This celebrity is too rich
Chapter 114 Douyin Intervenes
Chapter 114 Douyin intervenes
At 1:30 p.m., Miki Media Conference Room.
Li Chuan, Yu Jie, and Wang Chengyong gathered here.
Today is Sunday. Logically speaking, the company should have a holiday, but Wang Chengyong needed to deal with some follow-up matters for the "Winter Solstice Special", so there was no rest. Yu Jie took a normal rest, but only took half a day before he was called over again by Li Chuan.
, there is no way, in the whole company, Yu Jie is the best at handling this kind of public relations matters.
In response to this "low-price dumping" incident, the three people discussed together for more than ten minutes and finally determined a set of solutions:
Li Chuan first posted a Weibo in response, and then arranged for Yujie to hire a group of trolls to conduct criticism and public opinion hedging.
The solution is simple, but it's enough.
Li Chuan himself is in a favorable position, and he will inevitably gain the upper hand due to the conflict of public opinion.
There is no need to doubt this.
After the plan was finalized, the three began to discuss "how to write on Weibo."
By 2:30 p.m., the blog post was finalized. The specific content is:
[I was busy live broadcasting until very late yesterday, and I didn’t get up until noon today. As soon as I got up, someone told me: You are on the hot search again. I thought something good had happened, but when I opened the hot search, I was dumbfounded...
Originally, I didn't want to respond to such a funny thing, but since the matter was so big, it would be impossible not to respond...
Some people also say that I "bring fans to attract businesses and compress the living space of manufacturers and brands." This is completely malicious and false. So far, all the products I sell in the live broadcast room are basically from manufacturers or brands.
I have never used my influence to coerce any manufacturer or brand. All the manufacturers and brands I have cooperated with can testify to this!
At 2:32 p.m., Li Chuan posted this on Weibo.
"What did you write?"
Before the broadcast, we jointly selected some trustworthy brands with Douyin officials and made a list of subsidized products...
'You don't know how to read it yourself.'
My requirements are very simple, there are only two points: first, your product must be good enough; second, your price must be low enough.
In addition, I also want to make a statement: There is nothing wrong with low prices! It will not cause damage to any industry, but will only promote more benign and healthy development of all walks of life...
After saying that, he looked at Wang Chengyong again and said, "Go and do your work too. You don't need to worry about this matter."
"It's okay, Xiao Li. This matter is quite serious. You must take it seriously. Do you understand?"
"Okay, Sister Fan, please contact me at any time."
I listed a total of 71 products yesterday, with a total sales of 101 million, of which only 15 were subsidized products, most of which were sold out, with sales of around 37.6 million... The inventory of subsidized products itself is limited, although the sales are booming
, but in the end not many were sold, the least was only 3,000 orders, and the most was only 35,000 orders.
"Ah? I responded. It was just posted on Weibo. Maybe you didn't see it."
"I know why you didn't respond." Fan Han said in a somewhat anxious tone.
'What does "help me deal with it" mean? This is meant for you, okay.'
Li Chuan snorted coldly in his heart, and expressed his sincere thanks: "Oh, thank you Sister Fan, thank you to the official."
As for some marketing accounts, they posted articles implying that I was "dumping at low prices and disrupting the market". Do you believe this?
I will stick to this rule until the day I stop doing live broadcasts. Even if someone stops me, I will kick him away...]
The first half of this blog post is a refutation of the remarks made by the "Business Value Forum"; the second half is basically Li Chuan's boasting.
My original intention of doing "Low Price" was just to hold my own Douyin debut, and at the same time provide some benefits to the viewers who have always supported me. However, some marketing accounts maliciously exaggerated, distorted the facts, misled netizens, and deliberately misled netizens.
, making up right and wrong, I don’t know what the purpose is...
Li Chuan said in a serious tone: "This is my own business, and I will definitely take it seriously."
"..."
"Yeah, I got it."
Seeing the word "Fan Han" displayed on the phone screen, Li Chuan raised his eyebrows slightly and answered the call.
"Um."
The products I sell in the live broadcast room are cheap because we and Douyin officially subsidize them. Of course, manufacturers and brands have also made some discounts and concessions, but the price reductions are within the normal range, and
It does not break the market rules...
Yu Jie and Wang Chengyong both nodded, turned and left the office.
It was important to refute the remarks of the "Business Value Forum", but after finally getting a hot search, he didn't want to give up this good opportunity to promote himself.
Moreover, cooperation is always mutual. Manufacturers and brand owners take the initiative to find me and want me to help them sell goods. Is it reasonable for me to put forward my own requirements?
"Just issued?"
It's that simple!
At the same time, I also hope that those inferior manufacturers and brands will not come to me again in the future. We are under great pressure to select products, so please don’t cause us any trouble...
Let’s focus on “low price”.
"clear."
My principle has always been to sell good products to the audience at the lowest price.
"You...sigh~."
After hearing this, Fan Han was a little dissatisfied and said, "Is this the only thing you want to post on Weibo?"
"Well, I'll take care of it here first, but you may still need to cooperate with some actions. I'll contact you then."
"Xiao Li, you know what's trending on Weibo, right?" Fan Han didn't say hello and went straight to the topic.
Li Chuan complained in his heart, but he still roughly repeated the content on Weibo exactly as it was.
Fan Han said, sighed and said: "Forget it, let's help you deal with it."
"Hey, Sister Fan."
I'd like to ask out of curiosity, what bad impact can sales of this magnitude have on the market?
After the two left, Li Chuan picked up his phone again, and was about to monitor public opinion when a call suddenly came through.
After hanging up the phone, Li Chuan leaned back on the boss's chair, squinted his eyes, and fell into deep thought.
Some people say that I have "caused damage to the domestic manufacturing industry." This is completely exaggerated. The domestic manufacturing industry is not as fragile as everyone thinks, and I do not have the ability to affect the development of the domestic manufacturing industry...
As long as I can do the above two points, I will sell it; if I can't do it, I'm sorry, I can't sell it.
"Yes, otherwise what else can I do?" Li Chuan looked playful, but his tone was very candid.
After the announcement was successful, he put down his cell phone, raised his head and told Yu Jie: "Go and get to work quickly, and try to completely turn the public opinion around before night."
Many viewers know that yesterday was my first broadcast on Douyin. Since it is the first broadcast, of course I will do some activities and give some benefits to the viewers who support me.
After a few minutes, he stood up, went to the office hall, and called Yu Jie into the office.
Bang~.
Li Chuan closed the door, turned around and said to Yu Jie: "The plan has changed. Please change the direction."
Thanks to "book friend 20220310131707912", "out of reach during the holidays" for the monthly ticket!
(End of chapter)
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