They were all so into the drama!

Chapter 399 Crazy brand strategy for advertising placement

The New Year has just passed, and after a few days of rest, Huo Mingjie also began to prepare for the project of "Shan Shan Comes to Eat".

Thanks to Huo Mingjie's fame, when "Why Shengxiao Mo" was preparing to be filmed, it received support from many brands and they were willing to spend money for advertising placement.

Now, Huo Mingjie has almost reached the sky in one step with the success of "Why Shengxiao Silent", the top endorsement of GUCCI, and the opportunity to appear on the Spring Festival Gala!

Among the younger generation of actors, even the leader Huang, who has high national popularity with the blessings of "Emperor of Han Dynasty", "The Condor", and "New Shanghai Beach", was overshadowed by him.

And the most important thing is that these brands have witnessed the success of the previous "Why Shengxiaomo" with their own eyes.

The sales of various brands that had placed advertisements in the past have soared, and even the cafes that appeared in the drama have taken advantage of it. This is a real success story right in front of us!

Therefore, as soon as the news of preparations for the filming of Luyin Media's new drama "Shanshan Comes to Eat" was released, dozens of brands immediately came to contact it.

These brand owners who used to show their status and have aloofness, now behaved a bit "take and take" in front of Huo Mingjie, and they were very mean to please...

Huo Chengyin looked at the statistical documents sent from below and couldn't help but clicked his tongue:

"Good guy, our estimated investment in this TV series is only 30 million. Now if we implement the advertising placement of these brands, we can not only recover the cost, but also directly earn several million more..."

Among the dozens of brands, some asked for two to three million for a large appearance, while some offered hundreds of thousands for a small one.

Although it is impossible for all of these brands to be suitable for inclusion in the play, it at least means that this time "Shan Shan Comes to Eat" will not suffer any losses!

Compared with the previous "Why Sheng Xiao Mo", which had a trial investment cost of more than 10 million, this time the investment in "Shan Shan Comes to Eat" was even greater, almost doubling the investment.

This is of course because the unprecedented success of the previous drama has given Huo Chengyin and even the entire company great confidence, so the amount of investment has been relaxed a lot.

There is another more important reason, which is because this drama really needs so much investment!

In the previous movie "Why Shengxiaomo", there was a line that said, "Lawyers are just appendages of power and wealth."

Although this doesn’t sound good, it actually makes sense.

As a lawyer, the male protagonist "He Yichen" needs to maintain restraint in describing his wealth and income.

His battle to become famous was nothing more than a lawsuit with a profit of over 10 million. Although it is very powerful, I also know that this kind of lawsuit is not common!

As for the male protagonist in "Shan Shan Comes to Eat", he is a real domineering CEO, the kind who is in charge of a tens of billions consortium.

The food, clothing, housing and transportation in the play all reflect the style of a domineering president!

However, in this case, the shooting cost cannot be controlled, and an investment of 30 million is more appropriate...

Huo Mingjie, who was sitting aside, nodded and said:

"If you can take it, take it, but the brand side of the advertising placement also needs to choose. It can't be too deliberate, try to be as natural as possible."

It is good to make profits in advance, but it is not good to pursue profits too much.

According to today's trend, you won't lose money in the end anyway, so you have to pay more attention to word of mouth and try your best to create high-quality TV series like Sugar Man!

Although audiences generally have a high level of tolerance for advertising placement in TV dramas. But if too many ads are inserted, the impression will be really bad!

Hearing what his second uncle said, Huo Chengyin nodded and said:

"Okay, then let the company discuss it carefully."

While talking, Huo Chengyin picked up the phone at hand and called the secretary outside.

While handing the document to the secretary, Huo Chengyin also took out a thick stack of invitations from the drawer, handed it to the secretary, and said personally:

"Hel it out for me. Come if you want. No forcing. But anyone who comes is not allowed to bring red envelopes!"

The stack in his hand was Huo Chengyin's wedding invitation.

Attending the boss's wedding, it would be inappropriate if the red envelope was too small, but it would be hard to part with too much.

Huo Chengyin could understand the difficulty of these hard-working workers being beaten, so he just waved his hand and avoided it!

Besides, how much red envelope do they have?

It is estimated that the red envelopes given by everyone in the company combined are not as good as the gifts given by the brand owners and CEOs of the companies in the circle who are nominally attending weddings, but are actually attending business banquets...

Upon hearing this, the secretary quickly smiled and said congratulations, and then left holding the invitation.

After the secretary went out, Huo Chengyin looked at his second uncle, coughed lightly and said:

"Second uncle, you have had many good friends in the past two days, but they all asked me for invitations..."

Huo Chengyin is Huo Mingjie's cheap nephew. Mr. Huo, whom Huo Mingjie respects the most, will definitely come to the wedding!

For those girls who tried their best to bring Huo Mingjie back to their homes, this was obviously an opportunity to please their elders, and they would not miss it at all!

"When they bump into each other, they probably won't fight..." Huo Chengyin said.

If the wedding is too ugly, the bride will definitely be unhappy.

Besides, when Sheng Lili first met Huo Chengyin, she was still the assistant to sister Yan Dechen.

The matter between Huo Mingjie and her eldest sister was not explained clearly to her, so she has always been addicted to the pure love CP between the two.

If at a wedding where you have become a mess, and you see yourself collapsing from the CP you drank, it would be really exciting...

When Huo Mingjie heard this, his forehead jumped and he narrowed his eyes:

"Is this how you give invitations?"

"Ang, people specially invite my friends to ask for invitations. It's hard for me to refuse... Anyway, I believe in your ability!"

When saying this, Huo Chengyin grinned and gave his second uncle a thumbs up.

Huo Mingjie reached out and rubbed his eyebrows, then said with a headache:

"The invitation you gave me, you have to figure it out yourself!"

"Don't, this is the trouble you caused, you can't just ignore it no matter what!" Huo Chengyin said anxiously.

Huo Mingjie couldn't help but rolled her eyes at him and said angrily:

"Don't worry, nothing will happen!"

Although he had a headache, Huo Mingjie was still somewhat confident that he could control them.

His promiscuous temperament always makes girls a little afraid.

If they really get into trouble, everyone is afraid that Huo Mingjie will break up with them and break up with them completely.

When the time comes, stealing the chicken will end up losing the rice, and the girls are really reluctant to part with it...

After receiving Huo Mingjie's guarantee, Huo Chengyin nodded with confidence and said:

"I trust you so much!"

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