douyin live broadcasts appeared in the mailboxes of every well-known brand.

The data is intuitive and can give you the result you want to know without any detours.

The transaction rate shown by this data is beyond everyone's imagination.

So not long after Double 11, Gree and Midea announced their entry and opened online live broadcast rooms.

Then Xiaomi, Huawei, OPPO and other mobile phone brands also established their own live broadcast rooms.

This wave of live broadcasting and selling goods began to snowball and gradually grew bigger.

Whenever a leading brand in a new industry enters Douyin, it will attract countless friendly companies to rush to enter.

Because the most important thing in doing business is not only to make money, but also to grab the market.

When friendly companies enter a new traffic pool, if you don't follow, you will inevitably be at a disadvantage.

Especially for a super traffic pool like Douyin, when it becomes a hot spot concentration camp and occupies most of the user's time, brands that have not settled in will feel like they have disappeared from the public's view.

Hey, why haven't I heard about xx brand for a long time?

Examples like this, which gradually fade out of the market because of weaker marketing than competitors, are not uncommon in China.

As more and more brands settle in, the categories of Douyin e-commerce have become more and more complete, and food, clothing, housing and transportation have begun to cover all aspects.

It is said that a travel agency that cooperates with group buying even sells travel packages in the live broadcast room, and you can jump directly to group buying by clicking to buy.

Mobile seems to have been inspired, and found a young lady in work clothes. After posting a video of uniform hot dance for a week, she gathered fans and started an online number selection live broadcast.

During this period, setting up a Douyin marketing team is almost one of the things that every company must do.

A group of Internet celebrity incubation companies and live broadcast management companies that were established before the trend have been paid this time, and they were directly hit in the face by the overwhelming wealth, as if they have grasped the vein of the times.

Just like the internet celebrity Qihuoge, he was one of the first to sell goods on Douyin.

And driven by the strong trend, he became a live broadcast sales instructor and was invited by major brands to teach live broadcast sales skills.

Then more live broadcast companies emerged like mushrooms after rain, began to study Douyin algorithms, and took over the operation of brand live broadcast rooms. Some people also specialized in studying how to improve efficiency in live broadcast sales.

"Single-person live broadcast is not as attractive as multi-person live broadcast. The live broadcast room must have a supporting role to make it lively."

"The anchor truly experiences the product in front of the camera, which is more credible to consumers."

"A simple discount is not as attractive as giving away one after another. The louder the clapping, the more motivated everyone will be."

"Also, there must be a sense of ritual for uploading links. You can shout 123 to give consumers the illusion that they will miss out if they are slow."

"The most important thing is not to release all the inventory at once, which will make your product look worthless."

"We can release some of it first, and then pretend to call and negotiate with the official to fight for benefits for fans."

"And the most important thing is that if you want to live broadcast and sell goods, you must understand that fans are your gold mine. You must make them feel a sense of belonging to your live broadcast room, so give them a nickname."

To be honest, there are some ways of playing that even Douyin's development department doesn't know how to use, but there is never a lack of marketing geniuses with wild imaginations in the market.

So a huge industrial chain was created at this time of autumn and winter season change.

In the following days, after hearing continuous reports about Douyin live e-commerce, the silent Uncle Ma suddenly had a very familiar sense of déjà vu.

He felt that this scene was just like when Taobao took off, countless e-commerce agency companies appeared, vast, boiling, sweeping across the country.

Qiu Hengdong was also not idle, and had been doing a more comprehensive analysis of Douyin.

"Because the threshold is low, many anchors try to sell goods. The survival of the fittest has kept the sales champions of Douyin e-commerce changing, and the transaction rate is getting higher and higher."

"During this period, Taobao's business has been affected to a small extent, but if the impact continues, it may become a crisis."

"Pure e-commerce has almost no advantage over live e-commerce because of low interactivity, non-intuitive information, untimely answers to questions, and no credit endorsement from Internet celebrities."

"The most terrifying thing is that Douyin itself is a hot spot maker."

"With the support of strong traffic, rich content and precise algorithms, they are even able to make anyone sell hot."

"Group-buying's warehouse will use this as a stocking standard to improve warehouse efficiency, stock up first and then make it popular, and the national logistics park will operate efficiently to ensure the timeliness of next-day delivery."

"I think after a while, this market will be like the takeaway market after the group-buying supply chain was established, and all other friendly companies will be brought into hell mode."

Qiu Hengdong's expression was very serious, because he felt that things were getting bigger and bigger.

After listening to this, Mr. Ma did not say anything, but took out his mobile phone and personally went to Douyin to experience a live broadcast of pet food by a host.

This host did not have any special talents, and the short videos under his account were all shot of his own cats.

But such an ordinary anchor, while interacting with his cat, sold out the inventory.

Some things can be bought anywhere, but there are always some people who can make you willingly pay for them, this is the fan economy.

To be honest, if Jiang Qin entered the game with a pure e-commerce model, Ma Yun felt that he had a lot of ways to snipe him.

As the earliest e-commerce company in China, Uncle Ma has a wealth of connections in this industry, and some people can't even be dealt with by you spending money.

But Douyin's entry into the game in this way is basically opening up a whole new field.

This company has been starting a business all the time.

This so-called entrepreneurship is not about starting a company or entering a new project, but that he has been innovating the industry and single-handedly formulated many new Internet industry rules.

From group buying, takeout, taxi-hailing to today's live e-commerce, there are many.

When the wind comes, you have to follow it.

So Taobao started to launch the live broadcast function on the site, followed by JD.com and Mogujie.

Kuaishou's live broadcast function was launched earlier than Douyin, but it has always existed as an entertainment function. When I saw Douyin's operation, I couldn't sit still.

It's like you have a good thing, but you don't know how to use it until you see others use it...

However, there are thresholds for some platforms to do live broadcast e-commerce, such as Taobao, JD.com, and Mogujie, which are pure e-commerce websites. They don't have Internet celebrity resources.

What to do? Dig!

So the top few anchors in sales were targeted, and when Douyin e-commerce continued to take off, they kept in contact with other e-commerce companies.

At the end of November, as the frost faded away, a rain fell, and the cold began to become obvious.

This coldness lasted until the beginning of winter, and gradually turned into the coldness of the coming winter.

Jiang Qin took the group-buying executive team to visit Aerospace Science and Industry Rocket Technology Co., Ltd.

This is a state-owned enterprise, and there is a person in charge who is an old acquaintance of Qin Jingqiu.

Jiang Qin said that he liked rockets since he was a child and made an appointment to visit.

He did not deliberately conceal this trip from the outside world, which also led to discussions in the industry.

Someone joked that SF Express was now using airplanes to deliver packages, and was also developing drones for delivery. Jiang Qin was visiting the Aerospace Science and Industry Rocket Technology Company at this time. Could it be that he was going to use rockets to deliver packages?

Just when they were having a little fun and relaxing under the oppression of Douyin, a piece of news suddenly appeared all over the Internet, leaving everyone stunned.

On December 12, the Douyin live broadcast room of anchor Qiya will put five rockets on the shelves for sale online...

Qia is the fourth-ranked online celebrity in Douyin e-commerce, and the only anchor among the top five who has no intention of changing jobs.

At that time, the live broadcast promotional picture of him holding a rocket went viral on the Internet, sparking a huge discussion.

"Are you crazy? Rockets can be bought online?"

"What's the background?"

"It must be a gimmick. I went in and saw that it was a rocket model. There are many cases where the original picture and the real thing are not consistent."

"This is a bit outrageous. Using this kind of thing as a gimmick?"

"Rockets are owned by the country. Who dares to sell them? Bullshit. Report them. No thanks!"

"Jiang Qin has become a little arrogant after his business has grown bigger and bigger. He dares to joke about this kind of thing?"

"Don't the relevant departments care? This violates the Advertising Law!"

In the comment area of ​​the hot search, eleven out of ten netizens who came to join in the fun didn't believe it, but they still rushed into Douyin frantically and booked the live broadcast of the day.

I have to see what's going on!

And some friendly companies are also unpredictable. They don't know what Jiang Qin is doing.

Everyone in the circle knows that Jiang Qin went to Aerospace Science and Industry Rocket Technology Co., Ltd. some time ago, and it is possible to cooperate in selling models.

But what was unexpected was that at 7 o'clock in the evening of December 12, five "Kuaizhou-1" rockets were put on the shelves in the anchor Qiya's anchor room, with a price of 40 million yuan and a deposit of 500,000 yuan, shocking the entire network.

What was even more shocking was that within five minutes, the rocket link showed that it was sold out.

"Fuck, selling rockets is outrageous enough, and what's even more outrageous is that someone really bought it?"

"I really want to know who bought it."

"Fuck, I really can't understand the world of rich people."

"Douyin has made progress..."

And with this live broadcast, the topic that even rockets can be bought in Douyin's live broadcast room quickly became a hot search and quickly became popular in every corner of the entire network.

The identity of the mysterious buyer also surfaced under the close attention of netizens.

The buyer is not a person, but a company called Changguang Satellite Technology Co., Ltd., which is engaged in system research and development, satellite detection system and equipment research and development services. It is the first commercial remote sensing satellite company in China and a state-owned enterprise.

The five satellites in Qiya's live broadcast room were bought out by this company in one go.

And the friendly business side got more inside information through its own information channels.

In fact, Aerospace Science and Industry Rocket Technology Co., Ltd. and Changguang Satellite Technology Co., Ltd. had already signed the contract, but Jiang Qin used various connections to contact them and then pulled them into their live broadcast room for a formality.

Jiang Qin's idea was very simple. In the field of live e-commerce, he wanted everyone to only see Douyin.

"It's really... marketing to death."

Qiu Xudong slumped in his chair, and a promotion plan for Taobao Live slipped from his hand.

They studied this plan for a week before deciding on it. They included all kinds of things, such as skirting the line, subsidies, and advertising. However, facing these five rockets, he felt powerless as if he was being hit by a dimensionality reduction attack.

(Seeking monthly votes)