This celebrity is too rich

Chapter 244 Sanmu Network

Li Chuan and Jiang Zeyu talked from 8 pm to 11:30 pm. After three and a half hours, they finally discussed a reasonable equity structure.

Based on the results of their discussion, Sanmu Media will be reorganized into Sanmu Network.

Why change "media" to "network"?

This move is to prepare for possible listings in the future.

As we all know, the price-to-earnings ratio of Internet companies is much higher than that of other types of companies. Although the price-to-earnings ratio of Internet companies in later generations is gradually decreasing, it is also much higher than that of ordinary companies.

Sanmu Media is reorganized into Sanmu Network, which is to define itself as an Internet company in order to strive for a higher price-to-earnings ratio in the market... A higher price-to-earnings ratio means a higher market value. The higher the market value, the more wealth they have.

.

However, it is worth noting that Sanmu Media is reorganized, not renamed.

After the establishment of Sanmu Network, Sanmu Media will not disappear, but will belong to Sanmu Network and continue to use it.

The specific operation method is: Li Chuan transfers all his 100% stake in Sanmu Media to Sanmu Network, and then splits the business... The e-commerce business is split out and classified as under Sanmu Network, and the entertainment live broadcast business

The He short video business continues to be retained and belongs to Sanmu Media.

This means that in the future, Sanmu Network is responsible for the e-commerce section, Sanmu Media is responsible for the entertainment live broadcast and short video section, and Sanmu Media is 100% controlled by Sanmu Network... This operation makes it clear that the e-commerce section is the "Sanmu System"

”'s core business.

In addition, Sanmu Network will also establish two companies.

The above is the top-level design of the "Three Wood Series".

But before employees officially obtain the options, these shares will be held by the general manager.

Li Chuan and Jiang Zeyu will be listed separately, which is to make it easier to manage in the future.

Therefore, in order not to limit the development of Sanmu's supply chain, they did not classify it under Sanmu Network, but instead classified it under Sanmu Holdings, becoming a part of Sanmu Network.

Why do we need to list agricultural products separately?

On the other hand, Huangshui Investment Co., Ltd. will set up a formal employee stock ownership platform called "Tonghui Investment Co., Ltd.".

According to the plan, Sanmu Holdings will also be divided into three wholly-owned subsidiaries, namely Sanmu Network, Sanmu Supply Chain and Sanmu Fund.

Since his growth, Mr. Sen has become the top anchor in the live streaming industry, with both popularity and influence. Now the most important thing is his personality and reputation.

They first determined the attributes of the two companies, Huangshui and Chujiang.

After repeated thinking, Li Chuan became a "Yichuan".

Although many netizens say that charity funds are tax-avoiding, as long as you do charity and conduct appropriate publicity, you can establish a character in front of the public and gain a better reputation.

Li Chuan is now the general manager, so he will hold 99.5% of the shares on his behalf.

Huangshui Investment Co., Ltd. will be positioned on the employee stock ownership platform... If internal employees of the "Sanmu Group" hold shares, they will divide their shares from Huangshui Investment Co., Ltd.

"Agricultural product sales" is the most important part!

The market is huge and national policy support is obvious.

"I don't know much, I'll call and ask tomorrow."

What about "Bachuan" and "Jiuchuan"?

Chujiang Investment Co., Ltd. is an external financing platform. Li Chuan will set up a "family trust" in Hong Kong to enter the market in the form of "external capital" to reap profits.

After listening to Li Chuan's explanation, Jiang Zeyu also felt it made sense, so he took the initiative to take over the "foundation of a foundation"... Jiang Zeyu is from an investment bank, and it is not difficult for him to "foundation of a foundation".

At present, Li Chuan and Jiang Zeyu have only determined the equity structure of the "Sanmu Group". It is hard to say when it will be realized.

This is because the "Sanmu Group" has not yet had external capital injection, so Li Chuan's family trust can obtain all the remaining shares. If there is external capital injection in the future, the proportion of Li Chuan's family trust will follow.

reduce.

In terms of mid-level design, they also made some adjustments.

For ordinary e-commerce products, Li Chuan signs "sales sharing contracts" with manufacturers and brands. Every time a product is sold, he can get the corresponding profits, but the agricultural products are different.

The original Sanmu Media and the upcoming Sanmu Network have no qualifications for real estate development and construction, so they need to re-establish a company in order to do these things.

The biggest function of a trust fund is that when an accident occurs in the outside world, it will not be collected by third parties... Mainland trusts are not doing very well in this regard, so if Li Chuan does not want to go abroad, he can only choose Hong Kong.

It's right.

Like the underlying design, Sanmu Supply Chain and Sanmu Fund will also be 100% owned by Sanmu Holdings.

The core of live streaming sales is the supply chain. A complete and mature supply chain is much greater than that of an MCN company.

Qianchuan, also known as "Juliu Qianchuan", is a comprehensive e-commerce promotion platform officially launched by Douyin, DOU+, Luban, feed, etc., which will be gradually integrated into Qianchuan platform in the future... At that time, Sanmu Network will definitely use it.

get.

The distribution of agricultural products is relatively scattered and there is no fixed set of industry standards. If you want to ship in a large amount in a short time, you need to spend a long time to select products, and then organize your own hands to purchase, later delivery, after-sales service,

You have to arrange it yourself too... This is similar to a self-operated model.

"Um?"

To sum up, the agricultural assistance industry is not suitable for mixed management with ordinary e-commerce businesses.

After Li Chuan’s family trust is established, it will occupy 99.9% of the shares of Chujiang Investment Co., Ltd.

If he wants to reap profits, he can only use the framework of Chujiang Investment Co., Ltd.

Because the equity adjustment is too large, there are many processes that require a lot of troubles.

Judging from the current situation, establishing a charity fund is a good move.

In this way, a simple underlying design was formed... Sanmu Network, which includes three wholly-owned subsidiaries, including Sanmu Media, Sanmu Assistance Farmers, and Sanmu Construction.

"Oh, I have to go to Hong Kong."

It goes without saying how big the market for fresh fruits and vegetables is. If you have to be serious, those trillions are considered small.

"Hundred rivers" and "Thousand Rivers" are not good, so what about "Wanchuan"?

Because the trusts in the mainland are easily penetrated, Hong Kong is not easily penetrated.

The company is mainly responsible for the screening, acquisition and sales of agricultural products, and also has cooperation and agency with other agricultural product companies.

According to the established plan, the 66% stake in Guanfeng Luggage Products Factory will be transferred to Sanmu Supply Chain.

However, there is a constitution in Tonghui Investment Co., Ltd. that is, before the shares are officially distributed, the income obtained can only be used for company development and cannot be collected privately.

The specific method is to select high-quality small brands and manufacturers, collect their shares in the name of "sales on behalf of others", or inject capital into them in the name of "investment"... After occupying the shares, a fixed internal structure will be formed.

The right to speak, control the quality of their goods, and interfere in their brand operations.

Sanmu Network, full name "Sanmu Network Technology Co., Ltd.", is the most important operating entity and has been introduced before.

Li Chuan and Jiang Zeyu discussed this issue for more than an hour and finally came up with a plan.

In 2017, the "rural revitalization strategy" was proposed in the report of the 19th National Congress of the Communist Party of China.

Nowadays, the "Sanmu Group" has neither employee shareholding nor external financing, so what should we do?

Of course, you must first build the framework and then wait until it is used later.

The meaning of the word "Tonghui" is relatively simple, which means to be brilliant together and reach the peak of life together.

Sanmu Fund can take it slowly. There is no need to worry about this. If it is not done well for a while, it will not affect the overall equity structure adjustment. However, family trusts are different. Family trusts are top-level designs. If they are not done well, there is no way.

Make subsequent adjustments.

What are agricultural products?

Juice, sausage, sauce?

Strictly speaking, juice, sausages, sauces, etc. are agricultural and sideline products, not real agricultural products.

Sanmu Holdings is owned by two companies, namely "Huangshui Investment Co., Ltd." and "Chujiang Investment Co., Ltd.", among which Huangshui Investment Co., Ltd. holds 25% of the shares and Chujiang Investment Co., Ltd. holds 75% of the shares.

Why?

Because he knew what "Qianchuan" was.

Li Chuan said happily, "What materials are needed?"

2, Sanmu Engineering Construction Co., Ltd.

"If that's the case... that's great!"

The self-operated model is much more troublesome than agency sales, and the shelf life of agricultural products is shorter, so if you are not careful, it will be severe, and it will be very cumbersome to deal with in the later stage.

Li Chuan was also a little worried about this.

What does "breakdown" mean?

To be simply understood, it means being debt-chased.

Some people may ask, why should Sanmu supply chain belong to Sanmu Holdings rather than Sanmu Network?

This issue involves the future strategy of the "Sanmu Group".

How to resolve this matter?

Sanmu Foundation, full name is "Sanmu Charity Foundation".

"It should be possible... a trust fund can be handled by agents, but it will be a little more troublesome, but it doesn't matter. I have lived in Hong Kong and am familiar with it. I can handle it."

Sanmu Supply Chain, full name is "Sanmu Supply Chain Management Co., Ltd.", which is also an important operating entity.

Sanmu Holdings, whose full name is "Sanmu Holdings Co., Ltd.", is nominally an investment company.

How to build it?

There are three main reasons:

1. The "agricultural product sales" area has great development potential.

2. Support the agricultural industry with national policies.

3. The business model of "agricultural product sales" is different from ordinary electric products.

Some people may be curious about how the two words "Huangshui" and "Chujiang" come from?

Tonghui Investment Co., Ltd. will occupy 99.5% of Huangshui Investment Co., Ltd.'s shares... These shares are the option pools established by the "Sanmu Group" and will be rewarded to employees of the "Sanmu Group" in the future.

Why Hong Kong?

However, after searching, he found that the word "Baichuan" had been registered, and it was an A-share listed company... There was no way, he could only choose something else.

The bottom, middle and top floors all have a design, which looks quite complicated, but in fact, the effect is still similar to before... Li Chuan still occupies 100% of the equity of the "Sanmu Series" and enjoys absolute control of the company.

, However, through this move, he effectively avoided his own risks and laid the foundation for the future development of the "Sanmu Clan".

"Wanchuan" is a bit difficult to pronounce, not very nice, and it also looks like a personal name.

Sanmu Holdings is affiliated to Sanmu Network, Sanmu Supply Chain, and Sanmu Fund three wholly-owned subsidiaries... This is the middle-level design of the "Sanmu Series".

Li Chuan shook his head helplessly and said, "In two days, I will be broadcasting live. There are many things in the company. I... can't go there for a while. It seems that I have to wait for equity adjustments.

It's been a while."

What are the two most famous rivers in China?

There is no doubt that it is the Yangtze River and the Yellow River.

It is simple to solve the problem. Li Chuan only needs to set up two more companies and take shares in the Huangshui and Chujiang companies, and then he can reap profits openly.

Why is it called "Yichuan"?

Li Chuan originally wanted to call it "Hundred Rivers"... The sea of ​​all rivers is beautiful, and it also has a special meaning.

The GPs of Huangshui Investment Co., Ltd. and Chujiang Investment Co., Ltd. are both the main body named "Yichuan Investment Co., Ltd.".

In terms of top-level design, Li Chuan and Jiang Zeyu used the "limited partnership architecture" they discussed earlier.

What are real agricultural products?

It’s fresh fruits and vegetables!

Although there are few shares, it will not affect Li Chuan's absolute control over Sanmu Holdings, if there are too few shares, it will also affect his profits from it... It is also very uncomfortable to only work and make money, but not get money from it.

Therefore, the word "Qianchuan" belongs to Douyin official, and Li Chuan doesn't want to grab it, and he can't.

It's OK, but the pattern is too small.

What troublesome thing?

Chujiang Investment Co., Ltd. will be positioned as an external financing platform... If external capital wants to raise the "Sanmu Group", it will divide its shares from Chujiang Investment Co., Ltd.

100% of Sanmu Network's shares will be owned by a company called "Sammu Holdings".

This means that through Yichuan Investment, Li Chuan only indirectly holds 0.25% of Sanmu Holdings' shares.

1. Sanmu Assistant Technology Co., Ltd.

Li Chuan raised his eyebrows and said, "Can this work?"

"I'll go for you." Jiang Zeyu suddenly spoke.

The above two companies are all 100% owned by Sanmu Network.

"good."

As soon as the "Yichuan" comes out, it covers all the "Hundred Rivers" and "Thousand Rivers" and so on, and it sounds better.

"Huangshui" is the nickname of the Yellow River, and "Chujiang" is the nickname of the Yangtze River... This is the origin of the two words "Huangshui" and "Chujiang".

According to the plan, Li Chuan will hold 100% of the equity of Yichuan Investment Co., Ltd., and with the help of Yichuan Investment's GP identity in Huangshui and Chujiang, he can indirectly control Sanmu Holdings and enjoy absolute control of Sanmu Network.

.

According to the plan:

Li Chuan considered the matter of "establishing a charitable fund" last year... At that time, he just had an idea, but he had not had time to implement it; now, as the equity structure is adjusted, he brought it up.

According to the strategic concept of Li Chuan and Jiang Zeyu, after the Sanmu supply chain is formed, it will serve multiple customers. Sanmu Network may be the most important one, but it is definitely not the only one.

Once the Sanmu supply chain is formed, it means that birds can fly high and birds can fly wide, and the sea can jump with fish. There is really no need to be limited to the Sanmu Network, a cage.

There is a word "chuan" in Li Chuan's name, and "chuan" means "he".

However, these two companies cannot do it casually because this involves the distribution of interests. If it is messed up, it will seriously affect the future development of the "Sanmu Clan".

This comes from Li Chuan's name.

Of course, this is still a story later.

Yichuan Investment will hold 0.5% of the shares in Huangshui Investment Co., Ltd. and 0.1% of the shares in Chujiang Investment Co., Ltd.

The function of Sanmu's supply chain is similar to a shareholding platform, which is mainly responsible for building a complete supply chain system.

However, Yichuan Investment’s shareholding in Huangshui and Chujiang companies is not 100%.

Therefore, Li Chuan can only hold on behalf of others, but cannot use these shares to reap profits.

How to revitalize the countryside?

Regular industrial and commercial registration is not a hassle, it can be done in one or two days, but Sanmu Fund and family trust are really troublesome.

The Guanfeng Bag Products Factory that Li Chuan had acquired before is one of them.

"Qianchuan" also sounds nice, but Li Chuan didn't even check the word, so he gave up.

The purpose of the company's establishment is to develop the 16th plot of the Future Science and Technology City Haichuang Park, and to build the headquarters building and live broadcast base of Sanmu Network.

In the later stage, as the business expands, Sanmu Network may also establish a new wholly-owned subsidiary, but that is a later story. At this stage, we can just retain the established underlying design first.

Li Chuan nodded and said, "Then I'll leave this to you first. What materials are needed. Even if you tell me, if there are any subsequent problems, you should communicate with me in time. If it really doesn't work, I can take a few days.

Come, go there specifically.”

"Okay, no problem."

"Um."

“…”

(End of this chapter)