This celebrity is too rich

Chapter 390 Online Training Academy

Author: No wine on the table

Where does the huge change manifest itself?

The outermost manifestation is the sharp increase in the number of anchors.

The sharp increase in the number of anchors will produce a series of chain reactions.

First, the competitive environment will become increasingly fierce.

Secondly, the average popularity of the anchor will decrease and the average income will also decrease.

In the past, there were few people who started live broadcasts, and there was almost no competition among anchors because Douyin had a large traffic, and any one person could broadcast them, there were hundreds or thousands of people in the live broadcast room.

The live broadcast room of hundreds or thousands of people is enough for them to eat.

Take the anchor of Sanmu Media as an example.

An ordinary little anchor, as long as he has a stable live broadcast for more than four hours a day and the live broadcast content is not too bad, his monthly income will be at least 30,000 to 40,000 yuan. If he does better or works harder, his monthly income of 100,000 yuan is also relatively good.

Relaxed.

In the eyes of many people, this phenomenon is no different from picking up money.

However, it is only temporary.

TikTok has lifted the number of fans limit, which will inevitably lead to a large number of new anchors coming in.

The platform traffic is slowly increasing, but the number of anchors has increased sharply. As one fast and one slow, the traffic assigned by each anchor will become less and less.

For those old anchors, there may have been hundreds or thousands of people in the live broadcast room before, but after a while, there may be less than one hundred people. After a while, they may fall into single digits.

Popularity is linked to income.

Live broadcast rooms with hundreds or thousands of people can earn tens of thousands, hundreds of thousands, or even tens of millions per month; live broadcast rooms with less than one hundred people can only earn tens of thousands per month; single-digit

In the live broadcast room, unless there are big brothers and sisters, it will be difficult to spend ten thousand yuan.

For many old anchors, TikTok cancels the number of fans limit, which means that their days of making money are over while lying down.

In the future, they will either be forced to participate in the intravenous circles and strive to make a living, or they will eventually be overwhelmed and leave the market in disgrace after repeated blows.

All of these are foreseeable.

However, Li Chuan didn't care.

Although he is also an old anchor, he is a host of goods and not an entertainment anchor.

Douyin has canceled the number of fans restrictions, which mainly affects entertainment anchors, but has little impact on live streaming anchors.

Why do you say so?

Because the host of goods needs to open the product window, the limit on the number of fans in the product window has not been cancelled, and it is still more than 10,000 fans to open it.

Therefore, this announcement from Douyin has almost no impact on the hosts who sell goods.

Li Chuan didn't care about this at all. He was concerned about the subsequent development of Sanmu Media.

Sanmu Media’s main business is entertainment live broadcast.

At present, Douyin's entertainment live broadcast ecosystem is about to undergo a drastic change. As the boss, he must not be indifferent.

But what should be done specifically?

This is the problem that Li Chuan is thinking about right now.

Sanmu Media has 1,500 entertainment anchors. After the huge changes, the popularity and income of these anchors will be greatly affected. If this matter is not done well, the company's performance may be seriously damaged.

However, they have a way to deal with it.

The solution is very simple, which is to recruit anchors on a large scale.

As long as the anchor recruits enough and fast enough, it can not only make up for the loss of popularity and income of the old anchor, but also further create higher performance income.

It is actually not difficult to do this.

Because of Sanmu Media’s two signatures - Mr. Kun and Tong Baby.

Mr. Kun is the number one entertainment anchor on Douyin. His popularity and flow are the only ones. The difference between the second place and him is at least three times, and his advantage is very obvious.

The same goes for Tong Baby.

Although Tong Baobao does not do live broadcasts, she can be said to be one of the most popular internet celebrities on Douyin in the field of short videos. Her video data and update frequency are very powerful. Overall, she has almost no opponents.

At present, Tong Baobao's Douyin fans have reached more than 26 million, successfully squeezing into the top 30 of the "Tik Tok Fan Ranking"... This data is already a veritable Internet celebrity.

Mr. Kun and Tong Baobao, one based on entertainment live broadcasts and the other based on short videos, are both top-notch on Douyin.

Sanmu Media has these two generals as signs and is extremely influential across the entire network. It can almost be said to be the largest guild in TikTok.

Is it difficult for Douyin’s largest guild to recruit anchors?

Of course it's not difficult!

Netizens are all "snobs". Since Miki Media is the largest guild in Douyin, they want to be anchors, and the first thing they think of is Miki Media.

If Miki Media doesn't work, they will consider other guilds.

This is the legendary "head effect".

The industry leader is destined to be the most dazzling one, the second, third, fourth... they can only pick up the remaining ones of the boss.

To be honest, if Sanmu Media lets go, it will recruit thousands of anchors a day.

However, Li Chuan could not do this.

Although he hopes that Sanmu Media will recruit more anchors, he cannot recruit everyone.

A host with too low quality is useless to recruit in, but it will cause trouble for yourself.

In his opinion, the job of recruiting anchors must have a screening mechanism.

Standards can be lowered, but they cannot be without standards.

Li Chuan’s idea is to maintain a fixed rhythm, such as only recruiting 30 anchors per month for each operation, controlling the number, trying to absorb high-quality anchors, and excluding inferior anchors.

Of course, the pace of "recruiting 30 anchors per month for each operation" is actually not low.

At present, the Operation Department has three operation teams and thirteen operation teams, with a number of about eighty people.

Among them, there are nine people operating a group.

The operation group is a special operation group. This group only serves Mr. Kun, Jasmine and Lulu, and does not recruit anchors to the public.

Excluding the operation group, there are about 70 people left.

Based on seventy people, each operation recruits an average of 30 anchors per month. The number of anchors recruited in that month is 2,100... In this way, in a few months, the number of anchors exceeded 10,000.

Too many anchors can also lead to some problems.

In the past, Sanmu Media was an operational media responsible for more than a dozen anchors. They would form a small circle, usually shooting videos, meetings, etc., and the operational work was implemented on each anchor. Although the time allocated was a little too little, at least

Can take care of everything.

After the operation is handled, basically every anchor can get a targeted training plan.

But if the number of anchors exceeds tens of thousands, then the operation will definitely be too busy. Moreover, due to the influence of the external environment, their energy will also shift. Gradually, their focus will shift from cultivating anchors to recruiting anchors.

At that time, ordinary small anchors will no longer be able to obtain targeted training plans from operations.

Some small anchors do not receive targeted training plans, and will think that the guild will not act and will only use them to make money, but will not provide them with effective help and support.

Over time, many contradictions will arise.

Some anchors with ulterior motives may use this matter to make a big fuss, that is, to smear Miki Media or Mr. Mori to increase their popularity.

Miki Media is Mr. Mori's company... Most netizens know this.

Something happened to Miki Media, and as the boss, Mr. Mori will definitely not be able to escape.

This is Li Chuan's most troublesome thing.

The entertainment live guild is too prone to problems. Once there is a problem, it will inevitably be contacted. His reputation will be damaged and the entire "Sanmu Clan" will be affected.

Thinking of this, this matter must be solved.

But how to solve it?

No more entertainment anchors?

This is a one-time and for all, but it is not very realistic.

Although the money earned is not as much as live streaming, it is also a big cake and can’t be said to be lost.

What's more, Sanmu Media has developed now, and the time is right. It is really against the law of nature if you don't make a good fortune.

Entertainment anchors must be asking for tricks, and the trick speed cannot be slow. If the speed is too slow, they may be taken first by other guilds. By then, they will not be able to eat the largest piece of cake.

But the speed of the attack is too fast and the operation department can't keep up. So what should we do?

After thinking for a while, Li Chuan came up with a more reliable method.

He thinks that we can use the popular "online education" concept at present to create an "online training academy" to specifically train entertainment anchors within the company.

Several courses are set up in the "Online Training Academy", mainly including introduction of basic knowledge, short video shooting, the use of live broadcast skills, etc.

You can extend it later and do several professional skills courses, such as singing training, dance training, etc.

In addition, separate tutoring courses can be offered.

What is a separate tutoring course?

What Li Chuan thought of was that a fixed day every week or a fixed day every month, and several course teachers and several people did a good job in operations, would form a guidance team to provide separate tutoring and training for the anchors.

The main method is to connect the anchor and the guidance team through the Internet. The anchor tells the problems he encounters, and the "experts" of the guidance team will work together to help him analyze and solve problems, and finally give it

Guidance.

This process has time limits, and each person has a limit of five or ten minutes.

This approach is equivalent to providing the anchor with a targeted training plan, which is particularly efficient and will not waste too much time.

In Li Chuan's view, as long as he starts the "online training academy", he will have an excuse in the future.

How could you say I don’t care about you and don’t provide you with help?

The "Online Training Academy" teaches free classes throughout the whole process, and there are separate tutoring. Why don't you study?

I have already taken out the company's resources. If you don't want to learn it yourself, it's all my business?

Such a set of rhetoric is invincible!

Of course, Li Chuan wanted to open an "online training academy" not just to make excuses for himself.

The users he faces are the anchors of his own company after all... The anchors learned and earned money, which is also a good thing for him.

From this perspective, they are a community of interests.

Since it is a community of interests, there is no reason for Li Chuan to fool people.

When conditions permit, he is still willing to do a good job in the "online training academy".

‘This idea needs to be studied carefully.’

Li Chuan said intimately, got up and left the office.

When we arrived at the conference room, the thirteen operation team leaders of the Operations Department, plus Wu Wenfan, had a total of fourteen people, and they were all here.

Li Chuan glanced at him and said nothing.

He walked straight ahead and sat down, then took out his cell phone and called Jiang Zeyu.

I called Jiang Zeyu to allow the other party to participate in the meeting remotely.

Although this matter is not within the jurisdiction of Jiang Zeyu, Jiang Zeyu is his chosen future successor after all.

In the future, Jiang Zeyu will serve as the general manager of the "Sanmu Group". It is impossible for him to only manage e-commerce, finance and supply chain, and ignore other businesses of the company.

The entertainment live broadcast business is an important part of the "Sanmu Series" and can be said to be quite important.

However, Jiang Zeyu had no experience in this area before.

At present, Li Chuan called him to attend the meeting and asked him to get in touch with the work content of the entertainment live broadcast business in advance, so as to save time and not know what to do.

On the other hand, Li Chuan also wants to hear his opinions on the "Online Training Academy".

The idea of ​​"online training academy" is quite creative, and there will be no successful cases in a while. It is hard to say whether it can be done specifically.

Jiang Zeyu is from an investment bank and has done many business case analysis. He has rich knowledge and experience and high cognition enough. He may think of some similar cases or put forward some constructive opinions from other perspectives.

This is quite critical.

After the phone was connected, Li Chuan briefly explained the situation and then the meeting officially began.

First, Wu Wenfan informed the announcement released by Douyin, and analyzed the content of the announcement, explaining in detail the possible impact of this announcement.

After the notice was completed, everyone began to discuss.

What they discussed was very specific, and many details that Li Chuan ignored were raised.

Li Chuan participated in it and also took advantage of the situation to put forward some of his own ideas.

His idea of ​​"only recruiting thirty anchors per month for each operation"... has been opposed by most people.

Most people think that doing so will affect the subsequent development pace and will also dampen the work enthusiasm of operation personnel, which is not a good idea.

Li Chuan thought about it and felt it made sense, so he decisively gave up this idea.

However, he also proposed to establish a screening mechanism, so that everyone should not accept... When recruiting anchors, you must move closer to talent, talent, positive energy, etc. Those inferior anchors who may affect the company's reputation must be eliminated.

outer.

No one else has any objection to this.

Later, Li Chuan proposed the "online training academy".

This idea aroused heated discussions among everyone on the scene.

After the discussion, they always believed that this was a very good way to distinguish Sanmu Media from other live broadcast guilds and elevate service quality and reputation to a new level.

Jiang Zeyu also thinks so.

He felt that the idea of ​​"online training academy" is very good and worth a try. He also proposed that after the "online training academy" is rewarded, it can develop in the direction of commercialization.

What is "development in the direction of commercialization"?

To put it bluntly, it means recruiting students from the outside world.

Jiang Zeyu said that they can set the course content to be charged. If people outside want to study, they need to pay, but the company's anchors can teach for free.

Doing so can not only create profits, but also allow the company's anchors to realize the importance of the course, which will help them learn and grow in the future.

When Li Chuan heard this statement, his eyes lit up, but after careful consideration, he still felt that he should slow down.

"Online Training Academy" is commercialized, and although it can make money, it is equivalent to a new business system.

The most important task of Sanmu Media is not to develop new businesses, but to stabilize the internal business first and do the subsequent entertainment live broadcast business. Only after all this is completed can you think about other things, otherwise it may cause the company.

Internal chaos.

Li Chuan expressed his thoughts, and Jiang Zeyu also agreed, so the matter was decided.

From now on, Miki Media will change its development ideas and start recruiting anchors on a large scale.

There is no limit on the number of anchor recruitment, but the quality of anchors must be guaranteed and cannot damage the company's reputation.

After everything is on track, we will start to improve the course content of the "Online Training Academy".

After the course content is improved to a certain level, then consider how to move towards commercialization.