This celebrity is too rich

Chapter 104 Architectural Adjustment

The next day, Douyin sent two people to discuss matters related to the live broadcast.

Li Chuan drove to the airport to greet him in person.

For a long time in the future, he will make a living on Douyin. For the official staff, he will try his best to make friends, and try not to offend him if he cannot make friends. He must be well-qualified and must be thorough in all aspects.

He also expects TikTok to push himself.

He knew the energy of Douyin, which was really "whoever wants to be popular will be popular", and there was almost no possibility of failure.

The reason why Jiaqi, in later generations, was able to become one of the "two kings in the industry of selling goods" and was largely due to the boost from Douyin.

Before 2019, although Jiaqi made some achievements on Taobao, she has been suppressed by Sister Ya and has no way to go further.

Later, he couldn't stand it anymore, so in order to avoid Sister Ya, he moved the battlefield to Douyin.

As a result, he had just joined Douyin and became popular on the Internet shortly after saying "I bought it occasionally".

"I bought it when I bought it" is very magical and brainwashing?

All the traffic is made!

An operation department can be equipped with exclusive human resources teams, business teams, photography and video teams, e-commerce teams, etc. If released, it will be a branch.

Architectural adjustment is a very serious and critical issue. If something goes wrong, it may cost a very heavy price.

When the celebrity is invited, he can't tell whether it is the celebrity who attracts him or whether he attracts him.

What is the best choice for a platform to be commercialized?

E-commerce!

Two Douyin staff stayed in Hangzhou for a day and night, and Li Chuan had a good wine and tea service and ordered a five-star hotel for them, and finally successfully formed a not-so-deep friendship.

When he expressed his doubts, the Douyin staff said this: "This is our official subsidy, and the purpose is to help you sell a good result."

That morning, Li Chuan held a meeting for all employees of the Operations Department and Human Resources Department.

The Ministry of Commerce has not moved for the time being because Li Chuan does not intend to invite stars for this "Winter Solstice Special Session".

Before 2019, Douyin was a purely entertainment platform; after 2019, Douyin began its commercialization process.

From now on, the overall structure of the operation department will become a five-level management model of "operation president - operation director - operation director - operation leader - operation team member".

The specific traffic was the Douyin staff did not clearly state that their caliber was the same as the previous Director Fan, and they only said it was "appropriate".

Of course, Luo Yonghao did not withdraw in the end. He seemed to be afraid that the "making friends" he founded would sink, so he decisively slapped himself in the face.

An operation team leader manages four to six operation team members, called "operation team".

Jiaqi is the first benchmark that Douyin has set in live streaming and selling goods.

After the meeting, the whole company became busy.

And since there is no shortage of traffic, what's the use of him asking celebrities to come?

As a short video platform, Douyin’s best entry point for e-commerce is live streaming and selling goods.

Of course, this is a long-term plan.

You said that if the Douyin official has achieved this level, will the traffic be reduced?

...

Originally, Jiaqi's benchmark could be kept standing up, but for some reason, he slipped back to Taobao after broadcasting on Douyin for a while.

After the two left, Li Chuan held a meeting with the e-commerce department.

In addition, they also communicated a lot of details, and the results were quite good.

None of them!

Until Li Chuan was reborn, Luo Yonghao still often appeared in the live broadcast room to sell goods, and he didn't know when he would actually quit.

If it is the latter, wouldn’t it be a loss-making deal?

Two Douyin staff members came to Hangzhou City to make a trip, not only to finalize the time and communicate the details with him, but also brought him a gift.

...

The word "appropriate" sounds awkward, but Li Chuan knew in his heart that the value in it was definitely not low!

The reason is very simple. This is the first time that Douyin has made a large-scale live streaming sales in history. In terms of the degree of attention, Douyin official is not inferior to him at all.

The biggest function of a celebrity is to help him attract traffic, but Douyin has promised to push traffic to him.

In a blink of an eye, two days passed and it was December 19th.

Therefore, they need to set up a benchmark figure in live streaming and sales to drive the live streaming and sales atmosphere of the entire platform.

The e-commerce department is preparing for the temporary addition of the "Winter Solstice Special Session", while the operation department continues the previous work, and other departments are responsible for assisting.

Sanmu Media is about to fully switch to live broadcast business. The company's business focus has changed, and the corresponding management structure must also be adjusted, otherwise it will become "anxe hoe the ground, hoe the hoe to chop firewood".

An operation manager manages three to five operation groups, called the "operation team".

The Operations President is a position that is only available to the head office. He is responsible for coordinating and managing operation departments (branches) across the country.

Where did you see it?

Of course, it is from the real behavior.

He gave up on Douyin, and Douyin also gave up on him, which led to Luo Yonghao behind him.

Of course, these are all later stories.

Li Chuan currently only hopes that he can replace Jiaqi and become the first support target for Douyin in live streaming and selling goods.

Of course, he would not suspect that it was a fake product from the official list given by Douyin, but such a large discount also made him confused.

You can’t do a loss-making business!

Therefore, Li Chuan decided to broadcast live alone and concentrate all the traffic on himself.

Now he has taken the lead; as long as he performs well in the future, I believe that Douyin will not be stingy with that little bit of traffic.

The reason why Douyin recommends Li Jiaqi to the top is very simple, it is to enhance its e-commerce attributes.

At the meeting, he announced the structural adjustment of the operation department.

The gift is a list of products, which was handed over to him by Douyin, and asked him to sell in the live broadcast room at that time.

He looked around and found that it was all big brands and the discount was very high.

On this day and night, they determined the specific broadcast time: at 6 pm on December 22 (Saturday), which happened to be the winter solstice, so it is called the "Winter Solstice Special Festival".

Without the fuel of TikTok, it would not have been so popular.

Luo Yonghao has been working on Douyin for more than two years. In June 2022, he announced his high-profile withdrawal from live streaming and selling goods. Almost at the same time, Dongfang Zhenxuan became popular again...

With the atmosphere, more and more people will be attracted to join. At that time, they will guide them, so that their e-commerce live broadcast business will grow bigger and bigger like a snowball.

An operation director manages three to five operation teams, called it the "operation department".

This is also the reason why Li Chuan did not announce it until today. He thought for a long time and did not make up his mind until last night.

The current Sanmu Media cannot support this system, and what it can do is just an operation team.

The specific position assignments are as follows:

Operations Director (and Operations Director): Yu Jie

Operations Group Leader: Wu Wenfan

Leader of Operations Group 2: Zhang Jun

Leader of the Operations Group Three: Zhou Linpeng

Leader of the fourth operation group: Liu Guxin

Zhou Linpeng was a young man who Li Chuan discovered some time ago. He was not very old and was only twenty-one years old. He has a strong sense of the Internet, often made popular videos, and has good talent in live broadcast operation.

Liu Guxin is 29 years old this year and has just joined the company. He has worked in a Douyu trade union for three years and has rich work experience.

(End of this chapter)