This celebrity is too rich

Chapter 129 The timing of massive expansion

After watching Li Kun’s live broadcast data, Li Chuan clicked on the company’s backstage to learn about the situation of other anchors.

As of now, Sanmu Media has a total of 23 anchor accounts, 22 of which are normally broadcasting. Excluding Li Kun, there are still 21.

The overall data of the 21 anchor accounts are as follows:

Average broadcast time: 7 hours and 31 minutes

Average turnover: 5312.6 (yuan)

Total company backend turnover: 112,000 (yuan)

Sanmu Media has explicit regulations on the broadcast duration.

Each offline anchor (refers to the anchor who broadcasts live in the company's offline live broadcast room) can get a basic salary, with varying amounts, with a minimum of 3,500 and a maximum of 20,000. The specific amount can be obtained mainly depends on the popularity and flow of each anchor.

Talent, experience and other conditions are determined by comprehensive considerations.

Basic salary is not a basic salary without responsibility. It requires completing the corresponding conditions to get it.

The conditions are as follows:

If the live broadcast is over six hours a day, it is calculated as one effective live broadcast day; if the number of effective live broadcast days per month exceeds 26, you can get the full basic salary; if the standard is not met, part of the basic salary will be deducted according to the corresponding standard.

Of course, those with less than 10,000 fans cannot completely give up, because the Douyin policy is adjusted very quickly. It may not take long before the limit of 10,000 fans will become 5,000 fans, 2,000 fans, 100 fans, etc., and even

It is possible to cancel directly.

For example: There is a female anchor named "Little Feifei". She has been broadcasting live from 10 am to now. More than ten hours have passed. She is still broadcasting. The operator advised her not to listen. That state... she is in a devil.

Same.

This is also the main reason why the average live broadcast time of 21 anchor accounts can reach "7 hours and 31 minutes".

For example: There was a female anchor named "Liu Liu". She broadcasted for more than an hour in the afternoon and earned more than 200 yuan. She felt that it was almost done, so she went off the broadcast directly, without considering the basic salary at all.

"Recruiting anchors, first of all, one should consider those with more than ten thousand fans. You can search everywhere on Douyin. If you see the right one, hurry up and grab them... If you have less than ten thousand fans, the recruitment conditions should be appropriately increased..."

The theme of the conference is to recruit anchors.

The number of offline live broadcast rooms is limited, so it can only be left to those anchors with appropriate conditions.

Li Kun’s debut on Douyin tonight was a hit and his influence was definitely sensational. If he cooperated with some publicity, it would not be difficult to become popular on Douyin.

As for the software... Sanmu Media has also made some achievements in entertainment live broadcasts.

Of course, this system mainly targets new anchors and small anchors who are not well-known.

Some anchors can be trained by listening to advice; some anchors are free and used to being casual, and don’t take anyone seriously.

Previously, Sanmu Media was very restrained in recruiting anchors and had relatively high recruitment conditions.

Now, the situation is different.

Some anchors are also very Buddhist, and they will be broadcast immediately as soon as six hours arrive, and some are not even six hours.

What achievements have you made?

Li Kun’s TikTok debut!

[Average turnover: 5312.6 (yuan)]

Nowadays, Li Kun is the only big anchor under Sanmu Media, who is popular and has flowing water.

11,000...a little, not even as much as some anchors earn.

There is a fundamental difference between offline anchors and online anchors.

According to a 10% share of the flow, the company's net profit is 11,000.

Why do we focus on female anchors?

Why consider more than 10,000 fans first?

Because Douyin’s current policy is that only 10,000 fans can be broadcasted, and directly recruiting anchors with 10,000 fans can effectively reduce the training cost.

As for those popular and releasing big anchors, the contracts are basically set separately, and their salary payment standards need to be handled according to the contract.

With this case, Sanmu Media is no longer an unknown person in the entertainment live broadcast industry.

It’s not because they wanted to do this, but because Sanmu Media at that time had no offline live broadcast room and had no achievements in entertainment live broadcast. In addition, Douyin live broadcast has not been fully opened, and the hardware and software are not good, which leads them to

I have nowhere to show it, and I dare not take too much steps.

Sanmu Media has an offline live broadcast room, and Douyin live broadcast has been fully opened. The hardware problems have been solved.

The hard work "Little Feifei" got the reward she deserved. Her account originally had only more than 20,000 fans. After broadcasting in one day, it rose to 30,000. At the same time, it received more than 10,000 flows and ranked among the top five of the company.

Name (excluding Li Kun).

"When recruiting anchors, you must also perform screening. When you encounter particularly good conditions, you will pull it down; if you are not very good, you will put it online..."

Li Chuan did nothing about those Buddhist and casual anchors. He just asked Yu Jie to record a list and sort out these people.

Many anchors don’t want to disconnect because of this.

Because female anchors can make money as long as they are beautiful; male anchors do not have some special talents, and it is difficult for them to grow up, and the training cost is huge.

[Total company backend turnover: 112,000 (yuan)]

According to a 45% share ratio, each anchor gets an average of 2,390.7 yuan!

I earned more than 2,000 yuan a day, which is really tempting for people who have never made a lot of money.

Some people may ask, why it took more than an hour and a half?

Because it is the bonus period for live broadcast on Douyin, you can make money by just one anchor. The more anchors, the more money you make, so there is no need to lock the conditions too hard.

"Team 2, 3, 4, you only have one next task - recruiting anchors... Remember, you should focus on female anchors, and the recruitment conditions are all lowered. As long as you are beautiful, you can try it.

…”

This system is not a special case of Sanmu Media. Almost every live broadcast union is used. This is the most reasonable and effective management and operation system obtained by all parties after years of practical verification.

Li Chuan did not delay either. After reading the data, he immediately convened the leaders of four operation teams to the office for a meeting.

Why lower the recruitment conditions?

Of course, not all anchors are hard-working.

These people will definitely be out of the offline live broadcast room in the future.

The reason is very simple, because it makes too much money!

In this way, with hardware and software, it is time for them to let go and expand!

This problem is very critical and needs to be solved urgently.

There is no way to operate this.

Except for Li Kun, all other anchors are within the framework of this system.

There are many reasons for this phenomenon, and there is only one main reason - the number of anchors is too small.

Offline anchors, similar to direct employees of MCN companies, have basic salary and can be fully trained by the company - some help to shoot short videos, some help to review, some help to adjust equipment, some help to plan live broadcast content, etc.

.

Online anchors are more like cooperative relationships with MCN companies, and they have no basic salary to get. Although they can also be trained by the company, because they are online, the training is not timely and comprehensive - no one helps to shoot short videos, no

If someone helps to adjust the equipment, he will only get some help in the planning of live broadcast content.

Of course, there is also a difference in the gift sharing between offline anchors and online anchors.

The gift sharing of offline anchors is 45%, which is 5% less than that of individual anchors. This is the training cost that the company needs to charge; the gift sharing of online anchors is 50%, which is exactly the same as the personal anchors. The company does not charge training cost, but

You will make money through platform rebates.

Thanks to "dffdd" for the reward and monthly tickets!

(End of this chapter)