This celebrity is too rich

Chapter 47 Internet celebrity linkage plan

The cool breeze blew the treetops, and a few golden pieces fell down.

Half a month passed in a flash, and in a blink of an eye, it was the end of October.

In the past half a month, Li Chuan conducted two more live broadcasts to sell goods.

【October 13, the third live broadcast to sell goods】

Live broadcast duration: 2 hours 53 minutes

Viewed by: 2.552 million

Peak popularity: 63,000

Average popularity: 26,000

Total sales: 3.064 million

【October 20, the fourth live broadcast to sell goods】

Live broadcast duration: 2 hours and 49 minutes

Viewed by: 2.319 million

"Good idea! We don't have to spend money like this!"

I'm afraid that we will work hard to sell goods all day, and after checking the accounts, we find that the money we earn is not enough for the celebrity appearance fee. Then we will lose money and make a name for ourselves, just working for celebrities."

There were many celebrity anchors who invited celebrities to come and play, and the two great kings who were the ones who were most perfect were Sister Ya and Jiaqi.

There are many people who have the same idea as Zhang San, which has also caused a certain impact on the entire e-commerce industry.

During Double Eleven, many manufacturers and brand manufacturers were out of stock, especially those high-quality manufacturers and brand manufacturers.

Wang Chengyong shook his head and said, "A celebrity who is not popular is useless. It has limited influence and is not cheap at all. It's better to hire some internet celebrities."

Li Chuan also felt that this year's Double Eleven had a great impact on live broadcast sales, so he announced that he would temporarily suspend the broadcast after the fourth live broadcast and instead made every effort to prepare for the "Double Eleven Special Festival".

Total sales: 2.537 million

When Li Chuan heard this, he pondered for a while, and then nodded silently.

Any celebrity who can be invited on the market, no matter how big the big ones, has basically been a guest on the live broadcast room of two people.

In his opinion, as long as he can invite a popular celebrity to visit the live broadcast room, his influence will instantly change into an advantage, and those manufacturers and brands will also change from "uncle" to "grandson".

As for the reduction in popularity and sales, it is not a problem for Li Chuan and his team, but it is mainly affected by the overall environment.

It’s not because they are lazy or have fewer products, but because they are doing better and more efficiently.

Judging from the data, Li Chuan's live broadcast time is getting shorter and shorter, his popularity is getting lower and lower, and his sales are getting smaller and smaller.

In addition, Li Chuan has also made good progress in physical exercise.

If it were Sister Ya, most manufacturers and brands would not dare to say anything.

However, no matter how you talk, the methods and strategies need to be changed.

For example, if Zhang San wants to buy something, he may buy it directly, but now Double Eleven is coming, and he thinks that what he wants to buy will be discounted and discounted on Double Eleven. So he curbed his desire to shop and wanted to wait until Double Eleven to buy it.

When Li Chuan and his team went to negotiate with them, they asked for 50,000, but they only gave 30,000; when they asked for 30,000, they only gave 10,000.

Although he has more than 20 million fans, this is nothing in the Internet celebrity industry. He can't even touch the edge of the "head", and can barely be regarded as a "first line".

The benefits of inviting celebrities are obvious.

Li Chuan's fourth live broadcast only sold 2.537 million, which was the lowest sales of his last three live broadcasts. However, he was historically ranked among the top five in Taobao's sales rankings that day!

Wang Chengyong said, and took a sneak peek at Li Chuan's face.

"Please have an internet celebrity?" Li Chuan raised his eyebrows.

Judging from the current situation, this seems to be the best and easiest solution to implement.

This also helped him to control the rhythm of the live broadcast better and better.

Shortening the live broadcast time is not a bad thing.

"You said... how about we invite a star over?" Li Chuan suggested.

First, with the influence of celebrities, the popularity of the live broadcast room will be much higher than usual, and sales will often increase a lot.

He thought about it carefully and found that Wang Chengyong's plan was indeed feasible.

These changes are the main reasons for the shortening of live broadcast duration.

It is not accurate enough to say that "can't get the goods" or to be precise, it should be "can't get too much goods" or "can't get enough goods".

Because Wang Chengyong is telling the truth, his current identity is still an ordinary internet celebrity.

He said this, not aimlessly, but was thought-provoked.

"Although 'Crazy Little Brother Yang' and 'Tong Baby' are not big internet celebrities, they still have some influence after all."

"It's hard to invite a red one. We...the level is not very good."

Li Chuan slapped the table and immediately made up his mind.

Faced with this situation, Li Chuan was also furious.

That afternoon, Li Chuan and Wang Chengyong discussed countermeasures together in the office.

But there is no way, so I have to continue talking, otherwise where will he make money?

During the preparations for the "Double Eleven Special Session", Li Chuan and his team encountered some problems.

"What do you think should I do? Ask some stars who are not popular?" Li Chuan frowned.

"It's a good idea to invite stars, but...what level of stars do you want to invite?" Wang Chengyong asked.

These manufacturers and brands who usually beg Li Chuan to sell goods to them, but on Double Eleven, they all became old men.

Second, using stars as foils can expand your own influence.

"Our level is not enough, so it is difficult to ask for a popular star. It is not impossible to insist on asking for it, it is just that it will cost a lot of money.

"Okay, just do what you said!"

Li Chuan's current influence can only be said to be "okay in the Internet celebrity world", and it is not as good as a popular star at all.

He persisted for more than 20 days, and the changes were quite obvious, and his physical strength and energy tools improved a lot.

"Of course the better the redder it is."

"We are not at the same level" is a relatively euphemistic term. In fact, what he means is "Li Chuan's level is not at the same level."

Average popularity: 23,000

Of course, Li Chuan also heard it, but he didn't care.

"Yeah~!"

"I think it should be mainly Douyin Internet celebrities. It is your main battlefield and there are more people who know you."

Moreover, I am from the Internet celebrity circle. Inviting Internet celebrities to help, it is easy for others to give face, and the price should be discussed."

Peak popularity: 58,000

"Um."

Then, he continued to ask: "Which internet celebrities are more suitable for us to hire?"

"Um?"

Moreover, the price is very difficult to negotiate. They are asked to lower the price during Double Eleven. Each of them has crooked mouths and eyes, and some even show their faces.

With this pearl and jade in front of you, Li Chuan also wants to follow his example.

As the number of live broadcasts increases, the team is getting better and better in running-in, and they are more and more tacit in cooperation with each other. Li Chuan is becoming more and more familiar with all aspects of live broadcast sales, and is more comfortable to do.

Li Chuan also understood that the reason why those manufacturers and brand owners dared to control him was mainly because he did not have enough influence now.

Li Chuan nodded suddenly and said slowly: "In this way, our company's resources can also be used."

Double Eleven is coming soon, and people's shopping enthusiasm and consumption desire will inevitably be affected to a certain extent.

In this way, Sister Ya and Jiaqi made their live broadcast room sales hit new highs, and thus gradually expanded their influence.

Seeing that Li Chuan's expression did not change much, Wang Chengyong relaxed and no longer hid his words.

The biggest problem is that you can't get the goods.

Specifically in the field of live streaming sales, the negative effects are also very obvious.

Although it has not happened yet, it has become a very common routine in later generations.

This phenomenon is enough to illustrate some problems.

"Well, it is a good choice to invite internet celebrities. Nowadays, many internet celebrities have no worse influence than celebrities.

Li Chuan shook his head and said, "The money still needs to be spent. Although they belong to their own company, we cannot treat them unfairly. The appearance fee must be paid, but the amount must be controlled. Well... I think the 100,000 yuan should be about the same."

"Okay, what about other internet celebrities? What do you think?"

"All other internet celebrities will follow what you said, follow Douyin first, and from other platforms... depending on the situation. If there are more suitable ones, you can also try to invite them."

Li Chuan said, and suddenly became interested and ordered Wang Chengyong: "In this way, you go and call Yu Jie over. Let the three of you study together and make a list of invitations first."

(End of this chapter)