This celebrity is too rich

Chapter 380 520 Special Session, Surprise Guests

Author: No wine on the table

Chapter 380 520 Special Session, Surprise Guests

These comments are positive overall.

Although there are many people inside, they are slandering and scolding, but the number is not large, and each one has been attacked a lot.

Some people may ask, is this phenomenon spontaneous?

Of course not!

Last night, when Li Chuan broke the single-game sales record, he had a premonition that he might be on the hot search because of this matter.

For this, he made some preparations in advance.

He made a response plan and then ordered Zhu Chenwei to hire a group of naval troops.

The overall idea of ​​the response plan is still the same... attacking vicious comments and supporting friendly comments, but the content is more detailed than before.

He has positioned several groups, namely the shop owner who claims to be a "physical", the peers who are engaged in live e-commerce but are not very good at doing well, the traditional search e-commerce practitioners, the losers in life, etc.

Several groups are most likely to post vicious comments and need to focus on guarding them.

Based on the characteristics of each group, he analyzed what each group might say, and based on this, he proposed specific response measures.

For example, if the small shop owners respond, they will deny their concept of "entity" and crack down on the root... Doing so will likely shut up.

For example, if you are engaged in live e-commerce but are not doing very well, your countermeasures are to directly say that they are sour and say that they are useless... As long as you scold them harshly, you will likely shut up.

That's roughly what the content is.

This response plan is very detailed, which is equivalent to providing a work outline for the navy, which can greatly improve their work efficiency.

Li Chuan stayed until three in the morning before writing this response plan.

After the plan was completed, he sent it to Zhu Chenwei and ordered the other party to pass on the plan so that the navy can quickly learn, master it, and then stand by at any time.

At noon on May 19, the entry [Mr. Sen broke the sales record again] became a hot search. The navy took immediate action, instantly controlled the situation, and successfully guided the subsequent public opinion direction.

In this way, the current situation was just now.

Li Chuan was very satisfied when he saw this scene.

He felt that he had found the key to deal with the public opinion crisis.

The response plan he made was not a one-time one. If similar situations occur in the future, he can continue to use it and adjust and improve the plan according to the response results of each public opinion crisis.

By the time the response plan is improved to a certain extent, he is equivalent to having the key to respond to the public opinion crisis.

...

At around 6 o'clock in the evening, the entry [Mr. Sen broke the sales record again] dropped from the top three of the "hot search rankings" to outside the tenth place.

As the popularity decreases, this matter is basically over.

Seeing this, Li Chuan felt much more at ease.

He is the "No.1 person in the live streaming industry" and the NO.1, and his status and influence have nowhere to be increased.

The "breaking the single-game sales record" incident has little publicity to him.

The most important thing he is to ensure his own "safety".

This "safety" does not mean physical safety, but reputational safety.

From this perspective, the best result is not the outbreak of a public opinion crisis.

However, everything is unexpected.

Just when Li Chuan thought everything was about to end, another wave of turmoil was caused on the Internet.

The cause of this incident was caused by him.

At around 7 o'clock in the evening, he posted a Weibo post with the content:

[520 Online Valentine's Day special session will be broadcast at 6 pm on May 20 in the Taobao live broadcast room. There are also surprise guests waiting for you to see!]

There is also a poster below the text.

There are two people on the poster, one is Li Chuan himself and the other is a black shadow... Through the outline of the black shadow, it can be determined that the guest is a woman with good figure, but it is impossible to accurately identify which person it is.

Why did Li Chuan post this Weibo post?

In order to promote the "520 Special Session".

As a famous online Valentine's Day, "520" has long been transformed into a "new shopping festival" by various capitals.

On May 20th, all kinds of businesses will hold activities and use all means to guide young men and women to shop.

Against this background, Li Chuan, as a host of goods, is certainly not immune to the vulgarity.

Therefore, he decided to hold a "520 Online Valentine's Day Special Session".

This matter was actually decided very early, and the specific time should be early May, more than half a month ago.

At that time, Li Chuan and Wang Chengyong and others had a meeting.

At the meeting, they discussed and determined that the "520 Online Valentine's Day Special Session" would be held and many details were agreed upon.

Since May 20th is not a Saturday, the "520 Online Valentine's Day Special" will not be held on Douyin.

If you are not on Douyin, then it must be Taobao.

Li Chuan's consistent principle is to broadcast live on Douyin every Saturday. If there is a special festival, he will go to Taobao to do a special show.

At the end of the meeting, they communicated with Taobao Live and easily obtained the best recommended resources on the site.

After the recommended resources are determined, the product selection and preparation will be started according to the regular process.

After nearly half a month of preparation, the "520 Online Valentine's Day Special" has been almost done.

However, on May 16, Li Chuan accidentally received a WeChat message from a female star.

They communicated on WeChat and finally decided: the female star joined halfway and became a special guest of the "Mr. Mori 520 Valentine's Day Special".

This is not the first time Li Chuan’s live broadcast room has been to a celebrity guest.

The e-commerce department has long been used to this kind of matter.

Wang Chengyong held a meeting with several team leaders of the e-commerce department. After a brief study, he determined a set of publicity plans.

The content of this promotional plan is very simple, which is to let Li Chuan post a Weibo announcement on the day before the "520 Online Valentine's Day Special" day, that is, on May 19th... A poster is included on Weibo, and on the poster, Li

Sichuan's photos are exposed, and the guests' photos are temporarily hidden.

They have used this promotional plan before and the effect is pretty good.

Li Chuan had no objection to this, and after thinking about it, he agreed directly.

Everything went according to the established plan, but there were some problems with time.

Originally, the promotional Weibo should have been published on the morning of May 19.

But Li Chuan stayed up late to write a response plan yesterday and didn't go to bed until four in the morning, which caused him not to get up on the morning of May 19.

It was already noon when he woke up.

At noon, it happened to be the time when [Mr. Sen broke the sales record again] became a hot search.

This incident instantly attracted all his attention, causing him to forget about "sending promotional posters".

This forgetting lasted for most of the day.

It was not until around 7 o'clock in the evening that Wang Chengyong called to remind him that he had just recalled.

After remembering it, he quickly took out his mobile phone and posted a promotional Weibo.

At that time, he didn't think much about it, only knew that he had forgotten and delayed it, so he seized time to make up for it.

However, he ignored one problem, that is, he just became a hot search for "breaking the single-game sales record". At this time, posting the "520 Online Valentine's Day Special" promotional Weibo may cause a rebound in public opinion.

By this carelessness, an accident happened.

At around 7:30 pm, the entry [Mr. Sen’s Online Valentine’s Day Special] became a hot search on Weibo, which once again sparked heated discussion.

[Live broadcasts every day, don’t you make enough money?]

[-You can't say that, 520 is online Valentine's Day, and merchants will do activities. It's normal for him to start a live broadcast.]

[-No way to live is left, right?]

[-Why don’t you leave a way out for people? He can live broadcast, you can live broadcast, each broadcasts, what does it matter?]

[-Brother, he started broadcasting and sucked away all the traffic!]

[-Mr. Sen has traffic, that's his ability. If you don't have traffic yourself, who can you blame?]

[-Haha, you have the ability, right? If you have the ability, you will make money from the whole world!]

[-He does this, but he doesn't leave anyone a way out!]

【-I don’t want any face!】

【-It's so disgusting!】

[-Get all the entities to death, you are so crazy!!!]

【How much money do you want to make?】

[-These internet celebrities are too much, they are almost forcing everyone to death.]

【It's almost time to stop, if you do this, something will happen sooner or later.】

[Live broadcast every day, right? OK, you are awesome, I don’t believe you can’t kill you!]

【Why are so many people scolding?】

[-I'm also surprised, what's going on? Why did Mr. Sen mess with them?]

[-It blocked too many people's way of wealth, and he made all the money alone.]

【-(Surprised)】

[-Staying people's way of wealth is like killing parents. It is not normal for them to be crazy.]

[-Is it so serious?]

[-It must be serious... Just wait and see, Mr. Sen will definitely get into trouble.]

[Everyone is scolding, no one is curious about who the guest is?]

[-It should be Yang Mi.]

[-Don't talk nonsense, this figure is obviously not Mi Mi.]

[-Why do I feel quite similar?]

【-You are blind.】

[-How come Yang Mi’s fans love to show their presence under the news about Mr. Sen?]

[-It's quite annoying. I'm also drunk when a celebrity gets the traffic of an internet celebrity all day long.]

[-Who is taking advantage of traffic? Mi Mi needs to take advantage of other people's traffic?]

[-They are CPs, don’t talk nonsense if you don’t understand.]

[-Okay, stop fantasizing, you just have no brains to hype CP all day long. Who would admit it except you?]

[-How do I feel like Yang Chaoyue?]

【-Yes, I feel a bit like it too.】

【…】

Li Chuan only saw these comments after more than ten minutes.

He was having supper before and didn't browse his cell phone until Zhu Chenwei called to inform him that he realized.

However, when he saw it, the public opinion orientation in the comment area had been formed, and he missed the best time to save it.

He was very upset about this.

He regretted that he had not thought it clearly before, so he rashly posted a promotional Weibo.

However, regret is useless now, and we must find a way to solve it as soon as possible.

However, after thinking for a long time, he didn't expect a particularly good solution, so he had to choose to fight with the navy.

After making up his mind, he ordered Zhu Chenwei to contact the navy again, fight back in the previous way, and increase the scale of investment to ensure the smooth victory of this "battle".

At 8:24 pm, the popularity of the entry [Mr. Sen's Online Valentine's Day Special] suddenly surged because a large number of naval forces were pouring in and they launched a fierce counterattack against those who made vicious comments.

The "fight" started instantly.

Many of those who made vicious comments were "angry" and had a strong combat power. Although the navy was crowded with people, it could not do anything to them for a while.

The scene fell into anxiety for a moment.

With one word from both sides, the popularity of the entry [Mr. Sen Online Valentine's Day Special] soared. In just over a dozen minutes, it climbed from the thirteenth place on the "Weibo Hot Search Ranking" to the thirteenth place.

Top of the list.

This has attracted more and more passers-by.

Some of these passers-by watched the fun next to you, while others joined the battle group directly, making the scene even more chaotic.

Li Chuan felt a headache when he saw this scene.

He originally wanted to cut the mess quickly, but judging from the current situation, a "protracted war" may be inevitable.

Fortunately, the navy is professional and is driven by interests, so you can stick to it to the end.

The navy can earn a sum of money for every comment... In this case, their desire to "fight" is particularly strong, and if possible, they are even willing to "fight" all the time.

Those who make vicious comments are not good.

They may be very angry, but without the driving force of interests, they cannot keep being angry... As a normal person, they will be exhausted after scolding the navy for a few times and will not be able to "fight" to the end.

In this way, the navy finally won the "battle" with its endurance and successfully controlled public opinion.

This "battle" won a very fierce victory, and it cost hundreds of thousands of dollars alone, and the final result was not particularly good.

Although Li Chuan avoided a public opinion crisis after the victory, such a rough move also attracted a lot of hatred. If something happens in the future, his public opinion situation will be even more serious.

He had no choice but to take one step at a time.

At around 11:30 pm, the "fight" was basically over.

Li Chuan sat alone in the office and made a summary, then thought for a long time before going back to bed.

...

At 10 o'clock the next morning, Li Chuan convened a meeting and a seminar among company executives such as Wang Chengyong, Yu Jie, and Zhu Chenwei.

The theme of the seminar is how to deal with the public opinion crisis.

They discussed for a long time and finally established many plans.

First, we reached strategic cooperation with several powerful online marketing companies (Shuijun companies), invested in the form of investment, and gained some control, so as to achieve the goal of calling the Shuijun at any time.

Secondly, a public relations department is established to hire professional public relations personnel to manage and operate.

Also, a "main + deputy" public relations response plan is temporarily established. The main plan is the response plan prepared by Li Chuan before. As the guiding ideology, several other sub-programs are also equipped as alternatives.

The seminar ended and it was already twelve o'clock noon.

Li Chuan returned to the office and ordered a takeaway for himself.

After eating, he cleaned up briefly and was about to go back to the house to rest, but the office door was knocked.

"Come in."

Li Chuan turned around and shouted.

Zhu Chenwei pushed the door and came to Li Chuan, and said, "Mr. Sen, Yang Chaoyue is here."

(End of this chapter)