This celebrity is too rich
Chapter 125 Live streaming
Chapter 125 Live Streaming
At 8 o'clock the next morning, Wu Jinyan left early because of work arrangements, and Li Chuan slept alone in the hotel until noon.
After getting up, he washed up briefly, cleaned up again, then checked in, took a taxi, and rushed to BJ Airport.
At 2:50 pm, the plane took off and landed on time at Xiaoshan Airport two hours later.
Zhu Chenwei drove a black Alpha to pick him up. After leaving the airport, the two did not return to the company, but went directly to the IKEA apartment.
Today is December 26, and Douyin Live has been fully opened. More than 20 anchors of Sanmu Media and all employees of the operation department have taken their seats at IKEA Apartment and started formal work.
Today is the first day of the company's entertainment live broadcast business, and it is also the premiere of Li Kun's Douyin. Li Chuan has to rush over to guide his work no matter what.
At 5:40 pm, Li Chuan arrived at the IKEA apartment.
He took the elevator to the fifth floor, pushed open the door to a suite, and walked in.
The suite is not large, only 78 square meters, but because it only has one bedroom, the living room looks extremely spacious. In addition, the open dining room and kitchen are connected to more than 40 square meters. With more than a dozen desks, it will not seem too crowded.
At this moment, all the employees of the operation department were busy. Even when they saw the big boss coming, no one stood up to say hello.
"You're so weak."
"What's nervous? This is not the first time you're live broadcast."
Li Kun received a gift of one million, and the company received 550,000 yuan. According to the contract, Li Kun received 450,000 yuan and the company received 100,000 yuan.
He actually understands why Li Kun is nervous.
But everything cannot be compared like this.
"Um."
Of course, this is also a bonus for the early stage of Douyin live broadcast.
From this point of view, is the 50,000 yuan still low?
When Yu Jie and Wu Wenfan heard this, Gu both nodded.
"Have you eaten?"
If Li Kun's live broadcast room has good flow rate, you can temporarily invest less in traffic and wait for the rest before using it; if there are many fans who give Li Kun gifts tonight and passers-by, you can also slowly brush the five money-making accounts, and the rest can also be used later.
Li Kun’s Douyin premiere, the popularity of the live broadcast room must be maintained at “200,000 plus”, and gifts such as Douyin No. 1, Carnival, etc. cannot be stopped... If you want to do these two things, it is impossible not to spend money.
Just imagine: the company has spent a lot of money on you and invested a lot of resources. Half of the company revolves around you alone, and has been preparing for more than a month. During the conference and small meetings, it is just for that live broadcast... Are you not nervous in this situation?
It was precisely because Li Chuan understood this that he asked Li Kun to go to dinner in advance to relax and not come for a meeting after dinner.
"elder brother."
Sanmu Media is an MCN institution with a gift sharing ratio of 55%.
"Um."
According to the 45% gift share ratio, each anchor earns an average of 1,800 yuan.
In the early stage of Douyin live broadcast, there are few anchors and large traffic. You can reach hundreds or thousands of people in just one live broadcast room. The audience is looking for freshness and is generous in making moves... Such conditions are no different from picking up money.
"good."
In terms of business, flow refers to turnover. When it comes to the entertainment live broadcast industry, it refers to the total value of gifts, and the unit is "yuan".
"After a while, when Li Kun is broadcasting live, don't go over. Let him broadcast it alone, don't affect him." Li Chuan turned around and ordered Yu Jie and Wu Wenfan.
Li Chuan watched Li Kun leave and shook his head helplessly.
Li Kun responded and left the office.
"Go and eat now. Don't eat too much. Eat too much and feel sleepy. Just leave it in your house after eating. Think about the live broadcast content tonight and don't come over again."
With two million traffic and five million in one million in money-making accounts, the investment is basically seven million!
Of course, these seven million don't have to be spent in one go.
The other anchors of the company are actually making small fusses, and the main focus tonight is Li Kun.
"I bought it, and the traffic of two million is already in the account."
When several people saw Li Chuan, they immediately stopped talking and stood up to greet him. They performed much more sensible than ordinary employees.
Li Chuan walked in and saw Li Kun and Wu Wenfan at a glance.
Li Chuan said, slapped Li Kun on the back of the neck and said, "I think I was crazy when I was broadcasting before? Keep it tonight!"
"Everything is ready, that's..."
The "flow" mentioned by Yu Jie refers to the total amount of gift flows added to all the company's entertainment anchors and all the company's entertainment anchors.
"Mr. Li."
"Have you bought Li Kun's traffic?" Li Chuan found a chair to sit down, and asked Jie again.
Among the 23 anchors, only 16 have been broadcast, including several accounts that have tried to broadcast.
You know, this is the income of a few hours of live broadcasts a day!
The live broadcast is about to start. The purpose of holding meetings is not very useful. Moreover, the more you hold the meeting, the more nervous Li Kun becomes. It is unnecessary and it is not worth the effort.
Li Chuan looked at the data in detail, nodded with satisfaction, then stood up, turned his head to look at Li Kun next to him.
"not yet."
Li Chuan did not make any comments. After inspecting the "office hall", he pushed the door and walked into the bedroom.
"How are you preparing?" Li Chuan looked at Li Kun and asked.
A 20-square-meter bedroom is Yu Jie's temporary office.
And don’t forget that most of the anchors under Sanmu Media are new anchors and have no live broadcast experience. It is already incredible to be able to achieve this data.
At this time, they were sitting on the sofa, communicating with Yu Jie in front of them.
Li Kun scratched his head and said, "I'm a little nervous."
Among 13 anchors, the total turnover of more than 50,000 yuan was created, and the average turnover of each anchor was about 4,000 yuan.
After midnight on December 26, in order to test, the Operations Department took the accounts of several anchors and tried to start the broadcast for a while. The shortest was only two or three minutes, and the longest was only twenty minutes. The time was too short and there was no normal live broadcast, so naturally I didn't receive many gifts.
The number of anchors under Sanmu Media is relatively small, and there are only 23 of them.
"I understand, brother." Li Kun rubbed the back of his neck and grinned.
"Well, where is the Douyin account that makes money?"
Excluding these accounts, there are actually only 13 anchors who start broadcasting normally, and the rest are basically scheduled to be broadcast live in the evening or early morning.
From midnight on December 26th to now, seventeen or eighteen hours have passed, and the total flow has barely exceeded 50,000 yuan. This is not a small difference compared to many live broadcast guilds in later generations.
Yu Jie looked happy, held the mouse in his hand, operated the computer, and recalled a copy of backend data, showing it to Li Chuan: "Look, before it was night, our flow rate had exceeded 50,000."
"not bad."
Li Chuan responded, patted Li Kun and Wu Wenfan on the shoulders, signaled them to sit down, then walked straight to Yu Jie and asked, "How is the situation?"
However, if this million is bought by the company, Li Kun will definitely not be able to participate in the money, so 550,000 will be all owned by the company.
"It's also ready, with five accounts, each of which has been recharged by one million."
"That's right, but I... have experienced such a big fight for the first time, and I feel a little guilty."
Moreover, as MCN institutions, they actually have refunds for money making.
If you spend one million, the company can get back 550,000, which is the "return".
It is also worth mentioning that there are recharge discounts in the early stage of Douyin live broadcast.
The top-up offer is 20% off.
What does 20% off mean?
If you charge 800,000 yuan, you can spend one million yuan!
Therefore, the company gave Li Kun a gift of one million, but the actual loss was only 250,000!
(End of this chapter)
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