This celebrity is too rich

Chapter 97 Follow-up impact

Live broadcast duration: 5 hours 38 minutes

Viewed by: 36.781 million

Peak popularity: 657,000

Average popularity: 352,000

Average customer unit price: 72.3 yuan

Conversion rate: 4.5%

Total sales: 121 million

The above is the overall data of the "Double Twelve Special Session", and the one that excited Li Chuan the most is the conversion rate of 4.5%.

His previous conversion rate was 1.6%, and suddenly soared to 4.5%, indicating that he has completed his transformation!

Of course, this achievement is not yet considered "excellent".

With Taobao's traffic attributes, the conversion rate must reach at least 6% before it can be considered as entering the "excellent" ranks.

There is still a big gap between 4.5% and 6%.

However, this does not prove that Li Chuan is not doing well enough.

But in this way, the total sales will be greatly affected.

Li Chuan was stunned for a moment, Yu Guang glanced around and then said seriously: "No, no, Mr. Wu is too polite."

No. 17 of the hot search ranking: [Mr. Sen]

Thinking of this, Li Chuan took out his cell phone and opened Weibo.

At that time, he didn't expect that things would be so big, and he didn't expect that the matter would change Wu Jinyan's fate to a certain extent until now.

"No, I didn't do anything..."

Li Chuan said intimately, then stopped paying attention to Wu Jinyan's relevant information, lowered his head to operate his mobile phone, exited the topic page, and reopened the Weibo hot search list.

Li Chuan browsed for five minutes and found that there were still many people scolding Wu Jinyan, but he supported and understood her more, and public opinion had already deviated significantly.

Before, he mentioned the "big-talking incident" just to attract traffic; since then, he made the remarks of "expansion period" just to end.

Furthermore, Wu Jinyan's previous public opinion environment was very poor. If all the voices in the comment section support her would seem too fake. Yu Jie is not a fool, so of course he knows that he can't do this.

Li Chuan was a little unsatisfied with this.

‘It’s been a few hours, and it’s still on the top of the list, and the popularity is really high.’

"I want to treat you to a midnight snack."

The reason is very simple. If it is a hot search by Yu Jie, the introduction to Mr. Sen in the title should be a "food anchor" rather than a "highly educated internet celebrity"; the main content should also be concentrated on "live broadcasting"

In terms of goods, rather than discussing the "expansion period".

A large part of his live broadcast came from Weibo and Douyin. The traffic from Weibo and Douyin entered Taobao, and it is difficult to be considered accurate shopping traffic.

"Thank you."

Li Chuan was lying in front of the center console to check the data when suddenly a sound rang out, making him look up.

According to the current public opinion environment, as long as Wu Jinyan does not make big mistakes again, he can actually open normal business.

This hot search, Yu Jie did not operate, so it means that it was formed spontaneously.

He remembered that when he went to BJ to see Wu Jinyan for the first time, he wanted to invite him to dinner, but he was rejected, which made him very angry at that time.

"You helped me a lot, I'm really... thank you very much."

The hot search for the entry "Mr. Sen" focuses on the remarks discussing the "expansion period". In the middle, Mr. Sen was also introduced, saying that "Mr. Sen is a highly educated internet celebrity."

In the tasks he arranged for Yu Jie before, he helped Wu Jinyan control comments + buy "Entertainment Circle Explorer" and was just a secondary task. The main task was to help him create popularity and make the three words "Mr. Sen" become a hot search again again

.

Seeing that Wu Jinyan was standing by the window and making a phone call, she didn't know what she said to her on the phone, which made her very surprised and excited, and her tone was much higher.

Looking back, it is really incredible.

Top search rankings 32nd: [Mr. Sen Live]

The so-called "normal business" refers to appearing in front of the public.

Although it is a good thing to be on the hot search, the label of "highly educated Internet celebrity" will have an impact on his personal positioning.

[Mr. Sen Live], obviously Yu Jie operated it first-hand. The introduction of "Mr. Sen" is all focused on "live streaming and selling goods". The word "Internet celebrity" is not mentioned, and in addition, about the "expansion period"

"The remarks are just a topic connection and have not been explained in detail.

The previous Wu Jinyan was affected by the "big brand incident" and did not dare to show up too much. She could only take on some commercial activities to make money in private. This greatly consumed her previous popularity and greatly affected her.

The speed of making money.

After observing for a while, Li Chuan had a rough guess in his mind.

This is probably why Wu Jinyan was so excited just now.

The popularity of [Mr. Sen’s live broadcast] is not as popular as [Mr. Sen], but at least it has made some compensation. The overlapping of the two is probably not going to have much impact on his personal positioning.

Of course, it's total sales!

There is not only one hot search. Many marketing accounts will take advantage of the popularity and publish similar content. Many ordinary viewers will also post related thoughts and comments on their Weibo, which will be displayed on the topic page.

He probably had some reversal in Wu Jinyan's public opinion online.

After scanning the comment area for a while, Li Chuan exited the Weibo and pulled the page down.

"oh?"

At this time, the Weibo post published by "Entertainment Circle Explorer" has received 24.206 million views, 715,000 likes, 46,000 comments and 59,000 reposts, which shows its popularity.

"Will you have something to do later?"

Li Chuan did not expect that his unintentional action would save Wu Jinyan's career to a certain extent.

Compared with Wu Jinyan's public opinion situation, he is more concerned about his own interests.

If this part is excluded, just look at the internal traffic of Taobao, its conversion rate will definitely be higher than 6%.

If she can open a business normally, then she will be able to play a role again with the popularity she has accumulated in "Story of Yanxi Palace". At the same time, she can also take on some endorsements or variety shows, and the intensity and speed of making money will be greatly increased.

‘If you meet me, you will be lucky.’

He finally transformed into a "food-producing anchor". If he was mistaken for an "entertainment internet celebrity" by the outside world, wouldn't his previous efforts be wasted?

Fortunately, there is another hot search.

Li Chuan couldn't help but raise his eyebrows.

A few minutes later, he roughly understood what was going on.

The previous hot topics were already beneficial to her, and with the subsequent series of operations, the overall effect should be good.

‘The overall effect is pretty good.’

Although the conversion rate is very important, it is just a vain number after all, and the total sales represent real money!

"real?!!"

Of course, not all the unfavorable comments have disappeared.

Wu Jinyan has many black fans, and they persistently post some bad comments. Even if the "Entertainment Explorer" collects money, he cannot delete or hide all such comments.

Li Chuan sighed inwardly and clicked on the topic.

‘Hmm? It actually became two hot searches in one go!’

This hot search was obviously not operated by Yu Jie.

Li Chuan was very surprised and clicked to check it one by one.

At the right time, Wu Jinyan, who had just finished calling, came over.

This is not surprising. The remarks about the "expansion period" were spoken from Li Chuan. Although the focus was mainly on Wu Jinyan, his own popularity would not be too low, thus becoming a hot search

, which is also a normal phenomenon.

"Um?"

Wu Jinyan bowed to Li Chuan with a very sincere attitude.

Looking up at Wu Jinyan who was still calling ahead, Li Chuan couldn't help but curl his lips.

Top ranking of hot searches: [Wu Jinyan's expansion period]

After this battle, although Wu Jinyan failed to completely cleanse his reputation, he also regained some of his reputation.

Open the comment section, many unfavorable remarks about Wu Jinyan have been deleted or hidden, and most of the rest are theoretical discussions and voices of support and understanding of Wu Jinyan.

Which is important, conversion rate or total sales?

Li Chuan nodded secretly and turned off his phone.

Unexpectedly, the feng shui changed, and now it was Wu Jinyan who wanted to treat him to a meal.

‘Do you want to reject her?’

Li Chuan is a revenge person. For those who make him feel embarrassed, he will definitely take revenge as long as he has the chance.

Thanks to "Dabai, Look at Xiaobai" and "A Gentleman of Mystery" for their monthly tickets!

(End of this chapter)