This celebrity is too rich

Chapter 276 Yang Mi’s late-night invitation

At 11:42 pm, Li Chuan sold out his last product.

"It's almost done, let's get here today."

"In the future, I will continue to broadcast live on Taobao. If you don't pay attention, please pay attention first. The upper left corner of the live broadcast room... Just here, do you see it? An orange button, just click..."

"Okay, thank you for your support, thank you sister Mi, and thank you for your brothers and sisters."

Li Chuan said, got up from the chair, took two steps back, and bowed to the camera.

"By bye, good night everyone."

Yang Mi also stood up from the chair and waved to the camera.

"Good night, everyone rest early, bye."

"Bye-Bye."

Therefore, Yang Mi did not adapt or exercise. It is definitely fake to say that she is not tired, and she doesn’t have to think about it.

'Um?'

116 million, which is nearly 20 million less than 135 million.

This time, he was on the hot search twice in a row during the live broadcast, especially the hot search behind it, which attracted a lot of traffic to the live broadcast room... Most of these popular traffic viewers are watching the hot searches.

He doesn't buy things in the live broadcast room, which to a certain extent lowers his conversion rate.

If cosmetics are sold less and there are no other high-profit products to replace, the average profit margin will naturally decrease accordingly.

"I walked over and drove them away."

Most women are very emotional and are more likely to consume impulsively. Afterwards, they calm down and will refund and return the goods; men are relatively rational and think before buying, but they are not satisfied with the buy, and often they can make do with it, so they return the goods.

Refunds are relatively rare.

This data is quite gorgeous.

Of course, this is also difficult to become the norm.

Yang Mi: [Why did you reply to WeChat so late?]

Li Chuan asked while taking the car keys from Zhu Chenwei.

Several factors are superimposed to create a 45.223 million field view.

The conversion rate is 9.2%, which is much stronger than his Douyin data, but compared with his previous Taobao data, it is a bit weaker.

Average customer unit price: 88.1 yuan

Previously, he heard that the entry [Yang Mi asked Mr. Yang Chaoyue and I, who do you like more?] became a hot search and was very annoyed by Yang Mi, but later he read the comments and found that things were not as serious as he thought.

The disgust towards Yang Mi disappeared in my heart.

You should know that the traffic on Taobao is not a little different from that on Douyin. To put it bluntly, the two are not at the same level at all.

Although he had previously instructed Zhu Chenwei to "keep Yang Mi in place without any accidents", this was just a polite word in front of Yang Mi, and he could not really ask Zhu Chenwei to be foolproof.

【Average profit margin: 42.6%】

At this time, he felt a little sorry for Yang Mi. After all, he was very irritable before and almost couldn't control himself and hit someone.

After reading the overall data, Li Chuan checked the detailed data again.

Li Chuan nodded when he heard this, but said nothing.

At present, he fell from the "10%" level and was still quite disappointed.

At 11:44 pm, the live broadcast is closed.

"I must be tired after broadcasting all night, right?"

Li Chuan also knew that Yang Mi was lying, but did not expose it. He just turned around and called Zhu Chenwei over and said, "Have you arranged the hotel in Sister Mi?"

Yang Mi waved her hand and tidied up her hair again.

After the review, Zhu Chenwei happened to return to the company.

Some people may ask, why did Li Chuan sell so many cosmetics today?

The reason is very simple. Today is the "Goddess Day special session".

"Have you encountered any special circumstances?"

"I drove to the hotel and found a car tracking behind me. I didn't notice it. It was Yang Mi's assistant who reminded me."

This review meeting has a lot of content and takes a long time. It starts at 12 o'clock in the evening and ends until 10 o'clock in the morning.

Li Chuan was uneasy and called directly by WeChat.

Although today is "Goddess Day" and Taobao has a certain traffic bonus, it still cannot compare to Douyin.

In addition to the "TikTok New Year Festival", "367 million" is his highest single-game sales record.

The scene was 45.223 million, which was almost the same as Douyin.

The most popular Li Chuan sold before was the "TikTok New Year's Festival". At that time, Douyin gave him great traffic support. Before twelve o'clock in the evening, the popularity of his live broadcast room was no less than one million.

The cumulative number of visitors has exceeded 100 million!

With the support of huge traffic, he easily generated 411 million sales.

"Well, I've driven it away. I've watched them leave with my own eyes, but... I don't know if they will go back later."

Yang Mi:【It’s okay, why do you ask this?】

The total sales volume is 367 million... This achievement neither breaks the "single-game sales record" nor the "Mr. Sen's personal single-game sales record".

This is Li Chuan’s first and only time, with an average profit margin exceeding 40%!

These cosmetics have created an average profit margin of 42.6%, and also brought about a serious problem, that is, the return rate.

Li Chuan: [Uh, Sister Mi, are you doing well there?]

During the Midstream Shopping Festival, the traffic bonus will not be too large.

"Wait a moment!"

After deducting the return rate of 20% and the deduction of 6% of the platform, and subtracting Yang Mi's employment cost of 2 million, the net profit was finally calculated to be...116 million.

Yang Mi: [Don’t call.]

Li Chuan watched Black Alpha leave and then returned to the company.

Zhu Chenwei is an employee of Sanmu Network, not Yang Mi's employee. It would be nice to help Yang Mi drive away paparazzi. It is absolutely impossible to stay there overnight.

When Li Chuan first started live broadcasting, he felt very tired. Later, after a long time, he exercised his body and gradually got used to it.

Li Chuan felt helpless, but his tone tried to be polite: "Sister Mi, I have something to do later, so let Chen Wei send you back."

“Are all arranged?”

"Hmm? Are there really paparazzi?"

"ah?"

“…”

Li Chuan: [That's good, that's good.]

"You must arrange Sister Mi in the past, so there must be no mistakes. Do you understand? Sister Mi is a celebrity, and there may be paparazzi following her. You must pay attention to this..."

116 million is not Li Chuan's highest profit record. His highest profit record is still the "TikTok New Year's Festival"... At that time, he made 135 million yuan in a live broadcast.

Since it is a "Goddess Day special", Li Chuan sells most of the products for women today, and they are in the women's market. Although this creates an average profit margin of 42.6%, it will eventually lead to a high return rate of 5%.

It is definitely not enough to fight, at least 15%, and it may even exceed 20%.

"clear."

Li Chuan: [Oh, I thought something happened when you sent me a WeChat message so late.]

Conversion rate: 9.2%

Total sales: 367 million

Li Chuan raised his eyebrows and subconsciously glanced at the release time-01:21, ten minutes ago.

"Really drove it away?"

At 1:30 a.m., he finished his shower and went to bed.

With this 116 million yuan, there is no need to worry about the subsequent "Headquarters Building and Live Base Construction Plan".

"good."

However, as soon as he opened his phone, he found that he had received a WeChat message.

“…”

Although it is normal for big stars like Yang Mi to be followed by paparazzi, it is also quite amazing that he experienced this for the first time in his life.

"The arrangement has been made, Yang Mi and the others have already settled in the hotel."

"Let's go, go, slow down on the road, be careful... Goodbye, Sister Mi, Sister Mi, Bye..."

The paparazzi really may go back, but Zhu Chenwei cannot stay there.

His smile was not pretending.

"Slow down the road and take good care of Sister Mi."

Li Chuan couldn't help but widen his eyes.

This is normal. Yang Mi is not an anchor and has never broadcasted it much. She broadcasts live for more than five hours in one go, and is still high-intensity e-commerce live broadcasts. It is impossible not to be tired.

Yang Mi: [You think too much, what can I mean when I am in the hotel?]

Before, his average profit margin was only about 37%, but now it has increased to 42.6%, and the progress is still very obvious.

Yang Mi responded lightly, then closed the car window directly.

"Hmm? What's wrong?" Li Chuan looked puzzled.

The total sales are 367 million yuan, the average profit margin is 42.6%, and the calculated profit is...156 million yuan.

From the expression and movements, we can see that Yang Mi is actually very tired.

In normal times, he would definitely not sell so many cosmetics.

However, the phone rang for only one second and was rejected.

"It's been arranged before Sister Mi comes."

The average profit margin in this game is high because he sold a lot of cosmetics... Cosmetics is a profitable industry, so the profit margin is relatively high.

‘I have a lot to do, so how can I send you to a hotel?’

"Okay, thank you for your hard work. You can go back early to rest, have a good sleep, and come to work again in the afternoon."

Li Chuan didn't notice Yang Mi's strangeness, so he gave Zhu Chenwei a message, and then looked at Yang Mi with a smile and said, "Sister Mi, if you have anything to do, just tell him directly, he will come forward to help you solve it.

Yes, if he doesn't do anything well, you turn around and tell me that I will definitely deal with him."

As for Goddess Day, it is specially prepared for female audiences, so cosmetics are naturally the big ones.

In the men's market, small capacity, low return rate, strong repurchase ability, which is conducive to brand incubation, but not easy to make money; in the women's market, large capacity, high return rate, and poor repurchase ability, which is not conducive to brand incubation, but is relatively easy to make money.

The average customer unit price is 88.1 yuan, a little higher than before, but not much higher, and the overall price is relatively stable.

The physiological and psychological differences between men and women lead to huge differences in the male market and women's market.

So, Li Chuan won more than 40 million views with a small total traffic pool... This achievement can be said to be shocking.

After Zhu Chenwei left, Li Chuan walked to the circuit room, closed the company's external switch, then returned to the rest room in the office, and went to take a shower.

However, this live broadcast is a special case. If there are no special circumstances in the future, it is unlikely to have a second time.

"Um."

"fine."

At 11:55 pm, he returned to the live broadcast room, walked to the center console, and began to check today's live broadcast data.

Tonight, Li Chuan sold 16 cosmetics in total, from sets to lipsticks, to facial masks, mud masks, etc., all kinds of cosmetics are included, and there are also

Repeat less.

‘Send me a WeChat message so late?’

"It's okay, I'm not tired."

Average popularity: 488,000

"Yes, I've met paparazzi."

"I have to check the data after the live broadcast, and I will start a review."

Although his eyes were retracted quickly and Yang Mi did not notice this, his previous emotions were real and he could not help feeling a little guilty.

The last time Li Chuan was broadcast live on Taobao was the "Taobao New Year's Festival" before the New Year. At that time, his single-game conversion rate exceeded 10%.

For Taobao, only on "Double 11", its traffic can be comparable to each other in a short period of time, or even surpass Douyin. Except for "Double 11", everything else is not good.

However, Li Chuan is not greedy either. He is already very satisfied with earning 116 million in a live broadcast.

"It's so late, are you still busy?" Yang Mi frowned slightly and said in confusion.

Li Chuan estimated that in the later stage, his average profit margin would fall back to around 37%.

Li Chuan automatically blocked the applause around him, turned his head to look at Yang Mi, with a smile on his face and said, "Sister Mi, thank you for your hard work today."

Yang Mi was lying because there was a hint of fatigue on her face and she was also weak in her words.

Just as the vehicle was about to start, Yang Mi suddenly called and stopped.

Yang Mi:【Are you finished working?】

Peak popularity: 789,000

Therefore, he was still very satisfied.

Li Chuan sent Yang Mi to the car, helped close the car door, turned his head and instructed Zhu Chenwei.

"knew."

Before, he just said it casually, but he didn't expect to meet a paparazzi.

At that time, he was still taking a shower, so he didn't hear it.

"Um."

"Well, they are in the entertainment industry and have rich experience in this area...what later?"

Live broadcast duration: 5 hours 42 minutes

Viewed by: 45.223 million

Yang Mi rolled down the car window and said to Li Chuan: "Didn't you just say... did you give me it?"

In fact, it is not just cosmetics, but all consumer products with women as the main body have very high returns.

Before going to bed, he wanted to play with his cell phone for a while as usual.

"Oh." A trace of loss flashed in Yang Mi's eyes.

Zhu Chenwei nodded seriously, and after saying that, he got into the co-pilot.

In addition to his own contribution, I also have to thank Taobao Live for its strong support and the traffic effect formed by Yang Mi's arrival.

Li Chuan: [I was taking a shower just now and didn’t hear it, I’m sorry.]

After reading the data, Li Chuan held a review meeting with Wang Chengyong and others.

Sexy sex...

As we all know, although cosmetics are profitable, they also have high returns.

Li Chuan nodded, turned around and said to Yang Mi: "Sister Mi, it's getting late. You can go back early to rest. I'll send it to Yang Mi."

However, there is nothing we can do about this.

Li Chuan was stunned for a moment, then reacted, and was speechless for a moment.

‘Nothing will happen…the paparazzi went back again?’

The 45.223 million viewing also created a peak popularity of 789,000 and an average popularity of 488,000... This level is basically the same as that of Douyin.

There are big and small shopping festivals, the largest is "Double 11", followed by "Double 12", "618", etc. "Goddess Day" is among them, and at most it is considered a mid-level level.

“…”

‘Sister, I said I would send you to you, to the downstairs, not to the hotel.’

Li Chuan and his group sent Yang Mi and his assistant downstairs and sat on Black Alpha.

Yang Mi: [Take a bath? Are you finished?]

Li Chuan: [Well, I’m done and am preparing to rest.]

Li Chuan sent a sentence, waited for a long time, but before he could finish the following text, and when he was confused, Yang Mi suddenly sent a sentence.

Yang Mi: [If you have time now, you can come to my place to sit.]

(End of this chapter)