This celebrity is too rich

Chapter 257 More than 60 million

At 11:34 pm, Sanmu Media, Mr. Mori's live broadcast room.

After selling the last item, Li Chuan got up from the chair, took two steps back, and stood in the center of the screen.

"That's all for today's live broadcast. Thank you for your support, thank you!"

Li Chuan said, bowing to the camera.

"By the way, the live broadcast will be on Saturday... From now on, my live broadcast time will gradually be fixed. We will see you every Saturday and at 6 o'clock in the evening..."

"Okay, it's getting late, everyone gets off early, see you next Saturday!"

"By...good night Good night Good night...get rest early...beat..."

“…”

At 11:35 pm, Li Chuan closed the live broadcast.

Sexy sex...

Logically speaking, he should broadcast live on Douyin and Taobao every week, such as on Douyin on Saturday and on Taobao on Tuesday, without delaying either side.

Why didn't it sell this time?

The live broadcast time was extended by more than 20 minutes, but the audience decreased by nearly 10 million... From this we can see that the traffic of his live broadcast was still very large.

As usual, Li Chuan settled in the rest room in the office.

Li Chuan parked the car in the underground garage and entered the terminal with the air tickets purchased in advance.

Second, the audience's freshness has passed.

I woke up the next day and it was already ten o'clock in the morning.

At twelve o'clock noon, Black Alpha arrived at Xiaoshan Airport.

This arrangement seems reasonable, but Li Chuan does not agree with it.

He is now the top anchor for selling goods. He can sell any live broadcast and his sales can exceed 100 million.

After checking the data, everyone held a simple meeting in the live broadcast room and made a review. It was 12:30 in the evening, and the meeting ended and all employees of the company were on holiday.

Sales of hundreds of millions are really not a small number. Even a giant like Taobao cannot be indifferent, let alone Taobao Live, a business department under Taobao.

Although this achievement is of no practical significance, Li Chuan is still very happy to be able to achieve it successfully.

Seeing that Li Chuan didn't speak, Wu Junyi thought that Li Chuan had made up his mind to turn to Douyin completely and gave up Taobao. He couldn't help but feel anxious and said, "Mr. Sen, we are planning a 'Goddess Day' event, and the publicity is very strong. At that time, the official will also provide coupons of two to eight yuan. Can you consider it?"

Except for the above two reasons, there is no problem with the others.

Why is the traffic of Li Chuan so good when he last live broadcast?

Li Chuan was previously live on Taobao, and his sales performance was second only to Sister Ya, and he was considered the second anchor of Taobao Live.

Some people may suggest that Li Chuan can take turns between Douyin and Taobao, broadcast live on Douyin this week and Taobao next week.

Conversion rate: 5.7%

Total sales: 183.111 million

Li Chuan and Feng Timo have not met for a long time.

‘I made more than 60 million easily.’

The average profit margin of this live broadcast is 2.5 percentage points higher than the last time's 36.3%, and the progress is still very obvious.

Although he would take a break for half an hour before the live broadcast, he couldn't make up for the sleep he had last night.

What to do at the airport?

Take a plane.

After eating, he drove to Xiaoshan Airport in Black Alpha.

First of all, his main battlefield is Douyin, and this has been confirmed long ago... Since it is the main battlefield, we cannot make the water peaceful, otherwise we will not be able to distinguish between the primary and secondary.

In this case, Wu Junyi and others could turn a blind eye and pretend that they didn't see it.

During the live broadcast, he was fine at the beginning, but after two or three hours, he felt a little tired... The fatigue of his body greatly affected his live broadcast status.

Because Guanfeng Luggage Products Factory has not completely digested the last order.

In addition to Douyin's vigorous promotion, there is another important reason, that is, he has not broadcast live for a long time.

Many people know that women have very strong consumption power.

Wu Junyi: "Oh, that's a pity. I was thinking of making an appointment tonight and let's have a meal together. You're going to fly to BJ now. It seems that I can't eat this meal."

After reading the overall data, Li Chuan checked the detailed data again.

Furthermore, the incident of "Mr. Sen is broadcasting live on Douyin at 6 o'clock every Saturday night" has formed a strategy within the company and announced it in the live broadcast room. It is impossible to change now.

While waiting, his cell phone suddenly rang.

Such achievements naturally attracted the attention of Taobao Live.

Then, he checked the data on increasing fans.

Secondly, as the main battlefield, Douyin is broadcast live once every two weeks, and the frequency is really low, and it is easy for others to take advantage of it.

"Goddess Day?"

Recently, his public opinion environment is not very good and his sales are too high, which will become a thorn in the eyes of many people. If you are not careful, you may lose everything.

Wu Junyi: "It's nothing big. I just want to ask, when will you start broadcasting on Taobao?"

Where to go by plane?

Go to BJ.

The average customer unit price and conversion rate have maintained the original level; the traffic support provided by Douyin has not decreased... Overall, it is still good.

This is mainly because Li Chuan did not sell the "Travel Cat" brand trolley case.

There was no way, he could only get up and go to work.

He is currently the general manager of Miki Media, needs to manage a company, and will also have to film and participate in variety shows in the future. There are many things to do, and he can't be busy at all... Now, he is OK to broadcast one live a week, but if he broadcasts two live a week, he may be very busy.

Li Chuan: "Well, that's right, go to BJ, meet a friend, and talk about something."

In fact, Wu Junyi and others guessed correctly.

Live broadcast duration: 5 hours 36 minutes

Viewed by: 46.024 million

Average popularity: 509,000

Li Chuan had not had time to think about what to do before, but now Wu Junyi asked, he was in a little trouble and did not reply for a long time.

【Average profit margin: 38.8%】

Last night, he was so excited that he had some insomnia because of buying Bitcoin and kept falling asleep until three in the morning.

Li Chuan ignored the applause around him, picked up a bottle of mineral water, fed himself two times, then got up, walked to the center console, and began to check today's live broadcast data.

After that, he didn't have a good night's sleep.

‘Now, the money for building a building should be enough.’

After learning the news, Li Chuan decided to ease it and not sell it this week, and help sell it again next week.

Therefore, it is not appropriate to take turns on both sides.

At the same time, the 38.804 million followers also made him successfully squeeze into the top three of the "Tik Tok Fan Ranking".

If the production capacity cannot keep up, Li Chuan will naturally not help sell it, otherwise it will be easy to cause trouble.

After deducting the platform commission and return rate, the net profit was finally calculated to be...63.942 million.

When I looked closely, it was Wu Junyi's call.

However, the shelf life of this freshness is very short, and after he broadcasts it once, the audience will no longer buy it.

Li Chuan: "Mr. Wu, if you have anything to do, you can also say directly on the phone, don't be so polite between us."

If he wants to increase the number of live broadcasts, he must first finish the work for the time, and then give up the position of general manager. When he is truly liberated, he will have enough time.

Li Chuan raised his eyebrows slightly, and a light flashed in his eyes.

If the live broadcast is not effective, the traffic will naturally decrease.

What to do when you go to BJ?

Li Chuan thought to himself, and a trace of curve appeared on the corner of his mouth.

This also greatly affected his live streaming traffic.

Average customer unit price: 69.8 yuan

In order to seize the female market and induce female consumption, capitals of all sizes shouted various slogans to cater to women, and "Goddess Day" is one of them.

Wu Junyi: "Oh, are you going on a business trip?"

The "Travel Cat" brand trolley case is his own industry and he does not charge any commission in the early stage... The last time he sold the "Travel Cat" trolley case, which lowered the average profit margin to a certain extent.

'really!'

But what should I do if I don’t give up?

Wu Junyi and others obviously watched the live broadcast or listened to the information, and thought that he would completely turn to Douyin and give up Taobao in the future, so they became a little anxious, so they called him.

Li Chuan was resurrected with blood, got up in full spirit, and then carefully cleaned up.

But he couldn't make time to do so.

As of 11:45 pm on February 23, 2019, the top five fans in the "Tik Tok Fan Ranking" are as follows:

1, Chen He: 4244.4w

2, Dear-Dear Dilraba: 4200.2w

3, Mr. Sen: 38.805 million

During this period, Feng Timo called him almost every day to talk about some unnutritional topics. At the end of the conversation, it always turned into a sentence "When will you come to see me?"

At present, Guanfeng Bag Products Factory has sent out all the spot goods of 30,000 orders, but the pre-sale of 37,000 orders is still in the production process, and only half of them are sent out.

Li Chuan: "I'm at the airport and there are a lot of people."

There are two main reasons:

1. The rise of feminist consciousness;

Why does this change occur?

Why did it decline so much?

There are two main reasons.

The total sales are 183 million yuan, the average profit margin is 38.8%, and the calculated profit is...71.047 million yuan.

Although sales have decreased by nearly 50 million, which is a pity, Li Chuan does not have much pursuit at this stage.

Peak popularity: 1.033 million

The main reason for this result is that the live streaming traffic has dropped.

The live broadcast time is 5 hours and 36 minutes, which is 22 minutes more than the last 5 hours and 14 minutes;

The scene was 46.024 million, which was nearly 10 million less than the last time's 55.195 million.

From another perspective, he has the way out of Taobao, which is also a strategic deterrent... With the deterrence, Douyin's attitude towards him will be much better, otherwise it will make him angry and he will turn to Taobao, and Douyin will feel uncomfortable.

Li Chuan: "It doesn't matter, it's okay, we are all in Hangzhou City, it's very convenient."

Li Chuan: "Hey, Mr. Wu, why do you have time to call me today?"

Li Chuan is okay, after all, he has many women and does not lack love, but Feng Timo is not good, and she has long been unable to help it.

The audience could not see Mr. Sen for a long time. Mr. Sen suddenly started the broadcast, and the audience felt a sense of freshness.

In order to avoid this, he should try to keep a low profile.

4, Li Ge o3o:3812.3w

5. The talking Liu Erdou: 3660.5w

In this list, Mr. Sen surpassed Li Ge o3o, became "the number one amateur fans in Douyin" and the true "the number one internet celebrity in Douyin".

After adding WeChat, they only talked once, but they just talked about it when they first added it, and they never contacted them again.

Last time, Li Chuan sold 67,000 orders, including 30,000 orders in stock and 37,000 orders in pre-sales.

Before the live broadcast started, his TikTok fans were 37.892 million, but now it has become 38.804 million, which has increased by nearly one million!

Wu Junyi: "Well, you're right, don't worry."

Before the New Year, Li Chuan had been broadcasting on Taobao live, and later expanded to Douyin, but Taobao did not give up. The number of live broadcasts was similar to that of Douyin.

First, Li Chuan's live broadcast is in poor condition.

This is a pity. "Women's Day" has been called for more than a hundred years, but now it has been brainwashed into "Goddess Day".

Moreover, he has to leave a way out for himself. If one day he is sanctioned by Douyin, he will have a place to go, otherwise he will have no food to eat.

2. The prevalence of consumerism.

Although Taobao's development prospects are not as good as Douyin, it is still a big market after all, so it is a pity to give up directly.

However, after thinking about it carefully, he had a vague guess in his heart. He paused slightly and answered the phone.

According to the current situation, it will take almost another week for Guanfeng Luggage Products Factory to digest all the previous orders.

Li Chuan has always been very confused about this issue.

Li Chuan felt Feng Timo's emotions and felt that he was neglecting the other party, so he decided to take advantage of his time today to go directly to BJ and meet Feng Timo.

Therefore, no matter at the interest level or the strategic level, Taobao cannot be given up easily.

Find Feng Timo.

The so-called "Goddess Day" is actually "March 8 Women's Day".

Who is Wu Junyi?

The person in charge of Taobao Live.

Let’s not mention the former for now, the latter is the essence of the three words “Goddess Day”.

Now, Wu Junyi suddenly called, and Li Chuan was a little confused.

This busyness lasted until the afternoon.

He guessed just now that Wu Junyi called him, probably because he started broadcasting on Taobao.

At 11:00 a.m., he left the company and went downstairs to buy some "breakfast".

But after the New Year, Li Chuan had already broadcasted two consecutive live shows on Douyin, and he also said in the live broadcast room that he would start broadcasting on Douyin every Saturday at 6 pm.

Wu Junyi: "Mr. Sen, why are you so noisy there?"

He didn't have a good rest last night, and he had been busy for another day today. He was so tired that he immediately fell asleep as soon as he touched his pillow.

There are a lot of detailed data, but the most important thing is the average profit margin.

Li Chuan said intimately.

The total sales were 183 million, nearly 50 million less than the last 231 million.

Li Chuan does want to transfer the main battlefield to Douyin, because Douyin is the future traffic center and has better development prospects. Although Taobao is very fierce in the early stage, it loses its source of traffic and its future living space will become smaller and smaller.

At the end of December last year, Li Chuan added Wu Junyi's WeChat.

However, this does not mean that he will give up Taobao altogether.

At around 8 o'clock in the morning, I was woken up by the phone because many brands came to the door and needed him to contact him in person.

At present, he is in good condition. He sells more than 100 million yuan in every live broadcast, which will neither appear too eye-catching nor delay making money. Hiding behind Sister Ya, he can make a fortune quietly and quietly.

The so-called "Goddess Day" doesn't matter if the name has changed, but it has long since developed.

The previous "Women's Day" was to commemorate the women's movement; the current "Goddess Day" is more like a shopping festival.

Every March 8th, whether it is offline stores, supermarkets, or online e-commerce platforms, they will put out various slogans and do various activities. The atmosphere is so lively that it is very meaningful to align with "Double Eleven".

I have to say that this is the tragedy of the business society.

(End of this chapter)