This celebrity is too rich

Chapter 392 Wu Wenfan wants to be independent

Author: No wine on the table

Chapter 392 Wu Wenfan wants to be independent

After Wang Chengyong left, Li Chuan called Zhu Chenwei to the office again.

The purpose of calling Zhu Chenwei is to follow-up online public relations.

As expected, Zheng Shaorong will soon write the "Apology Statement" and then publish it.

It is hard to say what kind of public opinion effect will be produced after the "Apology Statement" is issued, and there may be a very unfavorable situation.

In order to prevent it, Li Chuan decided to hire a group of naval troops in the previous way to ensure that there is no problem with the subsequent public opinion.

The public relations department has not been established yet. Although two employees have been recruited, there is a lack of an experienced person in charge... The headhunting company has provided several candidates, but due to time constraints, Li Chuan has not met them yet, so the question of the person in charge has been unsolved.

The two employees recruited by the Public Relations Department are currently under the management of the Administrative Department, and the administrative department is also responsible for public relations matters.

Zhu Chenwei has been in charge of this matter.

Some time ago, he contacted an online marketing company. After several negotiations, the two parties had reached a preliminary investment intention.

Invest in an online marketing company and control some naval forces to achieve the goal of calling naval forces at any time and responding to public opinion crises... This is a decision made by Li Chuan some time ago.

He handed the matter over to Zhu Chenwei.

Zhu Chenwei did it pretty well.

Although a formal investment agreement has not been reached, after several communications, he has established a very good partnership with the Internet marketing company.

With this relationship, it becomes very easy to "hire a navy army" now.

However, what Li Chuan and Zhu Chenwei talked about was not simply hiring the navy, but the operation details of the navy.

He has many ideas about this and is ready to implement them one by one.

At around seven o'clock in the evening, they finished chatting and started to act.

More than ten minutes later, Zheng Shaorong sent a text called "Apology Statement".

After reading it, Li Chuan thought it was pretty good, but out of careful consideration, he modified several places.

Zheng Shaorong may have taken out his own handle by Wang Chengyong, and he is now very involved in the arrangement and accepted all the revisions proposed by Li Chuan directly.

In this way, the "Apology Statement" was confirmed.

The revised "Apology Statement" is generally:

[Recently, our company has noticed that there have been many negative comments on our company's "Chile XH0120 Umbrella" on the Internet... After internal review of our company, it was found that there was a problem with the umbrella bone material. The partner mistakenly sent a batch of low-hardness defective materials to our factory. The internal review of the factory area was not strict, resulting in serious quality problems among some "Chile XH0120 Umbrella" produced from April 12 to April 17.

In response, our company solemnly apologized to the users who purchased the defective umbrella and Mr. Mori, because our internal review was not strict and caused economic and reputational losses to all parties.

Our company has not been established for a long time and is still in the growth stage. We have insufficient work experience in production, supervision and other aspects, and the personnel training is not enough. Under various disadvantages, serious consequences have been caused.

However, our company dares to admit it and take responsibility.

At present, our company has expressed its apology to Sanmu Network and Mr. Mori and assumed the corresponding responsibilities. We will also give you a satisfactory reply to users who have purchased defective products.

Here, our company solemnly announces that any user who purchases the "Chile XH0120 Umbrella" in Mr. Sen's live broadcast room on May 11 will give a full refund regardless of whether they receive good or bad products... The goods received do not need to be refunded, and the refund will be processed directly. If you are unwilling to refund, you can also issue another good product that has been strictly inspected after the notes. The goods received do not need to be refunded...]

This statement seems sincere, but anyone who understands it knows that it has no credibility at all.

However, the audience doesn't know this and can still fool them.

At 7:23 pm, Zheng Shaorong posted an "Apology Statement" on the official Douyin account of "Chile".

"Chile"'s official Douyin account has just been created less than a month ago, with only 73 fans... Such an account has extremely low weight and generally does not get too high traffic after posting videos.

However, they had agreed before that Zheng Shaorong would invest at least 100,000 yuan in paid traffic to this video.

If you have paid traffic, you don’t have to worry about the “Apology Statement” being flooded.

After the video was released, Wang Chengyong contacted Zheng Shaorong as soon as possible and began to guide the other party to operate paid traffic.

At the same time, Li Chuan also took action.

He logged into Mr. Sen’s Douyin account, found the video, and edited a line of words: [This time we were negligent and did not supervise well. I apologize to everyone. I am really sorry... Those who bought an umbrella that day, please apply for a refund quickly. If you don’t want to refund, please make a note to reissue. Don’t worry, they will definitely deal with it in time... If you have any dissatisfaction, you can report it to the official account of "Sanmu Network"...]

After editing, it was sent out.

This approach is to express your opinion to the public in the form of comments.

Li Chuan didn't want to make things too big, so he didn't post on TikTok or Weibo. However, if something happened, he couldn't pretend to be mute and had to show his attitude.

So he thought of this way.

Although it is not formal enough to express your opinion in the form of comments, it is enough to express your feelings.

Of course, the most important thing is that he has come up with a solution...those purchasing users value this the most.

After posting the comment, Li Chuan greeted Zhu Chenwei again and ordered the other party to let the navy take action.

The traffic of the video "Apology Statement" is not high, and there are only a few comments in half an hour... In this case, the navy rushed forward and instantly occupied the comment area.

[I only realized that I apologized when things got big. What have I done?]

[I originally thought that Mr. Sen’s problem was the one you did!]

【It can be solved (support)】

【Attitude is OK.】

【Haha, let’s just cheat here.】

[Mr. Sen was so badly hurt by you. People everywhere scolded him on the Internet, saying that he sold fake goods and deceived the audience.]

[The unscrupulous businessman who cheated and cheated, Mr. Sen was cheated by you!]

[-Don't say that, Mr. Sen has a responsibility.]

【-Mr. Sen was deceived by them!】

[-What's wrong with being cheated? Are there no responsibility for being cheated? Why doesn't he supervise the delivery? If he supervises the delivery, such a problem would not arise.]

[-How can one product be supervised in tens of thousands of orders?]

[-It is unlikely, but he sold the goods and he made money from them. Now there is a problem and he can't escape no matter what. This is certain, nothing you say is useless!]

[-Isn't it a refund?]

[-Refund is just a solution and cannot cover up his fault.]

[-Okay, you are right, but I have bought a lot of things from Mr. Sen, and the quality is very good. I don't want this to affect him.]

[-I'm like you, I've bought a lot of things and I'm very satisfied... Mr. Sen is really good, but this time he has indeed had a problem. I just hope that he will be careful in the future and not let down newcomers from fans and netizens.]

[-You are right! I will learn from my lessons and work hard to do it well. In the future, I will never let you down.]

【…】

The public opinion atmosphere in the comment area is not completely positive.

There are many "people" in it who do not believe this "Apology Statement", and the words reveal insults to the "Chile" brand; there are also many "people" who stand up for Mr. Sen, feeling that the "Chile" brand has cheated Mr. Sen; and some people question Mr. Sen, believing that although Mr. Sen was cheated, he still bears great responsibility.

All of this was intentionally arranged by Li Chuan.

He did not want "Chile" to regain his reputation through this "Apology Statement", so he arranged for some navy troops to express doubts about this "Apology Statement" and insult them.

He wanted to make the content in the comment section look more realistic, so he arranged some of the navy troops to speak for Mr. Sen to act as a fan of Mr. Sen.

He wanted to block the mouths of those black fans, so he arranged some of the navy to question himself in the comment section... This was to say something that black fans wanted to say in a relatively kind way in advance so that they could not say even more ugly things... In order to be realistic, he also made a reply, and the last one of the above comments was what he typed.

There are many more details like this.

In short, he designed it in detail and took into account almost all the points that could be considered.

He felt that as long as he proceeded according to his plan, there was no possibility of problems.

It turns out that he is right.

The navy took the lead in seizing the comment area and successfully guided the subsequent rhythm. Most netizens followed his rhythm, and only a few people would post some comments outside the framework... The proportion of these comments was small, and they were strictly controlled and did not cause any waves.

At around 9:30 pm, the video of "Apology Statement" has received 4.3 million views, 110,000 likes, 30,000 comments, 30,000 forwardings and 2,000 collections... This data has almost covered the previous "low-quality umbrella incident", and the relevant public opinion is also within his control.

At this point, there will be basically no problem.

Public opinion has taken shape. Unless an extremely powerful force joins in or is directly banned, there is almost no possibility of reversal.

In this way, you just need to wait for "Chile" to handle the refund matter, and the matter will be completely over.

As for subsequent prosecutions, compensation pursuits, and various retaliation methods, they are carried out privately and do not involve the public level.

Li Chuan finally breathed a sigh of relief when he saw this scene.

When he was free, he was ready to have supper.

However, as soon as he opened the lunch box, the office door was knocked.

"well."

He sighed, re-tightened the lunch box, pushed it aside, and shouted, "Come in."

The door opened and Wu Wenfan walked in from outside.

"Um?"

Seeing Wu Wenfan, Li Chuan was slightly stunned, but said nothing.

"Mr. Sen, are you busy?"

Wu Wenfan asked and walked to his desk.

Li Chuan did not answer, waved his hand and signaled the other party to sit down.

After Wu Wenfan sat down, he asked, "It's ten o'clock, why haven't you got off work yet?"

"Isn't there a lot of work to be done tomorrow? We held several meetings, so it was delayed."

"Oh, how are the work arrangements?"

"All arrangements have been made, and the specific operation, work direction and task have been explained clearly."

"Um."

Li Chuan nodded and said, "The cancellation of the number of fans limits on Douyin Live broadcast is a challenge and an opportunity for us. We must grasp it well, maintain our advantages, and strive to do bigger and stronger."

"I understand that we are all ready and won't let you down."

"Well, is there anything else?"

"that……"

Wu Wenfan's face was tangled, as if he had something to say, but he couldn't say it.

"What's wrong?"

Li Chuan frowned slightly: "If you have something to say, you are so embarrassed, you are so arrogant."

"Uh, that..."

Wu Wenfan is still very confused.

After hesitating for a while, he finally gritted his teeth and said, "That's right. We had a meeting before, and a colleague gave an opinion, and everyone agreed."

"What's the opinion?"

"We want to ask you, can you... change our operations department?"

“A different place?”

Li Chuan didn't understand for a moment: "What does it mean?"

"It's just...change the office space."

“Change office space?”

Li Chuan looked puzzled: "Why? Why do you have to change your office space?"

"This...oh forgot, I'll just say it."

Wu Wenfan broke the entanglement and said seriously at Li Chuan: "Mr. Sen, I know that our company is mainly e-commerce, but you must understand that this is very unfavorable to the work of our operation department."

"What's the meaning?"

Li Chuan raised his eyebrows: "What do you want to say?"

"It's not that we are pretentious, it's really... You usually pay less attention to the operation department, and you may not know some situations... Now, many people in our operation department want to go to e-commerce, operate the operation and operate the anchors want to be e-commerce anchors. If this continues, how can we lead the team?"

Li Chuan was stunned when he heard this.

He had never thought about this problem before, but now he heard Wu Wenfan talk about it, it seems to be quite serious.

Of course, he could imagine this situation.

The e-commerce atmosphere of Sanmu Network is indeed too strong. From the boss to the employees, it seems that everyone is busy with e-commerce and supply chain. In contrast, although the operation department has a large number of people, it has a very low presence within the company.

If this atmosphere lasts for a long time, it will indeed cause people's hearts to fluctuate.

The employees of the operation department will feel that the company's e-commerce business is doing so well, accounting for more than 90% of the performance. The person who does entertainment live broadcasts is not valued at all and has a low status.

Entertainment anchors will also think that e-commerce anchors make so much money and are so valued, and they usually walk sideways in the company, which is so enviable and jealous.

These ideas are normal.

As long as you are in this environment, you will inevitably think so and no one can change it.

In this way, Wu Wenfan and others’ complaints make sense. It is understandable that they want to move out and change their office space.

(End of this chapter)