This celebrity is too rich

Chapter 349 Yang Runxin Live

Author: No wine on the table

Chapter 349 Yang Runxin Live

"Sister Wei's Workplace Diary" has been filmed for two rounds, and now it is the third round.

Li Chuan participated in the previous two rounds of shooting, but he did not follow from beginning to end. He only occasionally took photos for half a day or a day, which was a "three-day fishing and two-day hair drying".

The reason for this is that on the one hand is that he is busy with work and does not have so much time to shoot. On the other hand, he has fewer scenes in the early and mid-terms. Even if he "fishes for three days and runs on the net for two days", it will not affect him.

Normal update and filming of "Sister Wei's Workplace Diary".

Now, the situation is different.

After two rounds of filming, the progress of "Sister Wei's Workplace Diary" has developed to the later stage.

In the later period, Li Chuan had more scenes, almost equivalent to Wu Jinyan.

In this case, he cannot "fish for three days and run on the net for two days", otherwise it will seriously affect the shooting progress of "Sister Wei's Workplace Diary".

In this way, he could only devote himself to the filming of "Sister Wei's Workplace Diary" crew for a while.

Starting from the afternoon of April 22, he stayed on the crew for three consecutive days.

He spent most of the time filming in these three days, but he did not completely abandon the work on the company, especially the most important work.

What is the most important job?

Of course it is Yang Runxin's development status.

Yang Runxin bears the hope of the Sun-Down Live Room, and the Sun-Down Live Room is related to the company's future development... This work can be said to be the top priority.

During the past few days of filming, although Li Chuan is not in the company, he always pays attention to Yang Runxin... He calls Wang Chengyong several times every day to ask about Yang Runxin's situation.

Under his close surveillance, Yang Runxin was in good condition and no major accidents occurred.

Maybe it was because his words at that time worked, or maybe it was because Wang Chengyong beat him in time. After Yang Runxin became angry, she not only did not float, but instead became worried about gains and losses... She worked harder and more humble than usual, worked overtime every day, studied, and she was the whole person.

The situation seems to be facing a great enemy.

After in-depth communication with Wang Chengyong and some colleagues in the company, she summarized her own strengths and weaknesses, and used this as a standard to improve her live broadcasting skills and live broadcast status, and the effect was very good.

In addition, she also received training from Wang Chengyong and others, and systematically learned Douyin's live broadcast rules, banned words, and various violations, and made obvious progress.

After finishing her two tasks, she began to prepare for the live broadcast.

On the morning of April 24, Wang Chengyong and others helped her shoot a promotional trailer video.

The content of the video is relatively simple. To sum up, I will only say: At 8 o'clock tonight, I will broadcast live in the "Sanmu Online Life Home" live broadcast room. I hope everyone will come to watch it.

At around twelve o'clock noon, "Dandan" and "Sanmu Online Life and Home" released the video at the same time.

After the video was released, Wang Chengyong operated it in the background and sold more than 20,000 yuan in traffic.

With some help, the video has achieved very good playback volume... As of 8 o'clock in the evening, the two accounts combined and received nearly 20 million views.

At 8 o'clock in the evening, Yang Runxin started broadcasting.

With her, another female anchor from Sanmu Network - Xiaolan.

Xiaolan, whose real name is Chu Yulan, is 22 years old this year. She has just graduated from college. She joined Sanmu Network in early March and became a new e-commerce anchor.

Although this girl is not old, she is quite tall, about 1.75 meters tall, and looks like a thirty-year-old sister. She also has a smooth mouth and a smart head. The overall condition is still

Very good.

Chu Yulan was carefully selected by Wang Chengyong. After the selection, she also planned it for her.

Chu Yulan's online name is "Xiaolan". When the name "Xiaolan" is mentioned, many people think of the heroine in "Detective Conan".

In response to this phenomenon, Wang Chengyong and others asked Chu Yulan to play a cosplay, that is, let her dress up as Xiaolan in "Detective Conan".

Although this planning plan is simple, the effect is obvious.

As soon as Chu Yulan's image appeared, it attracted a lot of people's attention... This can be seen from the barrage feedback in the live broadcast room.

Of course, this is just a small means and cannot play a decisive role.

This live broadcast is Yang Runxin's home court, and most of the audience comes for Dandan. No matter how eye-catching Chu Yulan's image attracts attention, it is impossible for her to win the main point.

Yang Runxin made a lot of preparations for this live broadcast, and almost memorized the selling points and key points of each product, and at the same time adjusted his live broadcast status to a high point.

Due to her sufficient preparation, she completely controlled the rhythm during the live broadcast, without any disagreement, and no violations.

The data achieved in this way is naturally very dazzling.

The overall data is as follows:

Live broadcast duration: 2 hours 32 minutes

Viewed by: 20.966 million

Peak popularity: 1.228 million

Average popularity: 398,000

Average customer unit price: 75.8 yuan

Conversion rate: 6.7%

Total sales: 106.478 million

Because this was the first live broadcast after Yang Runxin became popular, Wang Chengyong and others were afraid of accidents, so they deliberately shortened the live broadcast time and planned it for only three hours.

However, because Yang Runxin was talking all the time and did nothing else, and she spoke very quickly, the time was shortened by another half an hour, which turned into two and a half hours.

In two and a half hours, the audience exceeded 20 million, the highest popularity exceeded one million, and the average popularity was nearly 400,000... This is enough to show how popular Yang Runxin is now!

If you don’t become popular to a certain extent, it is impossible to have such popularity data.

Of course, this popularity data cannot continue.

After a live broadcast, Yang Runxin's style was determined and a large number of viewers will be screened out... The screened audience will gradually disappear into the live broadcast room as time goes by.

In Li Chuan's opinion, it would be great if Yang Runxin came out to live broadcast, with the highest popularity of 500,000.

The average customer unit price is 75.8 yuan, which is much lower than Li Chuan.

The reason for this is that Yang Runxin "started for the first time" and needed to rely on products to consolidate traffic.

Wang Chengyong knew this very well, so when selecting products, he made a lot of low-priced welfare products... The sales volume of these low-priced welfare products is very good, and if they sell more, it will naturally lower the average customer unit price.

The conversion rate is 6.7%, which is higher than that of Li Chuan.

This is possible because Yang Runxin is talking about the whole process and does not do anything else. This live broadcast method screens out some of the audiences who are looking for fresh, watching the fun, and not consuming. On the other hand, it is because of those low-key

Priced welfare products... Low-priced welfare products have low prices and high cost performance, making them easier to purchase.

The total sales volume was 106.478 million, successfully exceeding 100 million!

To be honest, this was beyond the expectations of most people, including Li Chuan

At first, Li Chuan thought that Yang Runxin could sell for 30 to 40 million yuan. Better, he could get 50 to 60 million yuan, or 100 million yuan, and he never thought about it.

However, it turns out that he underestimated Yang Runxin.

Yang Runxin is even more popular than he thought, and her professionalism in selling goods is even higher than he thought... The two combined together, so there is such sales.

The company can make 25 million from this sales.

Sales exceeded 100 million, making 25 million... This profit conversion rate seems to be a bit low.

The main reason is those low-priced welfare products.

The reason why low-priced welfare products have a high cost-effectiveness is that their profit margin is low... These low-priced welfare products sell a lot, which greatly lowers the average profit margin, resulting in the average profit margin of this live broadcast.

Only 28.6%.

The total sales are 106.478 million, the average profit margin is 28.6%, and the calculated profit is...30.453 million.

After deducting the platform deduction points and returns, the company's net profit is calculated to be...27.407 million.

After deducting the share and bonuses of Yang Runxin, Chu Yulan, Wang Chengyong and others, the company's net profit is about 25 million.

A net profit of 25 million may not be anything compared to Li Chuan, but it is already top-notch compared to other anchors.

Sister Ya's usual live broadcasts may not have that much profit.

In addition to popularity and profits, this live broadcast also attracted more than 600,000 fans to the account "Sanmu Online Life Home".

"Sanmu Online Life Home" had nearly 300,000 fans before, but after this live broadcast, it became 936,000, and it was just around the corner!

At the same time, "Dandan" (Yang Runxin's personal account) and "Xiaolan" (Chu Yulan's personal account) have also gained a lot of fans by browsing gifts and standing on the list.

Before the live broadcast, the number of fans of "Dandan" was 5.076 million (after Yang Runxin and Li Chuan were broadcast live, they continued to ferment through video editing for a few days, increasing by more than one million), and the number of fans of "Xiaolan" was 29,000.

After the live broadcast, the number of fans of "Dandan" became 5.881 million, an increase of 805,000; the number of fans of "Xiaolan" became 309,000, an increase of 280,000.

Various data show that the live broadcast is very successful.

After seeing it, Li Chuan was very happy.

However, he did not lose his mind.

Although the data of this live broadcast is very good, there are many problems.

When Yang Runxin was live, Li Chuan was still filming on the crew and did not go to supervise the battle on site.

However, he took advantage of the break in the filming and hid in the dressing room and watched the live broadcast on his phone.

After watching a live broadcast, he discovered some good places and some bad places.

The good thing is mainly Yang Runxin's performance... Yang Runxin's adjustment of live broadcast speech and live broadcast status, his learning of violations and prohibited words, as well as his understanding of products and control of live broadcast rhythm are all better than he imagined.

It must be good.

When he watched the live broadcast, he felt that Yang Runxin was not like a new anchor, but like an old anchor who had been live broadcast for many years.

Progress is too fast and too big... This is Li Chuan's evaluation of Yang Runxin.

In addition, Chu Yulan's cosplay also brought him a little surprise.

There are three main things that are bad.

First, Yang Runxin and Chu Yulan did not cooperate very well.

Before this, Yang Runxin and Chu Yulan only knew each other and had a good relationship, but they were not very good either.

The two of them broadcast live together as partners for the first time, and their tacit understanding was seriously insufficient.

In the early stage of the live broadcast, they often robbed the conversation, which led to a little confusion in the live broadcast room. In the middle and late stages, Chu Yulan was reminded by Wang Chengyong and chose to give in, which made the overall live broadcast effect better.

Secondly, Yang Runxin performed too strongly during the live broadcast and did not leave enough room for Chu Yulan to play.

This move has greatly reduced Chu Yulan's role, and can only assist and image drainage effects beside her.

Chu Yulan has good conditions and abilities. If Yang Runxin gives her room to play, her personal account will definitely increase her fans by more than 280,000.

Third, during the entire live broadcast, Yang Runxin and Chu Yulan were basically selling goods and did not do any program effects.

Although this approach has increased the conversion rate to a certain extent, it has also caused the popularity of the live broadcast room to decline rapidly.

When the broadcast was first launched, the live broadcast room was over one million and it was very popular, but in less than half an hour, it dropped sharply to less than 500,000. When it was about to be disconnected, there were only more than 100,000 people left in the live broadcast room.

It's right.

At that time, it was not late at night, and it was still golden time. The speed of popularity decline was really ugly.

Li Chuan recorded all these bad things, and immediately called Wang Chengyong to communicate about the matter after the live broadcast.

After communicating with Wang Chengyong, he called Yang Runxin, Chu Yulan, and several heads of the e-commerce department to hold a conference call.

At the meeting, they made a systematic review of the live broadcast.

During this period, Li Chuan put forward the three bad points he summarized as the focus of the discussion.

The first point is actually easy to solve, it just takes time.

Yang Runxin and Chu Yulan have insufficient tacit understanding because they are not close enough.

To make up for this, they only need to get in touch with each other frequently, such as eating together on weekends, playing together on weekends, etc. Over time, tacit understanding will naturally occur.

They don’t need to be as tacit understanding as their families who have lived together for decades. They just need to be familiar with each other’s habits and ways of speaking, and be able to cooperate during live broadcasts so as not to drag each other down.

The second point is more critical.

Yang Runxin's performance was too strong and did not give Chu Yulan the room to play, which was a big problem.

The reason why the company found a live broadcast partner for Yang Runxin was to disperse Yang Runxin's additional traffic and build up the signboard of the Ribu Loose Live Room... Yang Runxin's doing this obviously violated the company's plan.

At first, Li Chuan felt that Yang Runxin did it on purpose.

After all, from Yang Runxin's perspective, she needs to consider her own interests... No anchor wants to share her traffic to others.

In Li Chuan's opinion, Yang Runxin deliberately did not give Chu Yulan the room to play.

However, this practice hurts the interests of the company. As the company's boss, Li Chuan must beat him up.

Of course, he did not come up to criticize, but asked indirectly.

Although he suspected that Yang Runxin did it on purpose, he could not be completely sure... Before he was completely sure, he could not speak too heavily, otherwise it would be difficult to end.

After some indirect attacks, he found that he was wrong.

Yang Runxin didn't do it on purpose. She was just a little nervous when she was "the first live broadcast" and wanted to try hard to control the rhythm, so she performed so strongly.

Li Chuan confirmed that Yang Runxin did not lie and felt relieved.

After that, they began to discuss solutions to the problem.

Actually, there is nothing to discuss.

When Yang Runxin truly grows up and can control the rhythm easily, Chu Yulan will have room to play.

This cannot be rushed, and it is useless to be anxious.

Although Li Chuan and the others wanted to disperse the additional traffic of Yang Runxin, they could not disrupt Yang Runxin's live broadcast rhythm.

Yang Runxin is the most important thing. Without her, the traffic will be gone and she will still be dispersed.

All plans must be carried out on the premise of ensuring the quality of Yang Runxin's live broadcast, otherwise, they will be slaughtering their food due to choking.

(End of this chapter)