This celebrity is too rich

Chapter 94 Conversion Rate

Time passed slowly, and the popularity of the live broadcast room gradually declined.

Five minutes, 603,000.

Ten minutes, 534,000.

Twenty minutes, 471,000.

Thirty minutes, 416,000.

…

An hour later, only 228,000 people were left in the live broadcast room.

Of course, this is normal.

Although Li Chuan's popularity in the live broadcast room reached more than 600,000 by talking about gossip, such high popularity is destined to be impossible to maintain.

Seeing this, Li Chuan turned his head to take a look.

This is the benefit of Mr. Sen’s role label change. He has successfully transformed into a live broadcaster, which gives the audience a more professional feeling. When the audience buys things in his live broadcast room, they have less doubts and more

Peace of mind is very important.

【You are on the hot search!】

Before the "Double Eleven Special", the words "Mr. Sen" gave people the impression that he was more of an "entertainment-oriented Internet celebrity" and did not have much of a "goods-delivering anchor" element.

A large part of the traffic for this live broadcast is still diverted from Douyin, Weibo and other platforms; although Li Chuan's ability to introduce products, stimulate the atmosphere, and control the rhythm has improved a lot, compared with

In the "Double Eleven Special" a month ago, his progress was not great.

Therefore, even though he saw a serious decline in the popularity of the live broadcast room, his mentality was not affected.

After the "Double Eleven Special", Mr. Sen achieved great success in live streaming, coupled with a series of subsequent hype and marketing, Mr. Sen's label changed.

In less than a minute, the number increased by more than 30,000.

Anyone who has ever been in sales knows that if you give people the impression of being unprofessional, customers will have doubts about you and the products you sell; and if you give people the impression of being very professional, customers will be suspicious of you.

They will think you are more reliable, and at the same time they will have a little trust in the products you sell.

As a person in the entertainment industry, Wu Jinyan is much more sensitive to the word "hot search" than Li Chuan, so his reaction is much faster.

【Hot search】

At this time, Wu Jinyan had already opened Weibo.

The above two examples have not been significantly improved in the current live broadcast.

【Hot search】

Mr. Sen now gives the audience the first impression that he is a "goods anchor" rather than an "entertainment internet celebrity".

【Hot Search Hot Search Hot Search】

In addition, he also played a big role in improving his status in the live streaming industry.

He remembered what he said about the "expansion period" at the beginning, and his heart skipped a beat.

Starting at 7:52 p.m., the popularity of the live broadcast room increased instead of decreasing.

Li Chuan was a little dazed. After a while, he suddenly came to his senses.

In just one hour, the popularity of the live broadcast room dropped from the peak of 657,000 to 228,000, which seems quite tragic.

Celebrities and Internet celebrities are not included in this list, because celebrities and Internet celebrities have a base of popularity. No matter how low their conversion rate is, they can still sell more than ordinary amateur anchors.

Deliver goods live, and use GMV to discuss heroes.

Li Chuan's current status is not as good as that of Sister Ya, but he has successfully become the "leading anchor" and has a faint momentum of being the "big brother". The audience's trust in him is still very high.

Turning around, he saw that Wu Jinyan had already taken out his mobile phone and started operating it.

【……】

This absolute head-turning effect also made Sister Ya’s conversion rate as high as over 30%, which was extremely terrifying.

【Hot search!】

However, the popularity of this live broadcast is much lower than that of the "Double Eleven Special".

Don't underestimate this change, it involves an issue of "professionalism or not".

For vegan anchors, conversion rate is almost the only criterion for evaluating their abilities.

This makes Li Chuan particularly satisfied. He feels that he is already on the right development path.

So why did the conversion rate suddenly increase so much?

The audience feels uneasy, and no matter how much you tell them, they will not buy it; the audience feels relieved, and they will take the initiative to place an order without you reminding them.

【Hot search】

【Hot search】

Whether they can continue on the road of live streaming to bring goods in the future depends largely on the conversion rate.

This data is barely acceptable on Douyin and Kuaishou, but it seems a bit poor on Taobao.

'Is it because of this?'

The sales efficiency is about the same, but the popularity is far behind. What does this mean?

This shows that the conversion rate of this live broadcast has gone up!

Conversion rate = (number of customers who made purchases/total number of people watching the live broadcast) × 100%

For example: a live broadcast has a total of one million people watching, and 10,000 people actually placed orders, then the conversion rate of this live broadcast is 1%.

Li Chuan didn't do anything live broadcast, just selling goods normally. The sudden surge in popularity left him a little confused.

There are many reasons for Li Chuan's low conversion rate. For example, many viewers in his live broadcast room are attracted from Douyin. Strictly speaking, it is not considered accurate shopping traffic; another example is when he first started live broadcasting.

, has insufficient experience in introducing products, promoting atmosphere, controlling rhythm, etc., and cannot meet the standards of an excellent product anchor.

Psychologically speaking, the greater a person's fame and status, the higher the audience's trust in him.

Just like Sister Ya, for any product she hangs in her little yellow cart, many viewers will buy it with their eyes closed even if they don't introduce it.

The successful transformation into a product delivery anchor, coupled with the huge improvement in industry status, these two factors have directly raised the conversion rate to a higher level.

Once he starts selling goods, his popularity will inevitably decline, but it will happen much faster than he expected.

However, his doubts did not last long, because the audience in the live broadcast room had already begun to swipe their screens.

Before this, Li Chuan's conversion rate was about 1.6%.

However, this also resulted in sales of more than 32 million!

The reason is very simple. Sister Ya is the No. 1 in the live streaming product delivery industry. Therefore, many viewers believe in Sister Ya’s strength. They feel that they can buy the best and cheapest products here.

‘Is it trending?’

Li Chuan thought about it and thought it was very possible, because his remarks were indeed very topical, especially with the factor of Wu Jinyan.

However, as time passed, something strange happened.

The reason is simple. After the "Double Eleven Special", Mr. Sen's role label and his status in the live streaming industry have undergone tremendous changes.

The same goes for switching to live streaming.

【Hot search】

However, for celebrities and internet celebrities, conversion rate is also a very important indicator.

[Toilet paper is out of stock]

More than 32 million yuan was sold in one hour, and the efficiency was not much worse than that of the "Double Eleven Special".

No matter how you sell, as long as you sell more than others, you are the more awesome one, and all other aspects can be ignored.

Because Taobao has precise shopping traffic, its conversion rate is much higher than that of Douyin, Kuaishou and other platforms.

No. 31 on Weibo’s hot search list: [Wu Jinyan’s expansion period]

'That's right!'

Li Chuan sighed secretly.

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(End of chapter)