This celebrity is too rich

Chapter 102 Douyin Live Opens

At 7 o'clock in the evening, Li Chuan just returned to the company and was blocked by Yu Jie.

Li Chuan: "What's the matter? I'm so anxious?"

Yu Jie: "Tik Tok issued an announcement this afternoon."

Li Chuan: "What announcement?"

Yu Jie: "Tik Tok Live Broadcast will be fully opened."

Li Chuan: "Ah?"

...

Five minutes later, the general manager's office.

After reading the announcement released by Douyin, Li Chuan leaned against the boss's chair and fell into deep thought.

Today, Douyin has just started to participate in live broadcasts, is not familiar with the business and is not well equipped with staff. It is still not possible to operate the complex evaluation system of "task-assessment-division".

Of course, these are all later stories.

As for the equipment required for live broadcasts such as lighting, computers, cameras, mobile phones, headphones, etc., they will need to be purchased sooner or later. They can buy them in advance and use them first. After the new office space is renovated and renovated, they will be moved over and there will be no delay.

Unless TikTok's policy changes temporarily, this is unlikely at present.

If he picks up one month's money, he will not lose a small amount.

After the New Year, it is mid-February 2019.

Therefore, in order to avoid management chaos, Douyin adopts a one-size-fits-all "fixed share model" for the sharing of MCN institutions.

The assessment is conducted once a month, and the share is also divided once a month.

The focus is on the sharing rules of MCN institutions.

However, this does not reflect the existing strength of Sanmu Media.

The first key point is opening hours.

The announcement shows that Douyin Live will be open to all users at 0:00 on December 26, 2018.

For an MCN institution, the share ratio of this month is 60%, the next month may only be 55%, and the next month may become 65%, without a fixed value.

However, from December 26, 2018 to mid-February 2019, there is one and a half months between this. If you leave the Spring Festival alone, there is still one month left.

No one knows better the dividends of Douyin live broadcast than him. At the beginning of Douyin live broadcast, there were few anchors and large traffic. Any live broadcast room could reach hundreds or thousands of people, and there was not so many twists and turns, and there was no need to make any tickets for operation. The audience was generous and the gift was received with mercy, which was no different from picking up money.

In later generations, Douyin Live broadcast, the official assessed MCN institutions by assigning tasks, and then divided the specific share ratio based on the assessment results.

The second key point is the rules of division.

Douyin requires that "the number of fans reaches more than 10,000 to start broadcasting", but in fact it is still biased towards MCN institutions, because at this stage, only MCN institutions have the ability to mass-produce accounts of more than 10,000 fans.

Right now:

Entry level: 55%

Content level: 60%

Core level: 65%

Strategic level: 70%

Sanmu Media is a Douyin-level MCN organization, so it can only get a 55% share.

He can rent dozens of rooms in one go and act as a temporary live broadcast room for the company's anchors. The rent is only tens of thousands of yuan, and at most it will not exceed 100,000 yuan.

The new office space is still under renovation and renovation stage, and it will take at least one and a half months to complete.

Building a live broadcast room is also very simple.

Previously, Douyin Live was still in the testing stage and was only open to some powerful MCN institutions; and from midnight on December 26, 2018, Douyin will be open to all users, but it is also accompanied by a restriction: the number of Douyin fans must reach more than 10,000.

Sanmu Media was established on August 16, 2018. Before February 16, 2019, it could only be a "stay-level" MCN institution honestly.

There is nothing to say about the rules for individual users’ sharing. The platform and users each get half of each, and the sharing is a fixed 50%.

This month was wasted, and Li Chuan was unwilling to accept it.

Such background conditions are undoubtedly a good opportunity for the development of small and medium-sized MCN institutions such as Sanmu Media.

The announcement is not long and contains several key points.

By then, the new office space has been renovated and renovated, and the company has a sufficient number of offline live broadcast rooms; Sanmu Media has also met the requirement of "established for half a year" and can be promoted to a "content-level MCN organization" of Douyin, and everything looks quite perfect.

Li Chuan thought for a while, but still felt that this month was very important and could not be wasted easily.

In fact, the "entry-level MCN institutions" also have this requirement, but the "entry-level" can be "single-unique batch", as long as the review is passed, but the "content-level MCN institutions" do not have the option of "single-unique batch". The company must be established for more than half a year, otherwise there will be no chance at all.

Without sufficient number of offline live broadcast rooms, it is difficult for him to develop his live broadcast business because he cannot effectively manage and train the anchors. He can't open the company to the homes of various anchors, it's simply a mess.

Nowadays, many people are selling anchor background walls, which are actually just a piece of cloth and sticking them on the wall, which looks high-end, elegant and upscale. A anchor background wall costs dozens of yuan, and dozens of pictures will not exceed ten thousand yuan.

The reason why Sanmu Media has not become a "content-level MCN organization" is mainly because Douyin official has a rigid requirement for "content-level MCN organization": the company's establishment time must be more than half a year.

In fact, it is a better choice for him to develop his live broadcast business after the New Year.

Moreover, more importantly, he can do a lot of things in this month, such as recruiting anchors, cultivating anchors, recruiting employees, cultivating teams, sorting out company structures, etc. These tasks are all necessary in the later stage. If it is completed one day earlier, the company can enter the track of rapid development one day earlier, which is of great significance.

The third key point is the restrictive conditions of "full opening up".

He thought of short-term rental apartments, which are the same as hotel standard rooms, a small room, a table, and a bed. Some even come with a small bathroom, which is more than ten or twenty square meters in size, and renting for only 1,800 yuan per month is only 1,800 yuan.

The true sense of full opening is like the Douyin live broadcast in later generations. Without any restrictions, a new account with "zero fans" can also be broadcast directly.

Today, Sanmu Media has two accounts with more than "million fans" (Mr. Sen, Tong Baobao) and more than three accounts with more than "million fans" (Crazy Little Brother Yang, La Tian Girl, and Mr. Kun). Based on these two points alone, it has met the evaluation criteria of "content-level MCN institutions".

Therefore, this "full opening" is not a true full opening.

However, this opportunity came a little quickly, and Li Chuan was not ready yet.

Although there are not enough offline live broadcast rooms at present, this problem is not unsolvable.

In this way, there is basically no problem with entertainment live broadcast.

Li Chuan thought of a specific plan and immediately called Yu Jie into his office.

The two discussed for more than half an hour and reached an agreement. Then they went to the conference room and held a meeting for all the employees of the operation department.

At the meeting, Li Chuan talked about his planned plan in detail and arranged the work one by one.

(End of this chapter)