This celebrity is too rich

Chapter 185 Account Positioning and Short Video Style Seminar

The phone rang three times and was connected.

Fan Han: "Hey, Xiao Li."

Li Chuan: "Hey, Sister Fan, are you busy?"

Fan Han: "Not busy... Xiao Li, have you received the New Year's goods I sent to you?"

Li Chuan: "Uh, this... I've been in BJ recently and haven't had time to go back to the company..."

Fan Han: "Hmm? What are you doing when you come to BJ?"

Li Chuan: "I have a cooperation with Wu Jinyan's company."

Fan Han: "Wu Jinyan?"

Li Chuan: "Well, it's the heroine in "Story of Yanxi Palace". Have you seen it?"

Li Chuan grabbed Wu Jinyan's wrist and said unpleasantly.

Yu Jie (stupid): "Uh, hello, are you... together?"

At the same time, Li Chuan picked up his cell phone again and called Yu Jie.

Yu Jie adjusted the camera and said to the microphone: "Hey, hey, can you hear me talking?"

"Oh~~~~~~"

Li Chuan: "No, what about me?"

"I've been too busy lately and my mind is confused." Yu Jie explained after hitting himself.

"ah?"

"Um."

In order to deal with these criticisms, he decided to shape himself into an "entrepreneur" to change the audience's perception of him.

"have no idea."

Fan Han: "Oh, I've seen it, Wei Yingluo, right?"

Li Chuan: "Well, she is a celebrity and has a wide influence. It should be quite appropriate to do live streaming and sell goods."

Li Chuan: "Well, it's the kind of beauty dressed up by Zhang Jun. I saw the ones he took, and the number of views is quite good (turning his head to look at Wu Jinyan) Have you ever seen the beauty dressed up video?"

Fan Han: "Platform?"

"I may not understand what I said. If you have time, go online and check it out, that's more clear."

“In the office.”

Wu Jinyan responded, got up and went to the bedroom, searching for the computer.

"Okay, I get it, I'll watch it tonight."

Fan Han: "It's appropriate, but... does she really want to do it?"

Wu Jinyan's hand began to touch Li Chuan.

Li Chuan nodded with satisfaction, and then asked, "How is the development of public opinion?"

Li Chuan, Wu Jinyan: "Hmm?"

Wu Jinyan (nodding): "No objection."

Li Chuan: "Then what kind of thing do you like?"

"Oh, Mr. Sen!"

Wu Jinyan: "I have seen it, but I don't like it very much."

Li Chuan: "Okay, stop talking nonsense, hurry up and start."

"Well, I have taken down Wu Jinyan's contract. We want to discuss how to shoot short videos for her now."

Li Chuan: "Well, then let's start right away."

Seeing this, Li Chuan quickly stretched out a finger in front of her mouth, signaling her to shut up.

This measure was proposed by Yu Jie at the beginning.

Li Chuan said, grabbed Wu Jinyan's arm and pulled him to the center of the camera.

The warm picture lasted for about a minute, and then... slowly changed color.

Li Chuan: "Well, the contract I just signed, but... there is still a problem."

"It's just a discussion on how to shoot short videos for you?"

The phone rang twice and was connected.

Yu Jie: "If this is the case, it will be much more convenient. I personally think... Teacher Wu should change his style."

Li Chuan: "Yeah, that's right."

"fine."

Li Chuan hugged him, and the two of them snuggled together, and no one spoke. The picture was quite warm.

Yu Jie: "Then what style of short video do you like to watch?"

Yu Jie: "I think so. Teacher Wu will participate in live streaming and selling goods in the future. Women who do live streaming and selling goods should look more capable, just like Sister Ya, right?"

Yu Jie: "Hey, Mr. Li."

"What meeting?"

Fan Han: "What cooperation do you have with her? Are you going to enter the entertainment industry?"

Before coming to BJ, Li Chuan called Yu Jie for more than an hour.

Li Chuan originally wanted to talk about Wu Jinyan directly, but hype and publicity matters were also very important. Since it was mentioned, he naturally had to ask some questions.

"Unified titles", as the name implies, unifies the titles given by outsiders to him.

"oh."

Li Chuan: "Oh, how long will it take?"

After hanging up the phone, Li Chuan turned his head and looked to the side. Wu Jinyan had already found the laptop and placed it on the coffee table in front of him.

"Well, our company's operations director, he knows more about short video than me."

Yu Jie seemed to have slapped his forehead, and a "pop" sound came from the other side of the phone, and the sound was very crisp.

Li Chuan said something, then changed the subject and said, "Where are you now?"

...

Li Chuan: “By bye.”

"I've been busy with the matter you arranged for me before... I've found all the marketing accounts; copywriting and other things have been arranged... Since yesterday, videos and articles have been released one after another."

"Um."

"That's a big deal!"

Li Chuan: "Well, I want to pull her to Douyin to do it (live streaming to sell goods), but she herself wants to go to Taobao, and this aspect is quite tangled."

"Cut your hair short?" Wu Jinyan couldn't help but frown.

Yu Jie: "The change in image is nothing more than several factors such as makeup, dress, hairstyle, etc. In terms of makeup, it should be quite simple to find a professional makeup artist and put on a motivated makeup; wear... it is mainly for suits. When girls wear suits, their temperament changes a lot; hairstyle... I suggest that Teacher Wu cut short hair. Girls with short hair will look more heroic."

Wu Jinyan did not laugh. At this moment, she was still a little nervous and couldn't help saying, "What conditions will they give me?"

After Li Chuan finished speaking, something came to his mind.

"Have a meeting." Li Chuan sorted out his clothes.

Wu Jinyan's expression relieved a lot.

"There is it in the camera warehouse. I bought it for the anchor before, but now there are a few left."

Yu Jie: "Hmm? Don't you bring Wu Jinyan in too?"

Previously, outsiders called him a mess. Employees within the company liked to call him "Mr. Li", Internet celebrities on Douyin liked to call him "Brother Sen", and people in the entertainment industry mostly called him "Mr. Sen... Among the many names, the word "Mr. Sen" is the most popular and is also the one that suits his "entrepreneur".

However, he forgot about the move he proposed himself, and he answered the phone and called "Mr. Li".

Wu Jinyan: "What you just said is my image during the live broadcast?"

Li Chuan half-lying on the sofa stretched his waist, and said a little wilted: "Wait, they will give me news before today ends."

Li Chuan: "Okay, no problem, thank you for your hard work, Sister Fan."

Li Chuan: "Tsk, forget it, don't ask her if she likes it anymore. She is confused. How to do it? (turning her head to look at Wu Jinyan) Do you have no objection?"

"Didn't you watch it online?"

"What else is there?" Wu Jinyan pouted and said dissatisfied.

Yu Jie: "Oh, sorry, that... Teacher Wu, I don't know you are..."

"There is a camera on your office computer."

Li Chuan: "Yes, what's the problem? We just signed the contract and were talking about things together just now."

"Well, it's done... Let's talk about the marketing account first, what are the responses for those videos and articles?"

"What are you busy with recently?"

"Oh...I understand, I'll prepare now."

Li Chuan: "How about the drag-up type?"

"Well, the wig is adjusted better, and I can't tell it." Yu Jie also echoed from the side.

"Not good?" Li Chuan frowned.

Li Chuan: "No, this is the case... Wu Jinyan came to my live broadcast room before as a guest, and later, we kept in touch. Some time ago, she told me that she wanted to try live broadcasts and sell goods. She asked me if I could help her. Isn't there a company? I just wanted to buy her live broadcast, so I came to BJ."

He came up with many measures, and "unification of titles" is one of them.

"oh."

Wu Jinyan: "I can't say it."

Yu Jie: "Dragged?"

Li Chuan nodded and said, "It's best to cut it really. You can't cut it really well. Just wear a wig, it doesn't matter."

"good."

"oh."

Fan Han: "It's okay... Then let's do it first, I'll notify them to have a meeting now."

Fan Han also heard Li Chuan's meaning at this time and remained silent for a moment.

Yu Jie: "Is my video card stuck?"

"Yu Jie?"

Li Chuan: "Tsk, didn't you say it before? I will call me 'Mr. Sen' in the future!"

He remembered that Wu Jinyan seemed to have cut her hair short in later life, but... he was not sure. After all, he had never paid attention to Wu Jinyan in his previous life, but he had only watched several episodes of the other party's TV series. He could not remember clearly what his specific image was.

Yu Jie knew about Wu Jinyan because Li Chuan had mentioned it to him on the phone before.

"What are you doing!"

"Oh, that's fine. You install a camera on your computer, and we'll hold a video conference later."

"Well, it's done, tell me on WeChat."

Fan Han: "Yeah, bye."

Li Chuan: "Okay, you're busy."

Wu Jinyan was stunned for a moment, then reacted and immediately shut his mouth honestly.

Wu Jinyan said, and was about to ride on Li Chuan.

Fan Han: "Oh? Have you bought it?"

Li Chuan still remembered that he had refuted it now.

Yu Jie: "Sister Ya's face shape and eyebrows look more imposing. No matter what she wears or looks like, it will give people a strong woman... Teacher Wu is much worse in this regard. Teacher Wu's skeleton is relatively small, looks weak, and has a sweet facial features, so she doesn't have much momentum. In terms of image, it needs to be rebuilt."

"I have been busy with Wu Jinyan's affairs recently and I don't have time to surf the Internet."

Wu Jinyan kept listening to him. When she heard Li Chuan say this, she frowned and was about to speak.

"It's not bad, it's not too good. Overall... it's OK, but... there are quite a lot of people scolding you."

Yu Jie: "It's pretty good."

Therefore, he decided to use the word "Sen Zong" as his only foreign title in the future.

"Video meeting?"

"What do you want to do for a computer?" Wu Jinyan said with a grievance.

Yu Jie: "Oh, okay, that... let me ask Teacher Wu first, what style of short video do you want to shoot?"

Li Chuan shook his head, patted Wu Jinyan on the shoulder, and said, "Don't worry, you are the first star who clearly wants to participate in live streaming and selling goods, and they are popular stars. They will definitely pay attention to it, and the conditions given will definitely not be bad."

Li Chuan said, slapped Wu Jinyan on a part and said, "Do you have a computer at home? Do you have a laptop? If you have one, please take it over quickly."

Fan Han: "What's the problem?"

"oh."

"Video call with Yu Jie."

Wu Jinyan's expression was a little relaxed, then hesitated for a moment, frowned slightly and said, "I think about it, it's really a cut...it's not impossible."

Wu Jinyan nodded and responded, fell down and leaned against Li Chuan.

"Oh~, Wu Jinyan's affairs... are done?"

"Um?"

"Oh what."

The corresponding changes must first start from within Sanmu Media.

Li Chuan: "Well, that's fine."

"Um."

"Anyway, nothing is going to happen now, come on."

After hearing Yu Jie's words, Li Chuan looked Wu Jinyan again and found that what the other party said made sense. He couldn't help but nod.

When the phone hung up, Li Chuan threw his phone aside, leaned his back on the sofa, slowly turned his head, looked at Wu Jinyan next to him, and a smile appeared on the corner of his mouth.

Wu Jinyan: "This... I haven't thought about it."

Wu Jinyan (waving his hand): "It's okay."

Li Chuan: "The platform has not been decided yet."

Li Chuan: "Yes."

When Wu Jinyan saw Li Chuan nodding, he pouted and asked, "What should I do?"

Wu Jinyan was forced to say hello to the camera: "Hello, Holle."

"The response is quite good. A video was broadcast on Douyin, which was played for more than 20 million. Now... it has probably exceeded 30 million. The three words "Mr. Sen" have been on the Douyin hot list for a while and have formed a hot topic. In order to take advantage of the hot topic, many people help us promote it for free. The effect is unexpectedly good... Weibo, Kuaishou, B station and other platforms are quite popular, especially Weibo. There is a marketing account posted (Weibo), which attracted tens of millions of views, but for some reason, it just didn't make a hot search... In general, the response is very enthusiastic and the scope of the incident is also very wide."

"Oh." Li Chuan responded, with no expression on his face.

“Your account positioning and short video style seminar.”

"Well... it's not that good."

When Fan Han heard this, he remained silent for a long time before speaking: "Let's do this, Xiao Li, let's have a meeting to discuss it. If there is news, I'll call you again."

Li Chuan: "No, she is next to me."

"Oh~~, how is the effect?"

After some trouble, the video signal was successfully connected at around 3:40 pm.

Li Chuan waited for a while, and saw that the other party was not talking, feeling a little embarrassed, so he took the initiative to speak: "Sister Fan, I called you just to ask, can you provide some support to Wu Jinyan? With good conditions, I can also persuade her... I really hope that she will come to Douyin. After all, my base camp is here, and you also know that if she can come to Douyin, the company will be more convenient in management."

"No."

“…”

At that time, Mr. Sen once again broke the "single sales record". This incident was used by Douyin and pushed it to a hot search on Weibo... While Li Chuan received a "big pen" sound, it also attracted a lot of criticism.

Li Chuan: "I really want to do it. Her idea is quite firm, and... I have bought her live broadcast contract now."

Wu Jinyan: "I can't say it either. I like to see a lot."

Fan Han (shocked tone): "Wu Jinyan wants to do live streaming to sell goods?!"

Li Chuan pushed him away, his face turned black: "Something is a matter, but I haven't finished it yet!"

Li Chuan: "Yes, it's her."

Fan Han: "It's before nine o'clock in the evening, I will definitely give you a reply. Can you see?"

Li Chuan patted Wu Jinyan on the shoulder and comforted him: "If it is inconvenient for you to cut, you can wear a wig then."

Yu Jie: "Yes."

Wu Jinyan: "What about short videos? Do you also need to maintain this image?"

Yu Jie: "Try to do so. Short video platforms like Douyin emphasize that there is a common personality. Short videos and live broadcasts should be kept as unified as possible. If the personality differences are too big, fans attracted from short videos will not be able to efficiently convert them into live broadcast traffic, which is equivalent to wasting most of the fans in vain."

Li Chuan: "He is right. For an ordinary internet celebrity, fans usually follow him through short videos. If the effect of the short video and the effect of the live broadcast are too different, fans will feel that they have been deceived. At that time, they will not only not watch live broadcasts, but may even be able to unfollow the link... Of course, you are a star and the situation may be different, but this is the commonality of the platform. The basic truth is the same. If you want to make a living on the Douyin platform, you must understand its tone and follow its rules. There is absolutely no future in messing around."

(End of this chapter)