This celebrity is too rich

Chapter 346: Record-breaking! Bottleneck breakthrough?

Author: No wine on the table

Chapter 346: Record-breaking! Bottleneck breakthrough?

Wang Chengyong is not stupid, he just didn't think about that.

Now that he realized that this phenomenon could not be changed.

Moreover, from his personal and company standpoint, it is impossible to try to make changes.

If you can't change it, Li Mengqi's mentality will never be able to adjust.

If her mentality cannot be adjusted, her condition will become worse and worse, and there is almost no possibility of a short-term reversal.

Over time, she will either become another person or leave this environment... If she does not leave, she may suffer from depression.

These are all obvious.

Wang Chengyong has lived for more than 30 years and cannot not understand.

The reason he asked Li Chuan just now was just because he felt a pity and felt a little unwilling... Li Mengqi was a good seedling he valued at the time. He has invested a lot of effort in Li Mengqi. Now that he has been destroyed, it is not Li Mengqi himself.

This made it difficult for him to accept for a while.

However, you must accept it if you don’t accept it.

Li Chuan said there was nothing he could do, no matter what he thought, he could only recognize the reality.

"Oh~."

Wang Chengyong sighed deeply and asked, "How are you going to arrange for her?"

Li Chuan remained silent.

"Things have to be resolved, it's not OK to delay this."

Wang Chengyong said anxiously: "She is getting worse and worse now. She has been suffering from depression for a long time. Then our sins will be great."

Li Chuan frowned slightly and asked, "Have you talked to her recently?"

“I’ve talked a few times.”

"Have she revealed to you that she wants to leave?"

"No."

"Are you sure?"

"Sure."

Wang Chengyong said seriously: "When I asked her, she didn't talk much, and the most she said was to assure me that she would work hard to adjust the situation... She usually works very seriously, working overtime until after 11 o'clock in the evening, almost

She was the last one to leave... Judging from her various behaviors, she had no idea of ​​leaving."

Li Chuan frowned even deeper when he heard this.

He pondered for a moment, then said, "Forget it, go and chat with her again and make it clear."

"you mean……"

"Um."

Li Chuan nodded, and said with a hint of melancholy: "When chatting with her, pay attention to the methods and methods... She has suffered a lot of grievances, so don't stimulate her again... Let's take out the sincerity and give more

She ordered subsidies... She came to the company for two months and gave her three months of salary subsidies... We are not suitable for her here, so let's get together."

Wang Chengyong was silent for a while. After a while, he spoke: "Or... you tell her."

"What should I say to her?"

Li Chuan said unhappy: "You are the manager of the e-commerce department. Can't you do any small things well?"

"no……"

Wang Chengyong quickly explained: "She came to the company because of you. Now we are going to fire her. If you don't come forward, she is a little girl, and I'm afraid she will...can't bear it."

Li Chuan was stunned when he heard this, then reacted and fell into deep thoughts again.

After pondering for a long time, he waved his hand helplessly and said, "Okay, let her come to me when the time comes, I'll tell her."

"when?"

"Next Monday."

"Okay, I'll notify her then."

"Um."

Li Chuan nodded, changed the subject and said, "Yang Runxin's partner, you can choose another one."

"Okay, I'll go back and make a new copy of the live broadcast plan and show it to you."

"Don't show it to me, just make your own decision. I have time and will go over and check it."

"Oh, that's OK."

“…”

After Li Chuan and Wang Chengyong chatted in the office, they returned to the live broadcast room.

I have said so much before, but I haven't done the most important thing yet.

What is the most important thing?

Of course, check the data of today's live broadcast.

Li Chuan was full of expectations for this.

During the live broadcast before, although he didn't know the specific sales, he could clearly feel from the sales volume of each product that today's live broadcast is much better than what he had sold before.

He felt that it was possible to break the record today!

Of course, this "record" refers to his personal single-game sales record, rather than the single-game sales record in the live streaming industry.

His personal single-selling record is still the previous "TikTok New Year's Festival".

At that time, he easily sold 411 million yuan with 110 million views, setting his personal single-game sales record and has maintained it to this day.

The single-selling sales records in the live streaming industry were maintained by Sister Ya.

At that time, Sister Ya also held a "New Year's Goods Festival" and invited Qi Wei as a guest. The two worked together to sell for 536 million yuan.

536 million, which seems exaggerated, but everyone in the industry knows that there is a lot of water here.

I don’t know how much water is, but rational judgment accounts for at least 80%.

Of course, no matter what, the number of 536 million has been put out.

This is a number, and the single sales record is Sister Ya’s.

Li Chuan understood this, but he didn't want to do anything either.

He is now mainly low-key and does not want to show up too much.

And in his opinion, a single sales record doesn't represent anything.

Almost everyone in the industry now knows that Mr. Sen is the real NO.1!

The reason why Li Chuan felt that this live broadcast might break the record is because he estimated that sales will be more than 400 million.

His previous personal sales record was 411 million yuan. As long as the sales exceed 400 million yuan, it is very likely to break this record.

As it turns out, he guessed it was not wrong.

The overall data of today's live broadcast is as follows:

Live broadcast duration: 5 hours 51 minutes

Viewed by: 76.615 million

Peak popularity: 2.084 million

Average popularity: 793,000

Average customer unit price: 95.6 yuan

Conversion rate: 6.2%

Total sales: 454.112 million

Li Chuan was extremely excited to see this data.

The total sales volume was 454 million, successfully breaking his personal single-game sales record!

However, this is not what he is most happy about.

What he is most happy about is that the conversion rate has increased!

Previously, he was broadcasting on Douyin, with the highest conversion rate reaching 5.7%, which usually hovered around 5.2%. If he encountered special circumstances, such as the "Misen CP" incident, a large number of popular audiences flocked to the live broadcast room, and the conversion rate was:

It will also be reduced to below 5%.

The conversion rate of today's live broadcast was 6.2%, an increase of about 1% from usual.

1%, which seems not much, but it is of extraordinary significance.

You know, the live broadcast today is not low, reaching more than 76 million... This can rank among the top three in Li Chuan's live broadcast career.

Thanks to Yang Runxin, the field view may fall below 50 million according to the normal trend.

Because of his beauty, cuteness and audience popularity, Yang Runxin attracted a lot of extra traffic to the live broadcast room.

These additional traffic attracts it, which not only does not reduce the conversion rate, but instead increases the conversion rate.

Why is this happening?

Because Yang Runxin's attributes are consistent.

Previously, Li Chuan invited some celebrities to come, and the traffic in the live broadcast room would be very large, but the extra traffic was mostly a flood of traffic, insufficient purchasing power, and very low conversion rate.

Yang Runxin is different.

She is a live-streaming anchor. Although she is a new anchor and has no popularity, she has sales skills and is well prepared. The final effect is very professional... If you play with such an image, it will not attract you.

There is a lot of traffic, but a more accurate shopping traffic.

Coupled with Li Chuan’s cooperation with her, the effect of “1+1>2” has been formed to a certain extent, so the overall conversion rate will increase.

Li Chuan was quite excited about this.

Since the New Year, he feels that his personal live broadcast career has fallen into a bottleneck period.

After a period of hard work and polishing, he felt that he might have reached his limit and had no room to rise any further.

But the data from today's live broadcast gave him a glimmer of hope.

What hope?

Hope to break the bottleneck period!

The reason why Li Chuan thinks this way is because of the increase in conversion rate.

As we all know, the development of live streaming and sales can only start from two aspects: one is traffic and the other is conversion rate.

Li Chuan's traffic is already very large, with tens of millions of views per live broadcast... No one can compare to this.

At this level, there is almost no room for growth.

Moreover, traffic is very unstable due to many factors. If the audience is aesthetically tired or if the official Douyin limits it, its traffic will drop, and there is a high possibility of accidents.

Therefore, it is difficult to break through the bottleneck period when it expects to further develop traffic.

When Li Chuan breaks through the bottleneck period, the most reliable solution is to improve the conversion rate.

The increase in conversion rate is equivalent to the improvement of ability.

The improvement of ability is to be stable and not disturbed by too many external factors. Even if there are occasional ups and downs, it can eventually return to normal levels.

Moreover, from the perspective of the platform, they also prefer anchors with high conversion rates. After all, with the same traffic, anchors with high conversion can create higher sales.

If Li Chuan can increase the conversion rate, the platform will not restrict the flow of the market to make money, which is equivalent to strengthening his own amulet.

Some people may say that a live broadcast does not represent anything. The conversion rate of this live broadcast is high, and it may be back after the live broadcast.

This makes sense, but Li Chuan doesn't think so.

Why?

Because he and Yang Runxin are only the first time they are live.

Although they were well prepared for the first live broadcast, their tacit understanding was not high and their cooperation was not very good.

If the broadcast lasted for a while, their tacit understanding would become deeper and their cooperation would become better and better.

In this case, the conversion rate is unlikely to decrease, but it may become higher and higher.

In Li Chuan's view, there is a high possibility that the conversion rate will be higher and higher.

If his conversion rate on Douyin can reach 7% in the future, it can be said that he has broken through the bottleneck.

From 5.2% to 7%, the conversion rate increased by 1.8%.

1.8%, which seems not much, but with its sales volume, it can increase the sales of a single live broadcast by 100 million!

Of course, this is all a story.

At this stage, I just saw a little hope of breaking through the bottleneck. It is hard to say what will happen.

It is possible that Li Chuan and Yang Runxin cannot develop a tacit understanding and cooperate; it is also possible that Yang Runxin's popularity has dropped rapidly and will not cause waves after several live broadcasts... Once these situations occur, his hope of breaking through the bottleneck will be drifted.

It's right.

Therefore, he didn't think too much, but just got excited for a while, and then quickly calmed down.

After calming down, he checked the detailed data again.

【Average profit margin: 37%】

The total sales are 454 million yuan, the average profit margin is 37%, and the calculated profit is...168 million yuan.

Subtracting the platform's deductions and returns, the net profit is finally calculated to be...151 million!

The net profit of 151 million yuan also created a historical record of Li Chuan's live broadcast career.

Today's live broadcast broke his personal single-game sales record and created his personal single-game profit record. At the same time, he also saw the hope of breaking through the bottleneck period. Overall, it can be regarded as perfect.

Li Chuan was very happy about this.

While he was happy, he was too lazy to hold a review meeting, so he directly asked all the employees of the company to go home from get off work.

After the employee got off work, he returned to the rest room in the office alone to sleep.

Originally, he felt that many good things had happened today, and he would probably have a good night's sleep.

But he was wrong.

He lay behind the bed, tossed and turned and couldn't sleep. He worked hard for a long time but it was useless, and finally he suffered from insomnia.

At first, he thought that he couldn't stop his brain because he was too excited before.

But he was wrong again.

What he was worried about was not those things at all.

...

At around three o'clock in the morning, Li Chuan was lying on the bed, looking at the roof above, motionless.

There was no expression on his face, but his eyes flashed slightly, revealing a complicated look.

At this moment, there was a person in his mind.

That was a woman named Li Mengqi.

...

Because she slept too late, Li Chuan didn't get up at noon the next day.

After getting up, he washed up briefly and ordered a takeaway on his mobile phone.

It was already afternoon after the takeaway.

He went back to sleep and waited until about three o'clock in the afternoon to get up again.

After finishing up, he left the company and drove the Rolls-Royce Cullinan to the airport.

Why go to the airport?

Because Wu Jinyan is back.

Previously, Wu Jinyan returned to Hangzhou to film "Sister Wei's Workplace Diary", but he left after only one week of filming.

Why leave?

Because Huanyu Film and Television saw "Sister Wei's Workplace Diary" became popular, I wanted to use Wu Jinyan to take more business and make some money.

Wu Jinyan left for half a month.

In the past half a month, Yu Jie and others were extremely anxious.

Why is it urgent?

Because there is not much inventory in "Sister Wei's Workplace Diary".

Originally, "Sister Wei's Workplace Diary" was filmed and broadcasted while filming, and the time points were tight. Wu Jinyan had so many things, and he went one after another, disrupting his plan.

Although Wu Jinyan filmed twice and accumulated some inventory, it took too long... "Sister Wei's Workplace Diary" is a daily broadcast and consumes inventory every day. However, due to Wu Jinyan's absence, there is no way to produce it.

New inventory, over time, the inventory crisis will arise.

At present, there are only three episodes left in the inventory of "Sister Wei's Workplace Diary". Wu Jinyan will not come back, and "Sister Wei's Workplace Diary" will be interrupted.

In this case, how can Yu Jie and others not be anxious?

Fortunately, Huanyu Film and Television did not go too far. Before the inventory of "Sister Wei's Workplace Diary" was officially exhausted, Wu Jinyan was finally released.

Yesterday morning, Li Chuan received a call from Wu Jinyan.

It was still the same request, and Wu Jinyan hoped that Li Chuan would pick her up at the airport tomorrow.

Yesterday's tomorrow was Sunday, the company was on holiday, and Li Chuan had nothing to do, so he agreed readily.

In this way, today's trip to the airport was created.

(End of this chapter)