This celebrity is too rich

Chapter 71 Hype Marketing

Li Chuan called Yu Jie over because he wanted to discuss with him the follow-up promotion of the "Double Eleven Special".

Neither Wang Chengyong nor Chen Chen are experts in this kind of thing. Yu Jie has been in the entertainment industry for several years and is somewhat familiar with this aspect.

After listening to the story, Yu Jie roughly understood what Li Chuan was going to do. He lowered his head and thought for a while, and then said:

"Let's do this. I'll ask Xiao Zhou (employee in the operations department, proficient in PS) to make a poster for you, add a piece of copy, and post it on Weibo.

You try to contact the previous guests and ask them to help forward it. I will buy some more drafts here and try to make this topic a hot search quickly.

In addition, you record another video and post it on Douyin, Kuaishou, Bilibili and other platforms to expand your influence... What do you think of this operation?"

Li Chuan frowned slightly when he heard this.

In his opinion, Yu Jie's plan is neither good nor bad, it can only be said to be too routine.

It will definitely have an effect, but don't expect it to explode in popularity.

"You think it's inappropriate?" Yu Jie saw Li Chuan's hesitation and asked.

Li Chuan didn't answer, and was silent for a while, then asked a seemingly unrelated question.

After another half minute, "Pan Zi" replied again:

Li Chuan looked happy and asked hurriedly: "On Double Eleven this time, are we the only two to break 100 million?"

A few seconds later, "Pan Zi" replied.

He looked at Li Chuan and asked tentatively: "Do you want to...play a bondage game with Sister Ya?"

"New anchors and veteran anchors."

Li Chuan explained: "Although 'Mr. Sen' sells less, he is a new anchor and has not broadcast more than five times; Sister Ya sells more because she is a veteran anchor with rich live broadcast experience... she can create a kind of

It feels like the veteran anchors are still strong and the new anchors are coming in force."

"Okay, I understand."

The "bundled hype" in Yu Jie's mouth is just a nice word. If it were changed into a bad word, it would be just one word - "rub".

He still has to post on Weibo, and he still has to contact guests to help him forward it and create buzz.

Li Chuan smiled and nodded.

Who rubs who?

Of course it’s Sister Li Chuan Cengya.

After Yu Jie left the office, Li Chuan sat on the sofa and started to contact the previous guests on his mobile phone.

"What's wrong?" Yu Jie was a little surprised.

"328 million!"

"One hundred million and three hundred million... there's a big difference."

"Um."

[I have not been doing live broadcasts for a long time, less than two months, and I can count the number of live broadcasts on one hand... I am a new anchor. I am really excited to achieve such results. Thank you everyone for your support.

My support…

"Pan Zi", this guy, I sent him a WeChat message and didn't reply for half an hour; I called him and he refused to answer the phone.

For example, Zhang San and Ma Yun ate and drank together.

In fact, Zhang San may just be a primary school teacher. He and Ma Yun are classmates. They haven't seen each other for a long time, and they accidentally have a meal and drink together.

"oh?"

If people think about it for a long time, what is false can become true.

Although the audience does not know Zhang San, they will subconsciously think that Zhang San is a business tycoon.

"How did you plan to promote it just now? Buy the draft, right?"

In addition, I would also like to express my special thanks to the guests who were present yesterday @ Pan Chang Jiang, @ 雪里, @ 风Timo, @ ModernBrothers-Liu Yuning, @Crazy小杨哥, @彤abaobao, @武小白的 amusement park. This achievement is ours together.

Created...]

【Sorry, Teacher Pan!】

Li Chuan resisted the urge to curse and replied respectfully:

"..."

"What keyword?"

"Well, the third place is more than 80 million."

At four o'clock in the afternoon, Li Chuan posted on Weibo.

"right."

Yu Jie suddenly reacted mid-sentence.

"This is okay."

"second."

"How much did Sister Ya sell on Double Eleven?"

Sister Ya is the "first sister who leads the goods", and Mr. Nasen should be the "first brother who leads the goods"!

This is an association effect in psychology, which may seem unreliable, but is actually very effective.

"What's not easy to do?"

He knew that Sister Ya would definitely break 100 million again on Double Eleven, but he never expected that it would exceed 300 million.

In the same way, if Li Chuan is bundled with Sister Ya every day for hype, he will not be the "big brother who leads the goods", but he will eventually become the "big brother who leads the goods"!

"I understand what you mean, but this matter is not easy to handle." Yu Jie looked hesitant.

"Pan Zi" became invisible, and the 50,000 yuan also became "received".

[Sorry, Xiao Li, something happened just now... What do you mean by transferring money to me? 】

‘This is too awesome!’

"Don't just write about me in the draft you bought, but also include Sister Ya."

There is a poster attached below the copy.

The reason why Li Chuan asked to include Sister Ya in the draft was because he wanted the words "Mr. Sen" and "Sister Ya" to appear together.

Li Chuan's eyes widened.

Li Chuan was stunned for a while before he realized what he was doing and continued to ask: "What's my rank?"

Yu Jie fiddled with his phone for a while and replied: "Sister Ya sold a total of 328 million on Double Eleven."

"But someone will always report the specific figures. If the audience wants to know, they can search online. There is no way to hide it."

The two of them report and promote together. Audiences who don't know the truth will subconsciously think that "these two are almost the same."

Li Chuan scratched his head, thought for a while, and then said: "It's okay to give the specific numbers, but you have to add two key words."

Li Chuan was also driven into panic and directly transferred 50,000 yuan on WeChat.

Li Chuan waved his hand directly and said: "Don't mention the specific number, just say 'over 100 million.' This year's Double Eleven, only two of us exceeded 100 million, so it is reasonable and reasonable to mention it like this."

Yu Jie is mainly responsible for the short video business and doesn't pay much attention to the e-commerce section. He doesn't know much about some relevant data, so he needs to check it online.

Sister Ya is currently recognized as the “biggest salesperson”, while Li Chuan is the “biggest salesperson” who has not been recognized by anyone. The status gap between the two in the industry is not generally large.

What he just revised was only part of Yu Jie's overall plan - the buy-out draft.

Except for this one, nothing else has changed.

The first time after confirming the transfer, the words "The other party is typing..." suddenly appeared on the upper left side of the chat interface.

The process of contacting the guests was quite smooth. Most of the guests were willing to give him a favor, but "Pan Zi" was an exception.

Li Chuan nodded and ordered: "You go back and make a brief plan, and then implement it immediately. You will start doing it this afternoon. You can't delay... Don't be busy with other things these two days. Keep an eye on this matter first."

Okay, don't make any mistakes."

"What a great idea!" Yu Jie was extremely surprised.

…

"Found it."

"Ah? Why? We spend money to promote her in vain, we..."

"Ah? Sister Ya? This... let me check."

"this……"

"Well, if you think it's okay, then that's settled."

This is the huge role of the association effect.

If Zhang San eats and drinks with Ma Yun every day, he can become a big boss even if he is not a boss.

[Teacher Pan, you can read the message I sent before. 】

Li Chuan felt a toothache, but he still patiently replied: