This celebrity is too rich

Chapter 371 Record Night

Author: No wine on the table

Chapter 371 Record Night

Live broadcast duration: 5 hours 52 minutes

Viewed by: 68.863 million

Peak popularity: 1.465 million

Average popularity: 721,000

Average customer unit price: 95.9 yuan

Conversion rate: 7.1%

Total sales: 468.881 million

The live broadcast on May 11 has ended, and the above is the overall data of this live broadcast.

There are two points worth paying attention to in this data, namely "total sales" and "conversion rate".

The total sales volume is 469 million... This figure once again broke Li Chuan's personal single-game sales record!

Previously, Li Chuan's personal single-game sales record was 454 million yuan when he and Yang Runxin first broadcast together.

Now, he has raised the record by another 15 million.

This was originally something worth celebrating, but Li Chuan's mood was relatively dull and he didn't feel particularly excited.

Why?

Because of this result, he had long thought of it.

When he finished the live broadcast with Yang Runxin and realized that he might have broken the bottleneck, he thought that one day he would definitely break the record again.

This record is not his personal single-game sales record, but a single-game sales record in the live streaming industry.

The single-game sales record in the live streaming industry is still maintained by Sister Ya.

469 million is still 67 million from 536 million... In this case, he naturally would not be excited, at most he was a little happy.

Compared with "total sales", he attaches more importance to the data of "conversion rate".

The conversion rate was 7.1%, successfully exceeding 7%!

This result confirmed his previous speculation... He has indeed broken through the bottleneck and his personal live broadcast career has reached a new stage!

Now, the conversion rate has exceeded 7%, which also means that this new stage has entered a mature stage.

In the future, it may continue to rise, but the increase is no longer large and will gradually stabilize.

Despite this, Li Chuan was also very happy.

After all, he had never thought that he could do this level before.

Originally, he felt that his conversion rate was maintained at around 5%. It was already very good to sell 200 million or 300 million in a live broadcast and make tens of millions. As a result, God gave him another big surprise, let him go

I pulled up again under ideal conditions.

It’s like he went out to pick up a million, took two steps forward, and picked up another 500,000... How can he be unhappy with the surprises other than surprises?

【Average profit margin: 36.3%】

The total sales are 469 million yuan, the average profit margin is 36.3%, and the calculated profit is...170 million yuan!

After deducting the platform service fee and return, the net profit was finally calculated to be...153 million!

153 million yuan also broke Li Chuan's personal single-game profit record once again.

If nothing unexpected happens, this is also the single-game profit record of the entire live streaming industry.

Tonight is considered a "record night".

After checking the data, Li Chuan, Wang Chengyong, Yang Runxin and others held a review meeting.

It didn't last long and ended in less than half an hour.

After the review meeting, Li Chuan called Yang Runxin to his office again, and the two chatted alone for a while.

Why talk alone?

Because during the live broadcast today, something happened... It is not easy to chat in public, and it is most appropriate to communicate in private.

What happened?

Yang Runxin's fans were flooding the screen in the live broadcast room, leading the pace.

After Yang Runxin became popular, she attracted many fans, some of whom were fans only.

What is a fan-only?

Simply put, I just like Yang Runxin alone.

These fans are young and have not matured enough, and they especially like to set the rhythm and watch the screen.

What they are leading is not particularly bad, they are just promoting Yang Runxin.

Yang Runxin became popular in Mr. Sen's live broadcast room. Of course, Mr. Sen's live broadcast room has become their main propaganda position.

During the live broadcast today, whenever Yang Runxin disappears from the live broadcast room or doesn’t speak for a minute or two, the word “dandan” will appear in the comment area.

This is a signal. As long as one person swipes, others will rush up and make the screen full of them.

At first, there was nothing, but later, after I got too many, Mr. Sen's fans couldn't bear it anymore and started to squirt in the comment section.

Fortunately, Li Chuan discovered it in time and stopped it in time, otherwise the fans of the two families would have started working.

To be honest, this kind of thing is nothing.

In the eyes of fans, it may be a big deal, but in the eyes of anchors, it is actually no big deal.

Because everyone in the industry of anchors knows that this kind of thing is too common, fans themselves have this attribute, and hype, stuttering, etc. are all basic operations... It is not surprising that fans have this behavior;

This kind of behavior makes people feel strange.

Li Chuan didn't take this seriously either.

However, when a problem arises, we must find a way to solve it and cannot let it develop.

If Yang Runxin's fans are flooding the screen in the live broadcast room every day and leading the rhythm, this will not only affect the atmosphere of the live broadcast room and arouse the disgust of the audience. Over time, it will also lead to the increasingly large conflicts between fans... and so on.

To a certain extent, things will be difficult to solve.

Now, this situation has just emerged, and it is the best time to curb its development.

The purpose of Li Chuan chatting with Yang Runxin is to let the other party show their attitude and solve this matter as soon as possible.

Yang Runxin was prepared for this and before Li Chuan could speak, he took the initiative to bow and apologize.

She said it was her own problem and that she didn't take good care of her fans. She promised Li Chuan that she would handle this matter as soon as possible.

Li Chuan was satisfied with Yang Runxin's attitude.

Instead of blaming the other party, he carefully comforted him and said that he didn't mind and told her not to think too much.

Afterwards, they sat together to discuss countermeasures.

Although this matter is not a big deal, if you want to resolve it properly, you must do it with caution.

Most of those fans have a glass heart. If they move too hard, they may touch their sensitive nerves. At that time, the consequences will be difficult to predict.

So, they decided to solve it in a gentle way.

The specific method is simple, which is to open a live broadcast on his personal account. If you don’t sell goods, you will chat with fans and have heart-to-heart talks.

During this period, she could break this matter apart, break it up and explain it clearly, and then give some guidance.

As long as you have a set of qualified words and maintain a sincere attitude, things can basically be solved.

If a live broadcast is not enough, just start a few more games. As long as you talk enough and in-depth enough, fans will always be guided back.

After the solution was determined, Li Chuan took the initiative to change the topic and asked about Yang Runxin’s recent live broadcast.

In the past week, he has been very busy with work and has not paid much attention to Yang Runxin's live broadcast. Now that he has the opportunity, he naturally needs to learn more about it.

In the past week, Yang Runxin changed a partner and started three more live broadcasts.

Her new partner is a male anchor named "Mr. Di". Her real name is Wang Di, 26 years old. She used to learn broadcasting and hosting. She is very good in Mandarin and has a news accent. She joined the company in March this year.

Both have good performance and are one of Wang Chengyong’s key training targets.

Yang Runxin and Wang Di cooperated for the first time, but the combination of one man and one woman is quite eye-catching. In addition, both of them are very high-level, and Wang Di also knows how to give in, so there is no data.

Too much drop.

The three live broadcasts are May 6, May 8 and May 10 respectively.

On Monday, May 6, there were three hours of live broadcasts, 10 million views, 360,000 popularity, 180,000 average popularity, and 46 million total sales.

On Wednesday, May 8, there were three hours of live broadcasts, nine million views, the highest popularity was 290,000, the average popularity was 140,000, and the total sales were 35 million.

On Friday, May 10, there were two hours of live broadcasts, seven million views, the highest popularity was 320,000, the average popularity was 160,000, and the total sales were 27 million.

Three live broadcasts, with a cumulative sales of 108 million yuan, an average profit margin of 32.2%, creating a profit of 34.776 million yuan.

After deducting the platform service fees and returns, and then deducting the share of operations and anchors, the net profit in the end is about 30 million.

Three live broadcasts made 30 million for the company.

Li Chuan is very happy.

He felt that if this continues, he could consider retiring.

This is really no joke.

Yang Runxin's live broadcast data has basically stabilized and can continue to generate profits for the company.

In addition, the company's other e-commerce anchors, such as Wu Xiaobai, Chu Yulan, Latian Girl, etc., as well as the subsequent Wu Jinyan, Crazy Little Brother Yang, etc.... These people combined, the profits contributed to the company should be comparable to that of Yisen.

gentlemen.

In this case, Li Chuan can indeed consider retiring.

Of course, this is just a possibility.

At this stage, Li Chuan has not considered retirement yet.

His idea is to work hard to live broadcast for one year this year, earn enough money, and then consider the specific live broadcast plan next year. When the year after year or the year after tomorrow, the company will be almost developed. Then consider retirement.

.

Retirement is not a complete retirement, it is just not broadcasting live on the front desk, and the company will not be able to play it.

Not only will he not let go, he may also start more business.

The Internet celebrity industry is just the tip of the iceberg of the entire commercial society. In addition, there is a wider sky.

Li Chuan is just developing wings now.

After his wings are completed, he will inevitably soar in the wider sky.

...

The next day, Li Chuan got up very early.

He only slept for four hours and woke up at six in the morning.

After waking up, he got up, washed and tidied up.

At 6:20 in the morning, Zhu Chenwei, Li Wentao and others arrived at the company.

The few people met, cleaned up briefly, then left the company, and rushed to the airport together.

At 7:30 in the morning, a passenger plane took off from Hangzhou City and rushed towards NMG.

In front of the passenger plane, business class.

A young man wearing a mask and a hat put his seat down, lay comfortably on it, and fell asleep.

This person is Li Chuan.

At this moment, his purpose on this plane was naturally to go to NMG.

Why go to NMG?

Because Hope Primary School has officially started construction.

A few months ago, Li Chuan considered the poor public opinion situation and low social status of Internet celebrities, and decided to use hype and charity to shape himself into an entrepreneur.

To this end, he established the Sanmu Fund and hired Qin Sheng, a top student from Peking University who is kind-hearted, has a deep background, beautiful and generous temperament, to serve as the head of the Sanmu Fund.

After some exchanges and thinking, they finally established a "Hope Primary School Plan", which is to invest 20 million yuan in two years to build ten Hope Primary Schools with complete facilities.

After the plan was confirmed, Li Chuan announced it to the entire network, and the matter became a hot search and caused considerable influence.

More than a month ago, Qin Sheng led the Sanmu Fund's creation team to the NMGXLGL area to communicate with the local government about the construction of Hope Primary School.

Half a month later, the site selection and inspection of the two Hope Primary Schools was completed and the construction period was entered.

The site selection process was completely filmed and edited into a video.

Li Chuan posted it on his Douyin account and received 23 million views, 560,000 likes, 20,000 comments, 10,000 favorites and 30,000 forwardings.

Judging from the data alone, it is pretty good, but most of the traffic is bought, and the subsequent impact is very limited. It has neither been on the hot search nor on the hot list. Overall, it only spreads on a small scale.

Li Chuan was very upset about this.

He thought about it and decided to have another wave.

The specific approach is to wait until Hope Primary School officially starts construction, and he will go to NMG to conduct on-site inspection... This process allows the camera to shoot all the cameras, edit them into videos, and then publish them.

He felt that the spread of the previous video was limited, partly because he did not leave the country. The next time he appeared on the screen, the effect might be better.

On May 5, a week ago, the preliminary construction of the two Hope Primary Schools was completed and the construction was officially started, with the progress almost the same as that of "Plot No. 16".

Li Chuan originally wanted to go early, but he thought about it and changed his life to this day.

Today is May 12, which is not only the anniversary of the Wenchuan earthquake, but also Qin Sheng’s birthday.

Li Chuan had no particular deep feelings about the Wenchuan earthquake. After all, he had never experienced it personally, nor had his relatives and friends died in this incident. In addition, after so long, his emotions were forgotten at that time. Now he is very

It is difficult to put yourself in your shoes and think about and imagine this disaster.

But his mentality was a little different about Qin Sheng’s birthday.

He didn't have any special thoughts about Qin Sheng.

Although Qin Sheng is very beautiful and elegant, he looks like a goddess at first glance... This is indeed very attractive.

However, her background is too deep and most people dare not provoke her.

Li Chuan is from a rural background and has no background.

Without background, there is no confidence.

Although he is rich now and has become a billionaire at a young age, he is still a little cowardly when facing a person with a mysterious background and huge energy.

He is afraid that his mistake will bring eternal regret.

It is not easy for him to reach this point today. He cannot make himself unable to turn over because of impulse. That would be a big loss.

Therefore, although he had some thoughts about Qin Sheng, he never thought about attacking Qin Sheng.

In his eyes, Qin Sheng was more like a life-saving talisman.

He wanted to have a good relationship with Qin Sheng, and if something happened to him in the future, he could save his life at a critical moment.

How to establish a good relationship with Qin Sheng?

Birthday is a chance.

Previously, Li Chuan specially prepared some birthday gifts for Qin Sheng, and brought them all on the plane today.

(End of this chapter)