This celebrity is too rich

Chapter 158 Entertainment Live Business Profitable

Second, on January 4th (yesterday), the company's entertainment live broadcast business has achieved profitability!

Although Li Kun's live broadcast made the company lose 1,000 yuan, the company's other anchors created 437,000 yuan in turn, making the company a profit of 41,000 yuan. According to comprehensive calculations, the profit of the entertainment live broadcast business account was around 40,000 yuan.

Of course, this does not include employee pay.

27 offline anchors and 28 operating personnel (including Yu Jie and two personnel specialists) all need to get a basic salary. In addition, the operating personnel also need to get a part of the commission, and this type of expenditure is about 32,000 (single-day).

If we include rent, water, electricity, equipment depreciation, and other expenses, the net profit of the entertainment live broadcast business on January 4 was around 5,000.

Although five thousand is not much, it is of great significance.

The company's entertainment live broadcast business has just started and it has achieved profitability in ten days, which shows that their development strategy is very correct. If you continue to stick to it, the future will be very bright.

There is also another noteworthy data, that is, starting from January 2, the average turnover of the company's anchors (excluding Li Kun) has increased significantly.

The average turnover on January 1 was 5,788.2 yuan, and it soared directly to 12,045.2 yuan on January 2, which was more than doubled. After that, on January 3 and January 4, the average turnover fell, but it has remained above 10,000.

The reason for this phenomenon is not because the live broadcast ability of the company's anchors has been improved, nor is there any surge in traffic. There is only one reason, that is, "Marlion" has started broadcasting.

Most male anchors rely on personal charm and live broadcast effects, their popularity is relatively stable, and the audience stays for a relatively high length of time; most female anchors rely on their appearance and talent, their popularity fluctuates greatly, and the audience stays for a relatively low length of time, but their fans are very fast, and the efficiency of creating flow is also very high.

"Marl" was premiered on "Tik Tok" on January 2, with a maximum popularity of 162,000, an average popularity of 67,000, and a gift turnover of 231,000.

Nowadays, almost all MCN institutions or live broadcast unions mainly recruit and cultivate energy to female anchors.

Wang Xu, male, 24 years old, joined the company in September last year. He didn't know anything when he came here. Now he can stand alone, which is mainly due to Wu Wenfan's training.

Thinking of this, "Marl" also moved its main battlefield to Douyin.

"Marl" is a "thousand-person anchor" on Kuaishou. After coming to Douyin, with Li Kun's traffic and help, her popularity not only did not decrease, but instead increased sharply.

Total company backend turnover: 430,000 yuan (yuan)

Company profit: 40,000

Average stay: 2m16s

Live broadcast increased fans: 263,000

None of the two is higher or lower. Although the "head entertainment anchors" are basically male anchors, the threshold for female anchors is low, the training cost is small, and it is easier to start. The average value created is definitely much higher than that of male anchors.

If you compare the live broadcast data of "Jasmine" with Li Kun's live broadcast data, you can see the difference between some male and female anchors.

The exchange ended and the time came to eight o'clock in the evening.

Viewed by: 23.124 million

Average stay: 4m2s

Live broadcast increased fans: 303,000

Average stay: 2m11s

Live broadcast increased fans: 252,000

【1.5: Other anchors of the company (except Li Kun)】

Number of company anchors: 40

Normal broadcast number: 39

Average broadcast time: 6 hours 55 minutes

In addition, as an electric female anchor, "Marl" has a certain representative live broadcast data.

Li Chuan promoted Wang Xu to cultivate "his own people" for Wu Wenfan.

In the next two days, "Marl's"'s popularity declined, but Li Kun asked her to connect to the microphone and play PK every day, which also kept her popularity at a very high level.

The leader of the operation group five is designated as Wang Xu.

The reason why Li Chuan chose to let Wang Xu serve as the leader of Operations Group 5 is that Wang Xu has a strong work ability and can assume this responsibility; the other is to prepare for the subsequent expansion of the Operations Department.

If everything goes well, he plans to set up a "Second Operation Team" (referred to as "Second Operation Team") after the New Year. Wu Wenfan will serve as the supervisor of the Operation Team 2, and the Operation Team 5 will also belong to the Operation Team 2.

Average popularity: 42,000

After reading the business data, Li Chuan communicated with Yu Jie about the personnel structure of the operation department.

【January 3rd, Jasmine Live Data】

Live broadcast duration: 4 hours and 47 minutes

Peak popularity: 82,000

Viewed by: 3.725 million

The current personnel configuration of the operation department has certain conflicts with the structure set at the beginning.

Paid traffic: 26,000

Live broadcast duration: 3 hours 35 minutes

Peak popularity: 437,000

At 8 o'clock in the evening, it is the time for Li Kun to start broadcasting.

Gift flow: 1.576 million (yuan)

【1.5: Company investment, profit (Li Kun)】

【1.5: Li Kun Live】

This is the overall ecology of the entertainment live broadcast industry.

"Marl" signed a formal brokerage contract with Sanmu Media on January 1st, which was New Year's Day. After a brief rest, it officially started broadcasting on Douyin the next day.

During this period, the company has successively recruited three operations, bringing the number of employees of the operation department to 28 (26 operations + 2 recruitment specialists). The four operation teams are currently full, and there is even one more person.

Company profit: 132,000 (Li Kunjing's turnover is 1.324 million)

Actual loss: -43,000

Average popularity: 308,000

Average turnover: 11024.4 (yuan)

As usual, Li Chuan watched Li Kun's live broadcast throughout the whole process and stayed up until twelve o'clock in the evening to check the business data of the day.

Gift loss: 63,000

Average popularity: 38,000

Viewers: 3.561 million

"Marl"'s home court before was Kuaishou, but Kuaishou's live broadcast ecosystem has basically been established, with limited room for growth, which is far less good than developing on Douyin. Moreover, Sanmu Media's resources are almost all concentrated on Douyin. "Marl" stays on Kuaishou alone, so the company can't help.

Sanmu Media currently has 40 anchors (excluding Li Kun), of which female anchors account for 35 seats, accounting for nearly 90% of the total... This is not the most exaggerated thing. Some companies do not recruit male anchors at all, which makes the number of female anchors account for 100%!

Since joining the company, Wang Xu has been working with Wu Wenfan. He is considered a disciple of Wu Wenfan. Later, he followed Wu Wenfan into the operation group.

The extra person was classified as the Operation Group, which brought the number of personnel in the Operation Group to 7, and the other three groups were 6 (excluding Yu Jie).

After discussion, Li Chuan and Yu Jie decided to draw two people from the operation group one, one person from the other three groups, gather five people to form the operation group five.

Live broadcast duration: 4 hours 25 minutes

Peak popularity: 89,000

Gift flow: 189,000 (yuan)

【January 4th, Jasmine Live Data】

Gift flow: 203,000 yuan (yuan)

The daily turnover of "Jasmine" has remained at around 200,000, which greatly increased the average turnover value of the company's anchors and has a touch of "big sister" style within the company.

...

As expected, Li Kun's live broadcast successfully achieved profitability today!

The company spent a total of 89,000 yuan on paid traffic + gift loss, while Li Kun created a net turnover of 1.324 million yuan, and the company obtained 132,000 yuan. After this calculation, Li Kun’s live broadcast today created a profit of 43,000 yuan for the company!

In addition to the 40,000 profit created by other anchors of the company, the cumulative profit of the entertainment live broadcast business on the same day was 83,000... After deducting employee salaries, rent, water, electricity, equipment depreciation and other expenses, the net profit also reached more than 50,000!

Yesterday’s 5,000, and today’s 50,000 is enough to show that the entertainment live broadcast business has a bright future!

Thanks to the monthly ticket for "Slowly Warm Ayu"!

(End of this chapter)