This celebrity is too rich

Chapter 8 Millions of Fans

For the second video, Li Chuan's expectations were not high. He felt that as long as the data could be the same as the first video, a slightly lower one would be acceptable.

However, the final result gave him a big surprise.

Less than two hours after the video was released, it immediately hit the hot list!

At first, Li Chuan thought he had made a mistake. After all, the hot list is not popular, and it is not something you can get on casually.

Popularity is a relatively vague concept with no clear label. The main criterion is the number of views. If the number of views of a video exceeds 500,000, then it can be said that the video is "popular". Popularity is also divided into large categories.

Popular and minor hits, minor hits are pushed locally and the scope of push is relatively small, while big hits are pushed nationwide and the scope of push is very large.

Hot list is different from popular. Its function is similar to Weibo hot search, and it is not necessarily related to the number of video views. Even if a video has hundreds of millions of views, it may not be on the hot list. However, the video on the hot list has only a few views.

It may only be a few hundred to tens of millions.

Most of the content on the hot list is hot information and social news, and it is difficult for purely entertainment-oriented content to have a chance to be listed.

However, for such a special existence, Li Chuan was on the list inexplicably.

Li Chuan was a little confused. After all, those top Internet celebrities with tens of millions of fans may not have been on the Douyin hot list, so why was it his turn?

He thought for a long time and finally came up with a more reliable answer.

A big wave of traffic came and the video went viral instantly.

At the same time, the number of fans is also increasing rapidly.

In addition, due to the popularity of "West Lake Travel Diary", its videos have also been stolen by some people and posted on external sites. Nowadays, videos of "West Lake Travel Diary" are posted on Kuaishou, Bilibili, Weibo and other platforms.

The release of the new video has injected new vitality into the "West Lake Travel Diary", and the popularity of the topic has soared again, once again breaking into the top ten of the hot list...

What is profit driven?

Number of likes: 1.123 million

Two days later, Li Chuan repeated his old trick and released his fourth video.

The three videos of "West Lake Travel Diary" have all exploded, and the data are very scary.

Four hours after the video was released, the number of followers on "Mr. Mori's" account has exceeded the 100,000 mark!

Number of likes: 3.229 million

Number of views: 58.673 million

Collection: 55,000

Likes: 2.892 million

Although both of the above are not good things, they have also added a lot of popularity to "Mr. Mori".

This is the fourth video of "Mr. Sen", and it is also the last video in the "West Lake Travel Diary" series. It is more popular than before and once ranked among the top three on the hot list!

In this way, the total views of the four videos have reached 200 million!

Of course, the number of video views is not the key. Li Chuan is currently most concerned about the number of fans on the account.

"West Lake Travel Diary" continued to be popular for a week. By the time the topic dropped from the hot list, the number of followers of "Mr. Mori"'s account had reached 1.686 million!

This is not the final value. Although "West Lake Travel Diary" has dropped from the hot list, the video promotion is still continuing, but the intensity is much smaller than before.

When did self-media become so easy?

Number of views: 70.231 million

In the second half of 2018, Douyin began to vigorously support lifestyle videos. The main approach was to encourage people to create more lifestyle videos through a profit-driven approach.

He thought for a long time and finally attributed the reason to the times.

[West Lake Travel Diary (3)]

He felt that he might have stepped on Douyin’s itch.

Number of retweets: 37,000

The continued popularity of "West Lake Travel Diary" has caused quite a stir.

The specific data are:

Number of views: 23.899 million

"Mr. Mori" has only been online for ten days and has only released four videos in total. In such a short period of time and with such little content, it has attracted more than one million fans. And looking at the current situation, it will only reach two million.

What happens in a few days, and the subsequent three million, four million, five million, or even tens of millions, are all foreseeable.

[West Lake Travel Diary (1)]

You know, in his previous life, he worked on a Sannong account, but struggled for several months with no improvement. It was not until he was reborn that he made some achievements.

Number of comments: 106,000

There have been many "Internet celebrities" popping up in West Lake recently, attracting many people to watch, and it has created a different kind of scenery.

That night, Li Chuan was lying on the bed, mumbling to himself.

Number of retweets: 88,000

After many times of support, "Mr. Sen"'s followers are still increasing rapidly. Even if he does nothing, he can gain more than 100,000 followers in a day.

[West Lake Travel Diary (2)]

Many viewers watched his videos and went to West Lake to travel and check in. As a result, the number of tourists in West Lake increased by nearly 50% in the past few days.

The second video in the "West Lake Travel Diary" series is still of high quality and full of interesting things to watch.

Number of views: 47.334 million

Number of retweets: 96,000

In 2018, Douyin is still in the traffic dividend period. Anyone who posts a video can gain a lot of traffic. As long as a person has a little bit of uniqueness, he may become popular on Douyin;

In 2022, Douyin's traffic dividend has basically been exhausted. With the increasing number of creators and the involvement of many capitals, the industry ecosystem has begun to involute, competition has become increasingly fierce, and the era of free access to traffic is gone.

However, the chances of ordinary people getting angry are also getting lower and lower.

The cumulative views of the three videos reached 176 million!

Moreover, influenced by the "West Lake Travel Diary", the previous graduation video has also increased its views by nearly 10 million.

Firstly, it provides recommendations and traffic, so that more people will realize that creating short life videos can get more traffic; secondly, it sets up models and launches several representative Internet celebrities, so that they can become benchmarks and guide creation.

wind direction.

In 2018, Douyin's content ecology was not perfect enough. There were not many lifestyle videos, and even fewer high-quality videos. Douyin began to vigorously support this content out of its own strategic needs.

"West Lake Travel Diary" has been on the hot list for more than two days.

It’s not just the viewers who go to West Lake, but also some short video authors. They want to ride on the popularity and plan to shoot videos of their travels in West Lake.

Of course, the one who benefited the most was Li Chuan.

Collection: 31,000

Collection: 43,000

In addition, after this battle, "Mr. Mori" has become a hot "new Internet celebrity", attracting many marketing accounts to report and reveal the secret - "Graduated from a prestigious school, accumulated hundreds of millions of net worth through e-commerce, and now drives a luxury car.

Wearing a famous watch, who is Mr. Sen?", "Increased one million followers in seven days, reveal Mr. Sen's secret recipe for increasing followers!" and so on.

However, this is just the beginning.

Number of comments: 113,000

Number of retweets: 103,000

At this point, it can be said that "Mr. Mori" has become popular!

"Why did it become so popular all of a sudden?"

Comparing these two results, Li Chuan felt unrealistic in his heart.

Likes: 2.036 million

Li Chuan doesn't know if he has been established as a model by Douyin, but he knows that his video has been selected, as evidenced by its popularity.

Number of comments: 146,000

"West Lake Travel Diary" is the topic name of his video on Douyin's hot list. This name was not chosen by him himself, but was chosen for him by Douyin's official editor.

"West Lake Travel Diary" is entertainment-oriented content after all. In terms of attracting attention, it is definitely much better than general real-time information and social news.

In this way, "West Lake Travel Diary" stayed on the hot list for a week, attracting many short video authors to imitate it. At the same time, it also created a lot of social influence, and many people benefited from it.

By the time the topic was about to fall off the trending list, the video had already received nearly 40 million views, and the number of fans on the "Mr. Mori" account directly exceeded 300,000!

Although Li Chuan was excited, he did not get carried away. Seeing that "West Lake Travel Diary" was about to fall off the hot list, he immediately posted the third video.

He became angry too quickly and suddenly. This drastic change in a short period of time made him a little uneasy.

The popularity of "West Lake Travel Diary" has risen rapidly. After being on the hot list, it only took less than an hour to break into the top ten of the list.

Collection: 70,000

Number of comments: 81,000

In 2022, Douyin's support policy for lifestyle videos has basically disappeared. In due course, Douyin's content ecology has been almost perfected. Lifestyle videos are no longer rare, and due to aesthetic fatigue, the audience's interest in such videos has also declined.

It's been reduced a lot.

This is the result of the times, and "Mr. Mori" is standing at the forefront of the times.

Rebus once said: Standing on the wind, even a pig can take off.

Li Chuan had heard this sentence many times, but only now did he truly realize the power of this sentence.

It’s really important to go with the flow!

(End of chapter)