This celebrity is too rich

Chapter 81 Li Kun carries the flag

Being an anchor with thousands of people is a huge threshold, and not just anyone can achieve it.

First of all, you must have certain qualities that can attract the audience.

Secondly, you need to have live broadcast content, and the effect cannot be too bad.

Furthermore, you must have enough emotional intelligence to cope with daily communication.

Li Kun did well in these three points.

This is also the reason why Li Chuan felt that Li Kun was talented when he watched Li Kun's live broadcast for the first time.

At that time, what he thought was to let Li Kun develop freely in Kuaishou for a period of time, and then let him move to Douyin when live streaming is fully opened. At that time, he would spend money and traffic on Douyin to gain a lot of praise.

, striving to make Li Kun join the ranks of "ten thousand anchors" in one fell swoop.

However, before he could take action, Li Kun had already done it.

Of course, Wu Wenfan's planning and operation are definitely indispensable in this process, but to achieve the level of "ten thousand anchors", the anchor's personal ability and talent are the most important.

Li Chuan also underestimated his younger brother. Li Kun's talent in entertainment live broadcasting was stronger than he imagined.

Originally, his idea was to recruit a leading entertainment anchor and reach a strategic cooperation with him, or based on the memory of his previous life, find a future leading entertainment anchor who has not yet become famous, sign him, and focus on supporting and cultivating him.

What is the concept of "one hundred thousand plus"?

The head entertainment anchor is basically this size!

Therefore, as long as he operates well, it is entirely possible for Li Kun to become a leading entertainment anchor!

"Oh, okay."

Wu Wenfan was a little confused, but he still answered honestly: "The basic salary plus commission is about 10,000 yuan."

What is the concept of tens of thousands of iron fans?

Let's put it this way, if an anchor has 20,000 die-hard fans, then he is an anchor with "100,000 plus"!

"Hello, Mr. Li."

The great anchors of later generations basically only reached that level after being praised.

"Wen Fan, are you eating?"

"Do I have to switch to Douyin?" Wu Wenfan's voice sounded doubtful.

MCN, a company with leading entertainment anchors, will basically never fail. This is its strategic significance!

Regarding Sanmu Media's entertainment live broadcast business, Li Chuan has always wanted to find a leading entertainment anchor who can carry the banner.

"Well, I just watched Li Kun's live broadcast and found that his live broadcast room is quite popular."

Li Kun has the potential to become a "head entertainment anchor"!

Find a big anchor who can carry the flag!

"Carrying the flag" has two meanings.

In comparison, entertainment live streaming has a low threshold and strong earning power, so it is the choice of most MCN companies.

Wu Wenfan stood up, came to a quieter place, and said: "Mr. Li, please tell me."

Li Chuan raised his eyebrows and asked, "How do you think we should cultivate them?"

Secondly, anchors are not so easy to train. If money is spent and traffic is poured in, the anchor may not be able to make it, and it is possible that everything will be wasted.

Head entertainment anchors can not only help companies recruit anchors, but also help companies train anchors. They spend less money, have good results, and get twice the result with half the effort.

Because Li Kun has not experienced large-scale traffic blessing yet.

What is large-scale traffic blessing?

"Work?"

"fine."

"What's your current salary?"

It is not impossible for e-commerce anchors to engage in entertainment, but this will inevitably cause confusion in their own positioning and is not conducive to future development.

Li Chuan thought for a while and said, "In this way, starting from next month, your monthly basic salary will be increased by 5,000 yuan."

Li Chuan nodded and said: "Don't worry, after a while, Douyin live broadcast will be fully opened. If he turns over, the company will give him traffic."

Li Chuan frowned slightly and said, "Isn't this already agreed upon?"

"But... I think Li Kun's live broadcast style is quite suitable for Kuaishou, and judging from the current situation, he can develop very well in Kuaishou."

The third step is to wait for payment.

Li Kun has already become a host with thousands of people without being praised. So what if he is praised? To what extent will he achieve?

Li Chuan feels that with Li Kun's personal abilities and talents, and with the support of large-scale traffic, he can accumulate at least tens of thousands of loyal fans.

First of all, the ability must be strong enough;

Secondly, the volume must be large enough.

"ah?"

Secondly, it is necessary to lead the company's anchors to grow, attract traffic to new anchors, create topics for old anchors, etc.

But it seems there is no need for it now.

First of all, anchors are not easy to recruit, especially those high-quality anchors who can make money. There are a lot of MCN companies vying for them, and the competition pressure is very high.

"salary?"

"Well, I just started eating."

Originally, he thought that it would be good for Li Kun to reach the level of "10,000 anchors", but judging from the current situation, "10,000 anchors" would obviously not be the end of Li Kun.

The top entertainment anchor is of strategic significance to an MCN company.

Live entertainment, what is the easiest way to succeed?

Li Kun is not only a contracted anchor under the company, but also his younger brother.

As for why he doesn't carry the flag himself, the reason is simple - he is an e-commerce anchor, not an entertainment anchor.

"No need to be surprised. You have done a good job recently and you deserve it."

He supports Li Kun so that Li Kun can carry the flag for the company's entertainment live broadcast business.

"oh."

"You can eat later. I want to tell you something."

What kind of live broadcast?

Wu Wenfan's voice was a little vague, with a hint of chewing sound in the middle, and he seemed to be eating.

Wu Wenfan was stunned for a moment, then realized what he was saying, "Are you referring to Li Kun?"

E-commerce live streaming has the strongest profit-making ability, but the threshold is high and not all companies can do it.

Wu Wenfan was caught off guard by the sudden salary increase.

Beep...beep...

What does MCN company mainly rely on to make money?

live streaming.

It is not easy to achieve the above two points.

"Um?"

There is another reason that Li Chuan did not mention.

To put it bluntly, it is just one word - Peng.

"oh?"

Live entertainment, how to do it?

The first step is to recruit anchors.

E-commerce live broadcast? Game live broadcast? Or entertainment live broadcast?

"Um."

Li Chuan thought this way and immediately made up his mind.

"Has your work been going well recently?"

Li Chuan decisively vetoed: "The right style does not mean success. Kuaishou Live Broadcasting does not have much dividends anymore. Although Li Kun can develop well if he stays there, it is impossible to become a leading entertainment anchor. In comparison,

For us, Douyin Live is a new platform with sufficient traffic, big dividends and broader development space."

"Yes, Li Kun has indeed made great progress during this period. The popularity of the live broadcast room often exceeds 10,000, and at the highest it can reach more than 30,000, and his sales are also very good. He did 160,000 last month.

This month has just passed halfway, and the sales volume has already exceeded that of last month..."

Size is the key. After all, anchors with large sizes are generally not too bad in ability.

What exactly does a qualified anchor need to achieve?

Ten thousand anchors are the starting point, preferably the head.

Although entertainment live broadcast is very important, e-commerce live broadcast is even more important!

Li Chuan didn't want to lose the watermelon and pick up the sesame seeds.

After Wu Wenfan finished the introduction, he paused and then continued: "Mr. Li, I think Li Kun deserves to be trained by the company."

"Li Kun's live broadcast is already good enough, what he needs now is traffic."

The second step is to train anchors.

Is it easy?

It sounds easy, but it's not easy to do.

First, it must serve as a brand for the company and attract many high-quality anchors to join the company.

He closed the live broadcast room, exited Kuaishou, then opened his address book, found Wu Wenfan's phone number, and dialed it.

The popularity of game live streaming has passed, and its ability to make money has been greatly reduced.

"no!"

As the saying goes, "Don't let rich water flow to other people's fields." Instead of supporting others, it is better to invest all your resources in your own brother.

Sanmu Media’s main battlefield is Douyin. If Li Kun stays in Kuaishou, how can he carry the flag?

Driving traffic from Kuaishou to Douyin?

How is that possible!

If Li Kun dares to do this, Kuaishou will kill him in minutes!

Chapter 78 has been released. If you haven’t read it, you can go back and read it. It doesn’t matter if you don’t read it, it will have little impact on the plot.

Thanks to "Book Friends 20170521134520725" for your monthly votes!

(End of chapter)