This celebrity is too rich

Chapter 18 Live

I heard that Xingtu advertising is about to be launched, and everyone's expression is relatively easy. Only Wu Wenfan stops.

"Wen Fan, do you have any other thoughts?" Li Chuan discovered Wu Wenfan's abnormalities and asked.

"Uh, that ... I want to ask, don't the company consider doing live broadcast?"

"Live?" Chen Chen said the first: "It's too early to consider this now. The live broadcast section of Douyin has not yet been officially opened. We can't do it."

Everyone nodded again and again.

At this time, the live broadcast function of Douyin has actually been launched, but it is still in the internal test stage and is only open to some users.

"Some users" are the official language, which is actually several MCN institutions under Douyin.

Moreover, not all MCN institutions can get live permissions. Only core levels, strategic MCN institutions have the opportunity, such as vision entertainment, worry -free media, etc.

As a startup, Sanmu Media is unlikely to get live permissions. It can only enter this field after the vibrato live broadcast is fully opened.

According to the memory of Li Chuan's previous life, Douyin Live is fully opened, probably from the end of 2018 to the beginning of 2019. The real rise is after 2020.

how so?

Internet celebrities are also divided into many types. Some Internet celebrities are mainly live broadcast and belong to anchors. Some Internet celebrities mainly make videos, which are short video experts. The main business of the two is different.

The difference.

"Wait a minute." Chen Chen called the crowd who was about to leave.

"Brother, don't worry, I will study with Angkor." Li Kun also said.

"Wen Fan, I give you a task." After thinking about it, Li Chuan ordered: "When you recruit people in the future, limited to a crowd.

A master who has experienced anchor experience. "

"That's right." Yu Jie echoed on the side: "I have done it, I have done it, and I know it. If it is a few years ago, it is easier to do fast hands, but now it is very difficult. On the contrary, Douyin is a new platform.

The traffic dividend is greater, and it is more suitable for the development of new companies like us. "

"I understand, President Li." Wu Wenfan nodded seriously.

When Li Kun heard his words, he nodded quickly: "Okay, brother."

"Um." Li Chuan responded and looked at Wu Wenfan again: "Wen Fan, Li Kun, the boy, has no experience, you usually bring him more, he is still smart, you should be able to help you."

"Well, Douyin live broadcast has been internal test for more than half a year. It is estimated that it will be officially opened soon. Now it may be a bit late to start preparation.

, Let me send it to you Li Kun and let him help you. "" "" "

"You feel right!" Li Chuan agreed: "In terms of making money, doing live broadcast is indeed stronger than making short videos, and the strong one is not a star."

"Kuaishou?" Li Chuan's eyebrows moved slightly.

Because of money, so strong!

Of course, this is just the industry's point of view, and does not represent the audience's opinion.

In the field of short videos, fast hands are much earlier than Douyin. The birth of fast hands, early development, the process of commercialization is relatively fast. When the Kuaishou live broadcast was officially launched, Douyin was just born.

"Uh." Wu Wenfan scratched his head and said: "I can't talk about research. I just like to watch live broadcasts. I feel more ...

The reason is that the anchor's realization ability is stronger.

Li Chuan is now a short video expert. However, in addition, he is also the owner of a MCN company. He is based on the principle of "making money first". He is more important to the anchor.

The reason why Li Chuan does not do it now is because the environment is limited. The vibrato live broadcast has not yet been officially opened.

It is now at the end of August. In a few months, Douyin live broadcast will be officially opened. If he wants to eat the first wave of dividends, he should start preparing now.

At this point, Li Chuan knows quite deeply. After all, his ex -girlfriend Zhao Yueru of his previous life is a female anchor.

Wu Wenfan is right, Kuaishou is indeed the hottest live broadcast platform.

"Oh? President Li, are you preparing for Douyin live broadcast?" Wu Wenfan asked.

In the eyes of many audiences, the copper smell on the anchor's body is too heavy. In comparison, the short video expert is more pleasing to the eye.

In terms of monetization ability, the anchor is much stronger as a whole.

In the future, Sanmu Media must be a MCN company that is mainly anchor and short video expert.

One time, a fan of more than 10 million fans wanted to find Zhao Yueru to Lianmai, Zhao Yueru fundamentally ignored, the reason was that the popularity of the female net red live room was only a few hundred people. Afterwards, Zhao Yueru also followed.

Li Chuan complained that the female net red of the millions of fans wanted to be popular.

This is the ecology of the Internet celebrity. The status of anchors is higher than the short video expert.

"Um." Li Chuan nodded and said: "There is also a problem of a standing team in the middle. Quick hands and Douyin are both short video platforms. It is a strong competitive relationship.

Suppressing, in terms of our current situation, the most suitable for us is still Douyin. "

However, Wu Wenfan's suggestion also made him awakened.

"Well, Lao Yu and Zhang Jun are responsible for recruiting short video experts. Wu Wenfan and Li Kun are responsible for recruiting anchors. Chen Chen is responsible for arrested administration, personnel, and logistics.

, Let's go. "

In Li Chuan's plan, the live broadcast is definitely to be done.

Li Chuan raised his eyebrows and asked: "Wen Fan, are you studying this piece of live broadcast?"

However, Li Chuan was not confused by the appearance in front of him. Although the current hot state is very attractive, as a rebirth, he clearly knows that Douyin live broadcast is the future!

Thinking of this, Li Chuan murmured and said: "Although the live broadcast is hot, there are too many MCN companies staring at this fat, and a new company's trade rashly kills, I'm afraid it is difficult to stand."

Affected by the wave of mobile Internet, the audience of the live broadcast platform shifted from the computer to the mobile terminal. In the process, the fast -lived live broadcast has emerged, and it has become the hottest live broadcast platform at the moment.

Nowadays, a lot of old live broadcast platforms such as Douyu, Huya, Crooked, etc. have touched the ceiling. Only the fast -moving live broadcast is booming, and the future looks unlimited.

"I'm not talking about Douyin live broadcast." Wu Wenfan replied: "At present, the hottest live broadcast platform is a fast hand. Why don't we try it?"

Zhao Yueru's fans are not high, only one million, but the popularity of her live broadcast room has been maintained for a long time, and it is a big anchor.

"Oh." Wu Wenfan looked a little disappointed.

"What's wrong?" Li Chuan asked back.

"I want to recommend someone."

"Huh? Who?"

"One of my junior high school classmates, I think she is very suitable to be a short video expert, and she is also very interested in this aspect."

(This chapter is finished)