This celebrity is too rich

Chapter 280 The Future of Live Streaming

“Develop your own website and app?”

Li Chuan raised his eyebrows.

He was not surprised by Jiang Zeyu's statement.

Websites and APPs may be very noble in the eyes of ordinary people, but for him, that's the case.

He was learning computers and knew very well what happened to websites and apps.

A few years ago, the Internet became so popular in China. At that time, many people tried to build their own websites and APPs.

When Li Chuan was in his sophomore year, he helped a KTV boss develop an APP and earned more than 10,000 yuan afterwards. When he was in his freshman year, he also saw a barbecue stall owner selling iron squids on the roadside.

Customers promote their APP, saying that they can get 10% off when placing orders with their APP... There are many other phenomena like this.

So, things like websites and APPs just look high-end, but in fact there is no threshold. As long as you have money, you can do it.

Nowadays, there are countless Internet companies that are agent development, and many technicians from large manufacturers are willing to take on private jobs. The development costs of websites and APPs have actually been very low.

Li Chuan came to his senses and waved his hand and said, "I just think... you are right, I agree very much, let's do it..."

Before, he had fantasized about creating a live streaming platform and then transferring all of Sanmu Network's business to it. In that way, he would not have to be restricted by Douyin and Taobao. He would do whatever he wanted on his own platform.

Therefore, if we want to develop better, we can only establish our own internal supply chain.

Li Chuan said, adjusted his sitting position, and then said seriously: "Zeyu, you will be the deputy general manager of Sanmu Network in the future."

Jiang Zeyu nodded, his face quite calmly.

'As long as the scale is large enough, there will be no problem with the sales end, it will be very easy to get a market value of billions after going public, and hundreds or hundreds of billions are not impossible!'

“What’s the problem?”

Therefore, it is unrealistic to build a platform by yourself. Unless there is a turning point in the future, Li Chuan will not be able to take this step.

"Not much."

"That's right. This morning, I talked with Manager Wang (Wang Chengyong) and found that our company's products are all obtained through email. This model is not formal and prone to problems."

Therefore, he doesn't know much about the advantages and disadvantages of "contact the brand with email and obtain product information".

The main body of the unified control of the "Three Wood System" is the APP that Jiang Zeyu mentioned.

"Yes, that's how I think... We can build an official website, move the product selection channel to it, and then mark the key information and the review materials needed for this category through the registration list, one by one,

Go up and force the brand to supplement the information. If the information is not complete, there is no way to submit it... This setting can block spam emails, and automatically filter out unqualified (incomplete information) product emails, and also avoid missed information.

Or a case of underpaying.”

Although what Jiang Zeyu said was to explain the purpose of making an APP, the future development direction of the "Sanmu Series" has been set.

Li Chuan said with a smile.

From 2019 to 2022, Douyin has been fighting all over the Internet world with its own recommendation algorithm. By 2022, Douyin has almost drained the entire domestic Internet traffic.

"How is that possible?"

Li Chuan nodded in approval and said, "This idea is good."

"Um?"

He looked up at Jiang Zeyu again, and his eyes were different from before.

The key to the problem is what should the website and APP be used for after it is developed? What problems can it solve?

This must be thought clearly, otherwise it will be a waste of time.

‘The prospects are also considerable enough. If you operate well, you will have a chance to go public.’

Users are the core assets of an Internet company. Without users’ websites and APPs, it’s really worthless.

This principle is very simple, but many people don’t understand it.

Li Chuan sometimes intervenes in it, but only involves negotiations with the brand and bargaining, and does not go deep into basic work such as "contacting the brand with email and obtaining product information".

"I read the information before, our company has already invested in a factory, right?"

Li Chuan couldn't help but widen his eyes when he heard this.

A website with simple functions can be handled for a few hundred yuan, and the APP is a little more expensive, but as long as the functions are mainstream and there are no special needs, it can be handled for a thousand yuan.

After hearing this, Li Chuan couldn't help feeling ashamed.

Li Chuan was quite surprised.

Since the establishment of the E-commerce Department, Wang Chengyong has been responsible for product selection... Contact the brand through email to obtain product information, which was created by Wang Chengyong.

"In addition, we can also make a product selection backend, make it yourself, or buy it for money... The product information submitted by the official website is transferred to the product selection backend for unified storage and management. If the colleagues of the e-commerce department are in charge of

If you want to query product information, just log in to the background to retrieve it..."

At this moment, he seemed to see the future of live streaming sales.

"ah?"

He has always been calm, but he didn't expect Li Chuan to suddenly promote him. He was extremely surprised and could not help but lose control.

Jiang Zeyu found that Li Chuan's eyes were a little strange and couldn't help but ask.

Product quality, logistics channels and after-sales service are the core competitiveness of e-commerce. Only when we do well in this regard can we have greater development in the future.

In addition, many brands will not submit complete review materials according to our requirements. It is very common for missed or under-payment. Colleagues in the e-commerce department find that the information is incomplete, and they have to go back and ask them for it. The communication efficiency of the email address is very good.

Low, so it is very complicated to handle...

According to Jiang Zeyu's idea, the future development direction of the "Sanmu Group" is to use external supply chains to make money by live streaming goods and making every effort to build an internal supply chain.

When Li Chuan thought of this, his mentality changed slightly.

"There are many problems, such as how much spam there is in our official email, and there are also many unqualified product emails. It is very troublesome to screen and the workload is also very large...

These people blindly develop websites or apps. They seem to think that as long as they develop websites or apps, they will succeed themselves. In fact, it is useless at all.

Li Chuan has always been not very clear about the prospects of live streaming sales.

He knows how to do live streaming, and he also knows that live streaming is very profitable; he knows that the core of live streaming is the supply chain, and he also understands the importance of "self-built supply chain", but for how live streaming should develop in the future, the prospect is

What a thing, he was a little confused.

How to build an internal supply chain?

The development of websites and APPs is only the most basic task, the focus is on how to operate in the future and how to acquire users.

Some people may say, you say that websites and APPs are not valuable, so how can the market value of companies like Tencent and Ali be worth trillions?

The answer is very simple, two words - "user".

Now, after listening to Jiang Zeyu's words, the fragmented ideas in his mind instantly completed the transformation, and a complete strategic concept took shape!

However, this is not the key to the problem.

"good."

"Um."

From this we can see that the website and APP themselves are actually not valuable.

Jiang Zeyu nodded and said, "I think this is the correct development direction. The core of live streaming sales is the supply chain... The external supply chain, although the range is wide and the price can be suppressed, but we have no choice.

Real-time monitoring, product quality, logistics channels, after-sales service, etc. are prone to problems... We are live streaming and are directly aimed at the audience. If there is a problem, it may be infinitely magnified and the consequences are very serious.

"It seems, it doesn't."

Li Chuan took a sip of tea, then leaned his back on the boss's chair, and made a listening attitude.

‘This strategic concept has a complete business logic and the success rate should be quite high!’

Li Chuan nodded and said, "Guanfeng Bag Products Factory, from my hometown, is a medium-sized factory specializing in trolley boxes. The product quality is good. I used it before... During the Chinese New Year, I heard it was

I bought it and accounted for 66% of the shares.”

Jiang Zeyu made a big spell.

Of course, the existence of these people has supported many agency development-oriented Internet companies and also provided many opportunities for technicians in large factories to earn extra money, which can be regarded as a contribution to society.

The seller must have mainly used Sanmu Network in the early stage, but later, when we build the scale, we can extend it outward.

Although the internal supply chain, although the operating costs are very high, can effectively control the quality of goods, logistics channels, and after-sales service.

Li Chuan lowered his head and thought for a moment, then slapped his thigh and said, "Okay! That's it! Leave this to you, and start doing it immediately! If you have any difficulties, just tell me."

"What's wrong?"

The purpose of creating an APP is to integrate our internal supply chain, carry out unified management and operation, and then connect to various sales parties.

"Uh-huh……"

To be honest, such a strategic concept is amazing!

To put it bluntly, it means finding suitable manufacturers and brands, acquiring or investing... Through this method, they control their product quality, logistics channels and after-sales service.

"Tell me what you think."

What Jiang Zeyu said was all very realistic problems. He, the boss, didn't even know that he was a little dereliction of duty.

With the assistance of the APP, it will be more convenient to operate when we connect with external sellers."

He had guessed this result long ago.

"APP...I want to use it to build our company's own supply chain."

‘I am really a top talent. This thinking and vision...were awesome!’

"Um."

It has been 2019 now, and the wave of Internet entrepreneurship has passed, and if you want to build a platform, the chances are quite slim.

Sanmu Network, as a large MCN company with billions of assets, is actually very simple to develop its own website and APP.

Jiang Zeyu shook his head helplessly and said, "Do you think I'm that stupid?"

A small official website, although simple, does solve many problems.

Also, we do not have a unified background management for brand information classification. We only use Excel for statistics. The efficiency is too low and it is very inconvenient to find it..."

In the past few years, affected by the wave of Internet entrepreneurship, many young people did not understand and just messed around and ended up wasting their lives and money.

After hearing Jiang Zeyu's proposal, Li Chuan was a little excited. After calming down, he asked again: "APP, what are you planning to do?"

Under this trend, it is no different to seeking death.

However, facing Jiang Zeyu, he also showed it, just nodded slightly and said, "So, do you want to change the company's product selection method?"

However, he just thought about it and did not implement it, because he knew in his heart that this was impossible.

The benefits of "establishing an official website and building a product selection backend" are very obvious. They can not only greatly improve the work efficiency of the e-commerce department, but also increase the company's business autonomy. It can be said that there are only benefits and no harm.

"Oh by the way, what you just said is just the official website, where is the APP?"

He had thought of many ways and thought about whether to establish a customer service center to incorporate all the after-sales business of "self-built supply chain". However, these are just some fragmented ideas and have not been combined into

A complete strategic concept.

"Mr. Li, this..."

Li Chuan raised his hand and interrupted Jiang Zeyu's words, "I said the day you interviewed that the position of senior assistant is just an excessive amount. I always wanted you to be the deputy general manager... Previously, because of the time you entered the company

It's too short, I have some concerns, but now, I don't think it's needed anymore, it's all you deserve."

This type of operation must continue, gradually involves various categories and forms a scale effect.

Li Chuan couldn't help but sigh inwardly.

Moreover, the next few years will be the world of Douyin.

"Don't tell me, you want our company to build a platform on its own." Li Chuan stared at Jiang Zeyu in front of him and spoke.

"right."

The internal supply chain is what you did before, acquiring or investing in high-quality manufacturers and obtaining their operating control...

‘I can actually get such a person, I’m so lucky.

In Jiang Zeyu's opinion, Li Chuan graduated from a prestigious university, and his thinking is very similar to his. He will definitely understand it at first glance. There is no reason to refuse. After Li Chuan accepts it, he will definitely hand over this job to him. This is normal

, nothing is strange.

The quality of the goods, logistics channels and after-sales service of these manufacturers that have been acquired or invested must be uniformly controlled by the "Sanmu Series", and the manufacturers are only responsible for production and delivery.

When Jiang Zeyu heard this, he was stunned.

With this APP, the "Sanmu Series" can integrate its internal supply chain and then package it with various sellers (or sales anchors) to obtain profits.

Jiang Zeyu was silent for a moment, then stood up and expressed his opinion: "Mr. Li, since you said that, I'm not polite. Thank you for your trust, I will make achievements for you."

"No, no, you don't have to do this. I believe you, sit first."

Li Chuan greeted him for a while, and after Jiang Zeyu sat down again, he spoke again: "I agree with the proposal from the official website and the APP. I will leave this matter to you. If you have any questions, tell me in time... At the same time,

You will also be responsible for the internal supply chain work in the future. You should be more familiar with the acquisition and investment of capital operations when you were in the investment bank, so I don’t need to say more.”

"I understand, I will make arrangements immediately when I go back."

(End of this chapter)