This celebrity is too rich

Chapter 179: Making more than one billion!

At twelve:36 pm, that is, at 0:36 on the next day (January 20), Li Chuan sold out his last product.

The term "last product" is not accurate enough.

During this "TikTok New Year's Goods Festival", the e-commerce department prepared a total of 51 products according to the standard of "one product for seven minutes".

"One squash in seven minutes" is Li Chuan's normal explanation rhythm. Generally speaking, there will be no big differences.

However, tonight, he greatly accelerated the explanation rhythm from 7 o'clock in the evening, and "one taste for seven minutes" became "one taste for four minutes".

The 51st item was sold out at around 10 o'clock in the evening.

The subsequent sale was when he instructed the staff to find the product store again. Most of the products he had sold before, but had not sold today, and had a large inventory.

There are many such products, all of which have been accumulated before. If you want to sell them all, you may have to sell them until the next morning.

The next morning he sold... Li Chuan was actually willing. After all, this was his last live broadcast before the New Year. It was a little more selling point. As long as the live broadcast room had sufficient traffic, he was willing to fight.

However, the problem lies in the traffic.

Seeing this number of fans, Li Chuan couldn't help but raise his eyebrows.

How could they miss such a good publicity opportunity now?

If Li Chuan guessed correctly, he would find many videos promoting his data on TikTok on his website, and there would probably be no shortage of news from other websites. Maybe he would have to go on Weibo again.

Li Chuan nodded, and no longer said anything. He walked back to his office a few steps, closed the door, and chose to answer the phone.

The number of viewers, as Li Chuan expected, exceeded 10 million, and exceeded 10 million.

In a word, it is quite calm, but it is full of unquestionable meaning.

Li Chuan: "What's the matter with Sister Fan? If there was no official support, how could I break the record so easily? I still have to thank the official for giving me such a large amount of traffic."

After all, Douyin is his main battlefield in the future, and the number of fans is still very important.

This data is what excited Li Chuan the most.

After Li Chuan finished speaking, he bowed to the camera.

Li Chuan said a lot of auspicious words and then bowed again.

After selling one product, Li Chuan said in his heart and immediately decided to release it.

Immediately afterwards, he took two steps forward, sat back on the chair, and said to the camera: "Today is my last live broadcast before the New Year. The live broadcast will be over until after the New Year. The specific time is not yet determined, but

Don’t worry, I will send a video to notify everyone in advance before the official broadcast. If you don’t follow me in the live broadcast room, I will pay attention to me in the future if you save it…”

As Li Chuan's influence in the live streaming industry becomes greater and greater, the profit margin of goods has also become higher and higher, 37.2%, which is the result of his restraint. If he does not restrain himself, this live broadcast will be

The profit margin will inevitably exceed 40%!

Although Fan Han mentioned this to him, he could guess it with his butt.

Before 11 o'clock in the evening, his popularity in the live broadcast room was almost no less than one million people; after 11 o'clock in the evening, the "abnormal flow" ended, and the popularity in the live broadcast room fell below one million people, and subsequently

It did not rebound again and began to decline according to the normal trend.

Meng Meiqi also bowed.

Meng Meiqi replied in a daze, like a robot without thoughts.

He was quite looking forward to this.

After calming down, he sat in front of the computer again and began to check some detailed product data. After checking, he opened Sanmu Media's Douyin MCN backend and browsed it.

However, this is just thinking about it, and it is destined to be impossible.

From 33.648 million to 35.723 million, it has increased...2.075 million!

A live broadcast has attracted more than two million fans!

Fan Han: "Well, you are right, we are a win-win situation."

The average profit margin of this live broadcast is 37.2%... This data can no longer be considered high.

‘35.723 million…This number of fans should be ranked in the top five on Douyin.’

However, he is looking forward to this, but he is more concerned about real benefits than these false names.

Meng Meiqi waved her hand, and a hint of fatigue appeared between her eyebrows.

Li Chuan: "So too."

Li Chuan: "Well, the Chinese New Year is coming soon, and there are still many things to be done, so I won't broadcast live for the time being."

Li Chuan was curious, so he checked it online.

"By bye." Meng Meiqi also waved goodbye to the camera.

The average customer unit price is 65.2 yuan, which is within the normal range and is slightly lower... This is mainly because Li Chuan did not make high-priced welfare products.

He remembered that when he started the broadcast, his number of fans was less than 34 million, and it seemed to be...33.648 million.

Fan Han: "Well, I'll find someone to arrange it tomorrow and send it to you... By the way, Xiao Li, when I watched your live broadcast just now, you said, after you finished this live broadcast, aren't going to be live broadcast before the New Year?"

Sexy sex...

After hanging up the phone, Li Chuan put away his cell phone, quickly left the office, came to the live broadcast room, lay on the center console, and began to check today's data.

Average popularity: 927,000

In fact, according to the contract signed, she could leave directly after 11:30 pm, but she might have thought of the previous accident (hiding false eyelashes, repairing makeup, resulting in delayed live broadcasts).

I had to make up for it, so I kept sitting honestly without any movement.

Automatically blocking the applause around him, Li Chuan turned his head to Meng Meiqi next to him and said, "Thank you for your hard work today."

Fan Han: "Our department has given the benefits, and there are still some left. I'll send it to you tomorrow?"

Although it has dropped by nearly half compared to the 10.9% of the "Taobao New Year Festival", the platform attributes are different, so he cannot be too demanding.

After these small twists and turns, Meng Meiqi became more honest, and in the end she even became Li Chuan's "repeater" - what Li Chuan said and what she said, mostly only repeats the last few words.

Everything is ready now, just wait for next year's development and construction.

"fine."

The peak popularity is 1.756 million, and the average popularity is 927,000... This data also blinded countless people's eyes.

Total sales: 411.268 million.

Li Chuan didn't spoil this, and raised his hand and pointed it (Meng Meiqi's assistant) and said, "You, go out, don't be upset here."

Douyin’s traffic support for him is not limitless. Although it sets a bottom line for him-the popularity of the live broadcast room cannot be less than one million people, this bottom line is also time-limited, and the specific time limit is

:Eleven at night.

Li Chuan was also spoiled... He had been watching "more than one million people in the live broadcast room" for a long time, and a gap in his heart. At this time, looking at the number of "more than two hundred thousand people", he suddenly had no interest in continuing to go.

It's off.

"Good night."

Fan Han: "Traffic is only one aspect, but you are excellent enough to be able to take on it. If you replace it with someone else, you may have been wasted all the money."

Li Chuan patted Meng Meiqi on the shoulder and wanted to send her downstairs.

"Sorry."

He took out and saw that it was Fan Han's call.

Well... this data seems exaggerated, but it is actually normal.

“…”

Fan Han: "Hey, Xiao Li, congratulations, it's broken the record again."

However, as soon as he walked out of the live broadcast room, his cell phone in his pocket rang.

Fan Han: "No need... OK, I'll just die first if I have nothing to do. I wish you a happy New Year in advance."

Li Chuan: "Hmm? I haven't prepared yet. Haven't you been busy lately?"

Li Chuan said sorry, but there was no apology on his face. After saying that, he didn't wait for the other party to reply, and turned around and said to Zhu Chenwei behind him: "You can send Teacher Meng and the others down and take it directly to the hotel.

, Remember, you must be hospitality and don’t make any mistakes.”

He felt that he might have broken the popularity record of online live broadcasts all over the world, but there was no evidence and it was difficult to query the relevant data...

Not only did he break the single-game sales record that he had previously maintained, but also increased the total amount of the record to more than 400 million... Now, there are materials for hype and publicity.

Well... Gold is also a frequent customer of live streaming goods. In order to increase sales, many live streaming anchors make the average price and transaction volume, and sell gold in the live streaming room without making a penny, and they also lose a lot of money... They do this

, it is purely for the sake of good data, and of course there are also some illegal activities.

Fan Han: "It should be... the case of the 'New Year's Goods Festival' is very successful. Our department can have a good New Year. Thank you all for this."

The assistant was obviously scared and hesitated for a while, then obediently left the live broadcast room and ran outside to stand for a penalty.

The total sales are 411.268 million, the average profit margin is 37.2%, and the calculated profit is 152.992 million.

"Good night."

"fine."

Meng Meiqi obviously has no habits, and it is normal to feel tired.

On the contrary, her assistant kept winking at her side, causing considerable trouble to them who were normal live broadcasts.

"Um."

Fan Han: "Oh, that's OK. When you broadcast live, tell me in advance and I'll make arrangements for you."

High-priced welfare products are those products with high unit prices, best-selling and obvious discounts, such as: Moutai, Wuliangye, high-end cosmetics, gold, etc.

Li Chuan could not stand the traffic anymore, so he decided to go off the broadcast. If the popularity of the live broadcast room can always be maintained at more than one million people, even if he risked sudden death, he would be willing to fight... One hundred live broadcast room

Ten thousand people are so tempting. Anything that sells is a lot of money and I can't bear to leave the broadcast at all.

"I wish you all a smooth career, a progress in your studies, a happy family, and a safe and healthy life in the new year..."

"Go back early and rest, I'll send it down."

"Happy New Year."

While Li Chuan was proud, he even felt that he had broken the record.

"Um?"

Seeing this, Meng Meiqi next to her quickly stood up and stood with Li Chuan.

The conversion rate is 5.7%, and Li Chuan is quite satisfied.

Li Chuan: "Yes, win-win, haha."

Average customer unit price: 65.2 yuan

‘It’s past twelve o’clock in the evening now… The record has been broken and the traffic is no longer enough, so just go down the broadcast.’

Fan Han: "Xiao Li, the 'New Year's Goods Festival' is over. How are your own New Year's Goods Preparations?"

"It's already twelve o'clock in the evening, and I'm still in the live broadcast room. I'm basically a big fan. Thank you very much for your support. The New Year is coming in half a month. I'll wish you all a happy New Year in advance.

.”

Li Chuan raised his hand and signaled again.

In order to make this "New Year's Festival live broadcast", Douyin first promoted him to "Star Detective" for publicity and warmed up, and later gave him hundreds of millions of traffic support. What is the purpose of such a great effort?

It’s not just to use him as a signboard to attract many live streaming anchors to join, to develop their own live e-commerce business and create the platform’s e-commerce atmosphere.

Li Chuan said, stood up from the chair and took two steps back.

However, this time, he should not have to do the hype and publicity, and Douyin should make efforts.

"Sorry, a more important call."

Li Chuan: "Okay, thank you Sister Fan. I hang the calendar you gave me last time in the office, it looks very beautiful."

After all, the number of viewers in the live broadcast today reached 110 million, the number of viewers was 110 million, and the number of fans increased by 2.075 million, and the rate of increase of fans was less than 2%... Actually, it is not very high.

"Okay, it's getting late, everyone rest early, see you after the New Year! Bye!"

Taobao is a professional sales platform with relatively accurate traffic and high conversion rate; Douyin is an entertainment platform with poor e-commerce attributes and can get a conversion rate of 5.7%, which is already a very dazzling achievement.

At twelve o'clock in the evening, there were only 500,000 people left in the live broadcast room. After another half an hour, the popularity fell below 300,000.

Since the birth of online live broadcasts, I have never heard of anyone who can get such terrifying popularity data, both at home and abroad.

However, even so, he was extremely excited.

Li Chuan: "Hey, Sister Fan."

Li Chuan's mouth twitched slightly twice, and then he couldn't help laughing.

Conversion rate: 5.7%

Total sales: 411.268 million

Account: Mr. Sen

Number of fans: 35.723 million

Li Chuan: "Okay, thank you Sister Fan."

He was quite excited, and after a long time, he recovered.

For those who do not broadcast live frequently, it is actually quite tiring to broadcast live for more than six hours in a row, but if you get used to it, it will be much better.

After deducting the platform’s deductions, return rates, and inviting Meng Meiqi and others to spend, the final net profit was 135 million!

A live broadcast made more than 100 million yuan... This is the power of live broadcast selling goods!

135 million yuan, plus the 170 million yuan capital that Li Chuan had before, the money he now has exceeded 300 million yuan!

At this moment, not only is the money for buying land enough, but the money for subsequent development is almost the same.

Live broadcast duration: 6 hours 25 minutes

Viewed by: 110.833 million

Li Chuan: "It has not been decided after the New Year, at least... it will be until the end of February."

"Okay, that's all for today's live broadcast."

At 0:38 on January 20, Li Chuan closed the live broadcast.

In this way, the product he just sold naturally became the "last product".

“…”

Li Chuan: "There is no way. The company has to move after the New Year. There are too many things to do and I can't get enough time for a while."

Fan Han: "At the end of February? So late?"

‘This year seems to be a very pleasant one.’

Peak popularity: 1.756 million

Li Chuan: "I'm so surprised, Sister Fan, I'm making a living on the platform and it's worth contributing to the platform. Besides, this is also for myself."

Li Chuan: "Haha, if you want to say that, I will be disrespectful."

Fan Han: "What live broadcasts are you going to prepare for after the New Year?"

What does the scene with over 100 million views mean?

Douyin's current daily active users have less than 300 million, and 110 million views represent that half of the users who opened Douyin tonight have watched Li Chuan's live broadcast!

It can be seen that the Douyin official support for him is so great that he is almost exhausted.

The result of the query was that he just surpassed Baby, who had 35.257 million fans, and ranked fifth on Douyin.

The top four are:

1, Dear-Dear Dilraba: 4166.2w

2, Chen He: 4038.5w

3, Li Ge o3o:3922.8w

4. The talking Liu Erdou: 3628.4w

‘It’s really just right.’

Li Chuan said intimately, and the corner of his mouth was curled up again.

(End of this chapter)